Not Much To Say
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?
Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
An Office Day For Me
One of my typical days in the office. Here with bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden. I wonder how many times and for how long I made them hold that bicep curl.
Bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden at Power of Fitness.
Nobody Does It Like Me!
Nobody shoots photographs like I do in Palm Springs… Nobody! Not even close! Ok it does help that I have the likes of the gorgeous Sherry Goggin in front of my cameras. But you get the idea I am sure!
December is a great month for shooting out here, the weather is great. Although we do have something like 350 days of Sun during the year. So whether it is your magazine features, fashion stories, advertising or maybe your own portfolio. From shoe fashions on beautiful women to fast moving airplanes or even a travel story. Just send me a note to SecondFocus@mac.com and we can chat about it.
Note that I shoot nothing but the finest of equipment. Hasselblad medium format digital and Broncolor lighting. For more portability and faster action I am now shooting the superb FujiFilm X-Series cameras and lenses.
I also have the finest makeup artists available and all kinds of shoot locations from desert to gyms. Just let me know and we can talk about it. And again, my e-mail is SecondFocus@mac.com. Look forward to hearing from you soon! Thanks!
Dedication
It is dedication in all walks of life that makes us not just look good but to also be a better self. And in turn makes those better around us as well. Greg Tully from our photo shoot.
Photographed on Hasselblad. Only the best.
What Am I Doing?
Editing some photographs from one of my shoots with best buddy Natalie Lyle. This is one of the behind the scenes photos. Anyone want to see any more?
1st Place For Muscle Beach Fun!
At the Muscle Beach/Venice fitness and bodybuilding competition on July 4th, if there would have been an award for having the most fun and being the most fun to watch, it would have gone to Theresa Russell. The enthusiasm of this gorgeous 50 year old woman was totally exhilarating! I am so happy I had the chance to photograph her!
At the upcoming Muscle Beach competition on Labor Day I can photograph you too! You can have your photographs on stage and back stage in the world famous workout “Pit”. You can even have your own mini photo shoot the day before at the beach for yourself or as a couple. But you must sign up ahead of time and as soon as possible. So here is the link for more information and to sign up. Only a few weeks away so no time to wait and Thanks! https://squareup.com/market/secondfocus
I Want It!
I don’t care what it is, if Ava Cowan is promoting it, I want it! Cell phones, posing suits, swimwear, hair style, supplements, whatever! When you look this gorgeous I am all in and there! A selfie from just the other day from one of the most respected and admired women in fitness, Ava Cowan. Go visit her website to get more of a look… AvaCowan.com
By the way, I Do Love Selfies! If you want to send me your selfie and a paragraph about you to be published across my social media and be seen by a huge audience, please do. I will try to publish as many of you as I can, but I do get quite a few, so I may have to stretch them out and pick and choose. But please do! Send them to my email at SecondFocus@mac.com and Thanks!
The July 4th Muscle Beach 2015 Over 50 Bodybuilding Champion
Billy Robinson became the Muscle Beach 2015 Masters Men Over 50 Champion this past weekend. When I saw him in the morning I knew he would be taking home a big trophy. It does take years of hard work to build thick mature muscle like that. Great job Billy and well deserved!
After, Before, Amazing!
I photographed some fabulous bodies at Muscle Beach on Memorial Day. Only days later did I start learning just how fabulous. Melissa Loya as she stood in front of my camera backstage in the workout pit. What a beautiful woman with a rocking body! And then Melissa Loya only eighteen months before at 200 pounds when she said to herself “No More!”.
Melissa and other amazing transformations seem to have in common Train Insane Gym in Anaheim California. From what I am seeing, this gym appears to be the secret weapon for turning Befores into Afters!
Muscle Beach July 4th is coming up. If you would like me to photograph your afters, on stage, backstage or your own photo shoot the day before or after the show, please click here to sign up. And please do it soon, your after is waiting! Click here… Muscle Beach Photography Sign Up
It’s My Job!
By the end of the day she walked away on stage with a First Place Trophy at Muscle Beach/Venice on Memorial Day. One of the amazing, wonderful, outstanding people I had the opportunity to photograph that day. And I say this every time, Hannah Gordon Etherson is one of the most beautiful women I have ever known!
But back to business! Time to sign up for me shooting your photographs at the July 4th show at Muscle Beach. On stage, backstage, and even your own personal photo shoot the day before or the day after. I can only photograph so many people so please sign up now and let’s do it! Thanks! Sign Up Here… https://squareup.com/market/secondfocus
Admiring The Other Side
It looks like Bailey Quist had an admirer of her other side while I was shooting her photographs at Muscle Beach on Memorial Day. Can’t say that I blame the little guy, I was thinking Bailey looked pretty outstanding all the way around myself!
Sign ups are now available online for the Muscle Beach July 4th weekend show. You can have your photographs on the stage, on the stage and backstage in the workout pit, and even your own photo shoot session the day before or after. You can even have your own couples photo shoot. Please do not delay, there will be a limit on the number of people I can accommodate. So click here… https://squareup.com/market/secondfocus Thanks!
Photos and Friends and Muscle Beach
Shooting photographs and making friends at Muscle Beach. And what great looking friends I get to photograph, old friends and new friends like Julie Morton. She was having fun which is all about Muscle Beach.
