Photography by Ian L. Sitren

Uncategorized

Art Is On The Street

Sometimes the art is on the street, you only have to see it. I wonder what people 100 years from now would think of this scene in the photograph. That seems interesting to me. On Highway 62 in Joshua Tree CA.

Art Queen

On the street at Art Queen in Joshua Tree CA


Photo Shoot Vehicle

How about this for a photo excursion vehicle! Plenty of room for lots of gear, wardrobe changing or just a few guys out on a Route 66. Maybe the rest of the time I could be an Uber driver with it!

Photo Excursion Vehicle


My Date

My date this weekend! There is someone for everyone!

Date


My New Friend

I can make friends too! A baby goat only 5 days old at Pioneertown CA.

Baby_Goat


Thunderbolt Tomorrow!

Check out this P-47 Thunderbolt flying tomorrow at the Palm Springs Air Museum! 2300HP, a top speed of 433mph and a service ceiling of 40,000 ft. You have to go see this airplane! Do you think the person in the back seat got photos as detailed as my photo of them taking photos?

P-47 Thunderbolt

P-47 Thunderbolt over the Palm Springs Air Museum


Must Be Some Nice Shirt!

I have received a few e-mails from people I know this week about an ad running for Inside Fitness Magazine looking for “Inside Fitness Ambassadors”.  All asking what I thought about it. So I will let you tell me what you think about it.

Let’s start with the “Benefits” all directly quoted from them…

  • Opportunity to be a part of the Inside Fitness Women’s Team of ambassadors
  • Exposure at Inside Fitness Women’s events, trade shows, OPA shows as a brand ambassador of Inside Fitness Women
  • Exposure on Inside Women’s social media
  • Opportunity to appear in the Inside Fitness Women’s Magazine
  • Potential to appear on the Inside Fitness Women’s website
  • IFM Shirt

Then “Duties Of An Inside Fitness Ambassador”…

  • Be a part of Inside Fitness Women’s team and help push an active lifestyle brand to women across the globe
  • 1 -2 post a week on Social media sharing or promoting Inside Women’s content. Sample post ideas: share specific article from print or digital, post about them doing a workout, post of them making a recipe from the magazine, etc.
  • Send us photos of you training based on an article in the magazine or website, recipes you have made from the magazine or website, competing, wearing Inside Fitness Women’s gear/with the magazine
  • Be available to cover OPA shows at Inside Fitness booth
  • Be available to cover trade shows and Inside Fitness events specific to your region
  • Potential to be a part of online content collaborations Inside Fitness Women’s social media (Instagram, guest blog posts, Pinterest, YouTube etc.)
  • Create 1 monthly video on a certain topic that will be edited and potentially posted on the Inside Fitness Women’s website
  • Add ‘IFM Ambassador’ to social media feeds
  • Potential to be part of Inside Fitness events, be part of and promote seminars, IFM events and boot camps at the Inside Fitness Centre

And what do you get for all this work? … Nothing, Zero, No Money.

And what do you get for all the money you spend to do all this? … Nothing, Zero, No Money.

And what do you have to do for them? … A Lot!

Oh wait… You do get the shirt!

What does Inside Fitness get? A lot of content, free labor, your money making the content, your hopes and dreams and hard work.

What else does Inside Fitness get? The opportunity to sell advertising and pay all of their salaries and expenses, meals and trips, drinks at the bar (the best drinks), buy their cars and travel nicely and stay in nice hotels. Of course while you are standing in their booth at some shows in your high heels for 9 hours. And in some ways you are working for it and financing it for them.

But you get the shirt! Must be some nice shirt!

IFM-Yellow_Pad

What do I think Inside Fitness Magazine should do? Pay people! If you don’t have the money, go get a loan at a bank, borrow on your house, sell one of your cars, get out your credit cards. Do not be scamming these people into working for you for free and putting up their money with your vague representations about potential, opportunity and exposure. Wear your own shirt!

