What do 164 magazine editors, art directors, public relations companies, sportswear companies, supplement companies, fitness websites and even CBS Television have in common? They are all signed up and have used my archive to search for photographs that fit their needs and usage.
Going into 2017 that archive will be greatly expanded with much more from edgy fashion to lifestyle to bodybuilding, fitness, yoga and Palm Springs scenes and more. Just this week I have been asked for photos ranging from a Presidential motorcade to a beautiful woman in a swimming pool. And yes I had what they wanted available! So if you are going to be looking for photographs for your needs, send me a note and you will have access too. Thank You! Send me an e-mail to Ian@SecondFocus.com

December 13, 2016 | Categories: Uncategorized | Tags: #PornoChic, advertising photographer, aircraft photography, bodybuilding photography, edgy photography, editorial photography, fashion photography, fitness photography, magazine photographer, nude photography, Palm Springs photographer, Porno Chic, production stills photogrpaher, stills photographer, stock photographs, stock photos | 2 Comments
BTS, that means Behind The Scenes. I thought you might want to see what goes on in a few snapshot photos. The photo shoot with a worked out and wonderful personal trainer, Joanna Johnson. The location is World Gym in Palm Desert California. The tall blonde, also very worked out, is my long time Makeup and Hair Stylist Natalie Lyle. She is as well, a marvel with posing and wardrobe.
The camera is Hasselblad digital. My lighting is Broncolor with the Para 133 reflector with the Move 1200L pack. Even the light stand is important, it is a Matthews roller stand. Can’t have things breaking and falling over, despite carrying a multi-million dollar insurance policy. I make it an important point to use only the best gear. I want everything to work right and the best every time. Thanks!
By the way, these photos were shot by my very able assistant Clyde Sawyer. The guy who make sure that it all goes right from loading the car to setting it up to taking it down. Gets it all done!










November 9, 2016 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, fitness model, fitness photo shoot, fitness photography, Gym Photo Shoot, gym trainer, Hasselblad, HasselbladBron, model photogrpahy, Move 1200L, Palm Springs photographer, Para 133, personal trainer | Leave a comment
She walked into the party, like she was walking on a yacht. And they all dreamed that they’d be her partner, they’d be her partner… Ashley Owens-Gulina. Sounds familiar, do you know from where? From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

September 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
So great fun doing photo shoots in interesting and scenic places. Sometimes they do not seem scenic at first, but then just use your imagination. The imagination of knowing what something will look like in the photograph. One of my favorite photo shoots, this time with bodybuilder Daniel Hill.

September 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, wind farms, windmill farm, windmills | Leave a comment
Next time you tell me some “photographer” gave you 4000 “raw” photos from your shoot on a DVD. Don’t know Mapplethorpe? Most recent was his simultaneous exhibits at the Getty and the Los Angeles County Museum of Art.
September 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Among my very favorite photographs I have shot over the years. One of the most respected individuals in bodybuilding and fitness, my friend Doug Brignole. This photo makes me think about what we really do in the gym, struggle and overcome ourselves to be a better person. Not to just lose weight, have bigger arms or a more shapely butt. The idea is to be a better us and somewhat in turn, make it a better world in the best way we can for each of us. Thanks!

September 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs photographer, photo shoot | Leave a comment
The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.
One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.
So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!
Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

September 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fitness lifestyle, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

September 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilding photographer, Broncolor, commercial model, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
At the Iron Man Naturally Championships yesterday at the FitExpo Anaheim. An extraordinarily striking Jessica Lopez at her first show. Winning 1st Place in both Bikini Open Novice Class B and Bikini Class B. Actually I had no doubt about it during judging which is why I made sure I shot some photographs of her. Outstanding!

August 28, 2016 | Categories: Uncategorized | Tags: advertising photography, bikini competition, bodybuilding photographer, fashion photographer, FitExpo, fitness lifestyle, fitness model, fitness photographer, fitness photography, Iron Man Naturally, magazine photographer, model photographer, NPC, NPC Bikini, Palm Springs photographer | Leave a comment
Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
I had been looking for a good looking guy to cast for a very sexy fashion editorial type shoot with a top professional woman model. So I sent her a photo of John Black after our photo shoot yesterday to see what she thought of him. The answer… “Holy Hell! Andddd when does he want to shoot? :)”. That is just too good!
That was my first time shooting with John. I expect there will be more. By the way, he is 6ft-2 and 23 years old, in case you wanted to know. He has been represented by an agency and has actually been doing good with print work, commercials and runway. Our photo shoot was in my pool in Palm Springs. A Hasselblad digital camera system and Broncolor lighting. Only the best!


