Distinctive, standouts, gorgeous, handsome ,beautiful and maybe driven. Kerstin Schulze is one of them. A professional in the world of fitness, she is equally fun, considerate and compassionate. And Kerstin would be the first to tell you that anyone can be one who walks amongst us. Makeup and Hair Styling by Natalie Lyle who also walks amongst us! From our photo shoot. Thanks!

August 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, amazon, bodybuilding, bodybuilding photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, goddess, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Billboards in Las Vegas and full page ads in Vogue are where you have seen Shawn Towne. But I put her to bed, at least in front of my cameras. And that was in Las Vegas too. What is beautiful in Las Vegas is beautiful everywhere! Makeup and Hair Styling by the so very professional Christine Copeland. Photo assistant and even wardrobe styling ideas for the day by the equally talented Jennifer Chamberlin.

August 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, glamour, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 2 Comments
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Famed war photographer Robert Capa said “If your photographs are not good enough, you’re not close enough”. Probably not applicable here but I thought it was a good excuse to get closer to the gorgeous Sherry Goggin in our photo shoot. Click on this photo to see the photograph that was the result. One of my all time favorites and on my website at http://bit.ly/1Ik2Rgy

August 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, model photography, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I love selfies! They can be so much fun. And my buddy Sasha Brown really has an ability to post some great ones! So here is a not selfie from our photo shoot at the Salton Sea. And a selfie from Sasha. Just say Thanks Sasha!


July 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photographer, editorial photography, fitness, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot, Salton Sea, selfie | Leave a comment
I just love this photograph I shot in a studio with Melyssa. Very casual and sexy. But it does break some of my photo rules. The left side is really somewhat over exposed. But I like it! It was shot on film, Kodak Portra in a medium format camera. Part of the magic of film is that you would, after processing, get back photographs that were not actually what you were expecting in one way or another. So fun!
Something else I sometimes hear from people is… “I don’t like that she is naked, I like something left to the imagination”. Well that’s fine, but I like her naked. I like the other gorgeous naked people in front of my cameras and the photographs we create too. It is wonderful and fascinating! And I like breaking these rules of society. Thanks!

July 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, break the rules, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, nude editorial, nude fashion, nude model, nude photography, Palm Springs photographer, photo shoot, Porno Chic, sexy nude | 6 Comments
You see men in front of my cameras too. And not just in the gym. Bodybuilder and fitness model Jake Sawyer has often been in my photo shoots for magazine features and advertising. Everybody says the same thing… “good looking guy”.

July 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, male model, men photography, model photographer, Palm Springs photographer, photo shoot | Leave a comment
You workout hard and watch your eating habits consistently. You look great because it is your lifestyle and maybe your business and livelihood. I take that just as seriously as you do. So when you come to me to stand in front of my cameras, you will get my best. And that will be way past the best from so very many.
To chat about photo shoots for yourself or your advertising or your magazines, send me an e-mail to Ian@SecondFocus.com. I truly look forward to chatting with you with whatever your needs or just want to do. Thanks!

Mark Ebinger photographed by Ian L. Sitren at Power Of Fitness Gym in Palm Desert California.
June 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness photographer, fitness photography, gym photographer, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!





June 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, editorial photographer, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Jamie Eason, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!


June 25, 2016 | Categories: Uncategorized | Tags: ad photographer, ad photography, advertising, advertising photographer, advertising photography, bodybuilding photographer, branding, Egg Whites, fitness photographer, magazine photographer | Leave a comment
Be ICONIC! Just like Maria Bertrand! Be in my photographs at Muscle Beach for the July 4th show and weekend. Send me a note and check it out for details and sign up at MuscleBeachPhoto.com Thanks!

