Reaching around the world, it was wonderful to have Joan Liew and Augustine Lee from Singapore for their United States gym photo shoot with me right here at Palm Springs Fitness Center. Founders of the Fitness Factory Gym in 2005, they are both International Bodybuilding Champions and among the most respected and best known in the fitness business.
I am also the Social Media Manager for Palm Springs Fitness Center and you will be seeing my photography, some new video features and some fun on their Facebook page. So please check it our and “Like” it! Thanks! Palm Springs Fitness Center On Facebook

September 4, 2017 | Categories: Uncategorized | Tags: bodybuilding photo shoot, bodybuilding photographer, fitness photo shoot, fitness photographer, Palm Springs Fitness Center, Palm Springs photographer | Leave a comment
One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.
July 30, 2017 | Categories: Uncategorized | Tags: beautiful body, body motion, bodybuilding model, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, BodySpace, fitness beauty, fitness lifestyle, fitness magazine, fitness model, fitness photographer, fitness video, fitness women, Palm Springs photographer | Leave a comment
A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!

July 27, 2017 | Categories: Uncategorized | Tags: a great body, ad photography, advertising photographer, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, BodySpace, fitness magazine, fitness model, fitness photographer, fitness photography | Leave a comment
Behind the scenes in my photo shoot with Kerstin Schulze and Andrea Schulze in Palm Springs. They both live a lifestyle of health and fitness. Kerstin a long time fitness competitor and Andrea just walking away with her first competition trophies. Both 6ft tall and identical twins. Both gorgeous, fun, outgoing and both women to respect and admire in how they carry themselves in life. For now I will not tell you who is who, just for fun, because they are so very identical. I want to keep you guessing and intrigued lol!
The actual photos here on my Blog soon. The wonderful double duty Makeup styling by premier, world traveling, Estee Lauder artist Blanche LeBeau. The camera system up for this task is Hasselblad and the lighting by Broncolor. Nothing but the best! Thanks!

June 3, 2017 | Categories: Uncategorized | Tags: bodybuilding photographer, Broncolor, fitness beauty, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, Hasselblad, HasselbladBron, lifestyle photo shoot, lifestyle photographer, Palm Springs photographer | Leave a comment
Spokesperson and fitness model for Bodybuilding.com made her one of the most famous and respected and admired women in fitness, Jamie Eason. Her first photo shoot for Bodybuilding.com for their advertising, online and magazine features and so much more that followed… photographed by me.

March 21, 2017 | Categories: Uncategorized | Tags: bodybuilding photographer, Bodybuilding.com, fitness model, fitness photo shoot, fitness photographer, Jamie Eason, spokesmodel | Leave a comment
Six times Mr. Olympia, Phil Heath. This photograph from his very first pro bodybuilding show win, the 2006 IFBB Colorado Pro. The photographer, me on assignment for Bodybuilding.com. If you have ever read a bodybuilding and fitness magazine, visited Bodybuilding.com, you have seen my photographs from shows, magazine features and advertising more than you would ever know. All around the world. Ready for me to shoot for you… send me a note to Ian@SecondFocus.com. Thanks!

March 15, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilding photographer, bodybuilding show, Bodybuilding.com, fitness magazine, fitness photographer, IFBB, magazine photographer, Mr. Olympia, Phil Heath, pro bodybuilding | Leave a comment
Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Ian@SecondFocus.com. Thanks!

Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.
March 14, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, Gym Photo Shoot, magazine photographer | Leave a comment
The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!

February 3, 2017 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding, bodybuilding competition photographer, bodybuilding photographer, Bodybuilding.com, feature photographer, fitness, fitness competition photographer, fitness photographer, magazine photographer, sexy muscle | Leave a comment
In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.

January 2, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, gorgeous women, magazine photographer, Palm Springs photographer | 1 Comment
A selfie from my buddy Tani Correia. Tani had made it into the world of fitness being featured in the magazines and pretty well known. But as she has self confessed along the way, she had a difficult time maintaining her condition. Not long ago Tani told me that she was going to make her way back. Actually I am not really sure how much time elapsed, I just know she sure did it! What a rockin’ body!
So for the first day of 2017, Tani is the motivation that many of us need. By the way, Tani told me many times that one of her motivations was to come do a photo shoot with me. I love that!

