Photography by Ian L. Sitren

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Not A Selfie And A Selfie

I love selfies! They can be so much fun. And my buddy Sasha Brown really has an ability to post some great ones! So here is a not selfie from our photo shoot at the Salton Sea. And a selfie from Sasha. Just say Thanks Sasha!

Sasha Brown

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Acting Model

Acting when modeling, perfect! Adds another dimension to the photographs. A truly superb Noel Vanbrocklin in our photo shoot. With equally superb makeup and hair styling by Blanche LeBeau. Broncolor lighting and a Hasselblad camera system. Only the best!

Noel VanBrocklin


Mesmerized

Sitting, standing, lying on the floor and posing, Noel VanBrocklin mesmerized both myself behind the camera and makeup and hair stylist Blanche LeBeau all day. Actress and model, Noel was amazing even when in a chair upside down. Wait until you see a photograph from that series!

Not any photo of any model makes it to my website. Noël VanBrocklin in this photograph does for sure! Much better seen on a full screen as big as your biggest screen. Bigger is better! Click here… http://bit.ly/1SlfgkG

Noel VanBrocklin

Noel VanBrocklin, Makeup and Hair Styling by Blanche LeBeau. Lighting by Broncolor and digital camera system from Hasselblad. Nothing but the best!


Chameleon

What an incredible model! Catherine Kwong is a real chameleon. She transformed from look to look, pose to pose, so incredibly easy. And ask any of the women I shoot with and they will tell you, I do like a tough strong woman look!
 
Makeup and Hair Styling by another of my tough strong women, Natalie Lyle. Lighting by Broncolor, Hasselblad digital camera system.
Catherine Kwong

Catherine Kwong poolside in Palm Springs


Never!

I am trying to remember the time I got tired of looking at the photographs I took of Randalene Sergent… NEVER!

Randalene Sergent

Photo Shoot With Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.


Break The Rules

I just love this photograph I shot in a studio with Melyssa. Very casual and sexy. But it does break some of my photo rules. The left side is really somewhat over exposed. But I like it! It was shot on film, Kodak Portra in a medium format camera. Part of the magic of film is that you would, after processing, get back photographs that were not actually what you were expecting in one way or another. So fun!

Something else I sometimes hear from people is… “I don’t like that she is naked, I like something left to the imagination”. Well that’s fine, but I like her naked. I like the other gorgeous naked people in front of my cameras and the photographs we create too. It is wonderful and fascinating! And I like breaking these rules of society. Thanks!

Break The Rules

 


Yes Guys!

You see men in front of my cameras too. And not just in the gym. Bodybuilder and fitness model Jake Sawyer has often been in my photo shoots for magazine features and advertising. Everybody says the same thing… “good looking guy”.

Garage Mechanic


Beauty Dish At Work

Always working to get my lighting to get it right. So model Amber Flowers was kind enough to work with me on placement of the Broncolor beauty dish. We did finally get it right.

Photo shoot notes… Broncolor lighting with a Move 1200L pack and one strobe head in a Para 133 reflector. Hasselblad digital camera system.

Beauty Dish


Rising Star!

I photographed Catherine Kwong on Saturday, posted her first photograph from our shoot on Monday across all of my social media, and the response to her has been wonderful! A professional model and actress who has had her successes, Catherine Kwong is taking it to another level. From fitness to fashion, from the small screen to the big screen, I so look forward to seeing her rising star!

Photo shoot notes… The superb makeup and hair styling by Natalie Lyle. Hasselblad digital camera system and Broncolor lighting. Side note… the teak lounge from Gloster.

Catherine Kwong

Catherine Kwong poolside in Palm Springs


Board Your Flight!

Time to board your flight with Gabriella Muttone! It’s all first class with her!

Photo shoot notes… At the Palm Springs Air Museum. Hasselblad camera system and Broncolor Move 1200L pack and beauty dish for lighting.

Gabriella Muttone at the Palm Springs Air Museum

Gabriella Muttone in our photo shoot at the Palm Springs Air Museum.


You Do Look Good!

