Photography by Ian L. Sitren

Posts tagged “advertising photographer

L.A. FitExpo Limitations

Stacey Naito will be at the FitExpo but has been asked by the Los Angeles Fire Department to wear something other than this. It seems that with a crowd expected to be 50,000, it is likely that number would skyrocket leading to overcrowding and the potential for spontaneous combustion from the heat. However, I am willing to take the chance if she wants to wear this again. From our photo shoot with Makeup and Hair Styling by by Estee Lauder Makeup Artist extraordinaire Blanche LeBeau.

The FitExpo is this weekend at the Los Angeles Convention Center. I will be there on Saturday if you want to say Hi. Send me an e-mail to SecondFocus@mac.com. Thanks!

Stacey Naito Japanese Warrior


Try To Get My Attention!

Saturday I will be at the FitExpo at the Los Angeles Convention Center along with 50,000 other people that weekend among the 600 booths and 24 competitions. And you might see me walking around in the company of my good buddy Maria Bertrand. So just fair warning, take a little more effort if you are trying to get my attention while we are there. I do want to see and meet as many people as I can. But I might be a little distracted! Send me an e-mail to SecondFocus@mac.com. Thanks!

Maria Bertrand


Me, You And Randalene At The FitExpo…

The FitExpo at the Los Angeles Convention Center is this weekend so I will be there on Saturday. I get to see my buddy Randalene Sergent who will be there and maybe a few more people too. It is the biggest fitness event on the West Coast and one of the biggest in the country. So if you want to see Randalene or maybe meet up with me, be there and send me a note to SecondFocus@mac.com. Thanks!

Randalene Sergent


My Most Viewed Video…

My most viewed video ever was shot as part of the photo session and ad campaign I did for this magazine advertisement for Bodybuilding.com. The model is Maria Rogers who was nothing short of sensational. But you can see that in the photograph and video. L-Glutamine -full_skcm.ai


“For The Ladies”

Someone asked the other day if I ever photograph guys in the gym “for the ladies”. Well not with that thought specifically in mind. I do photograph a lot of guys in the gym for magazines, online features, advertising etc. Actually I am one of the most widely known photographers in the bodybuilding and fitness business. However in answer to the idea of “for the ladies”, will this photograph of Jake Sawyer in the gym do the job? Jake Sawyer Bodybuilder


Natalie Lyle By Natalie Lyle

Natalie Lyle has created herself in so many ways. She started with me when she graduated from makeup school with almost no experience. From then, right up to today, she has developed into one of the best makeup and hair stylists one could could ask for. As well as a styling and posing watchful eye. And as a consequence from watching me work with amateur inexperienced models or the most experienced professionals, she has become that posing competent model herself.

Natalie was new to the world of bodybuilding and fitness when she started with me as well. She had never seen the bodies like on the models I often photograph. So finally after spending so much time in this part of the fitness world she decided that a fit body and lifestyle was for her too. Now we have Natalie Lyle, the 6 foot tall gorgeous model with a fitness gym built body. Incredible in front of the camera as well as still behind the camera with me.

Natalie Lyle


Stylin And Flyin

A look of style that makes you just want to see her as the pilot in that front seat on her way out to the runway and then push that plane into the air. Does that not sound so very cool! I can just see her! Sharon Lim with a 1946 Boeing PT-17 A75N1 Stearman. U.S. Navy 555 at the Palm Springs Air Museum. From our photo shoot with Makeup and Hair Styling by Natalie Lyle. An Aviatrix Of Fitness


My Favorite Body-Part Of A Woman…

You know how it is, I get asked if I am a “leg man” or whatever. Well, I am a face man. Emily Hayworth at the 2014 Palm Springs Photo Festival. Photographed by me using a Phase One IQ250 camera and Schneider LS 110mm f/2.8 lens. I added a little creativity for a more dramatic and dreamy look.

Emily Hayworth


Behind The Scenes And On The Screen

Usually behind the work on my photo shoots as the makeup artist and hairstylist, Natalie Lyle is also pretty incredible in front of the camera. Sculpting all 6 ft tall of her into a fit body and watching me direct shoots has made her a model who surely commands a lot of attention. Here is a look of the behind the scenes from one of our photos shoots and an on screen look of a small part of what I see afterwards.

Natalie Lyle

Natalie Lyle


A Look Behind…

A look behind the scenes on a photo shoot with Ashley Owens Gulina and Natalie Lyle who did her makeup and hair styling for the entire day.

Ashley Owens-Gulina

Ashley Owens-Gulina


You Can Be Hot In Palm Springs

The weather is sunny and warm and just like Jessica Jacobsen you could be hot poolside in front of my cameras. Send me an e-mail to SecondFocus@mac.com and we can chat about it. We can also discuss photography for your magazine, online or print features, or your advertising campaign. Thanks! Jessica Jacobsen


Exclusive Real Property Photography

Practicing my skills as a photographer of high end real properties. I think I made this look elegant, don’t you? Just needs a little landscaping work perhaps and some window treatments. Yesterday traveling around Wonder Valley near Joshua Tree and Twentynine Palms.

Home In Wonder Valley


Maybe A Million!

