January 3, 2012… Starting out the New Year searching for words… “Magnificent Creature” crosses my mind! Ava Cowan from a photo shoot we did as she was first becoming known to everyone. Ava has gone on to be one of the most pre-eminent and respected women in the world of bodybuilding and fitness.
You see Ava in almost every magazine every month, she is hugely popular and deservedly so. Much more than just a great body built in the gym, she is a personality of tenaciousness that we can all admire. In only eight weeks from now you will next be seeing her on stage at the Arnold. Ava Cowan!

January 4, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, fitness model, fitness photographer, IFBB Figure, IFBB Pro, magazine photographer | Leave a comment
Kind of sums it up! The person I photographed more than anyone else in 2015 is someone who never ceases to surprise me. How lucky am I to have as a buddy this amazing person Maria Yvonne Bertrand. And to get her in front of my cameras… WOW!
Let me tell you about her. Director of Content for the Fashion Platform Envy, she is also an accomplished writer for magazines and entertainment.
As a professional model, Maria has been seen for Guess, Versace, Gianfranco Ferre, La Vie en Rose, Dynamite, La Perla, Armani, Coca Cola, Le Grenier and more. She has been in and on covers for Vogue, W, Chatelaine, Elle, Sante, Living Fit, and Femme D’aujour’hui. Commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob Ultra and Club Med. Then there are movies and television with some of the biggest names in the business.
There is much more, I am told her Mom keeps better track of all of it. But for now, me and my friends on the wall are just amazed that Maria puts up with me and my cameras! Looking to see what we do for 2016!

Photographed on Hasselblad. Only the best!
December 31, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photogrpaher, fashion model, fashion photographer, fitness mdoel, fitness photographer, Hasselblad, Hasselblad photographer, magazine photographer, mural, Palm Springs photographer, photo shoot, professional model, West Hollywood, yoga, yoga model | Leave a comment
If you were on stage at Muscle Beach or just nearby on Memorial Day, this is one of the memories you are carrying in your mind from 2015. One you will not forget soon! The only bodybuilding and fitness show to open with the United States Air Force flying a C-17 overhead at roof top level. You saw it, you heard it and you could feel the excitement. Only at the real Muscle Beach shows! That is where you find me with my cameras for over a decade.

December 30, 2015 | Categories: Uncategorized | Tags: bodybuilding, bodybuilding photographer, C-17, fitness photographer, flyover, magazine photographer, Memorial Day, Muscle Beach photographer, photo shoot, physique, Real Muscle Beach, USAF, Venice Beach | Leave a comment
One of the reasons I love shooting photographs is because it is said “A Picture Is Worth A Thousand Words”. For Kerstin Schulze in front of my cameras, just a thousand words would not be enough. The wonderful Makeup and Hair Styling by Natalie Lyle.

December 29, 2015 | Categories: Uncategorized | Tags: fashion photographer, fitness model, fitness photographer, glamour photogrpaher, magazine photographer, photo shoot, sexy amazon, sexy woman | Leave a comment
In the distance you see the Salton Sea from what is a boat launch ramp. Perhaps a 1/2mile away from where I am standing to shoot this photograph. The disappearing of the Salton Sea, if allowed to happen, could be one of the greatest environmental tragedies to take place in the United States. Water, air, food, commerce, economy, and health will be impacted like a tidal wave starting at it’s epicenter but unstoppable with it’s reach.
Interestingly enough, there is an identical tragedy that has occurred on the other side of globe, cause and effect almost identical. The crisis of the Aral Sea, called “One Of The Planet’s Worst Environmental Disasters“. There is now very little time left to Save the Salton Sea.

December 28, 2015 | Categories: Uncategorized | Tags: Aral Sea, climate change, draught, Environmental Crisis, Environmental Tragedy, Palm Springs, photographer, Salton Sea, Save Our Sea, water shortage | Leave a comment
I was thinking the red tires are very Christmas looking. Maria Yvonne Bertrand is always very festive. And she is not guilty! Makeup and Hair Styling for our photo shoot by Santa’s first choice for helper, Natalie Lyle.

December 25, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, desert, legs, magazine photographer, Palm Springs, photo shoot, red tires, windmill farm, windmills | Leave a comment
Without 4 wheel drive, getting to the site of the abandoned Naval Base on the shore of Salton Sea was a little over 2 miles each way in soft sand and high winds. Well worth the effort to see and photograph a part of history.
The Salton Sea was also the location of testing of dropping the first Atomic Bomb. Crews from the Crews from Wendover Air Base made hundreds of practice runs near and over Salton Sea dropping 10,000 pound dummy bombs from B-29 bombers at 30,000 feet.
The base was turned over to the Atomic Energy Commission in 1946 through 1961. Abandoned it was subsequently used off and on by the military for live munitions training and Gulf War training maneuvers.


