Photography by Ian L. Sitren

Posts tagged “advertising photographer

Branded By A Kiss

Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!

Austin-Fit

Austin-Fit-2


Wearable Softbox

This is my idea of the correct use of a softbox. For you non-photographers, a soft box is a lighting modifier that is often met with frustration by photographers in putting it together. I think Amber Flowers wearing one is a much better use! Anyone interested in my ideas for me doing a lighting workshop!

The actual lighting here on the left is a Broncolor Para 133 reflector powered by a Broncolor Move 1200L pack and head. I use a Hasselblad digital camera system. Only the best!

Amber Flowers


When Is A Model Not Just A Model

When is a model not just a model? When the model is so very creative! Amber Flowers is not only gorgeous and knows how to work in front of the camera but also a wizard of wardrobe. She totally made my day with this!

Amber Flowers

Amber Flowers photographed by me here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!


The Only Thing I Fake Is My Leather…

“The only thing I fake is my leather” – Maria Bertrand. Makeup and Hair Styling by Blanche LeBeau. Photographer here in Palm Springs by me. Hasselblad digital camera system and Broncolor lighting. Only the best!

The only thing I fake is my leather

“The only thing I fake is my leather” – Maria Bertrand


Just Add A Hat

Sometimes for wardrobe you just need to add a hat to make it all work. Tiana Joy in our photo shoot poolside here in Palm Springs. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

Tiana Joy


Beauty Dish – A Photo Lesson

To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

Maria Bertrand Poolside


What To Wear… Or Not

Wardrobe is always a big issue in photo shoots. Sometimes it is about the clothes, other times it is about what the clothes do for the shoot theme such as sports or dining or being a tourist. I like wardrobe decisions on how I imagine the photographs I want to shoot with a model. Sometimes it is more and sometimes less is even more. One of my favorite models, Aristodeme. Photographed with a Hasselblad digital camera system and Broncolor lighting. Only the best!

Masked Posing


Rise Above It

The inescapable presence of model Tiana Joy in our photo shoot. Made even more so by the just the right water level in the pool. Such a candid feeling and view that would not be the same with modesty. Such a wonderful model! Thank You Tiana!

Tiana Joy

Tiana Joy photographed in Palm Springs by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.


Fashion Model Flight Demo

During our photo shoot at the Palm Springs Air Museum, Gabriella Muttone did her best to do a flight demonstration. Limited by lack of flight clearance from the tower, she never the less looked really great in her liftoff.

I must tell you about Gabriella. Stunningly beautiful, a professional model who has worked  around the world, been the face of Avon, and has graced such brands as American Express, Sony, CocaCola, Diet 7-UP, WonderBra, Sears, Faberge and Appolinaris. Gabriella is represented by the prestigious Spot 6 Management in Toronto, one of the most sought after modeling agencies in Canada.

There is yet more! Gabriella herself is a superb photographer. Incredibly talented and creative, you must check out her work at GabriellaMuttone.com. I truly admire what she does behind the camera!

How flattered am I to have this accomplished professional model and an extraordinary photographer stand in front of my camera. I would otherwise be without words but I had to say Thank You Gabriella Muttone. You are just wonderful!

I must also say that I am so happy I use the best gear possible, Hasselblad digital camera equipment and Broncolor lighting. Anything less would have been just that. Thanks!

Gabriella Muttone at the Palm Springs Air Museum

 


So Much Joy!

The first joy being my model, Tiana Joy. What an incredible, gorgeous, fun model to work with! Tall, long legs, sexy turn to her and made my job so easy by being able to move and take direction. Had a hard time stopping and not going on for hours more. And wait until you see the photos to follow. I promise you will want to see them and much more of Joy!  Just Wow!

The next joy is my pool construction is finished! Completely tore out the old pool and all the decks, patios. All that was left was the shell, dirt and rubble. Now all done and it is wonderful! What a great shoot location and it is in my backyard.

More joy from my great camera and lighting equipment. Over and over I am so impressed with my Hasselblad digital camera gear and Broncolor lighting. Each time I do a photo shoot I am so very happy with getting the results I really expect and that I expect to produce for my clients, whether it is magazines, advertisers or models of all genres looking to be a cut above. Only the best!

So please, keep watching here and coming back for more and Thanks!

Tiana Joy


Vintage Swimsuit Is Here!

The first retro Vintage Swimsuit competition has now happened! A look back in time to those healthy, carefree, and exciting times at Muscle Beach that the entire world imagines. Vividly in everyone’s mind is the picture of Southern California beaches, the sun, good looking guys and pretty girls. And the pretty girl here is picturesque herself, Hannah Gordon Etherson on stage at Muscle Beach!

Hannah In Her Vintage Swimsuit

Hannah Etherson competing in the revival of Vintage Swimsuit competition at Muscle Beach, Memorial Day 2016.