Many of you are asking about me photographing you at the next Muscle Beach Show on July 4th. I will have a sign up sheet online this week. You will have the option of stage photographs and an add-on for photographs backstage in the workout pit. There will also be available your own personal shoot on the beach Sunday, July 5th and possibly also Friday July 3rd. If you would like to know more please send me an e-mail to SecondFocus@mac.com. Thanks!
Muscle Beach Getting Ready
Only a few days away. Are you getting ready for being on that stage at Muscle Beach/Venice on Memorial Day? I am still taking sign ups for photographing you on stage and back stage too. But please sign up asap so I can get you in. Here is the direct link to sign up and Thanks! https://squareup.com/market/secondfocus
Muscle Beach Photo Sign Ups
Muscle Beach/Venice, photographs and YOU! This Memorial Day weekend show, if you would like me to photograph you on stage and back stage, I am taking sign ups now. Please do not wait! Thank You and sign up here at this link… https://squareup.com/market/secondfocus
Tilt Up Studio
I have been getting a lot of photogrpahers asking for a closer look at my tilt up studio background system. Actually I think they wanted a closer look at Randalene Sergent. Perfectly reasonable! To the left is Natalie Lyle who does so much of the superb makeup and hair styling you see on my photo shoots. Although I have huge space inside to do photo shoots, this system allows me to create all kinds of spaces, paint schemes and more designs. I can also shift to do doing scenes by the pool or tress without moving all of the lighting equipment or very much additional work. Thanks!
“Legs Forever” – This Is Her!
You have heard the description “Legs Forever”. Well this is her, Natalie Lyle. More than just legs, she is also abs, arms, sexy and beautiful. Would you believe that when she first started working for me as my photo shoot Makeup Artist she had never even been in a gym in her entire life! I think all of the bodybuilding and fitness photography I do has rubbed off on her in a very good way. You can see Natalie on stage this Saturday at the NPC Grand Prix Bodybuilding, Figure, Physique and Bikini Championships in Los Angeles. Or you can just keep staring at this photograph from our photo shoot the other day. I won’t stop you, I am staring at her too!
Tonality As In Black And White
I keep seeing color digital camera photographs converted to black and white and wonder why I do not like them very much. I prefer the tonality created by actual black and white film and most of the black and white conversions I see miss the smoothness of the changes from the whites to the grays to the blacks. So I do prefer to shoot film for black and white or if I do a conversion from a digital created color photograph I try to create that tonality. And that is what I did here for example.
This is model Maria Rogers during an advertising photo shoot I did for Bodybuidling.com. Maria of course is nothing short of incredibly beautiful with a body that is just totally breathtaking. And a wonderful model that day for sure. This is actually an outtake but the ad itself ran in endless magazines for quite some time. I got a lot of e-mail from women who told me that they had torn this out and it was on their refrigerator for motivation. I also got a lot of e-mail from guys, sometimes the word motivation was in those too.
A side note you might find fun, Maria is wearing my underwear! Well not really mine and they were new. I try to carry extra new wardrobe pieces in a bag on all shoots. Odds and ends or some things I just happen to buy or that get sent to me by clothing and accessory companies. In this case we needed a matching thong. And I had one in just the right color. I would say it saved the day! What would you say?
Yes I Photograph Men…
Yesterday I got an e-mail that I do get every now and then… “Do you ever photograph men?”. Well yes! Actually, I have had more magazine covers and features with men than with women. The same might be the case for advertising. But I am working on more new magazine features with women recently. That is why you are seeing those photographs from me.
I am always happy to hear from new guys for photo shoots, so if you are interested send me an e-mail to SecondFocus@mac.com. And you do not have to be a bodybuilder like Jake Sawyer, not everyone is! Thanks!
Bikini Weather
I saw a swimsuit ad yesterday about getting ready for bikini weather. It is always bikini weather for me and my cameras. Especially with Ashley Owens Gulina! Makeup and Hair Styling by Natalie Lyle.
The Architecture Of Regina Piazza
So many people here for Modernism Week but too bad they missed the great architecture of Regina Piazza in front of the 1960’s Palm Springs Boxing Club. Next you will find Regina building her own training gym in Dana Point. As if there were not enough reasons to go to Dana Point! Even Richard Henry Dana stopped there on the sailing brig “Pilgrim” in 1835. He won’t be stopping back but you can check out the progress of “Shredded Fox” on their website being built now or by going to Regina’s Facebook page by clicking right here! Very Fun!
Ready And One Of My Favorites…
When IFBB Professional Bodybuilder Tina Chandler showed up for her photo shoot with me she was not only ready for the photo shoot but also Olympia ready. It was one of my most favorite and created the most memorable of photographs. Here is just one of them…
A Uniform Look
Around the Los Angeles FitExpo, over 50,000 people saw many of my photographs around the 650 booths. And a recurring photo is this one of Sherry Goggin from our photo shoot. I guess we could say it is a very uniform look!
Hiking At The L.A. FitExpo!
I know I will be seeing my hiking partner Sherry Goggin at the FitExpo today. I don’t know if she will be wearing this hiking outfit she wore the last time we did a photo shoot out in the desert, but she is always looking amazing in wardrobe from her own line of clothes from Fit Girl Wear! If you are hiking at the FitExpo at the Los Angeles Convention Center today, send me an e-mail to SecondFocus@mac.com and we meet up on the trail! Thanks!
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