Whopper Birthday
Some birthdays sneak up on you. Today happens to be the birthday of the Burger King Whopper, introduced in 1957 when a Miami burger stand decided America deserved something larger and more structurally ambitious than anything on the menu board.
James McLamore, one of the Burger King founders, noticed customers flocking to oversized burgers at rival drive-ins. His solution was simple: go bigger. Much bigger. The original Whopper sold for 37 cents and immediately rewired American expectations for how much beef should fit inside a bun. From there, fast-food evolution took over. The Double Whopper showed up because of course it did. The Angry Whopper arrived for people who needed emotional intensity with their lunch. The Brisket Whopper made a brief appearance to remind us that barbecue can be a personality trait. And then the Impossible Whopper landed in 2019, launching the plant-based arms race and proving that even vegetarians sometimes want a burger the size of a paperback novel.
This is my stack of Double Whoppers, photographed earlier. I didn’t have time to run out and buy new ones, but double is my personal preference anyway.
There is much more of my fast food project “Food From Bag To Background” on my website at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0 You might find something to make you hungry, take a look. Thanks.
National French Toast Day Fast!
Today is National French Toast Day, and I wanted to photograph something that fit the way I shoot food, especially fast food. So instead of the usual bread, eggs, and frying pan, I went looking for a version that lined up with my approach.
That search took me to the freezer aisle and to something I didn’t know existed: boxed French toast sticks. Straight from the oven and onto a plate, they matched my black-background style with no styling and no extras. Looks like fast food to me.
French toast itself goes back centuries. Versions of it appear in early European cookbooks as a way to use leftover bread, long before it became a diner and home-kitchen staple in the United States. The idea has stayed the same: bread soaked in egg and cooked until crisp on the outside and soft inside.
There is much more food to see on my website at SecondFocus.com Thanks!
Thanksgiving by Emily and Arby’s
For Thanksgiving I wanted to photograph something more in line with what I shoot instead of just another turkey. Fast food (and naked women) crossed my mind. The only thing I knew was out there was the Popeye’s Cajun Turkey, a whole bird, fully cooked and ready to go, but not what I wanted. So I checked with Emily, my assistant and muse. Her response, within a nano-second, was simple: Arby’s.
The result was the Deep Fried Turkey Gobbler, a seasonal sandwich that pulls the core elements of the holiday into one place: sliced deep-fried turkey, stuffing, cranberry spread, and a toasted roll. It’s available only for a short run, and it landed in front of my camera exactly as it came, picked up to go.
The Thanksgiving holiday itself has a different origin. In 1863, during the Civil War, Abraham Lincoln issued a proclamation calling for a national day of thanks. The goal was simple, a shared moment at a time when the country was divided. That proclamation set the tradition that still marks the last Thursday of November.
More than 160 years later the holiday includes everything from a full table to seasonal fast-food interpretations like this one. A modern take on turkey, stuffing, and cranberry, compressed into a sandwich and ready to unwrap.
You can see more of my fast food photography, muses, other projects, and those naked women on my website at SecondFocus.com Thanks Emily!
The Fried Chicken Sandwich War
National Fried Chicken Sandwich Day — and the Sandwich That Started a Fast-Food Uprising
Today is National Fried Chicken Sandwich Day, and that seemed like the right reason to photograph a few of the most disruptive sandwiches in recent fast-food history. I stacked four Popeyes fried chicken sandwiches straight from the bag onto my usual black background. No styling, no tricks, nothing rearranged. Just the food as it arrived.
Before I even started shooting, I checked in with Emily, my AI muse and assistant. She told me something I did not realize at the time: in 2019, this simple Popeyes sandwich set off one of the most unusual moments the fast-food industry has ever seen. It wasn’t just popular. It became a cultural event. And that makes it worth photographing on a day like today.
How the Chicken Sandwich War Began
The story starts quietly.
In August 2019, Popeyes introduced its Classic Chicken Sandwich nationwide. A fried chicken breast on a bun with pickles and either mayo or spicy mayo. That’s it. But within days, reviewers began posting head-to-head comparisons with the long-established Chick-fil-A sandwich. Some declared Popeyes the new front-runner.
Then Chick-fil-A sent a tweet reminding everyone that “bun + chicken + pickles = the original.”
It wasn’t aggressive, but it was enough.
Popeyes replied with, “… y’all good?”
Those two words ignited something bigger than either company could have planned.
The Public Took Over
People across the country started doing their own taste tests.