So Much Fun With Gabriella

Sharing a laugh with an incredibly beautiful, gorgeous, talented and fun Gabriella Muttone. Behind the scenes in our photo shoot at the Palm Springs Air Museum. Made all the better with my Hasselblad camera and Broncolor lighting. Thank You Gabriella! You are wonderful!

Gabriella & Me


Hitchhiking to Muscle Beach

I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results  for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

Hitchhiking To Muscle Beach

 


Everybody Makes Friends On My Shoots

One of the very fun things that happens on my photo shoots is that everybody makes friends with everyone else. Bella found a perfect companion! Photographed with my Hasselblad digital camera and Broncolor lighting. I love this gear!

Bella And Friend


Alternate Energy Sources

I was going to use this post to tell you about the difference between Windmills and Wind Turbines. But never mind. Instead just a breathtaking moment with Heidi Cannon in front of my camera.

Bikini Fashion In The Desert


A Guess First

It was July last year when a so very gorgeous Maria Bertrand was photographed by me in this beautiful dress by Marciano by Guess. It looks like Guess decided that it was so beautiful on Maria that they had to put it on Gigi Hadid for their billboards and magazine ads.

Guess-Dress

Maria Bertrand Photographed along Mulholland Drive by me with my Hasselblad. Gigi Hadid for Guess.


The Best Part Of Being A Photographer

The best part of being a photographer is getting to shoot photographs, especially with really great looking people. Like my good friend Daniel Hill here out in the desert right near Palm Springs. Thanks!

Daniel Hill


Bonnie Waiting

Bonnie waiting, but for who? Who is Bonnie? More of this story to come.

Emma Mesrobian is our Bonnie. Makeup and Hair Styling by Estee Lauder’s world traveling Blanche Le Beau. Broncolor lighting and Hasselblad digital cameras. At the Orange Empire Railway Museum. Thank You!

Emma Mesrobian Train Robber


Net Proceeds

I am guessing I got my accounting confused with my photo shoot plans. However Nova did happen to have the right wardrobe for net proceeds anyway. I am looking forward to doing net revenue next. Who wants to help me out? Thanks!

Net Proceeds

Nova photographed with Broncolor lighting and digital camera by Hasselblad.

 

 


Train Robbery In Progress

Yesterday behind the scenes with Emma Mesrobian. Too much fun and photos soon! Makeup and Hair Styling by Blanche LeBeau. At the Orange Empire Railway Museum. Broncolor lighting and Hasselblad digital camera for the actual photo shoot.

Some history for now… This is a Union Pacific Steam Engine built in 1921. It saw service in Idaho and Utah puling freight and passenger cars and retired in 1955. It weighs 300,000 pounds and the driving wheels are 63″ in diameter. It is a 2-8-2 “Mikado” type locomotive. 2 small pilot wheels, 8 large driving wheels and 2 small trailing wheels. And yes it is really big!

Bonnie No Clyde

 


Your Photo Shoot At Venice Beach

Your photo shoot with me Memorial Day weekend. I will be at Venice Beach for the huge show at Muscle Beach on Memorial Day. So on Saturday or Sunday, May 28 and 29, you can have your own mini photo shoot with me. You do not have to be doing the Muscle Beach show. Fashion model or bodybuilder, bikini model or physique competitor and couples, all are welcome. Just like my wonderful beautiful friend Maria Bertrand from our shoot on the sand at Venice Beach.

Spend about an hour with me at Venice Beach, The Venice Beach Boardwalk or a nearby beach in Marina Del Rey. Because I am photographing so many people that weekend and at the Muscle Beach show, I do these photo shoots at hugely reduced rates just to make it available to as many people as possible. But please sign up immediately so we can get you in. And if you are doing the show, sign up for your photographs with me, both on stage and backstage in the famous workout Pit. Thanks and here is the link for sign up… MuscleBeachPhoto.com.

Maria Bertrand at Venice Beach


Nova With Nova

When I was getting ready to do a photo shoot with Nova, I was excited to find that she had been featured in one of my favorite publications, “Victor” by Hasselblad. A beautiful publication that began as a very large format magazine and progressed to a book format. It is partially responsible for my having selected Hasselblad as my camera system.

So I was excited to have Nova sign her photograph in my copy of Hasselblad Victor Photography Book One during our photo shoot. And I am in great admiration of the original photograph and the series “Personal Visitation” by photographer Damon Loble. Applause!

This photograph with my Hasselblad digital camera and Broncolor lighting. Thanks!

Nova


And Then She Shows Up

I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!

Ashley Owens Guilna

 


Fashion Styling

I often think I should use a fashion stylist on my photo shoots. But then again sometimes I get by. This is the “Papier Doux” look. Okay maybe not. What do you think?

Photo shoot with a Hasselblad digital camera and Broncolor lighting. Aristodeme, one of my very favorite models.

Aristodeme