She said… “Good golly Ian!  You make me look good!!!” Of course she does look good! Beautiful and gorgeous actually! Catherine Kwong in our photo shoot. Professional model and actress, you have seen her in ads for Nike and Adidas, on the screen in Grey’s Anatomy and The West Wing. From lifestyle to fashion to fitness, yes Catherine Kwong… You Do Look Good!

Photo shoot notes… Natalie Lyle for wonderful makeup and hair styling! Clyde Sawyer, my ever present do it all assistant. Hasselblad digital camera system. Broncolor lighting. Only the best!

Catherine Kwong


Looking At You

Model Amber Flowers looking back at you in our photo shoot. Shoot notes… Hasselblad camera system. Broncolor Para 133 reflector on one strobe head with a Broncolor Move 1200L pack. All so very exceptional! Thanks!

Amber Flowers

 


Poolside Country

Maybe we should call this Country Western Palm Springs Poolside Casual. With model Bailey Daniels.

Photo shoot notes… Hasselblad camera system. Broncolor lighting with a Move 1200L pack, one strobe head with a white Broncolor beauty dish. Mounted on a Matthews roller stand and boom.

Bailey Daniels


Dilemma

Start with an extraordinary, beautiful and fun model, Gabriella Muttone, take her to the Palm Springs Air Museum for a photoshoot with restored WWII fighter planes and what do you get? The dilemma of trying to pick the best shots from so many great photographs of her! Gabriella knows what that is like as well, because she herself is also an amazing photographer!

Gabriella Muttone at the Palm Springs Air Museum

Gabriella Muttone at the Palm Springs Air Museum


Sunny Weather

Did you stay in and out of the Sun this past weekend. Aristodeme photographed on old Polaroid instant film camera in our shoot, in and out of the Sun.

Aristodeme


Push Up Bra

I must have stood outside for 10 minutes and walked past this sign a few times trying to decide if I should go in and ask to see for myself. On Abbott Kinney Boulevard in Venice CA yesterday.

Push Up Bra


She Was There…

I know she was there, I saw her and she saw me. It was very desolate but I am thinking she can take care of things. I came back later after dark, but she was gone. My imagination perhaps?

Randalene Sergent

Randalene Sergent

Randalene Sergent

Randalene Sergent

Randalene Sergent

Desert Center At Night

Photo shoot with Randalene Sergent


Away From It All

On location photo shoot with Randalene Sergent.

Away From It All

Away From It All

Away From It All

Away From It All


That Is What I Do!

You workout hard and watch your eating habits consistently. You look great because it is your lifestyle and maybe your business and livelihood. I take that just as seriously as you do. So when you come to me to stand in front of my cameras, you will get my best. And that will be way past the best from so very many.

To chat about photo shoots for yourself or your advertising or your magazines, send me an e-mail to Ian@SecondFocus.com. I truly look forward to chatting with you with whatever your needs or just want to do. Thanks!

Christopher Reed, Heather Grace, Mark Ebinger

Mark Ebinger photographed by Ian L. Sitren at Power Of Fitness Gym in Palm Desert California.


Poolside Moments

A poolside moment in video with Amber Flowers during our photo shoot. I think these video moments are so very fun! Thanks!

 


Posing Movement Fun

Amber Flowers was so great in front of the camera that I had to share a little of how wonderful she moves. Especially in this grunge elegant wardrobe creation. So very fun! Click on the video below. Lighting was continuous light from a Broncolor Move 1200L and Para 133. Video shot on a Fuji X-T1 camera system.

 


The Beginnings Of An Icon

Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!

 

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Branded By A Kiss

Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!

Austin-Fit

Austin-Fit-2


Wearable Softbox

This is my idea of the correct use of a softbox. For you non-photographers, a soft box is a lighting modifier that is often met with frustration by photographers in putting it together. I think Amber Flowers wearing one is a much better use! Anyone interested in my ideas for me doing a lighting workshop!

The actual lighting here on the left is a Broncolor Para 133 reflector powered by a Broncolor Move 1200L pack and head. I use a Hasselblad digital camera system. Only the best!

Amber Flowers