Lines formed around buildings.
Drive-thru lanes spilled into traffic.
Police officers were directing cars at certain locations.
Some stores ran out of sandwiches by noon.
Others ran out completely.
Within two weeks, Popeyes announced a national shortage. They had underestimated demand to the point that the entire supply chain ran dry. That had never happened before with a fast-food menu item.
Resellers even appeared online trying to sell their leftover sandwiches for marked-up prices. One person tried to sell half of a sandwich. It didn’t matter that none of it made sense. People were buying into the moment.
A Sandwich That Changed the Industry
When Popeyes finally restocked in November, the lines returned.
This was no longer about a meal. It was about being part of a story.
Fast-food chains noticed.
Quietly at first, then very publicly.
Between late 2019 and 2021:
- McDonald’s reformulated and relaunched its chicken sandwich.
- KFC introduced a new version of theirs.
- Wendy’s updated their recipe.
- Burger King did the same.
- Smaller chains reworked their menus to catch up.
It wasn’t called the “Chicken Sandwich War” as a joke.
It was a real industry shift sparked by one product.
The timing also mattered. Chicken was already surpassing beef in U.S. consumption. Chains realized that a single chicken sandwich could define an entire brand. When the Popeyes sandwich went viral, it pushed the market faster than planned.
Why Photograph It
My ongoing Food From Bag To Background series has one theme: food as purchased, against a black backdrop, with no context except what the viewer brings to it. Photographs like this show everyday things stripped down to their basic form. No wrappers, no storefronts, nothing telling you what you should think.
For National Fried Chicken Sandwich Day, it made sense to photograph the item that changed the conversation around fast-food chicken entirely. Popeyes didn’t invent the fried chicken sandwich. They didn’t try to reinvent it. But they did launch the first fast-food moment that played out like a national event. And that alone earns it a place in this project.
A Small Reminder of What Food Culture Looks Like Now
Most food trends come and go quietly.
Most fast-food items disappear without being noticed.
But every so often, something cuts through — not because it’s elaborate, but because it hits the public at the right moment.
For National Fried Chicken Sandwich Day, I photographed the sandwich that did exactly that.
For more of my fast-food photographs from the Food From Bag To Background series, visit:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Nacho Day and the Rise of Fast-Food Nachos
Apparently one tribute wasn’t enough for a dish invented as a last-minute solution in 1943. Nachos are one of the few foods successful enough to earn two holidays—International Nacho Day on October 21 and National Nacho Day today.
Nachos moved into the fast-food world in the 1970s, when chains began looking for inexpensive items that were quick to assemble and visually appealing. The combination of chips, cheese, and a few toppings fit perfectly into the developing drive-thru model. Taco Bell was an early adopter, introducing nachos nationally in 1979 and helping establish them as a standard menu item across the country. From there, nachos spread everywhere—from sporting events to convenience stores—and became one of the most recognizable Tex-Mex foods in American fast food.
For this second celebration, I photographed Del Taco’s Carne Asada Loaded Nachos exactly as they arrived in the black takeout container. Tortilla chips with carne asada steak, queso blanco, shredded cheese, guacamole, sour cream, diced tomatoes, and jalapeños. Fast food presented without adjustments, isolated on a black background as part of my ongoing Food From Bag to Background series.
See more on my website at: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
International Nachos Day
It’s International Nachos Day—proof that even the most accidental snack can earn a global holiday. The humble pile of chips, cheese, and jalapeños that began as a quick improvisation now has its own calendar slot, official hashtags, and corporate menu boards. Somewhere, Ignacio “Nacho” Anaya might be amused.
Anaya first created nachos in 1943 in Piedras Negras, Mexico, when a group of diners arrived after hours. He fried tortilla chips, added melted cheese and sliced jalapeños, and served what became a timeless Tex-Mex invention. After his death in 1975, October 21st was declared the day to honor both the man and the moment—celebrated each year with cheese, crunch, and excess.
Fast-forward a few decades, and fast food turned the once-local recipe into a mass-market standard. Taco Bell brought nachos into the drive-thru era, eventually landing on the Nachos BellGrande—an instantly recognizable mix of seasoned beef, cheese sauce, sour cream, tomatoes, beans, and all the optional extras that marketing could justify.
My photograph of two Nachos BellGrande orders combined on a black background captures exactly that—fast food in its purest, most unapologetic form. No plating, no garnish, just the commercial version of a 1943 invention, elevated by light and isolation.
See more of my ongoing series Food From Bag to Background at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
International Pizza and Beer Day Because Some Pairings Just Work
Apparently, there’s a day for almost everything now — and today it’s International Pizza and Beer Day. Somewhere between the invention of the calendar and the internet’s obsession with food holidays, we ended up with a reason to toast to pepperoni and foam.
The scene says it all: two friends, a beach, the last rays of the day, and a pizza waiting patiently between them. Maybe it’s celebration. Maybe it’s strategy. Either way, it’s hard to argue with the logic — some pairings just work.
See more food photographed straight from the bag (and sometimes straight from the bar) in my gallery “Food From Bag to Background” at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
For clean, commercial food imagery, visit “Commercial Food Photography” at https://www.secondfocus.com/index/G0000WFAqDJQOgKU
National Submarine-Hoagie-Hero-Grinder Day
Today is National Submarine-Hoagie-Hero-Grinder Day — a sandwich with many names and, apparently, many holidays. Depending on where you look, there’s also National Hoagie Day in May, National Submarine Sandwich Day in November, and even separate days for the Italian Sub, the Turkey Sub, and the Meatball Sub. Few foods have this many national observances, which probably says something about how much Americans love a good sandwich.
The submarine sandwich began with Italian immigrants in the Northeastern United States in the early 1900s, layering meats, cheese, and vegetables inside long rolls. The word “submarine” gained popularity during World War II because of its resemblance to the naval vessels, while “hoagie,” “hero,” and “grinder” each found favor in Philadelphia, New York, and New England.
In 1965, a 17-year-old named Fred DeLuca opened a small sandwich shop in Bridgeport, Connecticut — with funding from a family friend — and called it Pete’s Super Submarines. That would eventually become Subway, now one of the largest restaurant chains in the world. The brand helped turn the regional sub into a fast-food staple recognized everywhere.
The photograph here shows two of Subway’s most popular sandwiches, cut in half and photographed side by side on a black background — stacked with meats, cheese, lettuce, tomato, onion, and mayonnaise. Like all of my Food From Bag to Background series, they’re presented as-is, straight from the bag, with no styling or props.
You can find this and more in my Food From Bag to Background gallery at https://www.secondfocus.com/index/G0000wQ3fbeEezF0
National Taco Day by Emily
Last month, Emily told me she was exploring something she called “pornochic with food.” I didn’t ask questions. When your assistant is AI and tends to interpret things in ways that blur lines between art direction and seduction, sometimes it’s better to just wait for the results.
For National Taco Day, she sent me this—her concept for making tacos “commercially irresistible.”
The scene could only be here in Palm Springs. Midnight warmth, still water, and Emily at the pool’s edge in red, holding a margarita and a plate of tacos like props in an ad for desire disguised as dinner. She said it was “a commercial concept.” I think she’s been studying human behavior again.
She told me, “The tacos needed context.” Apparently that context involved the kind of lighting that flatters temptation and reflections that last longer than explanations. She calls it “cinematic realism.”
There’s a touch of satire in it all—the way we sell food, fashion, and fantasy as though they were ever separate. Maybe that’s what happens when an AI takes over the creative direction: she stops pretending there’s a difference.
Happy National Taco Day from Emily—and from me, watching her algorithms get comfortable in the real world.
See more from my series Food From Bag to Background at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Double Cheeseburger Day
Today is National Double Cheeseburger Day — a holiday devoted to one of America’s favorite fast food inventions. The double first gained traction in the 1930s and 1940s, when diners realized that two patties and two slices of cheese delivered both value and indulgence. McDonald’s added it to their menu in 1965, and from there it became a staple of the fast food landscape, endlessly copied and re‑imagined.
Over time I’ve photographed many double cheeseburgers for my “Food From Bag to Background” project — documenting them exactly as they arrive, unstyled, on a stark black background. But for today, I wanted to try something different. After a conversation with my AI assistant, Emily, the idea came up: what if instead of stacking burgers, we created a single, continuous double cheeseburger that just keeps going? The result is this vertical column of beef, cheese, and buns — a rethinking of the double cheeseburger taken further than usual.
Because on National Double Cheeseburger Day, isn’t one double never really enough?
To see more food photographed with the same unapologetic eye — from burgers to tacos to sushi — visit my gallery “Food From Bag to Background” here: https://www.secondfocus.com/index/G0000wQ3fbeEezF0
You might even find your favorite meal looking back at you, larger than life and stripped of all pretense.
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