Photography by Ian L. Sitren

Posts tagged “advertising photographer

Muscle Beach Thank You!

Thank You to everyone who shot with me over the Summer at Muscle Beach! I had so much fun with all of you and look forward to showing off more of your photos here on Facebook and on all of my social media. And a big congratulations to Sheena Epps and Toto Djong for your wins on stage and my photos of you making the 2016 Muscle Beach banners including the huge 7ft x 14ft banner that will be seen on the famous Venice Beach Boardwalk next Summer. Millions of people from around the world will be admiring your great physiques and dedication! Thank You All Again!

MBV-2016


Women Love Shoes!

Women love shoes and women love Shoeenvy! I do too now! One photograph from our shoe fashion photo shoot on Monday. Already used in multiple places on the company websites. I think we could say this is kind of fun, kind of sexy. Oh Yes! Go check out Shoeenvy!

Photographed with only the best equipment, Hasselblad camera and lenses and Broncolor lighting. Thanks!


I Am Down With Shoeenvy!

Getting down at shoe level for a shoe fashion photo shoot for Shoeenvy. I love the Shoeenvy statement on their Instagram page, “Because finding the right pair of shoes should be easier than finding the right guy.” Too fun! You have to check them out and download their App. You will be seeing some sexy and fun shoe fashion with some sexy legs in those shoes.

Yes this is me crawling around on the floor of an artist’s studio in Los Angeles, for the last of three parts of our photo shoot. The first of the day was around a pool in a garden setting. The second was in an upstairs crowded fun art deco looking apartment in the Melrose area.

Shooting Hasselblad and Broncolor was a huge advantage for a number of reasons. I was using the Broncolor Move 1200L lighting system which gave me a lot of portable power that could be moved around and the strobe actually being held by one person easily because it is so small and light. In the garden and by the pool it made it easy to move around quickly without being encumbered by power cables. In the other settings just one light stand made it simple and convenient.

The Hasselblad medium format digital camera was ideal for this shoot because I wanted to see the detail in the shoes. You see a lot of photos out there that are supposed to be fashion, but when you really look, you do not see any of the fabrics, stitching and so much that goes into it’s creation. Hasselblad and Hasselblad lenses gives you that detail. Adding in the color accuracy, real life skin tones, and exposure latitude combined with the very consistent Broncolor lighting and you have the right tools for a no compromise photo shoot. And I always want to give my clients and models and everyone involved a no compromise photo shoot on my part, no matter anything else.

So Thank You to everyone involved on this photo shoot! It was a lot of fun and the results are superb. And now go check out Shoeenvy and download their App. This is going to be the fun way you buy shoes! And there will be more real soon! But probably not a convenient way to get the right guy. Thanks!


The Winner At The Muscle Beach Championship 2015!

Congratulations to Jose Velazquez for a well deserved overall bodybuilding win at The Muscle Beach Championship on Labor Day. He had fun and it showed along with a well worked out and prepped physique. Good going! Another day of photography for me at Muscle Beach on nothing but the best, Hasselblad cameras. Thanks!


Maybe You Can Afford To Work For Nothing

“Maybe You Can Afford To Work For Nothing” Funny how that resonates today! This is from a movie depicting the Old West, “The Fargo Kid’ from 1940. So many of you are going to identify with this: photographers, writers, models working booths at trade shows, being photographed and working with companies making multi multi million dollar sales figures and giving you little or nothing. Those of you who have worked with me can stand by the fact that I have continually pushed for more for you from companies big and small. I have personally declined paying projects for me as the photographer when the models were not being paid. Often I am paid as the photographer by models as well, however it is only when I am giving you personally that which is of value to you for whatever reason. I will continue to make sure that for any photography I do, it is equitable whenever I possibly can. Watch the very short clip below, it is very well said and Thank You!

Fargo_Kid

https://youtu.be/kqg4xidHs5E


My Choice Is Hasselblad… In Space

The history of Hasselblad cameras and the space program actually played a significant part of why I have made Hasselblad my own cameras of choice. I remember as a young student in school being so very fascinated with the beginnings of the first Mercury capsule with Alan Shephard and then John Glenn orbiting the Earth. Even from those years so long ago the name “Hasselblad” was imprinted in my mind. Here is one photo from a series on “Gear Patrol” “Hasselblad’s History In Space“. June, 1965: Ed White taking the first US spacewalk on Gemini 4…


Your Muscle Beach Photos, Time To Sign Up!

We are coming up on Labor Day Muscle Beach, Monday September 7th, the last bodybuilding and fitness show of this Summer at the place “Where Muscles Were Born”! If you are doing the show it is now time to get signed up for me to shoot your photographs on the stage and back stage in that famous workout “Pit” along the Venice Boardwalk. I also have one more open spot for a mini photo shoot with you or a couple on the day before the show on Sunday September 6th. That will be right there at world famous Venice Beach. So no time to wait! Thanks and here is the link for more information and to sign up! https://squareup.com/market/secondfocus


Muscle Beach Is Just Like This!