 


Making The Pit Look So Good!

Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!

Maria Bertrand In The Pit At Muscle Beach

Maria Bertrand In The Pit At Muscle Beach


One Of My Favorites

One of my all time favorite Super Bowl commercials…

Screen Shot 2016-02-03 at 8.34.07 AM


Hiking Wear

My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!

Sherry Goggin

Sherry Goggin In The Desert near Palm Springs


Another T-34 For Now

So much fun and so many great photos yesterday at the Palm Springs Air Museum watching the T-34’s fly! So here is one more for now!

T-34 Formation Flying


Lots Of T-34’s

Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.

T-34 Formation Flying

T-34 formation flying over the Palm Springs Air Museum

 


Iron Man Naturally Championships Competitors

Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.

Iron Man Naturally Championships 2016

Jim Clifford at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Lene Alexandre at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Derrick Cole at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Alexis Donahoe at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Grace Marlin at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Johanna De La Vega at the 2016 Iron Man Naturally Championships

Iron Man Naturally Championships 2016

Charlisa Nicole Villar at the 2016 Iron Man Naturally Championships


That Was Me

Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.

Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.

I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.

Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.

This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!

bg63_1280


Winners!

From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada LekanEvina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

Iron Man Naturally 2016 Winners

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto


What We Do

What do professional photographers do when we are not shooting photographs? Well we do things like walk around the prestigious Photo LA looking at and admiring the work of other photographers. This past Sunday I did that with my good friend Bill Dobbins, one of the most famed photographers in the bodybuilding and fitness business. Even more fun was to photograph him with one of his works featured for the APA, American Photographic Artists. Very Fun Indeed!

Bill Dobbins at Photo LA

Bill Dobbins with his work on display at Photo LA 2016


Bodybuilding Winner!

Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!

Bada Lekan Wins The IronMan Naturally 2016

Bodybuilder Bada Lekan Wins The Iron Man Naturally 2016


Mike And Jean

My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!

Mike O'Hearn & Jean Carrillo

Jean Carrillo trained Mike O’Hearn in Muay Thai 21 years ago at Gold’s Gym Venice.

Screen Shot 2016-01-24 at 7.56.55 PM

Mike O’Hearn and Jean Carrillo. Photo provided by Jean Carrillo.


Winner!

My buddy Evina Del Pizzo Luna winning the Overall Bikini Championship at the Iron Man Naturally 2016 on Saturday. One of the top featured events at the Los Angeles FitExpo. I was there with 60,000 of my best friends. Were you there too?

Evina_Luna-win


I Needed A Big Chair

The big chair in the parking lot of the LA Mart in downtown Los Angeles. The Reef was the location for Photo LA. What a superb show! Between that and the FitExpo this weekend I needed a big chair when I got home last night. More photos from the weekend to follow. Thanks to everyone I had the chance to meet! Thank You!

The Chair

The big chair in the parking lot of the LA Mart.


Sci Fi Girl

I really like this girl! I am thinking photo shoot! Yesterday downtown Los Angeles near the L.A. Mart for Photo LA. Today you will find me at the FitExpo at the Los Angeles Convention Center.

SkyPosters Girl


Photos Like This

Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!

Daniel_Hill_gym-post


FitExpo and Photo L.A.

Tomorrow, Friday through Sunday, find me in Los Angeles for Photo LA and the FitExpo Los Angeles. Time to just meet and/or talk about photography and my work in shooting magazine features, advertising, your portfolio and more. It would be great to meet you! Just send me an e-mail to SecondFocus@mac.com or text to my cellphone at 213-712-1929. And Thanks!

LA


No Humping!

On a road trip to the Orange Empire Railway Museum. I can state that I did no humping whatsoever!

No Humping

On the side of a train car at the Orange Empire Railway Museum

 


Vintage Muscle Beach!

Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.

Here are the competition details…

“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.

Vintage-Poster

By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!

C-17