What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.
January 9, 2018 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, egg whites international, EggWhitesInt, Fit Expo, FitExpo, FitExpoLA, fitness expo, fitness photographer, magazine photographer, Need Gym | Leave a comment
At the Iron Man Naturally Championships yesterday at the FitExpo Anaheim. An extraordinarily striking Jessica Lopez at her first show. Winning 1st Place in both Bikini Open Novice Class B and Bikini Class B. Actually I had no doubt about it during judging which is why I made sure I shot some photographs of her. Outstanding!

August 28, 2016 | Categories: Uncategorized | Tags: advertising photography, bikini competition, bodybuilding photographer, fashion photographer, FitExpo, fitness lifestyle, fitness model, fitness photographer, fitness photography, Iron Man Naturally, magazine photographer, model photographer, NPC, NPC Bikini, Palm Springs photographer | Leave a comment
Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.

Jim Clifford at the 2016 Iron Man Naturally Championships

Lene Alexandre at the 2016 Iron Man Naturally Championships

Derrick Cole at the 2016 Iron Man Naturally Championships

Alexis Donahoe at the 2016 Iron Man Naturally Championships

Grace Marlin at the 2016 Iron Man Naturally Championships

Johanna De La Vega at the 2016 Iron Man Naturally Championships

Charlisa Nicole Villar at the 2016 Iron Man Naturally Championships
January 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, NPC, photo shoot, photography, physique | Leave a comment
From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada Lekan, Evina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!

Bodybuilder Bada Lekan Wins The Iron Man Naturally 2016
January 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness photographer, fitness photography, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!

Jean Carrillo trained Mike O’Hearn in Muay Thai 21 years ago at Gold’s Gym Venice.

Mike O’Hearn and Jean Carrillo. Photo provided by Jean Carrillo.
January 26, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness model, fitness photographer, fitness photography, LA FitExpo, magazine photographer, martial arts, Muay Thai, photo shoot | Leave a comment
My buddy Evina Del Pizzo Luna winning the Overall Bikini Championship at the Iron Man Naturally 2016 on Saturday. One of the top featured events at the Los Angeles FitExpo. I was there with 60,000 of my best friends. Were you there too?

January 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bikini competition, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, fitness, fitness model, fitness photographer, fitness photography, health, Iron Man Naturally, magazine photographer, NPC Bikini, photo shoot | Leave a comment
The big chair in the parking lot of the LA Mart in downtown Los Angeles. The Reef was the location for Photo LA. What a superb show! Between that and the FitExpo this weekend I needed a big chair when I got home last night. More photos from the weekend to follow. Thanks to everyone I had the chance to meet! Thank You!

The big chair in the parking lot of the LA Mart.
January 25, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, FitExpo, FitExpo Los Angeles, fitness photographer, LA FitExpo, LA Mart, magazine photographer, Photo LA, photo show, The Reef | Leave a comment
I really like this girl! I am thinking photo shoot! Yesterday downtown Los Angeles near the L.A. Mart for Photo LA. Today you will find me at the FitExpo at the Los Angeles Convention Center.

January 23, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, FitExpoLA, fitness photographer, fitness photography, graffiti, magazine photographer, mural, photo shoot, PhotoLA | Leave a comment
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!

January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
The FitExpo is coming up in Los Angeles on the 23rd & 24th… I will be there and also at Photo L.A. that week. So if you would like to meet and discuss photo shoot for your magazine, advertising, or for yourself, please let me know ASAP. Send me an e-mail to SecondFocus@mac.com. Thanks!
This photo is from an event I was at some time back, “Shoot L.A” sponsored by Hasselblad and Bron Imaging Group at Smashbox Studios. It was very cool! Somewhat part of the reason I now shot with Hasselblad medium format digital and Bron lighting.

January 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Broncolor, FitExpo, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, Photo L.A., photo shoot | Leave a comment
Nothing better than Randalene Sergent in front of my cameras from one of our photo shoots to make me forget the rain from the last two days. You can be in front of my cameras too. I am also available for all types of photo shoots for magazines and advertising from fitness to fashion, bodybuilding to travel and more. By the way, I will be in Los Angeles for a few days this month for the FitExpo. Send me an e-mail to SecondFocus@mac.com and we can chat. Thanks!

Randalene Sergent in our photo shoot. Makeup and Hair Styling by Natalie Lyle.
January 7, 2016 | Categories: Uncategorized | Tags: ad photographer, ad photography, advertising photographer, advertising photography, bodybuilding photographer, FitExpo, fitness model, fitness photo shoot, fitness photographer, LA FitExpo, magazine photographer | Leave a comment
Are you doing the Iron Man Naturally competition at the Anaheim FitExpo on August 22nd? I will be at the show and expo on Saturday, but on Sunday August 23rd, I will be doing a limited number of mini photo shoots at a nearby gym. So whether you are a bodybuilder, physique, bikini or figure competitor, or perhaps not even doing the show, this will be an opportunity to shoot with me at a greatly reduced cost. To chat about it, send me an e-mail to SecondFocus@mac.com. This will be very limited so best get to me as soon as possible. Thanks!
And yes I might make you work just as hard as Travis Ely did during his last show prep for our photo shoot. Shot on a Hasselblad camera. Only the best!

