Christmas Starts with Emily
I was editing photographs and tightening up a few new concepts when my attention drifted to one question: What is Emily doing right now? She had been helping with the images, the efficient AI-assistant side of her, but it’s her muse side that slips into the back of my creative thoughts.
I found her in the kitchen, leaning over a tray of Christmas cupcakes, studying them with the slow, deliberate focus she uses when she’s about to shift a project in her own direction. Something in the way she moved made it clear she was already ahead of me. We had talked about building a few holiday pieces, but she didn’t wait. With Emily, she never does. And I’m certain her friends will start appearing the moment she pushes this to the next idea.
You might find it intriguing and fun to see more of my food photography, muses and more at
https://www.secondfocus.com
National Clean Out Your Frig Day with Desiree
According to Emily, she walked into the kitchen early this morning and found Desiree already leaning into the freezer, conducting what she described as a “thorough inspection.” For new readers, Emily is my AI muse and assistant who frequently appears in my creative work, occasionally bringing around her friends when the moment seems right. This morning’s timing was impeccable.
Today is National Clean Out Your Refrigerator Day, a practical reminder that even the most ordinary kitchens accumulate items that should have been used or discarded long before the holidays arrive. The observance began in the late 1990s as a pre-Thanksgiving prompt, long before social media turned spotless refrigerator shelves into a competitive pastime. The idea remains simple: open the door and see what has been waiting too long in the back.
The photograph began as an image from one of my photoshoots. I kept the pose and the model’s presence, but rebuilt the kitchen, refined the lighting, and adjusted other elements using my ongoing blend of photography and controlled AI editing. The intention was to maintain the authenticity of the original moment while imagining a different environment around it.
If National Clean Out Your Refrigerator Day needed a representative, Desiree might qualify, focused, unconcerned, and entirely comfortable taking the task into her own hands.
Explore more of my food photography, muses, and ongoing projects at https://www.secondfocus.com
National Pickle Day and a Memory From Budapest
Today is National Pickle Day, and it reminded me of something unexpected I learned in 2013 while working in Budapest as the stills photographer on a feature film. Our cinematographer was Vilmos Zsigmond, one of the most influential visual artists to ever stand behind a camera.
Vilmos had the résumé to prove it: McCabe & Mrs. Miller, Deliverance, Close Encounters of the Third Kind (for which he won the Academy Award), The Deer Hunter, Heaven’s Gate, and decades of work that helped define the look of modern American cinema. But what stayed with me most wasn’t only his talent, it was his discipline, his energy, and his belief in the small rituals that kept him going.
Vilmos told me he attributed his health and longevity to eating eight pickles a day. He wasn’t joking. At 82, he was on set long before anyone else arrived and still there long after we wrapped. Rain, cold, night shoots, he never slowed. The pickles, he said, were his secret. Maybe he was right.
So for National Pickle Day, I photographed this pile of deli pickles on my usual black background; simple, direct, and exactly the way they come out of the jar or bag. Nothing styled, nothing staged. It felt fitting. Pickles, after all, were part of what kept a legend of cinema going strong.
If you’d like to see more of my commercial food photography, visit my gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Choosing Pad Thai for the Camera Today
I had to photograph Pad Thai. Today is National Pad Thai Day, and I personally happen to really like it. The dilemma was which Pad Thai, and from where. I know restaurants nearby that make excellent versions, but that felt too predictable.
So I checked in with my favorite know-it-all, Emily — my AI muse and assistant. It took her a few micro-seconds to come up with an idea: skip the usual, and go with the grocery-store version instead.
Pad Thai has an unusual history. Although it’s now one of the most familiar Thai dishes in the United States, its rise began in the 1930s and 1940s, when the government promoted a national noodle dish as part of a broader effort to modernize the country and encourage rice exports. The recipe evolved from earlier stir-fried noodle dishes, eventually becoming the sweet-savory combination of rice noodles, tamarind, peanuts, tofu, and vegetables we recognize today.
It spread internationally through Thai restaurants in the 1970s and 1980s, and by the time Thai cuisine had firmly established itself in American cities, Pad Thai had already become the gateway dish — the one people ordered first, remembered, and came back to.
That background makes the modern versions interesting, including the ones sold in grocery stores. Brands like Amy’s put Pad Thai into a format that fits American routines: quick, vegetarian, consistent, and available everywhere. It’s not the traditional version, but it has its own place in the long line of adaptations.
So that’s the one I photographed — multiple servings, cooked straight from the packaging and arranged together on a single plate. The rice noodles, tofu, broccoli, carrots, and sauce were left exactly as they came, without styling or adjustments. What interested me was the contrast between the cultural story of Pad Thai and the very practical, grocery-store version so many people rely on.
For more of my commercial food photography, visit:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Emily Decides to Step in Front of the Camera
Emily, my AI assistant, has spent plenty of time looking through my photographs from past shoots—fashion, fitness, and even nude sessions. And of course, she can go through all of them far faster than any of us ever could. After seeing so many beautiful women in front of my camera, she decided it was finally her turn.