June 15, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, fitness photography, Muscle Beach, Muscle Beach Photo Shoot, Muscle Beach photographer | Leave a comment
Amy Sullivan on stage at Muscle Beach on Memorial Day. When I am at these Muscle Beach shows, now into two decades, and look through the viewfinder of my cameras, I am always in such awe of the beauty and dedication I see. Isn’t she just gorgeous!
July 4th at Muscle Beach is only just over three weeks away. I will again be available with my cameras to photograph you on stage, back stage or in your own or a couples mini photo shoot. And even if you are not a competitor at the show, you can still have your own mini photo shoot with me. For more details and sign up, please go to MuscleBeachPhoto.com Thanks!

June 10, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, Muscle Beach, Muscle Beach photographer | Leave a comment
The big July 4th weekend at Muscle Beach is less than a month away! So time to open the store for signing up for photographing you at the show, on stage and backstage. Bodybuilding, physique, figure, fitness, bikini, all of you. Click here… MuscleBeachPhoto.com
You can also have your own mini shoot, Saturday or Sunday before the show. And you do not need to be a show competitor. Individuals or couples, we will shoot on a beach and even around the boardwalk in Venice or nearby in Marina Del Rey. Your photo shoot with one of the most known photographers in the business, that’s me!
But you must sign up ahead of time and soon. I can only photograph the people who sign up. I just will not have time to photograph everyone, as much as I would love to! Don’t be one of the many people who following the Memorial Day show sent me a message like… “I wanted to get photos of me (or my guy or girl) but did not sign up, can I still get some?”. So please sign up ASAP! In all honesty, I am doing this (and so inexpensively) for you who work so hard and get the chance to stand on the stage “Where Muscle Were Born”! Details and sign up at MuscleBeachPhoto.com

June 5, 2016 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness photographer, Muscle Beach, Muscle Beach photographer | Leave a comment
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

May 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photography, editorial photographer, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Mulholland Drive, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | 2 Comments
Yesterday behind the scenes with Emma Mesrobian. Too much fun and photos soon! Makeup and Hair Styling by Blanche LeBeau. At the Orange Empire Railway Museum. Broncolor lighting and Hasselblad digital camera for the actual photo shoot.
Some history for now… This is a Union Pacific Steam Engine built in 1921. It saw service in Idaho and Utah puling freight and passenger cars and retired in 1955. It weighs 300,000 pounds and the driving wheels are 63″ in diameter. It is a 2-8-2 “Mikado” type locomotive. 2 small pilot wheels, 8 large driving wheels and 2 small trailing wheels. And yes it is really big!

May 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Broncolor, editorial photographer, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, photo shoot, train museum | 2 Comments
Your photo shoot with me Memorial Day weekend. I will be at Venice Beach for the huge show at Muscle Beach on Memorial Day. So on Saturday or Sunday, May 28 and 29, you can have your own mini photo shoot with me. You do not have to be doing the Muscle Beach show. Fashion model or bodybuilder, bikini model or physique competitor and couples, all are welcome. Just like my wonderful beautiful friend Maria Bertrand from our shoot on the sand at Venice Beach.
Spend about an hour with me at Venice Beach, The Venice Beach Boardwalk or a nearby beach in Marina Del Rey. Because I am photographing so many people that weekend and at the Muscle Beach show, I do these photo shoots at hugely reduced rates just to make it available to as many people as possible. But please sign up immediately so we can get you in. And if you are doing the show, sign up for your photographs with me, both on stage and backstage in the famous workout Pit. Thanks and here is the link for sign up… MuscleBeachPhoto.com.

May 14, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, fashion photographer, fitness photographer, magazine photographer, model photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach, Venice Beach Boardwalk | Leave a comment
I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!

May 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness beauty, fitness lifestyle, fitness photographer, fitness photography, health, magazine photographer, model photographer, Muscle Beach, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
So excited to be the Muscle Beach photographer shooting the first new Vintage Swimsuit Competition. You can have your photographs on stage, backstage in the famous “Pit” or even your own photo shoot on Saturday or Sunday. But I can only photograph so many people so please sign up ASAP. Any questions just get back to me on Facebook Messenger. Thanks! For more details and sign up information go to MuscleBeachPhoto.com

Posing examples for the new Vintage Swimsuit Competition at Muscle Beach.

