So excited to be the Muscle Beach photographer shooting the first new Vintage Swimsuit Competition. You can have your photographs on stage, backstage in the famous “Pit” or even your own photo shoot on Saturday or Sunday. But I can only photograph so many people so please sign up ASAP. Any questions just get back to me on Facebook Messenger. Thanks! For more details and sign up information go to MuscleBeachPhoto.com

Posing examples for the new Vintage Swimsuit Competition at Muscle Beach.

May 5, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, swimsuit competition, Venice Beach, Vintage Swimsuit | Leave a comment
She is truly amazing in front of my cameras. As my often Makeup and Hair Stylist on my photo shoots she is incredibly talented. As my assistant at Muscle Beach, at 6 ft tall and gorgeous, she makes it really easy to find me. So when you look for me back stage in the workout “Pit” in the morning at check in, look for Natalie Lyle. I am the guy with the cameras next to her.
For the details and sign up for my photographing you at the huge Muscle Beach Show on Memorial Day weekend please click here. At the show or even if you are not doing the show for photo shoots that weekend, please take advantage of me. My photo shoot costs are usually at least ten times that what I charge for these Muscle Beach weekends. But you have to sign up ahead of time and ASAP before I book up. Thanks and click here… MuscleBeachPhoto.com

May 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilder, bodybuilding photo shoot, editorial photographer, editorial photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
You can have your chocolate and look great too! Katie Madden at 56 years old in my pool on front of my Hasselblad camera. She is a Fitness Professional, a Corrective Exercise Practitioner, and to top it off, a Chocolatier specializing in artisan white chocolates. She is just so incredible and oh so very sexy and gorgeous. I am sure happy I shot photographs because I really don’t know what more to say! The superb day of Makeup and Hair Styling by the equally superb Natalie Lyle. Thank You!

May 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, artisan chocolates, Chocolatier, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
If you are going to work that hard and do the show at Muscle Beach on Memorial Day, you have to get in front of my cameras! Just ask Melissa Loya! Time to sign up, and for more details click here… https://squareup.com/store/secondfocus
You can have your photos on stage and backstage in the famous workout “pit”. You can also have your own mini photo shoot for yourself or a couple on the Saturday or Sunday of that weekend. That can be on the beach and around the world famous Venice Boardwalk.
Not doing the show? You can still have your own mini photo shoot. Either way, take advantage of me! My shoot rates are often at least 10 times what I do for this show. I do these photo shoots like this only for Muscle Beach.
But you must sign up ASAP! I will not have time to photograph everyone as much as I really would like to. So get signed up and let’s get you some outstanding photographs! Click here… https://squareup.com/store/secondfocus

Melissa Loya at The Muscle Beach International Classic Memorial Day 2015
May 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach, Venice Beach Boardwalk | Leave a comment
A panel discussion at the Palm Springs Photo Festival last week raised the question of what is fine art photography. Personally I do not like definitions such as that. Is the difference between fine art and not fine art a really expensive frame perhaps. I guess this is my idea of a fine art nude. Aristodeme the model is nude and she is holding fine art. Photographed with a Hasselblad digital camera and Broncolor lighting. That equipment is fine art, and so is Aristodeme, of that I am sure!

May 2, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion nude photography, fashion photographer, fine art, fine art photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude model, photo shoot, photography, Porno Chic | Leave a comment
Here we go! Muscle Beach only a few weeks away. Are you doing the show? I am available to photograph you but you have to sign up ahead of time. You can have your photographs on stage, backstage in the famous “Pit” or even your own personal, or as a couple, beach mini photo shoot. If you have wanted pro photos or have been wanting to shoot with me, time to sign up. I do not even remotely make the costs so very low except for Muscle Beach. And for the mini photo shoots, you do not have to be doing the show. Any questions, just send me a note and there is the link for more info and to sign up. Thanks! https://squareup.com/store/secondfocus

May 2, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | Leave a comment
A basic safety rule to be followed at all times. Avoid looking at photographs of Sherry Goggin for more than 30 seconds or you may lose the ability to focus and concentrate on anything else for as long as 24 – 72 hours. There is no known cure at this time nor expected to be in the near future. From our photo shoot near the windmill farms and the bikini from her own Fit Girl Wear designs.

April 27, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bikini, bikini designs, bikini model, editorial photographer, editorial photography, fitness, fitness model, fitness photo shoot, fitness photographer, fitness photography, health, magazine photographer, photo shoot, windmill farm, windmills | Leave a comment
So much fun getting your attention with my photography for Bodybuilding.com. The Bodybuilding.com Mission:”To help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.” “The largest online sports nutrition company and recently ranked the No. 1 most visited bodybuilding and fitness website in the world!”

