Photography by Ian L. Sitren

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Is There Something There?

She has me looking back over my shoulder. Something there? Photo shoot at the Salton Sea with model XtIne. Hasselblad digital camera system and Broncolor lighting. Thanks!

Xtine At Salton Sea


Look Good Naked

She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!


Love The Smiles

I truly enjoy seeing our flight guests coming back from their adventures flying in vintage warbirds. Brings a smile to my face as big as their smiles! Among my duties as photographer and social media manager at the Palm Springs Air Museum.


Mr. Olympia Dog Training

Talking with Charles Glass last Sunday at the FitExpo about our ad shoot for Bodybuilding.com. A huge favorite for both of us that was in magazines and online for a couple of years.

Charles Glass, the most famous bodybuilding trainer in the world, alone in a gym training a dog. So much fun!

Glass-Dog


FitExpo L.A. Fun

What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.


Open For Business 2018

OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.

One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.

Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com

Open For Business


Mustang Ride

A little of the excitement of what it is like flying in the iconic World War II fighter airplane, the P-51 Mustang. This one is “Bunny” for the Palm Springs Air Museum. More great video with a GoPro.


C-47 Wing Walking

Not actually, but the view from the wing, shooting with a GoPro. The World War II D-Day C-47 “What’s Up Doc?”. For the Palm Springs Air Museum.


Torn Up

A little torn up but all good for sure! Amber Flowers, a tremendously talented and gorgeous woman. Her styling design made it such a great outstanding photo shoot! Photo shoot notes… Hasselblad digital camera system (H4D-40) and Broncolor lighting (Para 133).

Amber Flowers


Models Off For Xmas

It’s Xmas so I gave the models some time off.

Xmas Model


You Can Fly!

I sure get my chance for adventures with the Palm Springs Air Museum. And so many of you have asked me and now…

EXCITING NEWS! You can now fly in our P-51 Mustang “Bunny’! WOW! Jump on in and go for the historic flight of a lifetime. Listen to that famous Merlin engine roar as you climb into the sky in one of the most iconic aircraft of military aviation history. And our P-51 is even more special and historic, dedicated to the famed Tuskegee Airmen of World War II, “Bunny” even flew in the prestigious Reno Air Races this year!

We know so many of you have been waiting for this news. Flights will be starting mid next week, December 27th. The cost is $1895.00 for one of the greatest experiences ever, “The P-51 Experience”! Please call for more information and to make your reservation, here at the Palm Springs Air Museum at 760-778-6262. You will love it! Thanks!


Chill Chaser

I do get to have fun shooting all kinds of adventures for the Palm Springs Air Museum. Amy Yerrington with the video series “Chill Chaser” producing an episode.

An original video series following Amy as she chases the Chill Experiences around Palm Springs. She is one enthusiastic Chill Chaser! We should all be like her! Our episode at the Palm Springs Air Museum will be released soon but catch the others at https://visitgreaterpalmsprings.com/articles/chill-chaser/

Brought to you by the Greater Palm Springs Convention and Visitors Bureau. Outstanding!

Chill_Chaser-PSAM_12-07-2017_DSF4185

Chill Chaser

Chill Chaser


The Gift Of Fitness

Learn from IFBB Figure Pro Ava Cowan; the gift of fitness is one gift that can stay with you forever. It can change as you need it, be made to fit any size, be put back on course when it gets off track. It lasts a lifetime and is always there on demand. And you can give it to yourself right now!

Ava Cowan in our fitness magazine photo shoot both in the gym and poolside in Palm Springs. Thanks!

Ava Cowan


A Touch A Taste

Just a touch and a taste. Our model Sévérine with makeup and styling by Blanche LeBeauHasselblad digital camera system and Broncolor lighting. Thanks!

Severine


Beautiful Women On Bombay Beach

One of my favorite locations to photograph beautiful women. This time I was shooting from the nose of a World War II B-25 bomber for the Palm Springs Air Museum. Bombay Beach at the Salton Sea.

Bombay Beach B-25 11-11-2017


My Rotating Beacon Hat Works!

Wearing that red rotating beacon on my hat always works to bring them right to my camera! Actually this is a really fun airplane to fly in and you can do that right after Christmas from Tuesday December 26th through that weekend.
 
The Palm Springs Air Museum World War II D-Day C-47 makes for a very historic ride too. This airplane actually flew during the Berlin Airlift. I have personally flown in it a number of times and each time it was just amazing. It is only $195 per person. Money very well spent for a “bucket list” opportunity. Call the Air Museum to make your reservation at 760-778-6262. You really will be happy you did! Thanks!

The Joys Of Boating

The joys of boating at Bombay Beach at the Salton Sea with model Xtine.

Our photo shoot made so much better with the talent of an experienced and wonderful model who is also 6ft-1 in her bare feet. A Hasselblad digital camera system and Broncolor lighting. Thanks!

Xtine

 


Inside Outside

I was on the inside shooting from the outside while I was shooting from the inside. Santa’s visit, flying around the Palm Springs area for the Palm Springs Air Museum. This World War II D-Day C-47 is actually a veteran of the Berlin Airlift 1948 – 1949.


Ad Videos And Photo Shoots

One of my favorites from a video series created around my photo shoots for advertising and features for Bodybuilding.com. Here with one of the most admired and respected women in the entire world of fitness, Ava Cowan.


How I Video Santa

Told ya’ I was out for the day shooting Santa flying his C-47! More over this coming weekend too, Santa will be flying at the Palm Springs Air Museum!

 


Training At 88

From fitness and bodybuilding pros to everyday people, I must say that the video series I have been doing with seniors for Palm Springs Fitness Center have been just wonderful. Thanks!


Xtine The Photo From the BTS Video

My Bombay Beach photo shoot at the Salton Sea with model Xtine. Yesterday I shared a behind the scenes video of her posing here at this spot. This is one of the photos from that “take”.

The Sun was intense and almost directly behind her. My lighting was a Broncolor white beauty dish held by my assistant pointed 45 degrees to her from her right. It was powered by the Broncolor 1200L Move pack. I like the beauty dish out there to withstand the winds and for the power.

The camera is my Hasselblad H4D-40 with the Hasselblad HC 100mm f/2.2 lens. Without question my favorite Hasselblad lens.

Here is the link to the behind the scenes posing video here on my Blog… https://wp.me/pH8pO-2Hn

Xtine


Fitness Journey

A thought from IFBB Professional figure competitor and fitness icon Ava Cowan from her magazine photo shoot at Palm Springs Fitness Center

– The feeling of contentment to me is one of the most satisfying feelings in life. I can usually feel this to be present when I have arrived at and have become a higher version of myself, within my life’s journey, and fitness is a part of that journey.

– I thought to look up the definition. And after combing through several variations of the definition, this is a portion of one that resonated with me the most.

“Contentment is a mental or emotional state of satisfaction maybe drawn from being at ease in one’s situation, body and mind. Colloquially speaking, contentment could be a state of having accepted one’s situation and is a milder and more tentative form of happiness.”

– When I looked at this photograph last night, that is the exact emotion I see emitting through my eyes. I absolutely looked past the weight training aspect of the image. A moment in time and there I was… content.

– Contentment on my fitness journey in life captured in the moment.

Ava Cowan In The Gym


Typical Santa In A C-47 Photo Shoot

Just one of my typical photo shoots where I am photographing Santa Claus flying in the doorway of a C-47. Will be doing more like that this week too! Bring yourself and the kids out to the Palm Springs Air Museum this Saturday and Sunday, December 9 & 10 to see Santa fly, and they can play in the snow too!

Santa Arriving In His C-47 "What's Up Doc?"