Photography by Ian L. Sitren

Posts tagged “ad photography

And Then She Shows Up

I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!

Ashley Owens Guilna

 


Fashion Styling

I often think I should use a fashion stylist on my photo shoots. But then again sometimes I get by. This is the “Papier Doux” look. Okay maybe not. What do you think?

Photo shoot with a Hasselblad digital camera and Broncolor lighting. Aristodeme, one of my very favorite models.

Aristodeme

 


Find Her Find Me

She is truly amazing in front of my cameras. As my often Makeup and Hair Stylist on my photo shoots she is incredibly talented. As my assistant at Muscle Beach, at 6 ft tall and gorgeous, she makes it really easy to find me. So when you look for me back stage in the workout “Pit” in the morning at check in, look for Natalie Lyle. I am the guy with the cameras next to her.

For the details and sign up for my photographing you at the huge Muscle Beach Show on Memorial Day weekend please click here. At the show or even if you are not doing the show for photo shoots that weekend, please take advantage of me. My photo shoot costs are usually at least ten times that what I charge for these Muscle Beach weekends. But you have to sign up ahead of time and ASAP before I book up. Thanks and click here… MuscleBeachPhoto.com

Natalie Lyle


So Very Sexy, Fit And A Chocolatier

You can have your chocolate and look great too! Katie Madden at 56 years old in my pool on front of my Hasselblad camera. She is a Fitness Professional, a Corrective Exercise Practitioner, and to top it off, a Chocolatier  specializing in artisan white chocolates.  She is just so incredible and oh so very sexy and gorgeous. I am sure happy I shot photographs because I really don’t know what more to say! The superb day of Makeup and Hair Styling by the equally superb Natalie Lyle. Thank You!

Katie Madden


Fine Art Nude?

A panel discussion at the Palm Springs Photo Festival last week raised the question of what is fine art photography. Personally I do not like definitions such as that. Is the difference between fine art and not fine art a really expensive frame perhaps. I guess this is my idea of a fine art nude. Aristodeme the model is nude and she is holding fine art. Photographed with a Hasselblad digital camera and Broncolor lighting. That equipment is fine art, and so is Aristodeme, of that I am sure!

Fine Art Nude


Your Photos At Muscle Beach!

Here we go! Muscle Beach only a few weeks away. Are you doing the show? I am available to photograph you but you have to sign up ahead of time. You can have your photographs on stage, backstage in the famous “Pit” or even your own personal, or as a couple, beach mini photo shoot. If you have wanted pro photos or have been wanting to shoot with me, time to sign up. I do not even remotely make the costs so very low except for Muscle Beach. And for the mini photo shoots, you do not have to be doing the show. Any questions, just send me a note and there is the link for more info and to sign up. Thanks! https://squareup.com/store/secondfocus

Muscle Beach Banner


Basic Safety Rule

A basic safety rule to be followed at all times. Avoid looking at photographs of Sherry Goggin for more than 30 seconds or you may lose the ability to focus and concentrate on anything else for as long as 24 – 72 hours. There is no known cure at this time nor expected to be in the near future. From our photo shoot near the windmill farms and the bikini from her own Fit Girl Wear designs.

Sherry Goggin In The Desert


Got Your Attention!

So much fun getting your attention with my photography for Bodybuilding.com. The Bodybuilding.com Mission:”To help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.” “The largest online sports nutrition company and recently ranked the No. 1 most visited bodybuilding and fitness website in the world!”

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Porno Chic

It is not just naked. It is called “Porno Chic”. A term created by New York Times art critic Hilton Kramer in the 1970s to describe the work of fashion photographers Helmut Newton, Guy Bourdin and Chris von Wangenheim. Editorial and advertising photography that uses nudity, eroticism… sexual and sultry to be more than pornography. I also refer to it as “edgy lifestyle” and think it is great fun. That is why you see it in my photography. It is not just being naked.

If you follow my Blog you saw an earlier post I did jokingly talking about this series selling chairs or furniture. Actually this photograph does work. Does it not get your attention about the chair? You can see very well how it is made, the details of it, and the model makes it look really comfortable. It is helped out by having a great model. And also works because it is photographed with a Hasselblad digital camera and lighting by Broncolor. Only the best all the way around. Thanks!

Not Just Naked


Fashionable Undressing

My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.

Aristodeme Dressed


Vintage Muscle Beach

So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/

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Palm Springs Featured

Fun to see one of my photos at the Palm Springs Air Museum featured for one of the Palm Springs Facebook Groups! Thanks!

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Chainmaille Beauty

The beauty and fitness of Stacey Naito draped in a one of a kind Chainmaille masterpiece by artist Jerry L. Hanson. The magnificence of it all enhanced by the superb Makeup and Hair Styling by Blanche LeBeau. Thank You!

Stacey Naito


Perfect Set Up

Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.

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Diner Dreams

From my soon to be released series “Diner Dreams”. Photographed not only in color but also black and white medium format film. It is not what you might expect. Editorial availability and prints. Keep watching here for the release information. Thanks!

Waiting

From My Series “Diner Dreams”


Millions!

My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.

EW-Van


Lucky Tree

It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!

Maria Bertrand


Sports Theme

I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.

Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!

Sports Theme


Polaroid and Palm Springs

Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.

 

 

 

Jamie Lovelle

Jamie Lovelle

Jamie Lovelle

Jamie Lovelle


The Tools Of My Work

I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!

Para 133 Behind The Scenes


The Sky Up There

Beautiful desert skies over the Salton Sea Airport. Scenery in our photo shoot provided by Bailey Daniels. Just the model, myself and my camera. So simple, my favorite way to shoot.

Desert Skies

 


Models Have Opinions Too

Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!

Fifty Shades Of What?


You and My Camera

Simple is my favorite way of creating photographs. Here Melyssa, window light, and a medium format camera loaded with Kodak Portra film. The only camera I have really enjoyed as much as shooting film is my medium format Hasselblad digital camera. It creates that film look of color, tonality and depth that I want to see in my work. Only the best! Thanks!

Window, Sunlight and a Camera


Blindfold Top Hat

My model for this photo shoot, Aristodeme, showing me some ideas and movement. The actual photo shoot with Hasselblad digital and Broncolor lighting. Only the best! Watch for the shadows as I turned on the modeling light to check out the concept. For the actual photographs, keep watching my Blog here and sign up at the bottom for updates. Thanks!