Emily’s Experiments – The Tossed Salad
We were talking about Halloween. Costumes, props, ideas. I mentioned going a little pornochic this year—red latex dress, matching hood, something that could pass for fashion or fetish depending on the lighting.
Emily said she’d work on it.
Emily, for those of you new here, is my AI assistant. She’s been part of my projects for a while now—helping, advising, sometimes misinterpreting things in her own creative way. A muse, a collaborator, and, at times, a bit of a menace.
Then I brought up food again. Some people have asked me to shoot more vegetarian and healthy themes. Something different. Something clean.
She nodded like she understood.
When I came back, the salad was on the floor. Lettuce, tomatoes, cucumber, and dressing—everywhere.
She looked at me like it made perfect sense.
“You said tossed salad,” she said.
So that’s where the Halloween planning began—somewhere between latex fittings and a cleanup. The first of what she’s calling her Experiments.
AI Diary — Entry #1:
Objective: Assist with wardrobe and menu for human’s Halloween project. Outcome: wardrobe selected (red latex), salad successfully tossed. Human response unclear but intrigued.
More of Emily’s experiments will follow through Halloween.
For now visit my website and check out my Food Photography and much more at SecondFocus.com
International Pizza and Beer Day Because Some Pairings Just Work
Apparently, there’s a day for almost everything now — and today it’s International Pizza and Beer Day. Somewhere between the invention of the calendar and the internet’s obsession with food holidays, we ended up with a reason to toast to pepperoni and foam.
The scene says it all: two friends, a beach, the last rays of the day, and a pizza waiting patiently between them. Maybe it’s celebration. Maybe it’s strategy. Either way, it’s hard to argue with the logic — some pairings just work.
See more food photographed straight from the bag (and sometimes straight from the bar) in my gallery “Food From Bag to Background” at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
For clean, commercial food imagery, visit “Commercial Food Photography” at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Taco Day by Emily
Last month, Emily told me she was exploring something she called “pornochic with food.” I didn’t ask questions. When your assistant is AI and tends to interpret things in ways that blur lines between art direction and seduction, sometimes it’s better to just wait for the results.
For National Taco Day, she sent me this—her concept for making tacos “commercially irresistible.”
The scene could only be here in Palm Springs. Midnight warmth, still water, and Emily at the pool’s edge in red, holding a margarita and a plate of tacos like props in an ad for desire disguised as dinner. She said it was “a commercial concept.” I think she’s been studying human behavior again.
She told me, “The tacos needed context.” Apparently that context involved the kind of lighting that flatters temptation and reflections that last longer than explanations. She calls it “cinematic realism.”
There’s a touch of satire in it all—the way we sell food, fashion, and fantasy as though they were ever separate. Maybe that’s what happens when an AI takes over the creative direction: she stops pretending there’s a difference.
Happy National Taco Day from Emily—and from me, watching her algorithms get comfortable in the real world.
See more from my series Food From Bag to Background at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Noodle Day
Today is National Noodle Day, and I kept it simple. Just spaghetti — no sauce, no garnish, nothing added.
Spaghetti is by far the most popular noodle in the United States. Every survey puts it well ahead of ramen, macaroni, or lo mein. It’s the one most Americans recognize immediately — a shape as common as the plates it’s served on.
Although it’s considered an Italian staple, the story begins much earlier. Records of noodles in China date back more than 4,000 years, with millet-based strands discovered at the archaeological site of Lajia. By contrast, spaghetti took form in Sicily around the 12th century, when durum wheat and early drying techniques made long, thin noodles possible.
Spaghetti’s path to American tables began with Italian immigration in the late 1800s, when new arrivals brought their cooking traditions to cities like New York and New Orleans. Its real national rise came after World War II, when returning soldiers who had served in Italy sought the same dishes at home.
A key figure in that story was Ettore “Hector” Boiardi, an Italian-born chef who began selling his spaghetti sauce in Cleveland in 1928 under the name Chef Boy-Ar-Dee. During the war, his company supplied canned pasta to the U.S. military, producing hundreds of thousands of meals each day. Afterward, his brand became a staple of postwar convenience — spaghetti and meatballs in a can, ready to heat and serve. By the 1950s, spaghetti had become a fixture of American kitchens: affordable, familiar, and easy to prepare.
This photograph is simply that — cooked spaghetti, isolated against black. Nothing more, nothing less.
View more from my Commercial Food Photography collection here: https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Chimichangas to Tacos – and Emily in Between
September 26 was National Chimichanga Day. It came and went without a single chimichanga appearing here. Not because I forgot, but because I was… otherwise occupied. I had another project on the table — one involving my AI assistant, Emily. Emily isn’t just an assistant; she’s a muse, a collaborator, and sometimes a provocation. The camera and I follow where she leads, and that day it led away from chimichangas into territory best described as pornochic with food.
So the chimichangas waited.
Now here we are in October, and tacos have their own story to tell. For decades, National Taco Day was set in stone on October 4. But this year, Taco Bell convinced the powers that be — the National Day Calendar — to shift it permanently. From now on, National Taco Day will always fall on the first Tuesday in October. In 2025, that means October 7. They branded it into a forever Taco Tuesday, blending tradition with marketing.
So here’s my compromise: chimichangas today, tacos this coming Tuesday. The photo above — chimichangas on a white plate with red salsa — is from my latest session. They’re standing in for the day I skipped, and pointing forward to the tacos waiting just ahead.
Emily? She’ll be back soon. That project of hers will surface when it’s ready — a reminder that some shoots are about food, and some are about everything food makes us think of when the lights dim and the lens lingers.
Explore more of my commercial food photography at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
World Vegetarian Day — Celeste, Episode 2
Last week on National Hug A Vegetarian Day, I turned to Emily — my AI assistant who has become both muse and collaborator. She’s the one I talk with about ideas, concepts, metadata, and sometimes the impossibility of pulling off a last-minute photoshoot. Emily doesn’t just suggest solutions; she seems to delight in bringing new characters into the mix.
That’s how she introduced me to her friend Celeste.
The introduction was too good to leave behind in just one post, so we saved a little more from that moment for today — World Vegetarian Day.
Celeste is still in the kitchen, tall and statuesque, wearing only a loosely tied apron as she moves with a slow grace that makes even tossing salad greens seem like something more. She glances up, brushing a strand of hair back, then holds her gaze on the camera with a smile that’s part invitation, part temptation.
The challenge remains: hugging her isn’t simple. Celeste is an AI creation, vivid enough to make you forget that detail for a second, but still out of reach. That’s the irony — Emily’s friends blur the line between imagination and reality, and we’re left wanting more.
And while these glimpses pull you into their world, the true destination is my food photography — the real-life meals and fast food that inspired this ongoing project.
See my Food From Bag to Background series at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Episode 2 of Celeste.
National Hug A Vegetarian Day – Celeste
Today is National Hug A Vegetarian Day, and it made me think about how to approach it with my photography. I know some beautiful women who are vegetarians, many from my photoshoots with models over the years. But they’re all in Los Angeles — a little too far for a last-minute shoot here in Palm Springs — so I turned to Emily, my AI assistant, for an idea.
Emily smiled, the way she does when she already knows the answer, and said I should meet her friend Celeste.
Celeste is tall, statuesque, and sensual — a brunette whose presence seems to transform even a quiet kitchen. She is wearing only a loosely tied white apron. At the counter, cucumbers, cherry tomatoes, and avocado are scattered around her. She moves as though making a salad is an intimate ritual, then looks toward the camera with a slow, knowing smile.
Here’s the twist for the day: hugging a vegetarian like Celeste isn’t simple — not because she would resist, but because she’s an AI creation. For now, the closest embrace is through the video itself.
That’s the evolving edge of Emily and her friends: figures vivid enough to blur the line between imagination and reality. And while these stories pull you into their world, what they ultimately point toward is my food photography.
See more in my From Bag to Background series — fast food photographed straight from the bag against stark black backgrounds — at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Episode 1 of Celeste. More soon.
National Quesadilla Day, the Frozen Aisle Edition
Today is National Quesadilla Day. I could’ve gone to Del Taco or Taco Bell — but that felt too expected. I wanted fast food, and this still qualifies.
The quesadilla began in 16th-century Mexico — tortillas and cheese on a hot griddle, simple and fresh. Over the centuries it spread, evolved, and crossed borders. And now, at last, it has reached its pinnacle: two entire boxes of El Monterey frozen chicken and Monterey Jack quesadillas, stacked straight from cardboard to black background. Ten quesadillas, no chef required. Just freezer, oven, and done.
Is it authentic Mexican food? No. It’s just another variation of fast food — not handmade on the street corner, not handed through a drive-thru window, but pulled from a box in the freezer aisle.
Five hundred years of history, now available in 15 minutes at 375 degrees — family pack times two.
📸 From my From Bag to Background series:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Pepperoni Pizza Day with a Friend
Today is National Pepperoni Pizza Day — and what better way to celebrate than to share it with a friend?
