Beauty Dish – A Photo Lesson
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!
June 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Gabriella
When I saw this gorgeous woman at the Palm Springs Photo Festival late night event party there was no question in my mind that she was a professional model. The way she carried herself, her presence, dress and makeup and hair, tall and slender. When we did meet and she told me her name was Gabriella, I thought how perfect is that. Such a romantic name that takes one away to beautiful places in Europe that so very much fits her. Then much to my surprise, I find that she is an extraordinary photographer herself. I am wondering now if I should hang out with more photographers. Just kidding, they mostly all just look like me. But that is how I came to be graced with Gabriella Muttone in front of my camera.

Gabriella Muttone in our photo shoot at the Palm Springs Air Museum. Photographed by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
June 9, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, air museum, Broncolor, commercial model, editorial photographer, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
Rise Above It
The inescapable presence of model Tiana Joy in our photo shoot. Made even more so by the just the right water level in the pool. Such a candid feeling and view that would not be the same with modesty. Such a wonderful model! Thank You Tiana!

Tiana Joy photographed in Palm Springs by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
June 8, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy photography, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion photographer, glamour photogrpaher, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude model, nude photography, Palm Springs, photo shoot, Porno Chic | Leave a comment
Fashion Model Flight Demo
During our photo shoot at the Palm Springs Air Museum, Gabriella Muttone did her best to do a flight demonstration. Limited by lack of flight clearance from the tower, she never the less looked really great in her liftoff.
I must tell you about Gabriella. Stunningly beautiful, a professional model who has worked around the world, been the face of Avon, and has graced such brands as American Express, Sony, CocaCola, Diet 7-UP, WonderBra, Sears, Faberge and Appolinaris. Gabriella is represented by the prestigious Spot 6 Management in Toronto, one of the most sought after modeling agencies in Canada.
There is yet more! Gabriella herself is a superb photographer. Incredibly talented and creative, you must check out her work at GabriellaMuttone.com. I truly admire what she does behind the camera!
How flattered am I to have this accomplished professional model and an extraordinary photographer stand in front of my camera. I would otherwise be without words but I had to say Thank You Gabriella Muttone. You are just wonderful!
I must also say that I am so happy I use the best gear possible, Hasselblad digital camera equipment and Broncolor lighting. Anything less would have been just that. Thanks!
June 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
So Much Joy!
The first joy being my model, Tiana Joy. What an incredible, gorgeous, fun model to work with! Tall, long legs, sexy turn to her and made my job so easy by being able to move and take direction. Had a hard time stopping and not going on for hours more. And wait until you see the photos to follow. I promise you will want to see them and much more of Joy! Just Wow!
The next joy is my pool construction is finished! Completely tore out the old pool and all the decks, patios. All that was left was the shell, dirt and rubble. Now all done and it is wonderful! What a great shoot location and it is in my backyard.
More joy from my great camera and lighting equipment. Over and over I am so impressed with my Hasselblad digital camera gear and Broncolor lighting. Each time I do a photo shoot I am so very happy with getting the results I really expect and that I expect to produce for my clients, whether it is magazines, advertisers or models of all genres looking to be a cut above. Only the best!
So please, keep watching here and coming back for more and Thanks!
June 6, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy editorial, edgy fashion, edgy lifetsyle, edgy photography, Erotica Chic, EroticaChic, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, Porno Chic | 2 Comments
So Much Fun With Gabriella
Sharing a laugh with an incredibly beautiful, gorgeous, talented and fun Gabriella Muttone. Behind the scenes in our photo shoot at the Palm Springs Air Museum. Made all the better with my Hasselblad camera and Broncolor lighting. Thank You Gabriella! You are wonderful!
May 27, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, air museum, behind the scenes, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, photo shoot | Leave a comment
Hitchhiking to Muscle Beach
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…
May 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photography, editorial photographer, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Mulholland Drive, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | 2 Comments
Alternate Energy Sources
I was going to use this post to tell you about the difference between Windmills and Wind Turbines. But never mind. Instead just a breathtaking moment with Heidi Cannon in front of my camera.