January 1, 2017 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness lifestyle, fitness model, fitness motivation, fitness photographer, fitness selfie, inspiration, new year motivation | 3 Comments
Already booking up for January! So who wants to come shoot with me? Your portfolio in the gym? That poolside sexy shoot for your book? Dramatic wardrobe changes in a sea of black background. Maybe some special location, windmills, desert, vintage aircraft? Also your head shots which will be really affordable! Unlikely I will wear the bowtie. But I do have much better camera and lighting equipment now! Only the best! Send me a note and Thanks! Ian@SecondFocus.com

December 29, 2016 | Categories: Uncategorized | Tags: actor headshots, actor photographer, bodybuilding photographer, fashion book, fashion portfolio, fitness photographer, gym photographer, head shots, headshot, headshots, magazine photographer, model photographer, model shoot, Palm Springs photographer, Porno Chic, swimsuit photographer | 2 Comments
She walked into the party, like she was walking on a yacht. And they all dreamed that they’d be her partner, they’d be her partner… Ashley Owens-Gulina. Sounds familiar, do you know from where? From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

September 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
So great fun doing photo shoots in interesting and scenic places. Sometimes they do not seem scenic at first, but then just use your imagination. The imagination of knowing what something will look like in the photograph. One of my favorite photo shoots, this time with bodybuilder Daniel Hill.

September 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, wind farms, windmill farm, windmills | Leave a comment
Next time you tell me some “photographer” gave you 4000 “raw” photos from your shoot on a DVD. Don’t know Mapplethorpe? Most recent was his simultaneous exhibits at the Getty and the Los Angeles County Museum of Art.
September 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Among my very favorite photographs I have shot over the years. One of the most respected individuals in bodybuilding and fitness, my friend Doug Brignole. This photo makes me think about what we really do in the gym, struggle and overcome ourselves to be a better person. Not to just lose weight, have bigger arms or a more shapely butt. The idea is to be a better us and somewhat in turn, make it a better world in the best way we can for each of us. Thanks!

September 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs photographer, photo shoot | Leave a comment
You can have her for yourself! All 6 ft tall in her bare feet Natalie Lyle with the water running down her sculpted muscle body. A special print selection I am making available with her. Take a look and maybe Natalie is just the motivation you have been looking for! Click here… http://bit.ly/2csao07

September 8, 2016 | Categories: Uncategorized | Tags: amazon, amazon bodybuilder, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, female bodybuilder, fitness photographer, sculpted muscle, sexy muscle, sexy women, woman bodybuilder, women's bodybuilding | Leave a comment
The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.
One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.
So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!
Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

September 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fitness lifestyle, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

September 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilding photographer, Broncolor, commercial model, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
Seen by billions! Well maybe not billions, but for sure my most seen photograph ever. Certainly one of the most seen photographs in all of bodybuilding and fitness. “Renee Kissing The Egg”. Photographed by me for my good friends Egg Whites International. The best and most successful pure liquid egg whites on the market. None better!
“Renee Kissing The Egg” now the main attraction on their latest version of trade show booth at this weekend’s Anaheim FitExpo. It is also roll- up banners, the product brochure and has been their van wrap. This photograph for Egg Whites International is now in it’s second decade. How fun is that!

August 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, egg whites international, fitness photographer, healthy foods, healthy lifestyle, magazine photographer, photo shoot | Leave a comment
At the Iron Man Naturally Championships yesterday at the FitExpo Anaheim. An extraordinarily striking Jessica Lopez at her first show. Winning 1st Place in both Bikini Open Novice Class B and Bikini Class B. Actually I had no doubt about it during judging which is why I made sure I shot some photographs of her. Outstanding!

August 28, 2016 | Categories: Uncategorized | Tags: advertising photography, bikini competition, bodybuilding photographer, fashion photographer, FitExpo, fitness lifestyle, fitness model, fitness photographer, fitness photography, Iron Man Naturally, magazine photographer, model photographer, NPC, NPC Bikini, Palm Springs photographer | Leave a comment
Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
Distinctive, standouts, gorgeous, handsome ,beautiful and maybe driven. Kerstin Schulze is one of them. A professional in the world of fitness, she is equally fun, considerate and compassionate. And Kerstin would be the first to tell you that anyone can be one who walks amongst us. Makeup and Hair Styling by Natalie Lyle who also walks amongst us! From our photo shoot. Thanks!

August 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, amazon, bodybuilding, bodybuilding photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, goddess, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Famed war photographer Robert Capa said “If your photographs are not good enough, you’re not close enough”. Probably not applicable here but I thought it was a good excuse to get closer to the gorgeous Sherry Goggin in our photo shoot. Click on this photo to see the photograph that was the result. One of my all time favorites and on my website at http://bit.ly/1Ik2Rgy

August 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, model photography, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment