A moment of peace and harmony poolside with the ever so heavenly Catherine Kwong here in Palm Springs. Makes everything so much better!

Makeup and hair styling by the so very talented Natalie Lyle. Photographed with my Hasselblad digital camera system and Broncolor lighting. Only the best!
March 8, 2017 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, Broncolor, commercial model, fitness beauty, fitness model, fitness photographer, Hasselblad, HasselbladBron, healthy lifestyle, lifestyle model, magazine photographer, meditate, Palm Springs living, Palm Springs photographer, Palm Springs poolside, poolside | Leave a comment
Stacey Naito one of the most extraordinary women I have ever had in front of my camera. She brought her authentic Japanese Katana to the photo shoot. The sharpness, quality, curved, powerful and distinctive beauty of the sword is readily matched by that of Stacey herself. Thank You to Blanche LeBeau for her art of makeup and hair styling.

January 5, 2017 | Categories: Uncategorized | Tags: fitness model, fitness photo shoot, fitness photographer, IFBB Pro, Katana, Palm Springs photographer, sexy fitness, sexy muscle | 4 Comments
I am known for photographing some of the most incredibly magnificent women on the planet. Sasha Brown is in that category many times over!

January 3, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, fitness model, fitness photographer, fitness women, IFBB Pro, magazine photographer, muscle women, Palm Springs photographer, Salton Sea, sexy fitness, sexy muscle | 2 Comments
In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.

January 2, 2017 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, fitness model, fitness photo shoot, fitness photographer, fitness photography, gorgeous women, magazine photographer, Palm Springs photographer | 1 Comment
A selfie from my buddy Tani Correia. Tani had made it into the world of fitness being featured in the magazines and pretty well known. But as she has self confessed along the way, she had a difficult time maintaining her condition. Not long ago Tani told me that she was going to make her way back. Actually I am not really sure how much time elapsed, I just know she sure did it! What a rockin’ body!
So for the first day of 2017, Tani is the motivation that many of us need. By the way, Tani told me many times that one of her motivations was to come do a photo shoot with me. I love that!

January 1, 2017 | Categories: Uncategorized | Tags: bodybuilding photographer, fitness lifestyle, fitness model, fitness motivation, fitness photographer, fitness selfie, inspiration, new year motivation | 3 Comments
Not necessarily! Check out the bicep and shoulder in the mirror on Joanna Johnson. Now check out the weights she is using. You do not need to always use huge heavy weights to build an incredible physique. It is all about doing it right! Everyone is different. From our photo shoot, Thanks!

Photo shoot notes… Makeup and Hair Styling by Natalie Lyle. Hasselblad digital camera system. Broncolor lighting. Only the best!
December 21, 2016 | Categories: Uncategorized | Tags: bicep curls, bodybuilding photography, Broncolor, dumbbell curls, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, fitness trainer, gym photographer, Hasselblad, HasselbladBron | Leave a comment
“Winter Wonderland” is the first thing that crosses my mind. Which is an example of why I do not typically title my photographs. However I can correctly title Maria Bertrand… Beautiful! From our photo shoot at Venice Beach.

December 8, 2016 | Categories: Uncategorized | Tags: beach photo shoot, fashion model, fashion photographer, fitness model, love the sun, model, model photography, Palm Springs photographer, Vegan Beauty, Vegan Model, Venice Beach, yoga beauty, yoga model | Leave a comment
BTS, that means Behind The Scenes. I thought you might want to see what goes on in a few snapshot photos. The photo shoot with a worked out and wonderful personal trainer, Joanna Johnson. The location is World Gym in Palm Desert California. The tall blonde, also very worked out, is my long time Makeup and Hair Stylist Natalie Lyle. She is as well, a marvel with posing and wardrobe.
The camera is Hasselblad digital. My lighting is Broncolor with the Para 133 reflector with the Move 1200L pack. Even the light stand is important, it is a Matthews roller stand. Can’t have things breaking and falling over, despite carrying a multi-million dollar insurance policy. I make it an important point to use only the best gear. I want everything to work right and the best every time. Thanks!
By the way, these photos were shot by my very able assistant Clyde Sawyer. The guy who make sure that it all goes right from loading the car to setting it up to taking it down. Gets it all done!










November 9, 2016 | Categories: Uncategorized | Tags: behind the scenes, Broncolor, fitness model, fitness photo shoot, fitness photography, Gym Photo Shoot, gym trainer, Hasselblad, HasselbladBron, model photogrpahy, Move 1200L, Palm Springs photographer, Para 133, personal trainer | Leave a comment
That is what you call Joanna Johnson, a Gym Motivator! And not just my words, others around World Gym in Palm Desert yesterday, men and women, walked up and congratulated her on the way she has worked so hard to build her body. Joanna drives the goals and admiration of others to be a better self. Go visit her, Joanna is a trainer there and she can be your Gym Motivator too!
This photograph was just a quick example I picked out from our photo shoot because it is so fun. Joanna’s first professional photo shoot, she warmed up and gave me some of her own posing. Good job!
Photo shoot notes… Makeup and Hair Styling by another gym motivator herself, Natalie Lyle. Hasselblad digital camera system. Lighting by Broncolor with the Broncolor Para 133 reflector and Move 1200L pack. Only the best!

November 8, 2016 | Categories: Uncategorized | Tags: bikini competitor, Broncolor, fitness, fitness model, fitness photo shoot, fitness photographer, fitness trainer, gym motivation, gym motivator, gym photographer, gym trainer, Hasselblad, HasselbladBron, health, Move 1200L, NPC Bikini, Para 133, personal trainer, sexy fitness, sexy muscle, World Gym | Leave a comment
“I’m not going to move until I get your attention” says Maria Bertrand. You got it Maria!
Photo shoot notes… Superb makeup and hair styling by Blanche LeBeau. Hasselblad digital camera system and Broncolor lighting. Only the best!

October 3, 2016 | Categories: Uncategorized | Tags: Broncolor, commercial model, fashion model, fashion photography, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photography, Palm Springs photographer, photo shoot, Vegan Beauty, yoga lifestyle | Leave a comment
She walked into the party, like she was walking on a yacht. And they all dreamed that they’d be her partner, they’d be her partner… Ashley Owens-Gulina. Sounds familiar, do you know from where? From our photo shoot. Makeup and Hair Styling by Natalie Lyle.

September 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Among my very favorite photographs I have shot over the years. One of the most respected individuals in bodybuilding and fitness, my friend Doug Brignole. This photo makes me think about what we really do in the gym, struggle and overcome ourselves to be a better person. Not to just lose weight, have bigger arms or a more shapely butt. The idea is to be a better us and somewhat in turn, make it a better world in the best way we can for each of us. Thanks!

September 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs photographer, photo shoot | Leave a comment
It was not John Black‘s first photo shoot. He has actually been getting some good modeling jobs. But it was his first photo shoot with me. First photo shoots are important because it gets you into a mindset so you know how each other works. Then when I have an assigned or commissioned shoot, I can cast or recommend you with confidence. So John is now up at the top of my list. Shoot notes… Photographed here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!

September 6, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bodybuilding photographer, Broncolor, commercial model, editorial photographer, editorial photography, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
At the Iron Man Naturally Championships yesterday at the FitExpo Anaheim. An extraordinarily striking Jessica Lopez at her first show. Winning 1st Place in both Bikini Open Novice Class B and Bikini Class B. Actually I had no doubt about it during judging which is why I made sure I shot some photographs of her. Outstanding!

August 28, 2016 | Categories: Uncategorized | Tags: advertising photography, bikini competition, bodybuilding photographer, fashion photographer, FitExpo, fitness lifestyle, fitness model, fitness photographer, fitness photography, Iron Man Naturally, magazine photographer, model photographer, NPC, NPC Bikini, Palm Springs photographer | Leave a comment
Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
After posting photographs from my shoot with model John Black the other day, all I have been hearing is…. more please! Shoot notes… Hasselblad digital camera system and Broncolor lighting. Thanks!

August 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I had been looking for a good looking guy to cast for a very sexy fashion editorial type shoot with a top professional woman model. So I sent her a photo of John Black after our photo shoot yesterday to see what she thought of him. The answer… “Holy Hell! Andddd when does he want to shoot? :)”. That is just too good!
That was my first time shooting with John. I expect there will be more. By the way, he is 6ft-2 and 23 years old, in case you wanted to know. He has been represented by an agency and has actually been doing good with print work, commercials and runway. Our photo shoot was in my pool in Palm Springs. A Hasselblad digital camera system and Broncolor lighting. Only the best!


August 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, magazine photographer, male model, model photographer, Palm Springs photographer, photo shoot, poolside | Leave a comment
Distinctive, standouts, gorgeous, handsome ,beautiful and maybe driven. Kerstin Schulze is one of them. A professional in the world of fitness, she is equally fun, considerate and compassionate. And Kerstin would be the first to tell you that anyone can be one who walks amongst us. Makeup and Hair Styling by Natalie Lyle who also walks amongst us! From our photo shoot. Thanks!

August 18, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, amazon, bodybuilding, bodybuilding photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, goddess, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Billboards in Las Vegas and full page ads in Vogue are where you have seen Shawn Towne. But I put her to bed, at least in front of my cameras. And that was in Las Vegas too. What is beautiful in Las Vegas is beautiful everywhere! Makeup and Hair Styling by the so very professional Christine Copeland. Photo assistant and even wardrobe styling ideas for the day by the equally talented Jennifer Chamberlin.

August 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, glamour, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 2 Comments
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Famed war photographer Robert Capa said “If your photographs are not good enough, you’re not close enough”. Probably not applicable here but I thought it was a good excuse to get closer to the gorgeous Sherry Goggin in our photo shoot. Click on this photo to see the photograph that was the result. One of my all time favorites and on my website at http://bit.ly/1Ik2Rgy

August 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, model photography, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
A day shooting with Catherine Kwong for her portfolio took us to a number of wardrobe changes, all wonderful. I was and remain so consistently impressed with this woman, model and actress. And then she came out dressed in this and I just sighed. Oh my, so sexy, took my breath away. Maybe I shouldn’t say that, but I can, I am a professional!
The people I photograph take on a different look to me through the viewfinder. The camera changes things. And when it is so gorgeous or perfect, I have a tendency to let a little laugh. Models, who do not know me, are usually a little taken back, not sure what to make of it. They usually turn to Natalie Lyle my makeup artist, as Catherine did, and whisper “What does that mean?” ” Is that good?”. I sometimes don’t let on the I heard them, but Natalie just puts them at ease and says “That is really good”.
Catherine Kwong was amazing in this photo shoot and I am really disappointed in her for that. Because she made more work for me. I shot more photographs during our shoot than I have ever shot of any one person in a photo shoot ever before. Just last night she asked me, “Are you seeing images of me in your nightmares?”. Yes I do and I have no regrets!

Photo shoot with Catherine Kwong in Palm Springs. Makeup and Hair Styling by Natalie Lyle. Lighting by Broncolor and a Hasselblad digital camera system. Only the best!
July 28, 2016 | Categories: Uncategorized | Tags: actress, ad photography, advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion photographer, fitness, fitness model, Hasselblad, HasselbladBron, IT Model Management, magazine photographer, model photographer, Palm Springs photographer, photo shoot, sexy model | Leave a comment
I love selfies! They can be so much fun. And my buddy Sasha Brown really has an ability to post some great ones! So here is a not selfie from our photo shoot at the Salton Sea. And a selfie from Sasha. Just say Thanks Sasha!


July 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photographer, editorial photography, fitness, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot, Salton Sea, selfie | Leave a comment