More from our photo shoot with Chris Polityka. Photographs that show that you really can work out in the gym as part of your fitness journey and have fun through your whole life. I like this! Thanks to Power of Fitness gym in Palm Desert for sharing their great gym with us. Thanks to Hassleblad digital and broncolor lighting. Only the best!

March 3, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
I really like this photograph of Chris Polityka we did at the Power Of Fitness gym the other day. It shows what I have been saying for years and what Chris promotes as well. If you want to be healthy, look good, be fit, it happens above your ears. Listen to these stupid talk show diets or go into the gym and just pretend that you know what you are doing and you will just stay fat and look the fool why you are at it. So seek out people like Chris who know what they are doing, go to a real gym and get some help like at Power of Fitness, and continue your journey above your ears. That is how you do it!

Chris Polityka at Power of Fitness gym. Photography by Ian L. Sitren. Photographed on Hasselblad. Lighting by broncolor. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health club, healthy lifestyle, magazine photographer, photo shoot | Leave a comment
Chris Polityka told me that he wanted people to see that with good nutrition and exercise that is just good fun, after 40, you can look good and live healthy. That’s his business at MacrosEdge and I would suggest you check it out. From what I can see from our all day photo shoot, Chris has succeeded!

Chris Polityka photographed by Ian L. Sitren on Hasselblad digital. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, healthy lifestyle, nutrition | Leave a comment
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!

Maria Bertrand In The Pit At Muscle Beach
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!

Sherry Goggin In The Desert near Palm Springs
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, photo shoot | Leave a comment
My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!

Jean Carrillo trained Mike O’Hearn in Muay Thai 21 years ago at Gold’s Gym Venice.

Mike O’Hearn and Jean Carrillo. Photo provided by Jean Carrillo.
January 26, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness model, fitness photographer, fitness photography, LA FitExpo, magazine photographer, martial arts, Muay Thai, photo shoot | Leave a comment
My buddy Evina Del Pizzo Luna winning the Overall Bikini Championship at the Iron Man Naturally 2016 on Saturday. One of the top featured events at the Los Angeles FitExpo. I was there with 60,000 of my best friends. Were you there too?

January 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bikini competition, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, fitness, fitness model, fitness photographer, fitness photography, health, Iron Man Naturally, magazine photographer, NPC Bikini, photo shoot | Leave a comment
A good way to start a Monday. With Ashley Owens Gulina and Makeup and Hair Styling by Natalie Lyle. I stayed out of the water, not good for the cameras!

January 18, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, editorial photographer, fitness model, fitness photographer, fitness photography, glamour model, glamour photographer, glamour photography, health, magazine photographer, photo shoot | Leave a comment
I have to say Thank You and also post another photograph from one of my shoots with Randalene Sergent. Her photograph on my Blog here yesterday became the top viewed post upsetting another that has been the top viewed post for a year! And that other post is a series of nudes of someone else entirely. Super Duper!

Model Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.
January 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, health, magazine photographer, photo shoot | Leave a comment
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?

Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, glamour photographer, magazine photographer, photo shoot | Leave a comment
Nothing better than Randalene Sergent in front of my cameras from one of our photo shoots to make me forget the rain from the last two days. You can be in front of my cameras too. I am also available for all types of photo shoots for magazines and advertising from fitness to fashion, bodybuilding to travel and more. By the way, I will be in Los Angeles for a few days this month for the FitExpo. Send me an e-mail to SecondFocus@mac.com and we can chat. Thanks!

Randalene Sergent in our photo shoot. Makeup and Hair Styling by Natalie Lyle.
January 7, 2016 | Categories: Uncategorized | Tags: ad photographer, ad photography, advertising photographer, advertising photography, bodybuilding photographer, FitExpo, fitness model, fitness photo shoot, fitness photographer, LA FitExpo, magazine photographer | Leave a comment
Excitement, beauty and power. Description that fits my photo shoot with Stacey Naito. Always more on my Website at SecondFocus.com.

