Fashionable Undressing
My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.
April 22, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, edgy fashion, edgy lifetsyle, edgy photography, editorial photographer, editorial photography, fashion model, fashion nude photography, fashion photographer, fashion photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photo shoot, nude photography, Palm Springs, photo shoot | Leave a comment
How To Find Me
If you are going to be at Muscle Beach for the big Memorial Day weekend show, this is how you find me. Look for my 6ft tall gorgeous assistant Natalie Lyle. Most often on my photo shoots as Makeup Artist and Hair Stylist, she is very exceptional in front of the camera too. Natalie will be helping me keep track of the people who sign up for photo shoots. For signing up details, click here… http://squ.re/1Sl56iQ
I will be shooting everyone who signs up with me and I am the Muscle Beach photographer. Bikini class, Vintage Swimsuit, Bodybuilding, Physique, all of it, I am your photographer. It will be a really busy show and to be fair I will only be photographing the people who sign up for photographs. I just will not have enough time otherwise. At the show, you can have your photographs on stage and also you can select to add on backstage in the world famous Muscle Beach “Pit”.
You can also have your own mini photo shoot for just yourself or a couple. On the Saturday and Sunday before the show, I will be photographing right there at Venice Beach and nearby on the beach in Marina Del Rey. And you do not have to be doing the Muscle Beach show to sign up for a mini photo shoot.
If you have at all been wanting to shoot with me or wanting to have some great professional photographs, this is the chance at a really reduced cost. I make these prices available only for times like this when I can photograph a lot of people. I have really done this so it can be as inexpensive as possible for everyone. For the details, here is the link and Thank You! I really hope as many of you as possible get in front of my cameras! Click here and please sign up right away, only a few weeks left… http://squ.re/1Sl56iQ
April 21, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
Your Secret Muscle Beach Admirer
Bailey Quist had a secret admirer while we shot her photographs backstage at Muscle Beach last Memorial Day. My cameras can admire you too! At the big Memorial Day show, all competitors, men, women or couples can sign up to have your photographs on stage, backstage in the world famous “Pit” or your own mini photo shoot on Saturday or Sunday. I do ask that you sign up right away, we are only a few weeks away. I will only be able to photograph a limited number of people, so sign up now and Thanks! Here is the link for the details… http://squ.re/1Sl56iQ
April 20, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Venice Beach | Leave a comment
Vintage Muscle Beach
So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/
April 20, 2016 | Categories: Uncategorized | Tags: 1950's, ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
Palm Springs Featured
Fun to see one of my photos at the Palm Springs Air Museum featured for one of the Palm Springs Facebook Groups! Thanks!
April 19, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, air museum, editorial photographer, Facebook, Facebook groups, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, Palm Springs photos, Visit Palm Springs | Leave a comment
Chainmaille Beauty
The beauty and fitness of Stacey Naito draped in a one of a kind Chainmaille masterpiece by artist Jerry L. Hanson. The magnificence of it all enhanced by the superb Makeup and Hair Styling by Blanche LeBeau. Thank You!
April 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, chainmail, chainmaille, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, MUA, Palm Springs photographer, photo shoot | Leave a comment
Perfect Set Up
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.
April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Diner Dreams
From my soon to be released series “Diner Dreams”. Photographed not only in color but also black and white medium format film. It is not what you might expect. Editorial availability and prints. Keep watching here for the release information. Thanks!
April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, art nude, Diner Dreams, editorial photographer, fashion editorial, fashion nude, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photographs, Palm Springs | 12 Comments
Millions!
My favorite van wrapped with the most famous photograph I have ever shot! This photograph has been on maybe millions of flyers, brochures, magazine ads and more. Hugely successful. And the best Egg Whites ever and around longer and sold more than any other brand ever. That is that guy who started it all, Ray Mac McCabe. Egg Whites International.
April 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness, fitness photographer, fitness photography, health, magazine photographer | Leave a comment
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
The Sky Up There
Beautiful desert skies over the Salton Sea Airport. Scenery in our photo shoot provided by Bailey Daniels. Just the model, myself and my camera. So simple, my favorite way to shoot.
April 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, edgy fashion, editorial photographer, fashion photographer, magazine photographer, Palm Springs photographer, photo shoot, Salton Sea | Leave a comment
Models Have Opinions Too
Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!
April 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment
You and My Camera
Simple is my favorite way of creating photographs. Here Melyssa, window light, and a medium format camera loaded with Kodak Portra film. The only camera I have really enjoyed as much as shooting film is my medium format Hasselblad digital camera. It creates that film look of color, tonality and depth that I want to see in my work. Only the best! Thanks!
April 5, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, fashion nude photography, fitness photography, Hasselblad, Kodak, Kodak Portra, magazine photographer, nude, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment
Blindfold Top Hat
My model for this photo shoot, Aristodeme, showing me some ideas and movement. The actual photo shoot with Hasselblad digital and Broncolor lighting. Only the best! Watch for the shadows as I turned on the modeling light to check out the concept. For the actual photographs, keep watching my Blog here and sign up at the bottom for updates. Thanks!
April 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photography, photo shoot | Leave a comment
Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
Always Special!
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!
March 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, wind farms, windmill farm | Leave a comment
15 More!
That look you get when you tell them that you want 15 more reps at 405! Well not really but we had a photo shoot that was just superb. Chris Polityka could not have been better in front of the camera. He does make looking good in the gym work because he knows what he is doing. Check out his company MacrosEdge and you will understand why. https://macrosedge.com

Chris Polityka photographed in the gym with Broncolor lighting and a Hasselblad digital camera. Only the best! Photography by Ian L. Sitren
March 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, nutrition, photo shoot | Leave a comment
Black Belt at Venice Beach
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com
March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Blindfold & Shadow
If you are blindfolded and nude, is your shadow also blindfolded and nude?
Model Aristodeme in our photo shoot. Photographed with Hasselblad digital and Broncolor lighting. Only the best!
March 24, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, blindfold, Broncolor, edgy fashion, editorial photographer, editorial photography, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, photo shoot, shadow | 1 Comment
Naked Home Furnishings
This is my idea of photographing home furnishings. Makes me want to buy those chairs! I think an entire home furnishing designer line or catalog photographed by me like this would be much better than what you usually see. Don’t you!
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. That is for you photographer type people. Only the best!
March 23, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion nude photography, fashion photographer, furniture photogrpaher, Hasselblad, HasselbladBron, home furnishings, home furnishings photographer, magazine photographer, nude fashion, nude fashion photography, Para 133, photo shoot, Scoro | 1 Comment
Look Into The Light
Never doubt for one moment the “Professional” part of “Professional Model”. One of the first things she said to me: “I love the fabulous lighting”. A Professional Model who has been photographed around the world, appeared on the most well known magazine covers and magazine features and is much in demand. The other comment she made to me during our photo shoot; “Is that a Hasselblad DIGITAL camera? Wow!” And yes the lighting is Broncolor with their Para 133 Reflector. And yes the camera is Hasselblad digital. Only the best!

Photographed on Hasselblad Digital. Lighting by Broncolor with a Broncolor Para 133 Reflector. Only the best.
March 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion nude, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, photo shoot, professional model, studio photographer, studio photography | 2 Comments



















