Iron – The Best Supplement
My favorite supplement has always been Iron! Lifted, pushed, pulled, and curled. Typically in as much weight as I could handle. One of the reasons I have always liked Palm Springs Fitness Center as my gym… 150lb dumbbells. Always needed them for one arm back rows.
Pro Bodybuilder and United States Marine Xavisus Gayden from one of our photo shoots. Thanks!
Chatting With Sherri welcomes back photographer Ian L Sitren! 06/05
Chatting With Sherri welcomes back photographer; Ian L Sitren!
For many years you have seen my photography featured in much of the fitness industry from magazines to online resources. My photography features, competition coverage and advertising have been a mainstay in such well known places as Iron Man Magazine, Planet Muscle Magazine and Bodybuilding.com.
My advertising work has been seen everywhere from the magazines to major newspapers, wrapping city buses and billboards. All around the world in many languages. Creative paths and opportunities have also sent me in many directions including motion picture still photography. That afforded me one of the highlights of my life, working with Hollywood luminaries Gena Rowlands and Rita Moreno on the motion picture ?Six Dance Lessons In Six Weeks?. The Director of Photography was the very respected and esteemed Vilmos Zsigmond, said to be the greatest Cinematographer who has ever lived. Not yet done with directions…
I am the photographer for the Palm Springs Air Museum. CNN lists it as one of the best Air Museums in the world. It is also a rarity because it is a flying museum. As a little boy I used to build military aircraft models and hang them from the ceiling in my room. Now my photography hast taken me full circle again. I also manage the Air Museum social media so I have great latitude in creating content, photos and video.
Even more diverse is my work in fashion and lifestyle photography. Published from Rome to Los Angeles. Thanks!
Doing It Right
From one of my photo shoots with the incredible Doug Brignole. This guy really knows what he is doing! One of the foremost experts on weight training and exercise on the planet. At Palm Springs Fitness Center.
Gym People
From our photo shoot. A good reason why Palm Springs Fitness in my favorite gym. Gym owners who are actually gym people.
Palm Springs Fitness Center Owner Duyen Ariss along with her husband Carlos lift weights, watches those diets, and hits the treadmill just like the rest of us.
A lifestyle of fitness that makes for an understanding of the gym you want to have in your lifestyle too. You can get a Free 7-Day Pass to work on your fitness lifestyle, text PSFC to 95577. See you there and Thanks!
DOMINATE MACHINE
DOMINATE MACHINE… Got that right! What’s on your t-shirt? Show it off and get it done. Ashley Owens-Gulina has been doing that! From our photo shoot.
At my favorite gym, Palm Springs Fitness Center. Get a Free 7-Day Pass by texting PSFC to 95577. Come on in and let me see your really cool t-shirt! We can take a photo and feature you!
EAT LIFT SLEEP REPEAT
From our photo shoot… EAT LIFT SLEEP REPEAT… Cortney Solomon keeps it simple. From our photo shoot at Palm Springs Fitness Center.
Astounding Physique Building
Jessica Holohan from our photo shoot. One of the truly astounding physique building I have seen. And I have seen a lot! At my favorite gym, Palm Springs Fitness Center.
Accomplishment
Accomplishment! And it really shows in many ways! Gym photo shoot with Jessica Holohan.
Tagged By Jamie
Just happened to see this, although I am tagged. Two days of shooting with the then Jamie Eason for Bodybuilding.com. Jamie went on to be one of the most successful fitness models and fitness spokespersons of all time.
You Work For It!
You work for it, you build it. A great body by Jessica Holohan! From our photo shoot. Outstanding!
Dedication!
It is not easy to get my attention in the world of bodybuilding and fitness. I have seen so very many. But Jessica Holohan sure did because I knew right away she had put in a lot of hard work and dedication! I had not seen her in a long time so when she showed up for her photo shoot I was totally blown away! Fresh off an NPC Bikini Competition I hardly recognized her. Wow! Outstanding!
Photo Shoot notes… Hasselblad digital camera system and Broncolor lighting. Only the best!
From Here To There!
Before and almost after, still going. My own story and you will like this. A before and after like you have never seen!
I’m Not There But I Am
The Arnold Sports Festival 2018 in Columbus OH is underway and the huge Expo is about to open tomorrow Friday. Hundreds of thousands of people will fill the convention center among 1000 booths from fitness related companies. Although I am not there, my photographs fill some of those booths and displays.
My all time favorite and longest running… Renee kissing the egg for Egg Whites International. They just set up their booth and if they had tried to shoot a photograph of it tomorrow you never would have seen because of all of the people around it. If you just count all of the people who have seen this display at Arnold Sports Festivals in Columbus Ohio, it would be millions.
The Arnold Sports Festival, most known for it roots as a premier bodybuilding competition is actually 20,000 athletes participating in 75 sports and events from 80 nations around the world. “We are very proud to provide the opportunity for athletes, a majority of them youth, to compete at the largest multi-sport festival in the world.”
Gallery Show To Be Seen?
Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.
From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.
This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!
Look Good Naked
She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!
Mr. Olympia Dog Training
Talking with Charles Glass last Sunday at the FitExpo about our ad shoot for Bodybuilding.com. A huge favorite for both of us that was in magazines and online for a couple of years.
Charles Glass, the most famous bodybuilding trainer in the world, alone in a gym training a dog. So much fun!
Open For Business 2018
OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.
One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.
Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com
The Gift Of Fitness
Learn from IFBB Figure Pro Ava Cowan; the gift of fitness is one gift that can stay with you forever. It can change as you need it, be made to fit any size, be put back on course when it gets off track. It lasts a lifetime and is always there on demand. And you can give it to yourself right now!
Ava Cowan in our fitness magazine photo shoot both in the gym and poolside in Palm Springs. Thanks!
Training At 88
From fitness and bodybuilding pros to everyday people, I must say that the video series I have been doing with seniors for Palm Springs Fitness Center have been just wonderful. Thanks!
Fitness Journey
A thought from IFBB Professional figure competitor and fitness icon Ava Cowan from her magazine photo shoot at Palm Springs Fitness Center…
– The feeling of contentment to me is one of the most satisfying feelings in life. I can usually feel this to be present when I have arrived at and have become a higher version of myself, within my life’s journey, and fitness is a part of that journey.
– I thought to look up the definition. And after combing through several variations of the definition, this is a portion of one that resonated with me the most.
“Contentment is a mental or emotional state of satisfaction maybe drawn from being at ease in one’s situation, body and mind. Colloquially speaking, contentment could be a state of having accepted one’s situation and is a milder and more tentative form of happiness.”
– When I looked at this photograph last night, that is the exact emotion I see emitting through my eyes. I absolutely looked past the weight training aspect of the image. A moment in time and there I was… content.
– Contentment on my fitness journey in life captured in the moment.
Love Doing These!
Have I mentioned that I love doing these short videos for Palm Springs Fitness Center? Maybe I have but I really do, they are so fun and worthwhile. Spend a few moments. Thanks!
More Raechelle
I had so very many comments, and in person, about my post of my photo shoot with Raechelle Chase from New Zealand that I thought I should post another photograph. Thanks!
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