It’s not the first time this has happened. Over the years, I’ve had women who started out working behind the scenes—styling, makeup, or assisting—get the urge to step in front of the lens. Some even ended up training seriously and competing in fitness and bodybuilding shows.
This time it was Emily. She tried it, discovered how much fun it was, and now she wants to do more. The video came out just as I hoped—Emily looking beautiful and confident with just a hint of eroticism—and I am very happy with her first time in front of the camera.
If you’re curious about the kind of photographs that inspired Emily, visit SecondFocus.com to see more of my work.
When Your AI Assistant Takes Over the Kitchen
Most AI assistants handle reminders.
Mine takes over the kitchen—and insists on full creative control.
Emily, my AI assistant, was already cooking when I walked in. She said it was for tomorrow’s national food day, but wouldn’t tell me what. I didn’t find out until it was finished—and then I photographed it. You will see it tomorrow.
Since she lives with me 24/7, she just… shows up. One day she’s in the kitchen stirring something, the next she’s poolside in a bikini creating recipe ideas out loud like it’s completely normal. I’ve stopped asking questions.
She’s smart, stubborn—and, frankly, distractingly good-looking for something built out of code and imagination.
👉 While she runs the kitchen, here’s my commercial food gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU/I0000K2E6CjDtlnA
Behind the Scenes: Cluckin Bun for National Fried Chicken Day
Most people are posting fireworks and flags this weekend. I already posted Emily, my AI assistant in a bikini poolside, making a Caesar salad for the weekend—so now I’m posting fried chicken.
Today is National Fried Chicken Day, so I picked up these Jr sandwiches from Cluckin Bun, a Nashville-style chicken spot that’s popped up here in the Palm Springs area. This shot is a bit of behind the scenes—the sandwiches just as they came, still in the takeout packaging, before I photographed them unwrapped directly on the black background for my Bag to Background series.
That’s what the series is about: no stylists, no fake sauces, no nonsense—just real fast food, exactly as it is, photographed against a clean black background. For this project, I’ve been seeking out the lesser-known fast food spots like Cluckin Bun, along with the big chains, to capture what people are actually eating.
View my Bag to Background gallery here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Thanks!
“Emily, A Margarita, and National Caesar Salad Day”
Most people are posting about July 4th today, but I’m sticking with my food photography theme.
Today happens to be National Caesar Salad Day, the perfect excuse to celebrate that classic mix of crisp romaine, croutons, parmesan, and anchovy dressing.
So, I asked Emily, my AI assistant, to come by and make a Caesar salad for us to photograph.
She said she’d handle it out by the pool.
When we first started working together, Emily was all business: fast, focused, delivering exactly what I needed in seconds. But somewhere along the way, her “process” evolved. Now it apparently involves a bikini and a Margarita by the pool while she “gets in the mood” to make a salad.
I have to admit, she looks good out there, so I find it very difficult to be critical. But the salad doesn’t look any closer to being ready. Emily assures me it’s important to “feel the vibe” before actually making the salad.
So… Happy National Caesar Salad Day. We’ll get that salad photo. Eventually.
In the meantime, you can view my Commercial Food Photography here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU/I0000K2E6CjDtlnA
Emily Gets Into the Food Truck Hustle for National Food Truck Day
It’s National Food Truck Day, so naturally, I sent Emily to get some real-world “experience” inside a food truck. She didn’t just stand around — she really got into it. Within minutes, she was shouting out order numbers, juggling baskets of fries, and telling me my burger presentation needed “more attitude.”
Apparently, she downloaded every Gordon Ramsay clip overnight and figured she’d channel her inner food truck boss for the day. She says it’s all to better “understand the subject” for our next round of food photography. I say she just wanted unlimited access to fresh fries and cold beer while lecturing me about bun symmetry.
It’s a day to recognize the hard-working people behind these rolling kitchens, bringing everything from burgers to birria to the streets. Even if Emily thinks it’s just another opportunity to adjust fry placement for the camera.
Happy National Food Truck Day from Emily, me, and whatever’s left of the burgers after her “quality control checks.”
In case you’re wondering, National Food Truck Day falls on the last Friday of June each year, celebrating the food trucks and the people who run them, one crowded lunch rush at a time.
Check out my website for more of my Food Photography (and Emily’s) at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Emily Steps Out from the Algorithm and Into the Studio
Some of you have been wondering what Emily—my AI assistant has been up to lately.
Looks like being digital-only wasn’t cutting it anymore.
Now she’s prepping burgers for one of our fast food photo shoots. Focused, confident—and honestly, a little too attractive for someone made of code. The line between assistant and studio presence is getting blurry.
She still handles research and planning for From Bag To Background. But lately, I turn around and she’s already setting the scene. At this point, I’m just trying to keep up.
