Photography by Ian L. Sitren

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Free Exposure – Yeah Right

More following my prior posts about working for free etc. This is an e-mail exchange from yesterday. Another company trying to get free work by offering free exposure. Free exposure at best is worthless but from a start up company that has no exposure, free exposure is worth even less. Obviously the person just does not get it. And sadly they will sucker some people in who are just hoping to find some way of getting ahead and trying to be hopeful about it. I have left out the person’s name and the name of the company so as to not embarrass them, at least for the moment. Please read all of it. Enjoy the exchange and if I can answer any questions just let me know at SecondFocus@mac.com.

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The Power Of No!

In follow up to my post below about getting paid for your work and not working for free or cheap. This is a quote from top model Patti Hansen from 1975. It appears in the book “Arthur Elgort, The Big Picture“. A photo essay of this most famous and respected of photographers. Sometimes you just have to say No!


$75 Mostly Naked Booth Babe, Is That You?

I have talked with so many of you about my opinion of working for cheap or free as models for supplement ads or magazine features and more. Basically if someone is making money using you, then you should be paid. And not in $50 of supplements or standing around mostly naked for $75 as some booth babe all day. A company making like $40 million a year can afford to pay you. Time to just say NO! This is what top models are making for the last year per Forbes Magazine 2015. Yes they are at the very top but hey, this is a very very long way from free. In between would be much better for most of you I would guess. If you want to chat about it, just send me message and I will try to help you out. My E-Mail is SecondFocus@mac.com


Veterans Day

The World War II Submarine USS Pampanito as I shot this photograph the other day from the deck of the Liberty Ship SS Jeremiah O’Brien in San Francisco. Another perspective of Veterans Day and history that should not be forgotten. Whether it was the right war, the wrong war, the right mission or the wrong mission, sitting behind a desk, under the water, on horseback, in the air, responding to a natural disaster or any number of special times in a far off land, the members of our armed services go when ordered and do their best. So on Veterans Day they all, past and present, deserve our honor.


I’m Back

I am back home from San Francisco courtesy of Virgin America. Sure an easy fight. I had no idea that Monster Children Magazine produced such interesting videos. Virgin has much more off the beaten path in flight entertainment.


Running Amok!

Ok if you are going to jog down Embarcadero in San Francisco when it is warm and sunny this is sure a good way to do it!


Sleeping With Torpedoes

Nothing better than sleeping just above a torpedo so you can jump on down and blow something up when necessary. Onboard the USS Pampanito, a World War II United States Navy submarine. First commissioned November 6, 1943. Completed six war patrols from 1944 – 1945. A Naval Reserve Training ship from 1960 – 1971. Touring this submarine was really interesting! In San Francisco.


I’m Here At The Republican Debates

Got to San Francisco yesterday. Happened to walk in on the next Republican Primary Debate! Actually at the Musée Mécanique, the interactive museum of penny arcade games and artifacts located at Fisherman’s Wharf.


A CPA To Keep You Afloat

My idea of a CPA! My buddy Greg Barton know his business and is smart enough not to be uptight about it LOL! Great guy, great fun and the go to CPA for sure! His firm has also been named as one of “Intuit’s Top 20 Firms of the Future”. Is that too cool or what! From our photo shoot. Thanks!


Dedication

It is dedication in all walks of life that makes us not just look good but to also be a better self. And in turn makes those better around us as well. Greg Tully from our photo shoot.

Photographed on Hasselblad. Only the best.


The Mask Behind The Shoes

The masked woman behind my photographs for Shoe Envy, Maria Bertrand. In front of one of the mesmerizing unique art works by Emma Ferreira. I love the Shoe Envy tag line… “Because Finding The Perfect Pair Should Be Easier Than Finding Your Perfect Date”. Shoe Envy from Envy Inc., “The Data Platform For The Fashion Industry”. The Booties and Poncho courtesy Skingraft. Art and Mask and Studio courtesy of Emma Ferreira. Thank You!

Photographed on Hasselblad digital and Broncolor lighting. My choice for superb detail and accurate colors. Only the best.


They Aced It!

Huge congratulations to my good friends Dennis Johnson and Hunter Johnson for having their art works selected for the 2015 Artists Council Exhibition at the Palm Springs Art Museum. Dennis for his “17 Reasons” painting and Hunter for his “Official Garage” photograph. As a side note, they are actually not related to each other, and I have other friends not named “Johnson”. Thanks!


Chili, Cars, Planes and Halloween

What a great combination! A Chili Cook Off, Car Show and all at the Palm Springs Air Museum on Halloween! You could even go take a ride in Bunny, a fully restored C-47! Too Fun!

