Photography by Ian L. Sitren

Posts tagged “fitness photographer

Behind The Scenes In The Gym

Behind the scenes in a gym photo shoot at Cruz 2 Fitness in Palm Springs. Naomi worked hard for almost 4 hours. You really lift in my photo shoots. My friend Aaron Cruz has built a tremendous personal training gym. More to come. Thanks!

Behind The Scenes In The Gym


Gym Photo Shoots

Of all the bodybuilders I have photographed, amateur and the biggest name pros, it is Dan Decker who has probably appeared in more magazine features than any other.

Bodybuilder Dan Decker In The Gym


Striving Toward Mediocrity

I used to photograph and write for Iron Man Magazine before it was sold a few years ago. I hope the photography in the magazine has fared better than the writing.

Payed


T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

A Favorite Cover

I have had my share of covers; but this one always remains one of my very favorites. Maybe because of the back story about how it landed the cover and a multi-page feature just before deadline. With my longtime friend, bodybuilder Robert Hatch.

Want to shoot with me or have a photo or ad assignment? Send me a note and Thanks! Ian@SecondFocus.com

PM-Cover-Hatch


Lousy Marketing Start

I cannot imagine how someone spends the money to buy an operating business like this and then throws it all in dumper with worse than an amateur marketing start. The e-mail I received and my reply. Although I guess it worked; it says they were hoping to hear from me soon, and they did.

POF E-Mail


My Buddy Randalene

I do not know how many times I photographed Randalene Sergent. I first photographed her for a feature in Iron Man Magazine for Bodybuilding.com. I remember being speechless, she was so breathtakingly beautiful as I looked through the camera.  We became steadfast friends and I went on to photograph her for more magazine features, advertising, company promotions and fashion editorials. Makeup and hair styling in this photo shoot by another of my steadfast best buddies, Natalie Lyle.

Randalene Sergent


Natalie Lyle Muscle Shower

One of my most requested photographs. “Natalie Lyle Muscle Shower”. The incredible Natalie Lyle, 6ft tall in her bare feet, but in heels and her long muscled body. Available high quality professionally printed and shipped directly to you. From 8×10 to 24×30. Also available for licensing. Go right here… http://bit.ly/2Gh2Z3o

Note: Your print or licensed image will be without the watermark.

Watch for more of my photographs to also be made available soon. Thanks!

Natalie Lyle Muscle Shower-wm


Nude, Instant & Fit

From our photo shoot with the gorgeous 56 year old Tammy Neslund. She is one incredibly fit Grandma and certainly a role model to be nude in our shoot. Love these throw back look instant print photographs with a Fujifilm Instax camera. The wonderful makeup by Estee Lauder featured artist Blanche LeBeau. At the Coachella Movie Ranch.

Tammy Neslund Car Nude 1-sm


An Extraordinary Woman!

Such an extraordinary individual. 56 years old and a grandmother. Tammy Neslund from our photo shoot at the Coachella Movie Ranch.
 
Makeup and styling with Estee Lauder featured artist Blanche LeBeau. Hasselblad digital camera system and Broncolor lighting.

Tammy Neslund At 56


Grandma!

Tammy Neslund, age 56, mother of two and grandmother. Being fit and healthy is better and is the fountain of youth!

From our photoshoot at the Coachella Movie Ranch. Makeup and styling with Estee Lauder featured artist Blanche Lebeau. Hasselblad digital camera system and Broncolor lighting. Thanks!

Tammy Neslund At 56


Over 11,000

We had over 11,000 live listeners on my most recent appearance on Blog Talk Radio with “Chatting With Sherri“. Actually that is my third time on Blog Talk Radio with Sherri.

“7th anniversary of award winning author’s Sherri Rabinowitz’s show Chatting With Sherri! Join Sherri as she chats with writers, actors and other artists about their work. A fun relaxing chat with all kinds of amazing exciting creative people. We also have a series shows under the umbrella of Sherri’s Playhouse; where playwrights and actors get a chance to strut their stuff! The home of The Chatty Award for most live listens and downloads!”

I hope I said something fun! “Chatting With Sherri

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Fit At The Windfarm

One of my favorite photographs that I have ever shot. IFBB professional bodybuilder Tina Chandler after her appearance on stage at the prestigious Olympia in Las Vegas. Here in Palm Springs.

IFBB Proferssional Bodybuilder Tina Chandler in Palm Springs


Amazing Transformation

From my photoshoot with my friend Jessica Holohan. I hardly recognized her, she built an incredible body. Perhaps one of the astounding transformations I have seen in my years as a bodybuilding and fitness photographer. Good job!

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No To Bullies!