May 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, alternate energy, bikini fashion, editorial photographer, editorial photography, fashion photographer, fitness lifestyle, fitness model, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, renewable energy, sexy boots, sexy fitness, wind farms, wind turbines, windmills | Leave a comment
The Best Part Of Being A Photographer
The best part of being a photographer is getting to shoot photographs, especially with really great looking people. Like my good friend Daniel Hill here out in the desert right near Palm Springs. Thanks!
May 20, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, editorial photographer, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
And Then She Shows Up
I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!
May 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness beauty, fitness lifestyle, fitness photographer, fitness photography, health, magazine photographer, model photographer, Muscle Beach, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
So Very Sexy, Fit And A Chocolatier
You can have your chocolate and look great too! Katie Madden at 56 years old in my pool on front of my Hasselblad camera. She is a Fitness Professional, a Corrective Exercise Practitioner, and to top it off, a Chocolatier specializing in artisan white chocolates. She is just so incredible and oh so very sexy and gorgeous. I am sure happy I shot photographs because I really don’t know what more to say! The superb day of Makeup and Hair Styling by the equally superb Natalie Lyle. Thank You!
May 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, artisan chocolates, Chocolatier, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Your Photos At Muscle Beach!
Here we go! Muscle Beach only a few weeks away. Are you doing the show? I am available to photograph you but you have to sign up ahead of time. You can have your photographs on stage, backstage in the famous “Pit” or even your own personal, or as a couple, beach mini photo shoot. If you have wanted pro photos or have been wanting to shoot with me, time to sign up. I do not even remotely make the costs so very low except for Muscle Beach. And for the mini photo shoots, you do not have to be doing the show. Any questions, just send me a note and there is the link for more info and to sign up. Thanks! https://squareup.com/store/secondfocus
May 2, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | Leave a comment
Fashionable Undressing
My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.
April 22, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, edgy fashion, edgy lifetsyle, edgy photography, editorial photographer, editorial photography, fashion model, fashion nude photography, fashion photographer, fashion photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photo shoot, nude photography, Palm Springs, photo shoot | Leave a comment
Palm Springs Featured
Fun to see one of my photos at the Palm Springs Air Museum featured for one of the Palm Springs Facebook Groups! Thanks!
April 19, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, air museum, editorial photographer, Facebook, Facebook groups, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, Palm Springs photos, Visit Palm Springs | Leave a comment
The Tread Mark On My Hat
Pilot Tom Nightingale almost left a tire tread mark on my hat as he did a low flyover at the Palm Springs Air Museum yesterday. What a great airplane too, wow! A 1943 North American SNJ-4 Texan Navy trainer. Also designated the T-6 Texan it is an airplane often seen in movies portraying the Japanese Zero. Get yourself out to the Palm Springs Air Museum, one of the best in the entire USA!
April 17, 2016 | Categories: Uncategorized | Tags: air museum, airplane photographer, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, Japanese Zero, military trainer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, SNJ, T-6, Texan, Visit Palm Springs, WWII trainer | Leave a comment
Perfect Set Up
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.
April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Diner Dreams
From my soon to be released series “Diner Dreams”. Photographed not only in color but also black and white medium format film. It is not what you might expect. Editorial availability and prints. Keep watching here for the release information. Thanks!
April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, art nude, Diner Dreams, editorial photographer, fashion editorial, fashion nude, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photographs, Palm Springs | 12 Comments
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
Posing Your Face!
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
March 15, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, model posing, Palm Springs, Palm Springs photographer, photo shoot, posing | Leave a comment
More Posing Fun…
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
March 14, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion photographer, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model posing, Palm Springs, Palm Springs photographer, Para 133, photo shoot, posing | 1 Comment


