Chili Cook Off & Car Show



My Ride Is Here!

Overhead this morning, the C-47 Skytrain “Bunny” out of the Palm Springs Air Museum. It’s nose art is “What’s Up Doc”. In service for 58 years and here painted with 1944 D-Day Invasion stripes. Also known as “Gooney Bird” it can land almost anywhere even with no landing strip. As the DC-3 it was one of the earliest commercial passenger planes.


El Día de Muertos Year Round!

El Día de Muertos never looked so good as it does with Natalie Lyle. Makes me look forward to it year round! The Makeup and Hair Styling done by Natalie as well as the wardrobe and body! I just managed to get the lighting in the right place and push the button on the camera. Thanks!


Good Parking In Joshua Tree

Some people get just the best parking spots! One stop along the Hwy 62 Open Studios Art Tour yesterday. This is at Simi Dabah metalwork sculptures in Joshua Tree.


Legs, Shoes, And Envy

I love the photographs we did for Shoeenvy, so very fun! A few have been used so far and there are many more yet. These are the photographs used on the App. What does the App do? “We make shoe shopping convenient and even more fun.” And my favorite quote… “Shoeenvy – because finding the right pair of shoes should be easier than finding the right guy.” By the way, the parent company Envy creates “The Data Platform For The Fashion Industry”. Very cool and my photographs are on their website as well.

By the way, the photographs were shot on digital Hasselblad and the Move 1200L lighting system by broncolor. Nothing but the best producing the best possible details, accurate colors and skin tones.


Black Belt At Venice Beach

Alexandre Michel Franchini came all the way from Saint-Mihiel, France to stand on stage at Muscle Beach. Too much fun having him in front of my camera on the beach in the surf. Truly an amazing, talented and physically accomplished individual. And I must say, one nice guy with a superb sense of adventure. Photographed on only the best, Hasselblad.


Notice Any Difference?

Indian Canyons Golf Resort here in Palm Springs one week apart, Sunday morning to Sunday Morning. Before and after with some water and a couple of light evening rains. No I don’t play golf, but have certainly done photography at golf courses, country clubs and photographed a few golfers. But this time, I was there for breakfast.


Parade Of Planes

The Flying Aviation Expo comes to a close for this year. The airplanes on display at the Palm Springs Convention Center taxi back to the airport and planes from the Palm Springs Air Museum head on home. So very fun to see them under power cruising down the street!

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Fly On In

The Flying Aviation Expo is here again in Palm Springs. About 5000 people here for it from just about everywhere. Here are a few photographs from yesterday. Great fun!


Just Needs A Quart Of Oil

Just top it off with a quart of oil and good to go! Ok maybe not. Just brought in to the Palm Springs Air Museum yesterday morning. This is a Grumman F9F Panther. The Panther was the U.S. Navy’s first successful carrier based jet aircraft. It was also the aircraft of the Blue Angels from 1949 – 1954. There were 1,382 built and today it is a very rare aircraft. It will go through extensive renovation at the Air Museum and before too will be on display looking like the day it came off the assembly line.

I did some online searching and found what may be a photo (below) of this actual aircraft on board a carrier during the Korean War. It is in the VF-821 Fighter Squadron and may have been on the USS Princeton and the USS Essex. It certainly looks like it was damaged. The photograph below that is an intact Panther on the USS Midway in 1952. I find that photo pretty exciting because I was a photographer onboard the Midway when she was decommissioned and brought into San Diego Harbor where she is today as a Museum.


Faster Than The Speed Of Sound!

Today, October 14, in 1947 was the day that famed test pilot Chuck Yeager flew this very airplane, the Bell X-1, faster than the speed of sound. He reached 700mph at 43,000 ft. It was a speed that had seemed totally impenetrable until then. Yeager nick-named the plane “Glamorous Glennis” in tribute to his wife. This is the actual airplane as I photographed it at The Smithsonian’s National Air and Space Museum in Washington DC.

Credit goes to my friend Brooks Wachtel who in his daily on Facebook “On This Day” covers the most interesting things in world history. Brooks is an Emmy winning writer who co-created the very respected series “DogFights” for the History Channel among his extensive accomplishments.


Behind The Scenes At The Palm Springs Air Museum

So much goes on behind the scenes at the Palm Springs Air Museum. That incredible collection of aircraft goes from restoration to continuous maintenance. It sure is not like just buying a used car and polishing it up. These planes often go from barely recognizable to Museum quality gems. Here are a few photographs I just shot yesterday and I look forward to bringing you more from this incredible display of living history. Please keep coming back to see them. And go visit there, you will love it! Thanks!