This is my idea of photographing home furnishings. Makes me want to buy those chairs! I think an entire home furnishing designer line or catalog photographed by me like this would be much better than what you usually see. Don’t you!
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. That is for you photographer type people. Only the best!

March 23, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion nude photography, fashion photographer, furniture photogrpaher, Hasselblad, HasselbladBron, home furnishings, home furnishings photographer, magazine photographer, nude fashion, nude fashion photography, Para 133, photo shoot, Scoro | 1 Comment
Never doubt for one moment the “Professional” part of “Professional Model”. One of the first things she said to me: “I love the fabulous lighting”. A Professional Model who has been photographed around the world, appeared on the most well known magazine covers and magazine features and is much in demand. The other comment she made to me during our photo shoot; “Is that a Hasselblad DIGITAL camera? Wow!” And yes the lighting is Broncolor with their Para 133 Reflector. And yes the camera is Hasselblad digital. Only the best!

Photographed on Hasselblad Digital. Lighting by Broncolor with a Broncolor Para 133 Reflector. Only the best.
March 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion nude, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, photo shoot, professional model, studio photographer, studio photography | 2 Comments
Some more posing fun from my photo shoot the other day. Watch for my best assistant walking in on the left to make sure everything is going OK. The actual photo shoot on a Hasselblad digital camera. Lighting with a broncolor Para 133 reflector and a broncolor Scoro pack.
March 14, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion photographer, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model posing, Palm Springs, Palm Springs photographer, Para 133, photo shoot, posing | 1 Comment
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!

March 12, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, Palm Springs photographer, photo shoot, photography, shoe fashion | Leave a comment
Not “Little Miho” in the dark alleyways of Sin City Old Town. Much more intriguing because she is real and in front of my camera, Stacey Naito.

Stacey Naito model. Makeup and hair styling by Blanche LeBeau. Photography by Ian L. Sitren.
February 25, 2016 | Categories: Uncategorized | Tags: advertising photographer, fashion photographer, fashion photography, fitness photographer, fitness photography, Katana, magazine photographer, photo shoot, Sin City | 1 Comment
I am really loving my new biz cards, big time! Any question about what I do lol? The camera is Hasselblad, only the best! The cards by Moo.com, triple thick with a red seam center around the edges. Designed entirely by my good buddy Dennis Johnson. I am going to say the best biz card I have ever had in my many years! If you want me to send you a couple, just send me a note with your address to SecondFocus@mac.com. They are really cool!

February 23, 2016 | Categories: Uncategorized | Tags: advertising photographer, biz cards, bodybuilding photographer, business cards, business promotion, fashion photographer, fitness photographer, graphic design, Hasselblad, HasselbladBron, magazine photographer, Moo.com | 2 Comments
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!

Maria Bertrand In The Pit At Muscle Beach
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!

Sherry Goggin In The Desert near Palm Springs
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, photo shoot | Leave a comment
I can never get enough of photographs with Maria Bertrand. So I thought I would try four of this one!

Model Maria Bertrand. Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, headshot, magazine photographer, photo shoot | Leave a comment
Kind of sums it up! The person I photographed more than anyone else in 2015 is someone who never ceases to surprise me. How lucky am I to have as a buddy this amazing person Maria Yvonne Bertrand. And to get her in front of my cameras… WOW!
Let me tell you about her. Director of Content for the Fashion Platform Envy, she is also an accomplished writer for magazines and entertainment.
As a professional model, Maria has been seen for Guess, Versace, Gianfranco Ferre, La Vie en Rose, Dynamite, La Perla, Armani, Coca Cola, Le Grenier and more. She has been in and on covers for Vogue, W, Chatelaine, Elle, Sante, Living Fit, and Femme D’aujour’hui. Commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob Ultra and Club Med. Then there are movies and television with some of the biggest names in the business.
There is much more, I am told her Mom keeps better track of all of it. But for now, me and my friends on the wall are just amazed that Maria puts up with me and my cameras! Looking to see what we do for 2016!

Photographed on Hasselblad. Only the best!
December 31, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photogrpaher, fashion model, fashion photographer, fitness mdoel, fitness photographer, Hasselblad, Hasselblad photographer, magazine photographer, mural, Palm Springs photographer, photo shoot, professional model, West Hollywood, yoga, yoga model | Leave a comment
One of the reasons I love shooting photographs is because it is said “A Picture Is Worth A Thousand Words”. For Kerstin Schulze in front of my cameras, just a thousand words would not be enough. The wonderful Makeup and Hair Styling by Natalie Lyle.

December 29, 2015 | Categories: Uncategorized | Tags: fashion photographer, fitness model, fitness photographer, glamour photogrpaher, magazine photographer, photo shoot, sexy amazon, sexy woman | Leave a comment
Nobody shoots photographs like I do in Palm Springs… Nobody! Not even close! Ok it does help that I have the likes of the gorgeous Sherry Goggin in front of my cameras. But you get the idea I am sure!
December is a great month for shooting out here, the weather is great. Although we do have something like 350 days of Sun during the year. So whether it is your magazine features, fashion stories, advertising or maybe your own portfolio. From shoe fashions on beautiful women to fast moving airplanes or even a travel story. Just send me a note to SecondFocus@mac.com and we can chat about it.
Note that I shoot nothing but the finest of equipment. Hasselblad medium format digital and Broncolor lighting. For more portability and faster action I am now shooting the superb FujiFilm X-Series cameras and lenses.
I also have the finest makeup artists available and all kinds of shoot locations from desert to gyms. Just let me know and we can talk about it. And again, my e-mail is SecondFocus@mac.com. Look forward to hearing from you soon! Thanks!

November 30, 2015 | Categories: Uncategorized | Tags: advertising photographer, airplane photographer, aviation photography, bodybuilding photographer, editorial photographer, fashion nude photography, fashion photographer, fitness photographer, fitness photography, magazine photographer, model photographer, travel photography | Leave a comment
The masked woman behind my photographs for Shoe Envy, Maria Bertrand. In front of one of the mesmerizing unique art works by Emma Ferreira. I love the Shoe Envy tag line… “Because Finding The Perfect Pair Should Be Easier Than Finding Your Perfect Date”. Shoe Envy from Envy Inc., “The Data Platform For The Fashion Industry”. The Booties and Poncho courtesy Skingraft. Art and Mask and Studio courtesy of Emma Ferreira. Thank You!

Photographed on Hasselblad digital and Broncolor lighting. My choice for superb detail and accurate colors. Only the best.
November 3, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion photographer, Hasselblad, sexy shoes, shoe fashion | Leave a comment
I love the photographs we did for Shoeenvy, so very fun! A few have been used so far and there are many more yet. These are the photographs used on the App. What does the App do? “We make shoe shopping convenient and even more fun.” And my favorite quote… “Shoeenvy – because finding the right pair of shoes should be easier than finding the right guy.” By the way, the parent company Envy creates “The Data Platform For The Fashion Industry”. Very cool and my photographs are on their website as well.
By the way, the photographs were shot on digital Hasselblad and the Move 1200L lighting system by broncolor. Nothing but the best producing the best possible details, accurate colors and skin tones.

October 22, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Broncolor, fashion photographer, Hasselblad, Move 1200L, shoe fashion | Leave a comment
It is National No Bra Day today! From my photo shoot with model Aristodeme. The jacket is vintage St. John Knits.

October 13, 2015 | Categories: Uncategorized | Tags: designer wear, fashion, fashion model, fashion photographer, fashion photography, No Bra Day, nude fashion, nude model, nude photo shoot, photo shoot, St John Knits, topless | 4 Comments
Since my photo shoot for ShoeEnvy I have been more conscious of shoes as stand alone art. Women’s shoes for me have been that to complement the beautiful women I photograph. Taken by themselves however, women’s shoes especially, exhibit tremendous creativity. These shoes on display at the Musée du costume et du textile du Québec. the Museum of Costume and Textile of Quebec in Montreal. Next I will have to get over to the Palm Springs Art Museum to see their new exhibit “Killer Heels: The Art of the High-Heeled Shoe“.

September 25, 2015 | Categories: Uncategorized | Tags: costume, fashion, fashion photographer, fashion photography, Montreal, museum, shoes, textile, women's shoes | Leave a comment
Women love shoes and women love Shoeenvy! I do too now! One photograph from our shoe fashion photo shoot on Monday. Already used in multiple places on the company websites. I think we could say this is kind of fun, kind of sexy. Oh Yes! Go check out Shoeenvy!
Photographed with only the best equipment, Hasselblad camera and lenses and Broncolor lighting. Thanks!

September 18, 2015 | Categories: Uncategorized | Tags: advertising photographer, bron, Broncolor, fashion photographer, fashion photography, Hasselblad, magazine photographer, shoe buying, shoe fashion, shoeenvy | Leave a comment
The scenic road along Mulholland Drive made much more scenic by Maria Bertrand. From our photo shoot. The dress, so very beautiful on Maria is Guess by Marciano. Photographed on Hasselblad.

August 5, 2015 | Categories: Uncategorized | Tags: advertising photography, fashion model, fashion photographer, fitness model, fitness photographer, Guess, Hasselblad, Marciano, Mulholland Drive | 2 Comments
A close up from the photograph in the corner of model Kristen Dugas. Photographed by me just recently with a Hasselblad H5D-50c camera and Broncolor lighting with the Broncolor Para 133 reflector. This was during the Hasselblad Bron ProSolutions Tour at Edge Studios in Los Angeles.
Now look at the details of her beautiful face. Look at the detail in just the pupil of her eye, the pure and perfect colors, the real life skin tone and hair color. Look at the color and detail of her lips. This is what a photograph looks like when it is shot right and especially with such amazing camera and lighting equipment.
So very many of you are showing photographs that are so terribly bad. I know you shot with a part time photographer who says he is a pro, but it is to your detriment. No matter how many “Likes” you might happen to get because the photographer had you bend over in some juvenile sexual imagination of a pose. It is just that nobody ever showed you what is good and what is not. It does not serve you well if you are a model or fitness model trying to build your career when you have these photographs with your completely flattened out skin that looks like plastic and more bright orange than anything else. It does not serve you well when the bikini you are wearing looks brown and your clothing sponsor sent you a green one. It does not serve you well when your white shirt looks like just a big bright white out area when here should be lace visible or fine fabric. It does not serve you well when you actually look at the photo and it is just plain out of focus! We see so much bad photography that it has become the normal.
I could go on and on but feel free to send me any questions or inquiries you might have to my e-mail at SecondFocus@mac.com. Whether you are a model or an advertiser or a magazine or otherwise depend on quality photography I just want to see you do better. And I can do that!

August 2, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Broncolor, editorial photographer, fashion photographer, fitness photographer, glamour photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer | 2 Comments
Sometimes the wind blows and hair gets messed up. I love those moments. Some are funny but some with the right look on the right model are so very sexy. And so this moment with Maria Bertrand. From our photo shoot the other day along Mulholland Drive in Los Angeles. Photographed on Hasselblad.

July 31, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fashion model, fashion photographer, fitness photographer, Hasselblad, magazine photographer, model, model photographer | Leave a comment
I am often asked by newer inexperienced photographers how to get the most out of models during photo shoots. It can also be especially intimidating for new photographers when working with tall, gorgeous professional models like Maria Bertrand. I will tell you my secret… Cookies and Milk. Yes that’s it! You can get the best photo shoots ever with a model if you give them Cookies and Milk.

July 11, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, editorial photography, fashion model, fashion photographer, fitness photographer, glamour photography, Hasselblad, magazine photographer, model photographer | Leave a comment