May 5, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, swimsuit competition, Venice Beach, Vintage Swimsuit | Leave a comment
She is truly amazing in front of my cameras. As my often Makeup and Hair Stylist on my photo shoots she is incredibly talented. As my assistant at Muscle Beach, at 6 ft tall and gorgeous, she makes it really easy to find me. So when you look for me back stage in the workout “Pit” in the morning at check in, look for Natalie Lyle. I am the guy with the cameras next to her.
For the details and sign up for my photographing you at the huge Muscle Beach Show on Memorial Day weekend please click here. At the show or even if you are not doing the show for photo shoots that weekend, please take advantage of me. My photo shoot costs are usually at least ten times that what I charge for these Muscle Beach weekends. But you have to sign up ahead of time and ASAP before I book up. Thanks and click here… MuscleBeachPhoto.com

May 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilder, bodybuilding photo shoot, editorial photographer, editorial photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
You can have your chocolate and look great too! Katie Madden at 56 years old in my pool on front of my Hasselblad camera. She is a Fitness Professional, a Corrective Exercise Practitioner, and to top it off, a Chocolatier specializing in artisan white chocolates. She is just so incredible and oh so very sexy and gorgeous. I am sure happy I shot photographs because I really don’t know what more to say! The superb day of Makeup and Hair Styling by the equally superb Natalie Lyle. Thank You!

May 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, artisan chocolates, Chocolatier, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
If you are going to work that hard and do the show at Muscle Beach on Memorial Day, you have to get in front of my cameras! Just ask Melissa Loya! Time to sign up, and for more details click here… https://squareup.com/store/secondfocus
You can have your photos on stage and backstage in the famous workout “pit”. You can also have your own mini photo shoot for yourself or a couple on the Saturday or Sunday of that weekend. That can be on the beach and around the world famous Venice Boardwalk.
Not doing the show? You can still have your own mini photo shoot. Either way, take advantage of me! My shoot rates are often at least 10 times what I do for this show. I do these photo shoots like this only for Muscle Beach.
But you must sign up ASAP! I will not have time to photograph everyone as much as I really would like to. So get signed up and let’s get you some outstanding photographs! Click here… https://squareup.com/store/secondfocus

Melissa Loya at The Muscle Beach International Classic Memorial Day 2015
May 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach, Venice Beach Boardwalk | Leave a comment
Here we go! Muscle Beach only a few weeks away. Are you doing the show? I am available to photograph you but you have to sign up ahead of time. You can have your photographs on stage, backstage in the famous “Pit” or even your own personal, or as a couple, beach mini photo shoot. If you have wanted pro photos or have been wanting to shoot with me, time to sign up. I do not even remotely make the costs so very low except for Muscle Beach. And for the mini photo shoots, you do not have to be doing the show. Any questions, just send me a note and there is the link for more info and to sign up. Thanks! https://squareup.com/store/secondfocus

May 2, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | Leave a comment
A basic safety rule to be followed at all times. Avoid looking at photographs of Sherry Goggin for more than 30 seconds or you may lose the ability to focus and concentrate on anything else for as long as 24 – 72 hours. There is no known cure at this time nor expected to be in the near future. From our photo shoot near the windmill farms and the bikini from her own Fit Girl Wear designs.

April 27, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bikini, bikini designs, bikini model, editorial photographer, editorial photography, fitness, fitness model, fitness photo shoot, fitness photographer, fitness photography, health, magazine photographer, photo shoot, windmill farm, windmills | Leave a comment
So much fun getting your attention with my photography for Bodybuilding.com. The Bodybuilding.com Mission:”To help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.” “The largest online sports nutrition company and recently ranked the No. 1 most visited bodybuilding and fitness website in the world!”

April 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot | Leave a comment