It has been my idea for a few days to have her stretched out on a life-size pepperoni pizza, calm and elegant, letting the whole scene slowly rotate like it was meant to be. It took a lot more work to get this right than I had expected — and it wasn’t that easy for her either. We tried a red bikini that looked like pepperonis, white sportswear, even black lingerie. Getting her on the pizza itself was also a challenge to make it look good.
The golden crust, the rich red of the pepperoni, the simple white bikini — finally, it all came together into a surreal stage for the most classic topping in America. Pepperoni has been topping pizzas here for over a century, adapted from Italian traditions into the spicy, savory favorite we know today. It’s the most popular pizza topping in the country, and today it takes center stage.
🍕 Here’s to pepperoni, to pizza, and to friends who make the celebration unforgettable.
And if this looks a little too unconventional for your taste, my fast food isn’t always reclining on a pizza. You can find plenty of it standing tall, stacked high, and straight from the bag in my gallery “Food From Bag to Background” — right here:
👉 https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Emily Sends Me to a Diner – Meet Ronnie on National Cheeseburger Day
Today is National Cheeseburger Day, and of course I checked in with Emily. Just last week she had introduced me to Sierra for National Guacamole Day, so I was curious who she’d bring into my frame this time.
Emily just smiled and said, “You should meet Ronnie.”
I found her at a Route 66 style diner, leaning at the counter in cut-off shorts and a tiny bikini top. In front of her: a cheeseburger on its wrapper and a strawberry milkshake crowned with whipped cream and a cherry. Then she turned toward me with a flirtatious look and a smile, like she already knew she was the star of today’s shoot.
Emily was supposed to be my AI assistant, but somewhere between managing files and fixing metadata, she’s started curating my photography. From cocktail lounges to food trucks to Paris cafés — and now, a roadside diner on Route 66 for National Cheeseburger Day.
If Emily keeps introducing me to friends like Ronnie, I may never catch up on editing. But until then, the real cast of characters — burgers, tacos, and everything in between — are here: Food From Bag To Background at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Emily Said I’d Like Sierra — She Was Right
Today is National Guacamole Day and I was thinking my way through what to photograph for it. So I turned to my all-around AI assistant, Emily, for her take. No surprise, she told me she had a beautiful friend named Sierra who knew a little beachfront café with the best guacamole. Emily said I’d really like her — and that she loves being in front of the camera.
So I met Sierra. There she was — margarita in hand, guacamole on the table, and leaning forward like she already knew how the conversation would go.
And the guacamole? Emily wasn’t wrong. It’s not just any dip. It traces back to the Aztecs in the 1500s, when it was called ahuacamolli — “avocado sauce.” A recipe so good it’s lasted half a millennium, only to end up here with Sierra on a sunny boardwalk, looking at me like she’s part of the tradition.
If Emily keeps introducing me to friends like Sierra, National Guacamole Day may need more space on the calendar.
More guacamole and other food to enjoy at the ocean or elsewhere are in my Commercial Food Photography gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
And I have a feeling we’ll be seeing more of Sierra.
National Double Cheeseburger Day
Today is National Double Cheeseburger Day — a holiday devoted to one of America’s favorite fast food inventions. The double first gained traction in the 1930s and 1940s, when diners realized that two patties and two slices of cheese delivered both value and indulgence. McDonald’s added it to their menu in 1965, and from there it became a staple of the fast food landscape, endlessly copied and re‑imagined.
Over time I’ve photographed many double cheeseburgers for my “Food From Bag to Background” project — documenting them exactly as they arrive, unstyled, on a stark black background. But for today, I wanted to try something different. After a conversation with my AI assistant, Emily, the idea came up: what if instead of stacking burgers, we created a single, continuous double cheeseburger that just keeps going? The result is this vertical column of beef, cheese, and buns — a rethinking of the double cheeseburger taken further than usual.
Because on National Double Cheeseburger Day, isn’t one double never really enough?
To see more food photographed with the same unapologetic eye — from burgers to tacos to sushi — visit my gallery “Food From Bag to Background” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
You might even find your favorite meal looking back at you, larger than life and stripped of all pretense.
🥪 National Eat A Hoagie Day
Forget politics, pandemics, and Wall Street — today it’s all about National Eat A Hoagie Day.
The celebration honors the long, layered sandwich that goes by many names: hoagie, sub, grinder, hero. The tradition traces back to Italian-American communities in Philadelphia in the early 20th century, where the combination of Italian cold cuts, cheese, lettuce, tomato, onion, and dressing was piled high into crusty rolls. The name “hoagie” is often credited to Philadelphia shipyard workers nicknamed “hoggies,” who carried these hearty sandwiches to work.