The 14ft x 7ft huge banner that will hanging at the shows at Muscle Beach/Venice this Summer. The photographs of Travis Ely and Stephanie Lugo taken by me. How exciting to be a part of world famous Muscle Beach at world famous Venice Beach! I am guessing almost a million people will be seeing that banner. Thanks!

2015_mbv_14x7_banner_sm


Not My Fault!

My friend Lydia Tack says I have a camera lens that automatically finds girls with long legs. Well this one is not my fault because Jennifer Henry brought them with her to our photo shoot. There was nothing I could do but take the photographs anyway. And if it is ok with you guys I will be showing more of them to you soon.

Jennifer Henry


Dangerous In Winter

For those of you in the depths of Winter around the country or around the world. Do not invite Victoria Kirsanova for a visit. She will melt all the snow and ice and cause flooding. Much too hot! From our photo shoot with Makeup and Hair Styling by Natalie Lyle.

Victoria Kirsanova


Censored

I just find it so odd that in the USA we find ourselves so censored as compared to much of the rest of the world when it comes to things considered sexual. At least that is my view when it comes to photographs and photography. Here is a page from Vogue Paris with model Emily DiDonato. And Vogue is what I would call a mainstream magazine. Below is how I have to post the same photo on Facebook. Can you imagine the same photograph made “safe” for “American” magazines. It is just not as interesting and beautiful. That is why the photograph was designed and photographed as it is in the first place.

Vogue_Spain-Emily_Didonato

Vogue_Spain-Emily_Didonato-censored


Are You Ready?

Jake Sawyer in front of my camera. His job on this photo shoot was to show up in shape and looking good. He did that! My job was to turn the scenes I had in my mind into photographs. The tools for this job were very simple, a few rolls of film (yes film) and a camera. That worked! Are you ready to do your job in front of my camera? Send me an e-mail to SecondFocus@mac.com and we can chat about it. Thanks!

Jake Sawyer


Photobomb Or Not?

Photobomb or not? Maybe she is just ignoring him. Above the bay in Marina Del Rey California for a photo shoot.

Photobomb


Let’s Play!

It’s 2015 so let’s have lots of fun and shoot lots of photographs! Cara Jo Basso playing in the wind high over Wilshire Blvd. in Los Angeles.

Cara Jo Basso


And The Clock Strikes New Year!

More of all of my photography for 2015 coming your way! More bodybuilding, more fitness, more lifestyle, more sports, more fashion, more with an edge, more editorial, more magazines, more advertising, more of everything. And more of you! Come be a part of it! Send me an e-mail to SecondFocus@mac.com and we can chat about it! Thanks!

Amorous


Cortney And You…

Cortney CortCity Solomon was so fun in front of my camera! And like Cortney you can be in front of my cameras too, whether in the gym for bodybuilding and fitness or edgy fashion lifestyle or other sports or concepts. It could be for yourself, magazine editorials or advertisements for your products or services. Just send me an e-mail to SecondFocus@mac.com and and we can chat about it.

I want to say that I am very heartened by how many of you have contacted me over the last week about shooting. I have heard from people looking to build their own portfolios and promotion, companies looking to shoot their advertising and magazines looking for something different and unique. It shows that people are thinking ahead and optimistic about the New Year. Outstanding!

Cortney Solomon Cortney Solomon Cortney Solomon Cortney Solomon Cortney Solomon


Behind The Scenes With You…

You could be looking at behind the scenes photographs of my photo shoot with you. These are from one of my shoots with the more than beautiful and wonderful Stacey Naito. This is the time that I am really giving a lot of thought to my planning for photo shoots for the coming year just around the corner. Of course I will continue to do my photography in bodybuilding and fitness whether in the gym, in the pool, or on location. I am also continuing to expand my shooting more directed to lifestyle features, edgy and nude fashion, editorial and advertising. And as I have always said, I reserve the right to photograph anything I find fun and interesting. So if you want to be a part of any of those concepts, genres and ideas or just want to get in on the fun and interesting, it is time to send me an e-mail to SecondFocus@mac.com with what you are thinking and let’s chat about it. Thanks! Behind The Scenes With Stacey Naito Behind The Scenes With Stacey Naito Behind The Scenes With Stacey Naito Behind The Scenes With Stacey Naito Behind The Scenes With Stacey Naito


It Has Already Started…

I started thinking about my photo shoot plans for next year. That may include many of you. So if you have been thinking about shooting with me or planning your magazine editorials or advertising campaigns, let’s chat. Yes I will be doing my work in bodybuilding and fitness, but let’s make it really standout! I am also doing work in lifestyle including fashion, edgy and conceptual. As I often say, I reserve the right to photograph anything I find fun and interesting. But seriously, whatever your concept, let’s talk! We can make it worthwhile and fun! Send me a note to SecondFocus@mac.com.

Here is a look behind the scenes on my photo shoot in the desert and wind farms with Sergi Constance. Sergi has become enormously successful as a model and our photographs made their way to magazines and more around the world.

Sergi Constance

Sergi Constance

Sergi Constance

Sergi Constance

Sergi Constance

Sergi Constance


Santa… She Says She Can Explain…

I really would like to be the Santa hearing all about this story from Maria Bertrand! Ho Ho Ho!

Santa I Can Explain

Makeup and Hair Styling by Natalie Lyle. Photography by Me!