While doing a publicity and workout photo shoot with my good friend Kerstin Schulze, she had a message to share. She was bullied as a kid too.

Now she lives her life to carry a message and be a role model to so very many as an actress, a fitness personality and a Mom. Take a minute for her very spontaneous and heartfelt moment…


Shoot With Me

Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.

I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!

Ava_Cowan-Curls


Surround Yourself

Much of what Kerstin has to say is mirrored by me. “Surround yourself with people of the same powerful energy”. She is one extraordinary individual.

A tremendous photo and video shoot. Thank You Kerstin Schulze. Big Thank You’s to the wonderful Estee Lauder featured Makeup Artist Blanche LeBeau; my so very talented assistant for the day Shauna Toerner, amazing hair styling by Phata Chavis.

Photo shoot notes… Photographs with a Hasselblad digital camera system. Lighting by Broncolor. Videos shot on Fujifilm X-H1 and X-T1 cameras. Shot at FD Photo Studio in downtown Los Angeles. Thanks!

Kerstin Schulze


Behind The Scenes YouTube Featured

Behind the scenes with Kerstin Schulze. An amazing athlete and actress currently starring in a YouTube produced original series. Featured in many major brand television commercials. A day spent creating publicity photos, and photos and videos and for an upcoming behind the scenes workout series. Watch for it, Kerstin is an inspirational and extraordinary woman!

Photo shoot notes… Makeup by the Estee Lauder featured artist Blanche LeBeau. The amazing hair styling by Phatara Chavis. My assistant for the day, the multi-talented behind and in front of the camera Shauna Toerner. Video shot on Fujifilm X-Series cameras and lenses. Photographs shot on a Hasselblad digital camera system. Lighting by Broncolor. Location, FD Photo Studio in downtown Los Angeles.

For shoot inquiries, feature and advertising, please contact me at Ian@SecondFocus.com Thanks!


Everything About Cardio

I really enjoyed shooting this video for Palm Springs Fitness Center. Actually a little long for social media, but it really explains the good and bad about “cardio machines” for weight loss. Everybody wonders about why they can march on that treadmill for hours and hours and never lose a pound. I know this is a hot topic; very quickly it was watched by a few thousand people. Check it out…


Warrior Woman!

One of the most incredible women I know, Kerstin Schulze. Accomplished fitness star and trainer, actress seen in many features and commercials. A role model for those who are bullied, feel different or left out. We will be seeing much more of Kerstin and her message of being a better you.

From our photo and video shoot just a few days ago. Make up by the Estee Lauder featured artist, Blanche LeBeau. Hair by @phatarachavis. My assistant for the day, the many talented Shauna Toerner.

Shoot notes… Hasselblad digital camera system for photographs. Video shot on Fujifilm X-Series Cameras. Lighting by Broncolor. FD Photo Studio in downtown Los Angeles. Thank You!

Kerstin Schulze


Would Have Been Playing Video Games

I often get asked, what is the hardest part of working out. The answer is always, getting to the front door of the gym in the first place. Get that accomplished and everything else will fall into place. One of my videos for Palm Springs Fitness Center.

Behind The Scenes Amazon Fitness

Behind the scenes from our photo and video shoot yesterday, Sunday in Los Angeles. Video and comments by my assistant for the day, the very talented Shauna Toerner.

The incredible athlete, actress and standout personality, Kerstin Schulze. And Estee Lauder featured Makeup Artist Blanche LeBeau. At FD Studio, downtown Los Angeles.

The actual videos shot on Fujifilm X-Series cameras. Photographs shot on a Hasselblad digital camera system. Lighting with a Broncolor Move and Para 133. So much fun! Thank You All!

Kerstin-Wet_Stage-BTS-1


Over 17,000 And 21,000 So Far

Just six weeks ago, we had over 17,000 listeners and since then over 21,000 downloads of the podcast. I wonder what I said that was so good? Chatting with Sherri at https://bit.ly/2sDqCLJ Thanks!
Featured photograph of Maria Bertrand shot with a Hasselblad digital camera system.
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Free Gym Stuff And Hire Me

I am going to promote my favorite gym to you, Palm Springs Fitness Center. I have worked out there for years. I do my photos and videos there. I do the gym photos and video and manage their social media. Of course I did this video too.
 
Here is my point. I have been in gyms for decades and really know what I am doing. But so many people are in the gym getting nothing accomplished because they just do not know what to do. And they do things wrong and get hurt.
 
So here is a chance for you to get some free training and workout free too. And of course I want you to marvel at my wonderful simple video and hire me to do some for you! Or maybe manage your social media. Thanks! My e-mail is Ian@SecondFocus.com