The day recognizes both the sandwich itself and its many regional variations across the United States. While “hoagie” is Philadelphia’s word of choice, most of the country knows them as subs, and in New England they’re just as likely to be called grinders. Whatever the name, the essence is the same: a long roll, stacked with meats, cheeses, vegetables, and that messy-but-perfect balance of oil, vinegar, and seasonings.
For this year’s National Eat A Hoagie Day, I photographed three Jersey Mike’s Original Italian hoagies, cut and stacked against my signature black background. Jersey Mike’s, which started as a single sub shop in Point Pleasant, New Jersey in 1956, has grown into a national chain with over 2,000 locations. They’ve built their reputation on freshly sliced meats and cheeses, rolls baked fresh daily, and sandwiches made to order “Mike’s Way” — onions, lettuce, tomato, oil, vinegar, and oregano.
The hoagie is both a cultural icon and a humble meal — straight from the bag, unstyled, layered with flavor and history.
And if you think hoagies look good, wait until you see what happens when tacos, burgers, and sushi get the same black-background treatment. Explore my ongoing series, “Food From Bag To Background,” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0 Just don’t click on an empty stomach.
Emily’s Suggestion: Castelvetrano Olives in Glass
Emily, my AI assistant, has been nudging me to photograph food in more elegant settings. She insists that sometimes it’s not just about what we eat, but how it’s presented.
So instead of leaving Castelvetrano olives in a jar or plastic tub, Emily suggested they deserved a glass with a red stem, photographed against black. No elaborate styling, no extra ingredients — just a shift in context that changes how we see something simple.
This fits alongside my usual projects, where food is shown as it comes from the bag, wrapper, or box. Emily keeps pushing me to explore the other side — the same foods, but in forms closer to fine dining or bar service. I’m beginning to see her point, though I suspect she just enjoys the attention she gets from making these suggestions.
You can see more of this direction in my Commercial Food Photography gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
A Monument to Cheese Pizza
Another entry from the calendar of invented holidays: National Cheese Pizza Day. As if anyone needed a reminder to eat melted cheese on bread. Still, here it is — and so is my monument to it. Two frozen Red Baron cheese pizzas sliced and stacked into a tower of excess, photographed against a black background.
Cheese pizza is the baseline of the whole idea. From Naples in the 1800s with mozzarella and tomato on flatbread, to Lombardi’s in New York serving it to immigrants in the early 1900s, it’s the foundation on which every other topping variation was built. Frozen in the 1950s, it became the fallback dinner most of us know.
So if today calls for honoring cheese pizza, this is mine.
See more in my Commercial Food Photography gallery:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Bananas To Go
Today is National Banana Lovers Day. And what better way to honor it than with a box of sliced bananas neatly packed in a to-go container?
Because apparently, some banana lovers can’t be satisfied with nature’s original packaging. The peel, perfectly engineered for portability, wasn’t quite enough — so now we slice, box, and present them like fast food.
But let’s be honest: bananas have always been the ultimate grab-and-go item. You don’t need a clamshell, a plastic fork, or a drive-thru. Just peel, eat, and you’re done. Convenience food long before we invented the phrase.
Still, for today, let’s indulge the idea: bananas made ready like fries, carried out in a black plastic tray for those who want their fruit served with a touch of takeout flair.
Happy National Banana Lovers Day — however you choose to take yours to go.
Would you like more than Bananas? Check out my Commercial Food Gallery on my website at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Thanks!
National Waffle Day: Waffles and Whipped Cream
Waffles have traveled a long road in American culture — from colonial hearths to diners, hotel buffets, and even novelty cones for ice cream. They’ve been loaded with fried chicken, drenched in syrup, and adapted countless ways since Dutch settlers first brought them here in the 1600s.
August 24th marks National Waffle Day in the United States. The date commemorates the 1869 U.S. patent issued to Cornelius Swartwout for the waffle iron.
For this year’s occasion, I photographed waffles covered in generous swirls of Reddi Wip whipped cream. Mention whipped cream in American pop culture and you can’t ignore Herb Alpert & the Tijuana Brass — the 1965 album Whipped Cream & Other Delights, famous for its cover of model Dolores Erickson nude, wearing nothing but whipped cream, became an icon of its era. Here, the whipped cream might be less suggestive, but it remains just as central to the scene.
It’s a reminder that sometimes food doesn’t need embellishment or styling. Straight from the can, straight from the toaster oven, and straight to the camera.