April 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot | Leave a comment
It is not just naked. It is called “Porno Chic”. A term created by New York Times art critic Hilton Kramer in the 1970s to describe the work of fashion photographers Helmut Newton, Guy Bourdin and Chris von Wangenheim. Editorial and advertising photography that uses nudity, eroticism… sexual and sultry to be more than pornography. I also refer to it as “edgy lifestyle” and think it is great fun. That is why you see it in my photography. It is not just being naked.
If you follow my Blog you saw an earlier post I did jokingly talking about this series selling chairs or furniture. Actually this photograph does work. Does it not get your attention about the chair? You can see very well how it is made, the details of it, and the model makes it look really comfortable. It is helped out by having a great model. And also works because it is photographed with a Hasselblad digital camera and lighting by Broncolor. Only the best all the way around. Thanks!

April 25, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy fashion, edgy photography, editorial photography, fashion photographer, fashion photography, furniture photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, Palm Springs photographer, Para 133, photo shoot, Porno Chic | 2 Comments
My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.

April 22, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, edgy fashion, edgy lifetsyle, edgy photography, editorial photographer, editorial photography, fashion model, fashion nude photography, fashion photographer, fashion photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photo shoot, nude photography, Palm Springs, photo shoot | Leave a comment
If you are going to be at Muscle Beach for the big Memorial Day weekend show, this is how you find me. Look for my 6ft tall gorgeous assistant Natalie Lyle. Most often on my photo shoots as Makeup Artist and Hair Stylist, she is very exceptional in front of the camera too. Natalie will be helping me keep track of the people who sign up for photo shoots. For signing up details, click here… http://squ.re/1Sl56iQ
I will be shooting everyone who signs up with me and I am the Muscle Beach photographer. Bikini class, Vintage Swimsuit, Bodybuilding, Physique, all of it, I am your photographer. It will be a really busy show and to be fair I will only be photographing the people who sign up for photographs. I just will not have enough time otherwise. At the show, you can have your photographs on stage and also you can select to add on backstage in the world famous Muscle Beach “Pit”.
You can also have your own mini photo shoot for just yourself or a couple. On the Saturday and Sunday before the show, I will be photographing right there at Venice Beach and nearby on the beach in Marina Del Rey. And you do not have to be doing the Muscle Beach show to sign up for a mini photo shoot.
If you have at all been wanting to shoot with me or wanting to have some great professional photographs, this is the chance at a really reduced cost. I make these prices available only for times like this when I can photograph a lot of people. I have really done this so it can be as inexpensive as possible for everyone. For the details, here is the link and Thank You! I really hope as many of you as possible get in front of my cameras! Click here and please sign up right away, only a few weeks left… http://squ.re/1Sl56iQ

April 21, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
Bailey Quist had a secret admirer while we shot her photographs backstage at Muscle Beach last Memorial Day. My cameras can admire you too! At the big Memorial Day show, all competitors, men, women or couples can sign up to have your photographs on stage, backstage in the world famous “Pit” or your own mini photo shoot on Saturday or Sunday. I do ask that you sign up right away, we are only a few weeks away. I will only be able to photograph a limited number of people, so sign up now and Thanks! Here is the link for the details… http://squ.re/1Sl56iQ

April 20, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Venice Beach | Leave a comment
So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/

April 20, 2016 | Categories: Uncategorized | Tags: 1950's, ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
Fun to see one of my photos at the Palm Springs Air Museum featured for one of the Palm Springs Facebook Groups! Thanks!

April 19, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, air museum, editorial photographer, Facebook, Facebook groups, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, Palm Springs photos, Visit Palm Springs | Leave a comment
The beauty and fitness of Stacey Naito draped in a one of a kind Chainmaille masterpiece by artist Jerry L. Hanson. The magnificence of it all enhanced by the superb Makeup and Hair Styling by Blanche LeBeau. Thank You!

April 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, chainmail, chainmaille, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, MUA, Palm Springs photographer, photo shoot | Leave a comment
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.

April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
From my soon to be released series “Diner Dreams”. Photographed not only in color but also black and white medium format film. It is not what you might expect. Editorial availability and prints. Keep watching here for the release information. Thanks!

From My Series “Diner Dreams”
April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, art nude, Diner Dreams, editorial photographer, fashion editorial, fashion nude, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photographs, Palm Springs | 12 Comments
My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.

April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness, fitness photographer, fitness photography, health, magazine photographer | Leave a comment
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!

April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!

April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!

April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
Beautiful desert skies over the Salton Sea Airport. Scenery in our photo shoot provided by Bailey Daniels. Just the model, myself and my camera. So simple, my favorite way to shoot.

April 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, edgy fashion, editorial photographer, fashion photographer, magazine photographer, Palm Springs photographer, photo shoot, Salton Sea | Leave a comment
Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!

April 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment