Beauty Dish – A Photo Lesson
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!
June 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Rise Above It
The inescapable presence of model Tiana Joy in our photo shoot. Made even more so by the just the right water level in the pool. Such a candid feeling and view that would not be the same with modesty. Such a wonderful model! Thank You Tiana!

Tiana Joy photographed in Palm Springs by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
June 8, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy photography, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion photographer, glamour photogrpaher, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude model, nude photography, Palm Springs, photo shoot, Porno Chic | Leave a comment
Fashion Model Flight Demo
During our photo shoot at the Palm Springs Air Museum, Gabriella Muttone did her best to do a flight demonstration. Limited by lack of flight clearance from the tower, she never the less looked really great in her liftoff.
I must tell you about Gabriella. Stunningly beautiful, a professional model who has worked around the world, been the face of Avon, and has graced such brands as American Express, Sony, CocaCola, Diet 7-UP, WonderBra, Sears, Faberge and Appolinaris. Gabriella is represented by the prestigious Spot 6 Management in Toronto, one of the most sought after modeling agencies in Canada.
There is yet more! Gabriella herself is a superb photographer. Incredibly talented and creative, you must check out her work at GabriellaMuttone.com. I truly admire what she does behind the camera!
How flattered am I to have this accomplished professional model and an extraordinary photographer stand in front of my camera. I would otherwise be without words but I had to say Thank You Gabriella Muttone. You are just wonderful!
I must also say that I am so happy I use the best gear possible, Hasselblad digital camera equipment and Broncolor lighting. Anything less would have been just that. Thanks!
June 7, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
So Much Fun With Gabriella
Sharing a laugh with an incredibly beautiful, gorgeous, talented and fun Gabriella Muttone. Behind the scenes in our photo shoot at the Palm Springs Air Museum. Made all the better with my Hasselblad camera and Broncolor lighting. Thank You Gabriella! You are wonderful!
May 27, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, air museum, behind the scenes, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs, Palm Springs Air Museum, photo shoot | Leave a comment
Everybody Makes Friends On My Shoots
One of the very fun things that happens on my photo shoots is that everybody makes friends with everyone else. Bella found a perfect companion! Photographed with my Hasselblad digital camera and Broncolor lighting. I love this gear!
May 25, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, Para 133, photo shoot, Porno Chic | Leave a comment
Alternate Energy Sources
I was going to use this post to tell you about the difference between Windmills and Wind Turbines. But never mind. Instead just a breathtaking moment with Heidi Cannon in front of my camera.
May 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, alternate energy, bikini fashion, editorial photographer, editorial photography, fashion photographer, fitness lifestyle, fitness model, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, renewable energy, sexy boots, sexy fitness, wind farms, wind turbines, windmills | Leave a comment
Net Proceeds
I am guessing I got my accounting confused with my photo shoot plans. However Nova did happen to have the right wardrobe for net proceeds anyway. I am looking forward to doing net revenue next. Who wants to help me out? Thanks!
May 18, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, editorial photography, Erotica Chic, EroticaChic, fashion nude, fashion nude photography, fishnets, Hasselblad, HasselbladBron, magazine photographer, nude fashion, pantyhose, photo shoot | Leave a comment
Nova With Nova
When I was getting ready to do a photo shoot with Nova, I was excited to find that she had been featured in one of my favorite publications, “Victor” by Hasselblad. A beautiful publication that began as a very large format magazine and progressed to a book format. It is partially responsible for my having selected Hasselblad as my camera system.
So I was excited to have Nova sign her photograph in my copy of Hasselblad Victor Photography Book One during our photo shoot. And I am in great admiration of the original photograph and the series “Personal Visitation” by photographer Damon Loble. Applause!
This photograph with my Hasselblad digital camera and Broncolor lighting. Thanks!
May 13, 2016 | Categories: Uncategorized | Tags: #eroticachic Pornochic, #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, Erotica Chic, EroticaChic, fashion nude, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude model, Palm Springs photographer, photo shoot, photography, Porno Chic, Victor | Leave a comment
And Then She Shows Up
I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!
May 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness beauty, fitness lifestyle, fitness photographer, fitness photography, health, magazine photographer, model photographer, Muscle Beach, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
Fashion Styling
I often think I should use a fashion stylist on my photo shoots. But then again sometimes I get by. This is the “Papier Doux” look. Okay maybe not. What do you think?
Photo shoot with a Hasselblad digital camera and Broncolor lighting. Aristodeme, one of my very favorite models.
May 10, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, Erotica Chic, EroticaChic, fashion nude photography, fashion photographer, fashion stylist, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude model, nude photography, Palm Springs photographer, photo shoot, Porno Chic | Leave a comment
Find Her Find Me
She is truly amazing in front of my cameras. As my often Makeup and Hair Stylist on my photo shoots she is incredibly talented. As my assistant at Muscle Beach, at 6 ft tall and gorgeous, she makes it really easy to find me. So when you look for me back stage in the workout “Pit” in the morning at check in, look for Natalie Lyle. I am the guy with the cameras next to her.
For the details and sign up for my photographing you at the huge Muscle Beach Show on Memorial Day weekend please click here. At the show or even if you are not doing the show for photo shoots that weekend, please take advantage of me. My photo shoot costs are usually at least ten times that what I charge for these Muscle Beach weekends. But you have to sign up ahead of time and ASAP before I book up. Thanks and click here… MuscleBeachPhoto.com
May 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilder, bodybuilding photo shoot, editorial photographer, editorial photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, photo shoot, Venice Beach | Leave a comment
Fine Art Nude?
A panel discussion at the Palm Springs Photo Festival last week raised the question of what is fine art photography. Personally I do not like definitions such as that. Is the difference between fine art and not fine art a really expensive frame perhaps. I guess this is my idea of a fine art nude. Aristodeme the model is nude and she is holding fine art. Photographed with a Hasselblad digital camera and Broncolor lighting. That equipment is fine art, and so is Aristodeme, of that I am sure!
May 2, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion nude photography, fashion photographer, fine art, fine art photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude model, photo shoot, photography, Porno Chic | Leave a comment
Basic Safety Rule
A basic safety rule to be followed at all times. Avoid looking at photographs of Sherry Goggin for more than 30 seconds or you may lose the ability to focus and concentrate on anything else for as long as 24 – 72 hours. There is no known cure at this time nor expected to be in the near future. From our photo shoot near the windmill farms and the bikini from her own Fit Girl Wear designs.
April 27, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bikini, bikini designs, bikini model, editorial photographer, editorial photography, fitness, fitness model, fitness photo shoot, fitness photographer, fitness photography, health, magazine photographer, photo shoot, windmill farm, windmills | Leave a comment
Got Your Attention!
So much fun getting your attention with my photography for Bodybuilding.com. The Bodybuilding.com Mission:”To help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.” “The largest online sports nutrition company and recently ranked the No. 1 most visited bodybuilding and fitness website in the world!”
April 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot | Leave a comment
Porno Chic
It is not just naked. It is called “Porno Chic”. A term created by New York Times art critic Hilton Kramer in the 1970s to describe the work of fashion photographers Helmut Newton, Guy Bourdin and Chris von Wangenheim. Editorial and advertising photography that uses nudity, eroticism… sexual and sultry to be more than pornography. I also refer to it as “edgy lifestyle” and think it is great fun. That is why you see it in my photography. It is not just being naked.
If you follow my Blog you saw an earlier post I did jokingly talking about this series selling chairs or furniture. Actually this photograph does work. Does it not get your attention about the chair? You can see very well how it is made, the details of it, and the model makes it look really comfortable. It is helped out by having a great model. And also works because it is photographed with a Hasselblad digital camera and lighting by Broncolor. Only the best all the way around. Thanks!
April 25, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, Broncolor, edgy fashion, edgy photography, editorial photography, fashion photographer, fashion photography, furniture photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, Palm Springs photographer, Para 133, photo shoot, Porno Chic | 2 Comments
Fashionable Undressing
My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.
April 22, 2016 | Categories: Uncategorized | Tags: #PornoChic, ad photography, advertising photographer, advertising photography, edgy fashion, edgy lifetsyle, edgy photography, editorial photographer, editorial photography, fashion model, fashion nude photography, fashion photographer, fashion photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude photo shoot, nude photography, Palm Springs, photo shoot | Leave a comment
Vintage Muscle Beach
So excited to be a part of the new Muscle Beach Vintage Swimsuit competition coming up on Memorial Day! Along with show producer Joe Wheatley we are planning on re-creating timeless photographs like this. If you are doing the show, you just might be a part of it. And you can have your own moments in my photographs too. I am the Muscle Beach photographer. You can sign up for your photographs on stage, back stage in the famous “Pit” and your own personal mini photo shoot. Also available for couples. But please sign up ASAP, I will not have time for everyone, so do not wait. Thanks and click here for details… https://squareup.com/store/secondfocus/
April 20, 2016 | Categories: Uncategorized | Tags: 1950's, ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
Chainmaille Beauty
The beauty and fitness of Stacey Naito draped in a one of a kind Chainmaille masterpiece by artist Jerry L. Hanson. The magnificence of it all enhanced by the superb Makeup and Hair Styling by Blanche LeBeau. Thank You!
April 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, chainmail, chainmaille, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, MUA, Palm Springs photographer, photo shoot | Leave a comment
Perfect Set Up
Still so very proud and excited to have shot this cover photograph of Doug Brignole for his book, co-authored with Adrian James Tan. Sure looking forward to doing the next one too! It was a photo I had in mind all along and it set up perfectly. It all worked from Doug looking great to following my directions and the lighting set up. Great fun! Check it out here at Cognella Publishing.
April 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Book cover photograph, editorial photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Lucky Tree
It crossed my mind to wonder what kind of tree it was that worked so perfectly for our photo shoot. Then I figured it out… a very lucky tree! Maria Bertrand, a very lucky tree, my Hasselblad camera and me. That is a good day in the park!
April 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, photo shoot, Vegan Beauty, Vegan Fitness, Vegan health, Vegan Model, yoga fitness | Leave a comment
Sports Theme
I always admire my photographer friends who shoot sports. Some of them have shot the Olympics many times. They photograph at the Superbowl, the World Series, major sports league games and the biggest fights. So just to feel like I am part of things, I like to add a sports theme to my photo shoots now and then.
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. I truly like the light out of that Para! Only the best!
April 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude, fashion nude photography, fashion photographer, fitness, fitness photographer, Hasselblad, HasselbladBron, health, magazine photographer, nude editorial, nude fashion photography, nude model, Palm Springs, Palm Springs photographer, Para 133, photo shoot, sports photography | Leave a comment
Polaroid and Palm Springs
Something about the Palm Springs resort sunlight that makes instant photographs even better. Here with a vintage Polaroid SX-70 camera and Impossible Project film. Poolside in Palm Springs with Jamie.




April 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photography, fashion editorial, fashion nude, fashion nude photography, fashion photographer, Impossible Project, Instant Film, magazine photographer, nude editorial, nude fashion, Palm Springs, Palm Springs photographer, Palm Springs photographs, photo shoot, Polaroid, SX-70 | 2 Comments
The Tools Of My Work
I do get asked about my set ups for shooting, lighting and background and studio and such. Often it is somewhat simple. However I choose the tools for my work very carefully. Here you can see what has become my favorite lighting, the Broncolor Para 133. This photo shoot had it powered by a Broncolor Scoro E pack. The camera also my favorite, a Hasselblad digital. Yes my choice of gear is the very high end of equipment. But I think about the amazingly wonderful people who are in front of my cameras and in that lighting. Many prep for a very long time for these photo shoots and often it is their career. Thereby deserving of the best on my part. That is my commitment. If you have any questions or would be interested in shooting with me or have me photograph your advertising or features, please send me an e-mail to Ian@SecondFocus.com. I would be more than excited to chat with you. And Thanks!
April 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, Broncolor, editorial photographer, editorial photography, fashion nude photography, fashion photographer, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, Palm Springs, Para 133, photo shoot | Leave a comment
Models Have Opinions Too
Jamie showing how to express an opinion during our photo shoot. Makes it so much fun!
April 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion nude photography, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photo shoot, nude photography, photo shoot | Leave a comment





