August 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs photographer, photo shoot, poolside | Leave a comment
Distinctive, standouts, gorgeous, handsome ,beautiful and maybe driven. Kerstin Schulze is one of them. A professional in the world of fitness, she is equally fun, considerate and compassionate. And Kerstin would be the first to tell you that anyone can be one who walks amongst us. Makeup and Hair Styling by Natalie Lyle who also walks amongst us! From our photo shoot. Thanks!

August 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, amazon, bodybuilding, bodybuilding photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, goddess, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Famed war photographer Robert Capa said “If your photographs are not good enough, you’re not close enough”. Probably not applicable here but I thought it was a good excuse to get closer to the gorgeous Sherry Goggin in our photo shoot. Click on this photo to see the photograph that was the result. One of my all time favorites and on my website at http://bit.ly/1Ik2Rgy

August 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, model photography, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I love selfies! They can be so much fun. And my buddy Sasha Brown really has an ability to post some great ones! So here is a not selfie from our photo shoot at the Salton Sea. And a selfie from Sasha. Just say Thanks Sasha!


July 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photographer, editorial photography, fitness, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot, Salton Sea, selfie | Leave a comment
What an incredible model! Catherine Kwong is a real chameleon. She transformed from look to look, pose to pose, so incredibly easy. And ask any of the women I shoot with and they will tell you, I do like a tough strong woman look!

Catherine Kwong poolside in Palm Springs
July 20, 2016 | Categories: Uncategorized | Tags: actress, actressphotoshoot, advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, fashion model, fashion photography, fitness model, fitness photography, Hasselblad, HasselbladBron, IT Model Management, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I am trying to remember the time I got tired of looking at the photographs I took of Randalene Sergent… NEVER!

Photo Shoot With Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.
July 19, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness model, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I just love this photograph I shot in a studio with Melyssa. Very casual and sexy. But it does break some of my photo rules. The left side is really somewhat over exposed. But I like it! It was shot on film, Kodak Portra in a medium format camera. Part of the magic of film is that you would, after processing, get back photographs that were not actually what you were expecting in one way or another. So fun!
Something else I sometimes hear from people is… “I don’t like that she is naked, I like something left to the imagination”. Well that’s fine, but I like her naked. I like the other gorgeous naked people in front of my cameras and the photographs we create too. It is wonderful and fascinating! And I like breaking these rules of society. Thanks!

July 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, break the rules, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, nude editorial, nude fashion, nude model, nude photography, Palm Springs photographer, photo shoot, Porno Chic, sexy nude | 6 Comments
You see men in front of my cameras too. And not just in the gym. Bodybuilder and fitness model Jake Sawyer has often been in my photo shoots for magazine features and advertising. Everybody says the same thing… “good looking guy”.

July 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, male model, men photography, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I photographed Catherine Kwong on Saturday, posted her first photograph from our shoot on Monday across all of my social media, and the response to her has been wonderful! A professional model and actress who has had her successes, Catherine Kwong is taking it to another level. From fitness to fashion, from the small screen to the big screen, I so look forward to seeing her rising star!
Photo shoot notes… The superb makeup and hair styling by Natalie Lyle. Hasselblad digital camera system and Broncolor lighting. Side note… the teak lounge from Gloster.

Catherine Kwong poolside in Palm Springs
July 13, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion model, fashion photographer, fitness, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, IT Model Management, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
She said… “Good golly Ian! You make me look good!!!” Of course she does look good! Beautiful and gorgeous actually! Catherine Kwong in our photo shoot. Professional model and actress, you have seen her in ads for Nike and Adidas, on the screen in Grey’s Anatomy and The West Wing. From lifestyle to fashion to fitness, yes Catherine Kwong… You Do Look Good!
Photo shoot notes… Natalie Lyle for wonderful makeup and hair styling! Clyde Sawyer, my ever present do it all assistant. Hasselblad digital camera system. Broncolor lighting. Only the best!

July 11, 2016 | Categories: Uncategorized | Tags: actor, actor portfolio, ad photography, advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, IT Model Management, lifestyle model, lifestyle photographer, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Maybe we should call this Country Western Palm Springs Poolside Casual. With model Bailey Daniels.
Photo shoot notes… Hasselblad camera system. Broncolor lighting with a Move 1200L pack, one strobe head with a white Broncolor beauty dish. Mounted on a Matthews roller stand and boom.

July 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, fashion photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
You workout hard and watch your eating habits consistently. You look great because it is your lifestyle and maybe your business and livelihood. I take that just as seriously as you do. So when you come to me to stand in front of my cameras, you will get my best. And that will be way past the best from so very many.
To chat about photo shoots for yourself or your advertising or your magazines, send me an e-mail to Ian@SecondFocus.com. I truly look forward to chatting with you with whatever your needs or just want to do. Thanks!

Mark Ebinger photographed by Ian L. Sitren at Power Of Fitness Gym in Palm Desert California.
June 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness photographer, fitness photography, gym photographer, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

June 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment