Millions!
My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.
You Are Not A Bodybuilder
A note of honest clarification for some of you who reach out to me. I am happy to work with you, but so you know… If you are 5-10 and weigh 160 pounds and have enough room in the sleeves of your medium size t-shirt to stuff a loaf of bread in next to your biceps, you are not a bodybuilder. You might be a fitness model for juvenile size underwear, which is fine. But you are not a bodybuilder. If I can help get you in the right direction that is great. However just because a few people around your gym swoon over you while you are on some pastel color Pilates ball with your little chrome weights will not convince me. My buddy Jake Sawyer here is a bodybuilder. Any questions, let me know. Thanks!
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
The Sky Up There
Beautiful desert skies over the Salton Sea Airport. Scenery in our photo shoot provided by Bailey Daniels. Just the model, myself and my camera. So simple, my favorite way to shoot.
Models Have Opinions Too
Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!
You and My Camera
Simple is my favorite way of creating photographs. Here Melyssa, window light, and a medium format camera loaded with Kodak Portra film. The only camera I have really enjoyed as much as shooting film is my medium format Hasselblad digital camera. It creates that film look of color, tonality and depth that I want to see in my work. Only the best! Thanks!
Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
Always Special!
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!
15 More!
That look you get when you tell them that you want 15 more reps at 405! Well not really but we had a photo shoot that was just superb. Chris Polityka could not have been better in front of the camera. He does make looking good in the gym work because he knows what he is doing. Check out his company MacrosEdge and you will understand why. https://macrosedge.com
Chris Polityka photographed in the gym with Broncolor lighting and a Hasselblad digital camera. Only the best! Photography by Ian L. Sitren
Black Belt at Venice Beach
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com
Blindfold & Shadow
If you are blindfolded and nude, is your shadow also blindfolded and nude?
Model Aristodeme in our photo shoot. Photographed with Hasselblad digital and Broncolor lighting. Only the best!
Aristodeme in Blindfold and Shadow. Photograph by Ian L. Sitren
Naked Home Furnishings
This is my idea of photographing home furnishings. Makes me want to buy those chairs! I think an entire home furnishing designer line or catalog photographed by me like this would be much better than what you usually see. Don’t you!
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. That is for you photographer type people. Only the best!
Look Into The Light
Never doubt for one moment the “Professional” part of “Professional Model”. One of the first things she said to me: “I love the fabulous lighting”. A Professional Model who has been photographed around the world, appeared on the most well known magazine covers and magazine features and is much in demand. The other comment she made to me during our photo shoot; “Is that a Hasselblad DIGITAL camera? Wow!” And yes the lighting is Broncolor with their Para 133 Reflector. And yes the camera is Hasselblad digital. Only the best!
Photographed on Hasselblad Digital. Lighting by Broncolor with a Broncolor Para 133 Reflector. Only the best.
Flying In To Muscle Beach
Of course Lisa Marino Sanders would arrive in her United States Air Force F-16 for her photo shoot with me at Venice Beach.
The high flying Makeup and Hair Styling by Natalie Lyle. Flight wear styling by April Ann Styles. And the real F-16 courtesy of the United States Air Force. Only at the real Muscle Beach for the real Muscle Beach/Venice bodybuilding and fitness shows.
Posing Your Face!
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
More Posing Fun…
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
It’s All About…
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!
Mid Century Modern Pool Cleaning
My idea of Mid-Centruy Modern pool cleaning. Mid-Century Modern architecture and Modernism style is very popular here in Palm Springs. However it can get somewhat redundant and boring. I think it needs my own photographic interpretation. Made a little more Mid-Century by being photographed with a 1960’s Polaroid Land Camera.
Take Advantage Of Me
This is where I try to get you to take advantage of me! On Memorial Day weekend I will be at Venice Beach for the huge bodybuilding and fitness competition at world famous Muscle Beach. Very simply, because I will be photographing so many people over that weekend and at the show, I go out of my way to make it as inexpensive as possible to shoot with me. You can have your own mini photo shoot at a cost I never can make possible otherwise. Check it out and please sign up as soon as possible so I can get you in. Any question please send me an e-mail to Ian@SecondFocus.com. And here is the link to SIGN UP! Thanks!
Jake Sawyer on the beach. Photography by Ian L. Sitren.
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