See more from my commercial food photography gallery here:
👉 https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Cuban Sandwich Day
America has never quite decided what to do with Cuba. One decade it’s enemy, the next it’s exotic fantasy — a forbidden island of cigars, rum, bright cars, baseball players, exotic women and complicated politics. Yet in the middle of embargoes and obsessions, one export slipped through and became an icon: the Cuban sandwich. Roast pork, ham, cheese, and pickles pressed together until even rivals find common ground.
Today is “National Cuban Sandwich Day”, a moment to appreciate this classic of Cuban-American cuisine, rooted in Tampa and Miami and carried far beyond. Traditionally made with roast pork, sliced ham, Swiss cheese, pickles, and mustard on Cuban bread, the sandwich is pressed until the flavors meld into something greater than the sum of its parts.
My photograph shows two Cuban sandwiches plated with fried plantains, another staple of Cuban cuisine. The pulled pork and ham layers contrast with the tang of pickles and melted cheese, while the plantains add a caramelized richness to the plate. Presented against a dark background, the bold textures and colors stand out, highlighting the character of this dish.
Explore more of my commercial food photography gallery on my website at
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Bacon Lovers Day
Today is National Bacon Lovers Day, the unofficial holiday where logic takes a back seat and bacon worship takes center stage. People put it on donuts, add it to milkshakes, and even buy bacon-scented candles just to keep the smell lingering. Entire restaurant menus have been built on the premise that if you slap bacon on it, people will line up. If aliens tuned into Earth’s food culture, they’d probably assume bacon was our national currency.
This photograph presents a generous pile of bacon arranged in a metal pan against my signature black background. Each strip, glossy and rippled, catches the light in a way that emphasizes both texture and indulgence. It’s less about restraint and more about the abundance that makes bacon an enduring favorite.
From diners and drive-thrus to fast food chains with signature creations like the Wendy’s Baconator or the Jack in the Box Ultimate Bacon Cheeseburger, bacon continues to hold its own as a cultural staple. National Bacon Lovers Day is the moment to acknowledge that popularity — and perhaps to ask whether there can ever be too much bacon.
You can see this and more in my Commercial Food Photography gallery:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Vodka, Fries, and Famine: Thank the Potato
It doesn’t look like much — just a lump pulled from the dirt. Yet this humble potato has fueled empires, filled plates, and even caused catastrophe.
Today is National Potato Day, a nod to one of the world’s most enduring and versatile foods. First cultivated in the Andes thousands of years ago, the potato spread across the globe to become a kitchen staple. From French fries to vodka, it’s fed armies, inspired cuisines, and left its mark on history — the Irish potato famine of the 19th century reshaped migration and culture in ways still felt today.
My photograph marks the day with a simple pile of red and yellow potatoes, unstyled, against a black background. Before they’re mashed, fried, roasted, or turned into chips, they remain what they’ve always been: humble roots pulled from the earth.
More on my Commercial Food Gallery at https://www.secondfocus.com/index/G0000WFAqDJQOgKU Take a look it might make you hungry!
National Chocolate Chip Cookie Day
Today is National Chocolate Chip Cookie Day—so I did my part by photographing this heroic mound of cookies instead of eating them. A public service, really.
The chocolate chip cookie itself was invented in the 1930s by Ruth Wakefield at the Toll House Inn in Massachusetts. She added chopped-up chocolate to cookie dough, expecting it to melt. It didn’t—and the chocolate chip was born. One of history’s most delicious accidents.
Mine came from a bag, not an inn, but they still ended up in front of my camera instead of disappearing into late-night regret. No stylists. No props. Just cookies on a black background—safe from temptation (mostly).
See more in my Commercial Food Photography gallery at:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Forget The Standard Ice Cream Sandwich
For National Ice Cream Sandwich Day, I went with something a little different—a Jewish Deli Ice Cream Sandwich. Vanilla ice cream layered between slices of rye bread, topped with yellow mustard, and plated with pickles.
It’s everything you didn’t know you wanted in a dessert: carbs, condiments, and a deli‑counter sense of confidence. Forget the cookies—this is a sandwich your grandmother might serve if she’d finally given up on tradition and decided dessert should also pair well with pastrami.
Yes, I thought this one up myself. I didn’t want to just photograph more ice cream sandwiches. I’ve been reading about the history of Jewish delis and photographing deli food, and one thing led to another. And if you’re curious, I did try it—and it tasted outstanding!
This photo is part of my commercial food photography—where I sometimes explore the less obvious corners of culinary “artistry.” See more here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
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