If you are going to be at Muscle Beach for the big Memorial Day weekend show, this is how you find me. Look for my 6ft tall gorgeous assistant Natalie Lyle. Most often on my photo shoots as Makeup Artist and Hair Stylist, she is very exceptional in front of the camera too. Natalie will be helping me keep track of the people who sign up for photo shoots. For signing up details, click here… http://squ.re/1Sl56iQ
I will be shooting everyone who signs up with me and I am the Muscle Beach photographer. Bikini class, Vintage Swimsuit, Bodybuilding, Physique, all of it, I am your photographer. It will be a really busy show and to be fair I will only be photographing the people who sign up for photographs. I just will not have enough time otherwise. At the show, you can have your photographs on stage and also you can select to add on backstage in the world famous Muscle Beach “Pit”.
You can also have your own mini photo shoot for just yourself or a couple. On the Saturday and Sunday before the show, I will be photographing right there at Venice Beach and nearby on the beach in Marina Del Rey. And you do not have to be doing the Muscle Beach show to sign up for a mini photo shoot.
If you have at all been wanting to shoot with me or wanting to have some great professional photographs, this is the chance at a really reduced cost. I make these prices available only for times like this when I can photograph a lot of people. I have really done this so it can be as inexpensive as possible for everyone. For the details, here is the link and Thank You! I really hope as many of you as possible get in front of my cameras! Click here and please sign up right away, only a few weeks left… http://squ.re/1Sl56iQ

April 21, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
Bailey Quist had a secret admirer while we shot her photographs backstage at Muscle Beach last Memorial Day. My cameras can admire you too! At the big Memorial Day show, all competitors, men, women or couples can sign up to have your photographs on stage, backstage in the world famous “Pit” or your own mini photo shoot on Saturday or Sunday. I do ask that you sign up right away, we are only a few weeks away. I will only be able to photograph a limited number of people, so sign up now and Thanks! Here is the link for the details… http://squ.re/1Sl56iQ

April 20, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Venice Beach | Leave a comment
So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/

April 20, 2016 | Categories: Uncategorized | Tags: 1950's, ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
The beauty and fitness of Stacey Naito draped in a one of a kind Chainmaille masterpiece by artist Jerry L. Hanson. The magnificence of it all enhanced by the superb Makeup and Hair Styling by Blanche LeBeau. Thank You!

April 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, chainmail, chainmaille, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, MUA, Palm Springs photographer, photo shoot | Leave a comment
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.

April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.

April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness, fitness photographer, fitness photography, health, magazine photographer | Leave a comment
A note of honest clarification for some of you who reach out to me. I am happy to work with you, but so you know… If you are 5-10 and weigh 160 pounds and have enough room in the sleeves of your medium size t-shirt to stuff a loaf of bread in next to your biceps, you are not a bodybuilder. You might be a fitness model for juvenile size underwear, which is fine. But you are not a bodybuilder. If I can help get you in the right direction that is great. However just because a few people around your gym swoon over you while you are on some pastel color Pilates ball with your little chrome weights will not convince me. My buddy Jake Sawyer here is a bodybuilder. Any questions, let me know. Thanks!

April 14, 2016 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding photographer, fitness model, fitness photographer | Leave a comment
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!

April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!

April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!

April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.

April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!

March 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, wind farms, windmill farm | Leave a comment
That look you get when you tell them that you want 15 more reps at 405! Well not really but we had a photo shoot that was just superb. Chris Polityka could not have been better in front of the camera. He does make looking good in the gym work because he knows what he is doing. Check out his company MacrosEdge and you will understand why. https://macrosedge.com

Chris Polityka photographed in the gym with Broncolor lighting and a Hasselblad digital camera. Only the best! Photography by Ian L. Sitren
March 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, nutrition, photo shoot | Leave a comment
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com

March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Of course Lisa Marino Sanders would arrive in her United States Air Force F-16 for her photo shoot with me at Venice Beach.
The high flying Makeup and Hair Styling by Natalie Lyle. Flight wear styling by April Ann Styles. And the real F-16 courtesy of the United States Air Force. Only at the real Muscle Beach for the real Muscle Beach/Venice bodybuilding and fitness shows.

March 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, F-16, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, photography, United States Air Force, USAF, Venice Beach | Leave a comment
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
March 15, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, model posing, Palm Springs, Palm Springs photographer, photo shoot, posing | Leave a comment
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
March 14, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion photographer, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model posing, Palm Springs, Palm Springs photographer, Para 133, photo shoot, posing | 1 Comment
Video of some posing fun during one of my photo shoots. The actual photo shoot with Broncolor lighting and shot on Hasselblad digital.
March 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, posing, posing fun | Leave a comment
This is where I try to get you to take advantage of me! On Memorial Day weekend I will be at Venice Beach for the huge bodybuilding and fitness competition at world famous Muscle Beach. Very simply, because I will be photographing so many people over that weekend and at the show, I go out of my way to make it as inexpensive as possible to shoot with me. You can have your own mini photo shoot at a cost I never can make possible otherwise. Check it out and please sign up as soon as possible so I can get you in. Any question please send me an e-mail to Ian@SecondFocus.com. And here is the link to SIGN UP! Thanks!

Jake Sawyer on the beach. Photography by Ian L. Sitren.
March 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
More from our photo shoot with Chris Polityka. Photographs that show that you really can work out in the gym as part of your fitness journey and have fun through your whole life. I like this! Thanks to Power of Fitness gym in Palm Desert for sharing their great gym with us. Thanks to Hassleblad digital and broncolor lighting. Only the best!

March 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I really like this photograph of Chris Polityka we did at the Power Of Fitness gym the other day. It shows what I have been saying for years and what Chris promotes as well. If you want to be healthy, look good, be fit, it happens above your ears. Listen to these stupid talk show diets or go into the gym and just pretend that you know what you are doing and you will just stay fat and look the fool why you are at it. So seek out people like Chris who know what they are doing, go to a real gym and get some help like at Power of Fitness, and continue your journey above your ears. That is how you do it!

Chris Polityka at Power of Fitness gym. Photography by Ian L. Sitren. Photographed on Hasselblad. Lighting by broncolor. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health club, healthy lifestyle, magazine photographer, photo shoot | Leave a comment
What a perfect photo shoot day! First off Chris Polityka. The guy looks outstanding! A worked out, all around healthy athlete kind of look. I had the guy hiking, running, jogging and later in the day pounding iron in the gym. And none of those pastel colored pretty weights either. He did it! And any guy who shoots with me will tell you that you don’t just get to stand around looking pretty on my photo shoots.
Then I must say we had one of those may perfect days we get in Palm Springs. Warm, beautiful skies, great scenery. Great sunlight too! Could not have been better.
I also have to say I love the camera I am shooting with here in this behind the scenes photo. Hasselblad digital, only the best!

Behind the scenes – photo shoot at desert windmill farms with Chris Polityka
February 27, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, healthy lifestyle, magazine photographer, nutrition, Palm Springs photographer, photo shoot, wind farms, windmill farm | Leave a comment
Not “Little Miho” in the dark alleyways of Sin City Old Town. Much more intriguing because she is real and in front of my camera, Stacey Naito.

Stacey Naito model. Makeup and hair styling by Blanche LeBeau. Photography by Ian L. Sitren.
February 25, 2016 | Categories: Uncategorized | Tags: advertising photographer, fashion photographer, fashion photography, fitness photographer, fitness photography, Katana, magazine photographer, photo shoot, Sin City | 1 Comment