Photography by Ian L. Sitren

Posts tagged “fitness photography

BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


BTS Like No Other

Behind the scenes in my photo shoot with Kerstin Schulze and Andrea Schulze in Palm Springs. They both live a lifestyle of health and fitness. Kerstin a long time fitness competitor and Andrea just walking away with her first competition trophies. Both 6ft tall and identical twins. Both gorgeous, fun, outgoing and both women to respect and admire in how they carry themselves in life. For now I will not tell you who is who, just for fun, because they are so very identical. I want to keep you guessing and intrigued lol!

The actual photos here on my Blog soon. The wonderful double duty Makeup styling by premier, world traveling, Estee Lauder artist Blanche LeBeau. The camera system up for this task is Hasselblad and the lighting by Broncolor. Nothing but the best! Thanks!

BTS-Schulze_0815-sm

 


Just In Case

In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.

Sherry Goggin


Contemplative

A bodybuilding pose begins between the ears. You can see it on his face. That is if you are going to do it right. Doug Brignole is one guy in bodybuilding and fitness who is widely known for doing it right. If there were a belt grade in bodybuilding as there is in martial arts, Doug would hold a black belt at the very highest level of the sport.

Doug Brignole

Photo shoot notes… Photographed with a Hasselblad digital camera system. Lighting with a Broncolor Para 133 reflector and a Broncolor Move 1200L pack for multiple exposures. Only the best!


Not Necessarily!

Not necessarily! Check out the bicep and shoulder in the mirror on Joanna Johnson. Now check out the weights she is using. You do not need to always use huge heavy weights to build an incredible physique. It is all about doing it right! Everyone is different. From our photo shoot, Thanks!

Joanna Johnson

Photo shoot notes… Makeup and Hair Styling by Natalie Lyle. Hasselblad digital camera system. Broncolor lighting. Only the best!


Gym Portrait

I think this is the one type of photograph I have shot more than any other. This “gym portrait” of my buddy Chris LaCascia was actually photographed for a multiple page brochure I was shooting for Bodybuilding.com. And it is one of my all time favorites. More gym portraits on my website at SecondFocus.com Thanks!

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com


164

What do 164 magazine editors, art directors, public relations companies, sportswear companies, supplement companies, fitness websites and even CBS Television have in common? They are all signed up and have used my archive to search for photographs that fit their needs and usage.

Going into 2017 that archive will be greatly expanded with much more from edgy fashion to lifestyle to bodybuilding, fitness, yoga and Palm Springs scenes and more. Just this week I have been asked for photos ranging from a Presidential motorcade to a beautiful woman in a swimming pool. And yes I had what they wanted available! So if you are going to be looking for photographs for your needs, send me a note and you will have access too. Thank You! Send me an e-mail to Ian@SecondFocus.com

screen-shot-2016-12-13-at-9-07-38-am