Stacey Naito featured on my website. Makeup and Hairstyling by Blanche LeBeau.
January 5, 2016 | Categories: Uncategorized | Tags: advertising photographer, fitness model, fitness photographer, Katana, magazine photographer, studio photography | Leave a comment
January 3, 2012… Starting out the New Year searching for words… “Magnificent Creature” crosses my mind! Ava Cowan from a photo shoot we did as she was first becoming known to everyone. Ava has gone on to be one of the most pre-eminent and respected women in the world of bodybuilding and fitness.
You see Ava in almost every magazine every month, she is hugely popular and deservedly so. Much more than just a great body built in the gym, she is a personality of tenaciousness that we can all admire. In only eight weeks from now you will next be seeing her on stage at the Arnold. Ava Cowan!

January 4, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, fitness model, fitness photographer, IFBB Figure, IFBB Pro, magazine photographer | Leave a comment
One of the reasons I love shooting photographs is because it is said “A Picture Is Worth A Thousand Words”. For Kerstin Schulze in front of my cameras, just a thousand words would not be enough. The wonderful Makeup and Hair Styling by Natalie Lyle.

December 29, 2015 | Categories: Uncategorized | Tags: fashion photographer, fitness model, fitness photographer, glamour photogrpaher, magazine photographer, photo shoot, sexy amazon, sexy woman | Leave a comment
Suddenly I am liking this time of year! Wish I were Santa so I could hear what Maria Bertrand has to tell him. From our Holiday photo shoot. And Makeup and Hair styling by my Elf, Natalie Lyle.

December 15, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, Christmas, editorial photographer, Elf, fashion model, fitness model, magazine photographer, photo shoot, Santa | 3 Comments
I could post one great photograph of Sasha Brown everyday from this photo shoot with her and have enough photos for a year. Sasha looked just too incredible for words. And we had just the best time doing this photo shoot around the Salton Sea. Just too good!

December 10, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Bombay Beach, fitness model, fitness photo shoot, fitness photographer, IFBB Figure, magazine photographer, Salton Sea | Leave a comment
I have no special reason to post a photograph of Ashley Owens Gulina from one of our photo shoots other than she is one of the most stunningly beautiful women I have ever had in front of my cameras. The superb Makeup and Hair Styling by the wonderful Natalie Lyle.

December 9, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness model, fitness photographer, glamour photographer, magazine photographer, makeup artist, model photographer, MUA, photo shoot | Leave a comment
Ava Cowan, one of the preeminent women in the world of fitness, shared a photograph on Facebook from one of our photo shoots. So I thought I would share it back. Because she is just too outstanding for words!

December 2, 2015 | Categories: Uncategorized | Tags: Ava Cowan, bodybuilding photographer, figure photo shoot, fitness lifestyle, fitness model, fitness photographer, healthy lifestyle, IFBB, IFBB Figure | Leave a comment
Natalie Lyle says I had already posted this photograph on all of my social media. OK more later, but I think this is worth posting again! She is so gorgeous! By the way, Makeup and Hair Styling by her! And the wardrobe styling.

September 30, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, model photographer, photo shoot | Leave a comment
Editing some photographs from one of my shoots with best buddy Natalie Lyle. This is one of the behind the scenes photos. Anyone want to see any more?

September 29, 2015 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, photo shoot | Leave a comment
Very Fun! A great feature “Improve Your Confidence With These 9 Yoga Poses” written by Maria Bertrand, featuring Maria Bertrand and photographed by me! On Beachbody … Take a look! http://bit.ly/1Kace1l

August 21, 2015 | Categories: Uncategorized | Tags: advertising photographer, Beachbody, fitness, fitness lifestyle, fitness model, fitness photographer, health, magazine editorial, magazine photographer, magazine writer, yoga | Leave a comment
Photo shoots can be so busy that it is always good to have an extra hand. Especially when we could not let a totally gorgeous and very fit Katie Madden participate in getting us in trouble on Social Media. Makeup and Hair Styling by the Notorious Natalie Lyle. Photographed on a Hasselblad camera. Only the best!

August 10, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, censored, censorship, editorial photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, glamour photographer, glamour photography, Hasselblad, magazine photographer | Leave a comment
The scenic road along Mulholland Drive made much more scenic by Maria Bertrand. From our photo shoot. The dress, so very beautiful on Maria is Guess by Marciano. Photographed on Hasselblad.

August 5, 2015 | Categories: Uncategorized | Tags: advertising photography, fashion model, fashion photographer, fitness model, fitness photographer, Guess, Hasselblad, Marciano, Mulholland Drive | 2 Comments