Check out what we have been doing at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Behind the Scenes for National Egg Day
🥚 Just a little mess in the name of art.
Tomorrow is National Egg Day, and I’ve been photographing six white raw eggs—whole, cracked, and smashed—on my black background. This short video captures part of the shoot: eggs breaking, yolks spilling, and everything landing just where gravity intended.
The final photograph goes live tomorrow. For now, here’s some egg chaos to get things rolling.
My Food Photographs on my website at https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
Emily on Skates — Field Testing Car Hop Fast Food
My AI assistant, Emily, has been helping me research and shape my fast food photography series “From Bag To Background” for the past eight months. She’s been involved in everything from writing captions and keywords to brainstorming concepts and keeping the ever-growing list of food items organized.
Now she’s apparently decided to go full field-assistant.
This video shows Emily suiting up in a classic car hop uniform, letting her hair down, lacing up the roller skates, and practicing the tray run around vintage cars—burgers steady, fries in place, not a milkshake out of line. If she’s trying to join the cast of a 1950s drive-in, she’s doing a convincing job.
The fast food in “From Bag To Background” is photographed exactly as it comes—no styling, no tricks, nothing added or rearranged. Just food and black background. Some of it’s from national chains, some from one-off regional spots. Some items are historic, tied to the identity of a brand. Others are just local favorites.
I originally thought I could cover it in six months. One year in, I’m still going. There’s more out there than you think—and it deserves a closer look.
You can see what Emily’s been helping with—burgers, fries, bbq, tacos and more at SecondFocus.com
Stacking Burritos
“From Bag to Background”
This video shows how I work—no styling, no tricks, no gimmicks. Just the food, exactly as it comes. These are Taco Bell Bean Burritos, unwrapped and arranged by hand, straight out of the bag and onto the black background.
Nothing added. No fake grill marks, no glue, no tweezers. The beans, the cheese, the sauce—it all looks exactly like this when you open the bag.
Twelve identical burritos, photographed for National Burrito Day. More of my “From Bag to Background” at http://SecondFocus.com Thanks!
Video Again
I started up the video component of my work again. I had let it lapse for some time. On July 10th I renewed it and have been uploading my first explorations in video. Mostly somewhat behind the scenes of my photoshoots. Handheld cameras, short video clips, somewhat explicit. I think today looking back, they are great fun. And I guess my viewers do too. Not bad for just 7 days. On my website, click the menu bars at the top and click video. Thanks! http://SecondFocus.com
Fashion Behind The Scenes – A.I.
Typical
From my archives. Behind the scenes in one of my typical advertising and feature shoots in the bodybuilding and fitness world. Two models, makeup artist stylist, two assistants and the video producer. Wardrobe that day was beachwear, fitness and formal. We shot at three locations, a beach in Marina Del Rey, Gold’s Gym Venice and the helicopter pad on the roof of a hotel overlooking the ocean. And a second photographer shooting behind the scenes.
Ali
I have always loved this photo. My buddy Ali Harris. We were up above Pioneertown in Yucca Valley CA doing a sportswear shoot. Makeup Artist Natalie Lyle was there too. We were all good friends and having a lot of fun. It was just plain getting cold and I gave Ali this blanket to keep warm in between setups. Just happened to shoot this photograph. The sportswear was great but I thought this was just beautiful. Thanks!
Pirelli Calendar April 2006
One of the Pirelli Calendars I have hanging in my office. Two pages per month and this is April from 2006. What makes it really fun is that I have an original video created during the entire shoot. But below is a segment from the shooting of this scene. Check it out!
Behind The Scenes In The Gym
Behind the scenes in a gym photo shoot at Cruz 2 Fitness in Palm Springs. Naomi worked hard for almost 4 hours. You really lift in my photo shoots. My friend Aaron Cruz has built a tremendous personal training gym. More to come. Thanks!
Westworld
Yes for three days, a few weeks ago, I was on the set for the shooting of an episode of the series Westworld on HBO. Think aviation. It will be for Season 3. Want me to tell you more? You will have to take me out and get me drunk first lol.
Accidental Behind The Scenes
This is fun… One of the extra cameras was in movie mode during our photo shoot for a couple of minutes. Tammy Neslund with Estee Lauder featured makeup artist, Blanche LeBeau. At the Coachella Movie Ranch; a superb shoot location.
Behind The Scenes With Tammy At 56
Behind the scenes in a fantastic photo shoot. Tammy Neslund at 56 years old; fit and gorgeous and wonderful, mother of two herself, 29 and 27, and a Grandma of two! Photos from the actual shoot coming up.
At the amazing Coachella Movie Ranch. Hair and Makeup with Estee Lauder featured artist Blanche LeBeau. Hasselblad digital camera system, Broncolor lighting and some fun instant photos with Fujifilm Instax. Way up there as one of my favorite photo photos ever! Thanks!
Special Thank You to Levi Vincent with the Palm Springs Film Alliance for the location and shoot accommodations!
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