December 24, 2015 | Categories: Uncategorized | Tags: atomic bomb, hiking, Munitions, Naval Base, Salton Sea, travel photographer | 2 Comments
Looking back is especially fun when you are watching Cara Basso look back. It is that time when I start looking back on the year and thinking about the upcoming year.
2016 will find me back at Muscle Beach and at the Palm Springs Air Museum. Photo shoots will find me on locations and in studios doing fitness, fashion, muscles, great faces and good looking bodies. I also expect to be going out on a motion picture or two somewhere around the country or abroad.
I do expect to explore some new shooting and concepts. So if you think you might like to chat about being in front of my camera, behind the scenes, or have me shoot your magazines features or advertising or some kind of project, please send me a note. My e-mail is SecondFocus@mac.com and it would be great to discuss your ideas and the New Year. Thank You!

December 22, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, fitness photographer, magazine photographer, Muscle Beach, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
A Grumman F8F-2 Bearcat coming down the runway at the Palm Springs Air Museum at somewhere around 275-300 mph. The last Bearcat was delivered in 1949 and is a 2100hp 425 mph beast of an airplane. An interesting fact is the outer 3 ft of wing was designed to break off under high stress saving the aircraft from catastrophic failure. You have to go visit the Palm Springs Air Museum! So very interesting and so very fun!



Photographed with FujiFilm X-Series cameras and lenses.
December 21, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, air museum, aircraft photographer, airplane photographer, Bearcat, Commemorative Air Force, F8F, FujiFilm X, Grumman, Palm Springs, Palm Springs Air Museum | Leave a comment
You can’t just take a work that has copyright protection and make a Christmas greeting out of it for your business. When it is done by a business that is in a business that services and depends on copyright creators, it is really wrong.
I received this as a holiday e-mail greeting yesterday. It is from a photography rental studio, one that services professional photographers. Obviously they do not own the copyright and I suspect they did not license the copyright to this image for the use. I did send them an inquiry asking about that but they did not reply.
My guess is that they used it without so much as a passing thought. Often the case when you have newer people in your business who just think anything online is “fair game” for use. I use that term because it has been repeated to me. Usually my explanation to them about my copyrights and my defending my work in Federal Court ends that.
Anyway people who are in the business of copyright creation must lead by example. Do not use other peoples work, images, art, music or whatever just because it is online. It is not yours to do so.
By the way, my using this example in this post falls under a “Fair Use” exclusion in copyright law.

One more of my pet peeves is photography industry magazines that use really bad photographs in their magazines. Posts about that another time.
December 19, 2015 | Categories: Uncategorized | Tags: copyright, copyright enforcement, copyright registration, Photography business | Leave a comment
It’s going to be a bumpy ride. Your pilot Sharon Lim at the Palm Springs Air Museum. Your aircraft, a Boeing PT-17 A75N1 Stearman. U.S. Navy 555. Photo shoot with Makeup and Hair Styling by Natalie Lyle.

December 16, 2015 | Categories: Uncategorized | Tags: ad photographer, air museum, fitness competitor, fitness photographer, magazine photographer, NPC, Palm Springs Air Museum | Leave a comment
Suddenly I am liking this time of year! Wish I were Santa so I could hear what Maria Bertrand has to tell him. From our Holiday photo shoot. And Makeup and Hair styling by my Elf, Natalie Lyle.

December 15, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, Christmas, editorial photographer, Elf, fashion model, fitness model, magazine photographer, photo shoot, Santa | 3 Comments
Yesterday Santa arrived at the Palm Springs Air Museum and even brought Mrs. Claus along to meet all the kids. Actually “Operation Santa Claus” started during the Berlin Airlift in 1948. The Soviet Union had blocked access to Western Sectors of Berlin cutting off food and supplies to the population. The Western Allies began an airlift of supplies with over 200,000 flights in just one year alone.
Then on December 20, 1948 “Operation Santa Claus” flew Christmas gifts to 10,000 Berlin children. The C-47 aircraft like this one was one of the primary aircraft used to bring supplies to the people of Berlin. The Palm Springs Air Museum is very proud to continue this tradition of bringing Santa Claus to the kids, traveling on an original C-47 aircraft.

Santa waving to the crowd arriving at the Palm Springs Air Museum

Santa arriving at the Palm Springs Air Museum

Santa and Mrs. Claus arriving at the Palm Springs Air Museum

That moment when you have to decide what Santa should bring you.