Have you been to one of the Muscle Beach Bodybuilding & Fitness Shows over the Summer? It looks just like this! The greatest outdoor bodybuilding and fitness shows on the planet. The next is Labor Day, Monday September 7th! Be there!

And if you are doing the show you can have me photograph you on stage and backstage at this world famous location and in that world famous workout “Pit”. You can even have your own mini photo shoot for yourself or a couple the day before! But you have to sign up ahead of time and really soon! So here is the link for more information and to sign up. Don’t let it go by!  And Thanks! https://squareup.com/market/secondfocus


9 Yoga Poses With Maria Bertrand

Very Fun! A great feature “Improve Your Confidence With These 9 Yoga Poses” written by Maria Bertrand, featuring Maria Bertrand and photographed by me! On Beachbody … Take a look! http://bit.ly/1Kace1l

 


A Helping Hand

Photo shoots can be so busy that it is always good to have an extra hand. Especially when we could not let a totally gorgeous and very fit Katie Madden participate in getting us in trouble on Social Media. Makeup and Hair Styling by the Notorious Natalie Lyle. Photographed on a Hasselblad camera. Only the best!


Muscle Beach Only Weeks Away!

July 4th at Muscle Beach had a very beautiful Stephanie C. Ramirez standing on the stage that the entire world thinks of as the place “Where Muscles Were Born”. Yes Stephanie went home with a well deserved trophy. She truly looks gorgeous and photographing her with a Hasselblad camera makes for those perfect skin tones, the wonderful colors and a radiance that is so much what you expect to see in that Southern California beach sunshine. Only the best!

The last Muscle Beach show of this Summer is coming up on Labor Day only a few weeks away! The Muscle Beach Championship will find me photographing bodybuilding and fitness competitors on stage and backstage in the world famous workout “Pit”.

But if you want me to photograph you, you need to sign up ahead of time so I can make sure I get you in front of my camera. I have made it very inexpensive so I can shoot photographs of as many of you as possible. Truly my purpose is to get great photographs for you who have worked so hard to stand on that stage and have come to Muscle Beach. Many of you from around the world! I do share in your enthusiasm and excitement.

I am also offering mini photo shoots the day before the show on Sunday, September 6th right there at Venice Beach or nearby on a beach in Marina Del Rey. Available to individuals and couples, you do not even need to be a competitor at the show the next day. Again I have made this very inexpensive so as many of you as possible can get some great photographs.

So please sign up now or as soon as you possibly can. Here is the link for online sign up, prices and more information. And Thank You! See you there at the real Muscle Beach! https://squareup.com/market/secondfocus


Thank You Dennis!

“Special thanks to my good buddy and amazing photographer, Ian L. Sitren, for photographing my recent paintings. Incredible detail and accurate color taken with a Hasselblad H4D-40 camera. He’s a pro! Thank you Ian!” www.dennisjohnsondesign.com.


A Difference You Can See

A close up from the photograph in the corner of model Kristen Dugas. Photographed by me just recently with a Hasselblad H5D-50c camera and Broncolor lighting with the Broncolor Para 133 reflector. This was during the Hasselblad Bron ProSolutions Tour at Edge Studios in Los Angeles.

Now look at the details of her beautiful face. Look at the detail in just the pupil of her eye, the pure and perfect colors, the real life skin tone and hair color. Look at the color and detail of her lips. This is what a photograph looks like when it is shot right and especially with such amazing camera and lighting equipment.

So very many of you are showing photographs that are so terribly bad. I know you shot with a part time photographer who says he is a pro, but it is to your detriment. No matter how many “Likes” you might happen to get because the photographer had you bend over in some juvenile sexual imagination of a pose. It is just that nobody ever showed you what is good and what is not. It does not serve you well if you are a model or fitness model trying to build your career when you have these photographs with your completely flattened out skin that looks like plastic and more bright orange than anything else. It does not serve you well when the bikini you are wearing looks brown and your clothing sponsor sent you a green one. It does not serve you well when your white shirt looks like just a big bright white out area when here should be lace visible or fine fabric. It does not serve you well when you actually look at the photo and it is just plain out of focus! We see so much bad photography that it has become the normal.

I could go on and on but feel free to send me any questions or inquiries you might have to my e-mail at SecondFocus@mac.com. Whether you are a model or an advertiser or a magazine or otherwise depend on quality photography I just want to see you do better. And I can do that!


Photo On Business Card?