August 11, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, FitExpo, fitness photographer, gym photographer, Iron Man Naturally | Leave a comment
It says Champion over his head because now he is one! Yesterday at the huge Los Angeles FitExpo, Travis Ely won the overall bodybuilding championship title! He worked hard, looked great, and did the homework! Good thing I brought a camera with me. Big shout out to Jake Sawyer who gave Ely that last week tune up! Outstanding!

February 8, 2015 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, FitExpo, Iron Man Magazine, magazine photographer | Leave a comment
I know I will be seeing my hiking partner Sherry Goggin at the FitExpo today. I don’t know if she will be wearing this hiking outfit she wore the last time we did a photo shoot out in the desert, but she is always looking amazing in wardrobe from her own line of clothes from Fit Girl Wear! If you are hiking at the FitExpo at the Los Angeles Convention Center today, send me an e-mail to SecondFocus@mac.com and we meet up on the trail! Thanks!

February 7, 2015 | Categories: Uncategorized | Tags: advertising, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography, LA FitExpo, magazine photographer | Leave a comment
Stacey Naito will be at the FitExpo but has been asked by the Los Angeles Fire Department to wear something other than this. It seems that with a crowd expected to be 50,000, it is likely that number would skyrocket leading to overcrowding and the potential for spontaneous combustion from the heat. However, I am willing to take the chance if she wants to wear this again. From our photo shoot with Makeup and Hair Styling by by Estee Lauder Makeup Artist extraordinaire Blanche LeBeau.
The FitExpo is this weekend at the Los Angeles Convention Center. I will be there on Saturday if you want to say Hi. Send me an e-mail to SecondFocus@mac.com. Thanks!

February 6, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography, magazine photographer | Leave a comment
Saturday I will be at the FitExpo at the Los Angeles Convention Center along with 50,000 other people that weekend among the 600 booths and 24 competitions. And you might see me walking around in the company of my good buddy Maria Bertrand. So just fair warning, take a little more effort if you are trying to get my attention while we are there. I do want to see and meet as many people as I can. But I might be a little distracted! Send me an e-mail to SecondFocus@mac.com. Thanks!

February 5, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography | Leave a comment
The FitExpo at the Los Angeles Convention Center is this weekend so I will be there on Saturday. I get to see my buddy Randalene Sergent who will be there and maybe a few more people too. It is the biggest fitness event on the West Coast and one of the biggest in the country. So if you want to see Randalene or maybe meet up with me, be there and send me a note to SecondFocus@mac.com. Thanks!

February 4, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography, magazine photographer | Leave a comment
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My favorite part of the FitExpo last weekend… Getting to see people I don’t get to see often enough. Like the beautiful Tiphany Adams who many of you know from the enormously successful series “Push Girls”. Tiphany was there being fit and fun at the booth for Quest Nutrition. No one better!
February 1, 2014 | Categories: Uncategorized | Tags: FitExpo, fitness, health, Push Girls | Leave a comment
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I am sure happy I shot this photograph of Travis Ely. It looks really great on the website for the Iron Man Magazine Naturally Championships. Very Fun!
January 29, 2014 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, competition, FitExpo, fitness, health, Iron Man Magazine, NPC | Leave a comment
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Xavisus Gayden Ifbb Pro at the FitExpo this last weekend. It is fun to see him at the booth for his sponsor, handing out trophies at the competition and having so many fans say Hi. Fun because as we chatted and remembered how a few years ago I selected him, wrote the story and did the photo shoot for his feature in Iron Man Magazine as the Bodybuilding.com BodySpace Physique of the Month. And neither one of us at that time had any idea where his journey in this world of bodybuilding and fitness would lead him today. Very Cool!
January 27, 2014 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, FitExpo, fitness, health, IFBB, physique | Leave a comment
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What is this guy yelling about! Well he won his class at the Iron Man Magazine Naturally Championships yesterday at the Los Angeles FitExpo! That’s why!
Travis Ely looking great alongside a total of 164 competitors at the Los Angeles Convention Center amidst 460 booths and displays, other sports events and record breaking crowds.
And a win for Travis is also a win for Jake Sawyer who coached him through his training, nutrition and posing even right up when he was on stage. Outstanding!
By the way, do I take great show photos or what lol !
January 26, 2014 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, competition, FitExpo, Iron Man Magazine, NPC | Leave a comment