It really is snow at the Palm Springs Air Museum.
December 14, 2015 | Categories: Uncategorized | Tags: advertising photographer, air museum, airplane photographer, Berlin Airlift, C-47, Christmas, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, kids, Mrs Claus, Operation Santa Claus, Palm Springs, Palm Springs Air Museum, Santa Claus, Santa Claus flying, Santa's Lap | Leave a comment
Around here Santa really knows how to travel! On his way to the Palm Springs Air Museum. Santa is there today and tomorrow if you want to take your kids there as an excuse to check out the great planes. The kids get goody bags and can play in the snow! You can get a burger in the cafe too!

December 12, 2015 | Categories: Uncategorized | Tags: air museum, airplane photographer, Palm Springs, Palm Springs Air Museum, Santa Claus flying | Leave a comment
When you work out you can look good anywhere. Like even when Jake Sawyer is just sitting on the hood of a junked car. That is why I don’t just do my bodybuilding and fitness photo shoots in the gym.

December 11, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, bodybuilding trainer, fitness lifestyle, fitness photographer, fitness trainer, magazine photographer, photo shoot | Leave a comment
I could post one great photograph of Sasha Brown everyday from this photo shoot with her and have enough photos for a year. Sasha looked just too incredible for words. And we had just the best time doing this photo shoot around the Salton Sea. Just too good!

December 10, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Bombay Beach, fitness model, fitness photo shoot, fitness photographer, IFBB Figure, magazine photographer, Salton Sea | Leave a comment
I have no special reason to post a photograph of Ashley Owens Gulina from one of our photo shoots other than she is one of the most stunningly beautiful women I have ever had in front of my cameras. The superb Makeup and Hair Styling by the wonderful Natalie Lyle.

December 9, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness model, fitness photographer, glamour photographer, magazine photographer, makeup artist, model photographer, MUA, photo shoot | Leave a comment
You will find me in the January 2016 issue of Shutterbug Magazine. The “Business Trends” story by Maria Piscopo “Online Marketing Tools to Boost Your Business”, “How To Promote Your Work Online And Through Social Media”. I am really pleased to be a part of helping others get ahead in the photography business. It is really great. Actually for a few years now I have been the subject of other articles about using Social Media, written studies, lectures and even in photo business lectures in college courses. So obviously I had to tell you about it here on Social Media. Anyway pick up a copy of the January Shutterbug Magazine. It has always been one of my favorite magazines. Thanks!

December 8, 2015 | Categories: Uncategorized | Tags: business promotion, Photography business, Shutterbug Magazine, Social Media | Leave a comment
Attack on Pearl Harbor Commemorative Fly By of a Japanese Zero Fighter and VAL Dive Bomber at the Palm Springs Air Museum 2015. Zero Pilot Robert “Lips” Hertberg and VAL Pilot Tom Nightingale.
Video photographed on FujiFilm X-Series Cameras and Lenses
One of only three World War II Japanese Zero’s still flying in the entire world. This Zero, owned and operated by the Commemorative Air Force, was delivered to the Imperial Japanese Navy Air Group #3. It originally had an air cooled rotary engine producing 1,130 hp and a top speed of 388 mph at almost 20,000 feet. In the flight demonstration you could easily see it’s nimble and powerful maneuverability.
The Aichi D3A Dive Bomber, nicknamed “Val”, was the aircraft carrier borne airplane that flew in almost all actions, including Pearl Harbor to the end of World War II. It was responsible for sinking more Allied warships than any other aircraft. This replica flying out of the Palm Springs Air Museum was flown in both the movies “Tora! Tora! Tora!” and “Pearl Harbor”.
December 8, 2015 | Categories: Uncategorized | Tags: air museum, airplane photographer, Commemorative Air Force, FujiFilm X-Series, FujiFilm X30, FujiFilm XT-1, Japanese Zero, Palm Springs, Palm Springs Air Museum, Pearl Harbor, VAL dive bomber | Leave a comment
Yesterday at the Pearl Harbor Commemoration at the Palm Springs Air Museum. Flown by Pilot Tom Nightingale. This Japanese VAL Dive Bomber remains on display for December at the Museum, so I urge you to get over there and take a look. It is truly something to see.
The Aichi D3A Dive Bomber, nicknamed “Val”, was the aircraft carrier borne airplane that flew in almost all actions, including Pearl Harbor to the end of World War II. It was responsible for sinking more Allied warships than any other aircraft. This replica flying out of the Palm Springs Air Museum was flown in both the movies “Tora! Tora! Tora!” and “Pearl Harbor”.