I am often asked by other photographers if they should put a photograph on their business card. Well if you shoot photographs like I do of gorgeous women with amazing physiques like Heidi Marissa Cannon… Yes! I sure did! Heidi is on her way in two weeks to Las Vegas at the Cosmopolitan Hotel to stand on stage at the WBFF World Beauty Fitness & Fashion Competition. Although I think she is not hitchhiking. Outstanding!


Wind and Hair And So Very Sexy

Sometimes the wind blows and hair gets messed up. I love those moments. Some are funny but some with the right look on the right model are so very sexy. And so this moment with Maria Bertrand. From our photo shoot the other day along Mulholland Drive in Los Angeles. Photographed on Hasselblad.


Sexiest Summer FitBodies

Katie Madden featured as a Sexiest Summer FitBody for 2015 in the latest issue of Planet Muscle Magazine. And Katie is 56 years old! Is she just not too amazing for words! Good thing I shot the photographs. Makeup and Hair Styling by the ever wonderful Natalie Lyle. And yet another magazine feature photographed with my Hasselblad camera. Thanks!


My Mulholland Drive Tour Guide

My Mulholland Drive tour guide for the day. Maria Bertrand told me she had some good photo shoot locations in mind and wow was she right. And wow is she gorgeous! We did a few different looks for a few different themes to go with magazine feature stories and more. Here she is in a Guess by Marciano dress that was just made for her. Or maybe she was made for that dress! Just perfect! All photographed on Hasselblad which is why you are seeing so much detail in the fabric of that dress, the perfect colors and skin tones and the looks like you are there feel to the photograph. Also just perfect!


Girl Just Gotta Have Fun!

Behind the scenes, as Maria Bertrand and I went off to do a photo shoot along Mulholland Drive in Los Angeles last week. Maria is just too much fun! I am so lucky to have this woman who has been in the pages of Vogue and more in front of my Hasselblad camera! Keep watching here for a few photographs from this shoot. We did back up traffic along the highway for sure!


Katana!

Had my martial arts instructor looked like Stacey Naito when he wielded a Katana, I dare say I would still be training with him. This woman is so gorgeous! From our photo shoot. With Makeup and Hair styling by the wonderful and very fun Blanche LeBeau.


My Ball Career Is Over

I don’t think I am going to be able to go back to my ball career. So I need you to sign up for me shooting your photographs on Labor Day weekend for the bodybuilding and fitness competition at Muscle Beach. If you are doing the show, you can have your photographs on stage and also backstage in the workout Pit. On the Sunday before the show you can have your own mini photo shoot at the beach whether you are doing the show or not. And you can even have a couples photo shoot. So please sign up as soon as you can so I can get everyone in. I have no idea where my mitt is anyway. Just click here and Thanks! https://squareup.com/market/secondfocus


Does A Body Good!

She is 56 years old! Born in 1959! Katie Madden is everything all about fitness and healthy living and the gym. This woman is what I call motivation!

Poolside in Palm Springs with wonderful Makeup and Hair Styling by Natalie Lyle. From our photo shoot with a Hasselblad medium format digital camera system. Lighting courtesy of 350 days of Sun here in Palm Springs. Body by Katie Madden!


I Want It!

I don’t care what it is, if Ava Cowan is promoting it, I want it! Cell phones, posing suits, swimwear, hair style, supplements, whatever! When you look this gorgeous I am all in and there! A selfie from just the other day from one of the most respected and admired women in fitness, Ava Cowan. Go visit her website to get more of a look… AvaCowan.com

By the way, I Do Love Selfies! If you want to send me your selfie and a paragraph about you to be published across my social media and be seen by a huge audience, please do. I will try to publish as many of you as I can, but I do get quite a few, so I may have to stretch them out and pick and choose. But please do! Send them to my email at SecondFocus@mac.com and Thanks!


This Is Muscle Beach!

This one photograph I shot at the July 4th competition to me speaks volumes about what Muscle Beach is all about. United States Marine Corp Gunny Sergent Jaren Wright looking good and having fun on stage. Obviously he has worked hard building his physique and I am sure he will keep it going. And he certainly deserved the two trophies he took home. But even more, Jaren will always remember when he stood on stage at the real Muscle Beach at the only real Muscle Beach competitions!

And as a photographer, again I am so very impressed with shooting with a Hasselblad camera. Bodybuilding and fitness photography has it’s own very unique needs to get right when taking photographs. Definition, color rendition and skin tones are what separates really great bodybuilding photographs from all the others. Just look around at other bodybuilders photos you will see orange skin, blurry looks and unrealistic color. Stop and compare to what you see here. When you do that, you see the difference. As I say, Hasselblad does not just shoot photographs, it duplicates reality, and maybe makes it even better!


First We Contact The Mars Rover…

First we contact the Mars Rover. Then we turn it around and light you up for my camera. And then I make you look so good! Try me! Send me an e-mail to SecondFocus@mac.com and Thank You!