Photographed with FujiFilm X series camera and lens
December 7, 2015 | Categories: Uncategorized | Tags: air museum, FujiFilm, FujiFilm X-Series, FujiFilm XT-1, Palm Springs, Palm Springs Air Museum, Pearl Harbor, Tom Nightingale, VAL dive bomber, World War, World War 2, World War II | 2 Comments
Yesterday, in commemoration of the attack on Pearl Harbor on December 7, 1941, the Palm Springs Air Museum flew the two aircraft of the attack. The Japanese VAL Dive Bomber and Zero Fighter. As well, a definitive historical presentation of the attack by historian Michael Carra. The Palm Springs Air Museum is the place for “Living History”.

Photographed with FujiFilm X series camera and lens
President Franklin D. Roosevelt: Yesterday, December 7, 1941—a date which will live in infamy—the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan.
The United States was at peace with that nation, and, at the solicitation of Japan, was still in conversation with its government and its emperor looking toward the maintenance of peace in the Pacific. Indeed, one hour after Japanese air squadrons had commenced bombing in the American island of Oahu, the Japanese ambassador to the United States and his colleague delivered to our secretary of state a formal reply to a recent American message. While this reply stated that it seemed useless to continue the existing diplomatic negotiations, it contained no threat or hint of war or armed attack.
It will be recorded that the distance of Hawaii from Japan makes it obvious that the attack was deliberately planned many days or even weeks ago. During the intervening time the Japanese government has deliberately sought to deceive the United States by false statements and expressions of hope for continued peace.
The attack yesterday on the Hawaiian Islands has caused severe damage to American naval and military forces. I regret to tell you that very many American lives have been lost. In addition, American ships have been reported torpedoed on the high seas between San Francisco and Honolulu.
Yesterday the Japanese government also launched as attack against Malaya.
Last night Japanese forces attacked Hong Kong.
Last night Japanese forces attacked Guam.
Last night Japanese forces attacked the Philippine Islands.
Last night Japanese forces attacked Wake Island.
And this morning the Japanese attacked Midway Island.
Japan has, therefore, undertaken a surprise offensive extending throughout the Pacific area. The facts of yesterday and today speak for themselves. The people of the United States have already formed their opinions and well understand the implications to the very life and safety of our nation.
As commander in chief of the Army and Navy I have directed that all measures be taken for our defense. But always will our whole nation remember the character of the onslaught against us. . .
Source: Courtesy of the Franklin D. Roosevelt Library, Hyde Park, New York.
December 7, 2015 | Categories: Uncategorized | Tags: air museum, Japanese Zero, Palm Springs, Palm Springs Air Museum, Pearl Harbor, VAL dive bomber, World War 2, World War II | Leave a comment
Sunday at the Palm Springs Air Museum, it will be a commemoration of the events of December 7th 1941 with the flying of a Japanese Zero fighter and the VAL dive bomber. The flyover will be at 10:49AM. Between 1 – 2PM the presentation “Pearl Harbor – Attack on Battleship Row: the event that changed Naval and World history.” followed by another aircraft fly over. There are only 3 still flying Zero’s in the world and the VAL is almost nonexistent. So be there! Here is a video of the Zero and the VAL from last year…
December 4, 2015 | Categories: Uncategorized | Tags: air museum, Japanese Zero, Palm Springs, Palm Springs Air Museum, Pearl Harbor, Tora! Tora! Tora!, VAL dive bomber | Leave a comment
Ava Cowan, one of the preeminent women in the world of fitness, shared a photograph on Facebook from one of our photo shoots. So I thought I would share it back. Because she is just too outstanding for words!

December 2, 2015 | Categories: Uncategorized | Tags: Ava Cowan, bodybuilding photographer, figure photo shoot, fitness lifestyle, fitness model, fitness photographer, healthy lifestyle, IFBB, IFBB Figure | Leave a comment
On CBS “This Morning” I was excited to see a segment with Rita Moreno. She is only one of 12 people who have been awarded an Oscar, an Emmy, a Grammy and a Tony. She will now also be a Kennedy Center Honoree for her “Lifetime Of Artistic Achievement”.
During the interview on CBS, the link below, as they walked around New York City, they met one man who upon meeting her said he had “goosebumps”. Well I can totally relate the same feeling when I had the opportunity to meet and photograph Rita on the set of the movie “Six Dance Lessons In Six Weeks“. As a standout star of the great American Opera “Westside Story”, she and ‘Westside Story” are embedded in my mind and in my heart.
By the way I must tell you that Rita Moreno is as nice, as fun, as talented and enthusiastic as you can possibly imagine. Here is one of the photographs I shot that has been released. And here is the link to the CBS interview… http://cbsn.ws/1SvvVSK

December 2, 2015 | Categories: Uncategorized | Tags: CBS, Kennedy Center, Movie stills, Rita Moreno, Six Dance Lessons In Six Weeks, stills photographer, West Side Story | Leave a comment