Stacey Naito will be at the FitExpo but has been asked by the Los Angeles Fire Department to wear something other than this. It seems that with a crowd expected to be 50,000, it is likely that number would skyrocket leading to overcrowding and the potential for spontaneous combustion from the heat. However, I am willing to take the chance if she wants to wear this again. From our photo shoot with Makeup and Hair Styling by by Estee Lauder Makeup Artist extraordinaire Blanche LeBeau.
The FitExpo is this weekend at the Los Angeles Convention Center. I will be there on Saturday if you want to say Hi. Send me an e-mail to SecondFocus@mac.com. Thanks!

February 6, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography, magazine photographer | Leave a comment
Saturday I will be at the FitExpo at the Los Angeles Convention Center along with 50,000 other people that weekend among the 600 booths and 24 competitions. And you might see me walking around in the company of my good buddy Maria Bertrand. So just fair warning, take a little more effort if you are trying to get my attention while we are there. I do want to see and meet as many people as I can. But I might be a little distracted! Send me an e-mail to SecondFocus@mac.com. Thanks!

February 5, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography | Leave a comment
The FitExpo at the Los Angeles Convention Center is this weekend so I will be there on Saturday. I get to see my buddy Randalene Sergent who will be there and maybe a few more people too. It is the biggest fitness event on the West Coast and one of the biggest in the country. So if you want to see Randalene or maybe meet up with me, be there and send me a note to SecondFocus@mac.com. Thanks!

February 4, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, FitExpo, fitness photographer, fitness photography, magazine photographer | Leave a comment
Travis Ely is determined coming into his second time at the NPC Iron Man Naturally bodybuilding competition this Saturday. In conjunction with the huge Los Angeles FitExpo this is great kickoff for his next year of competition and accomplishment. You can see Ely giving every inch of concentration as he listens to posing refinements from Jake Sawyer. Along with some last minute diet tweaks from Jake, between now and Saturday morning Ely will look ripped and refined when he steps on stage. So come on out and see the show, I will be there, camera in hand. And take in the FitExpo on Saturday and Sunday at the Los Angeles Convention Center. One of the biggest fitness events in the country!



February 3, 2015 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, gym, weight lifting, weightlifting | Leave a comment
My most viewed video ever was shot as part of the photo session and ad campaign I did for this magazine advertisement for Bodybuilding.com. The model is Maria Rogers who was nothing short of sensational. But you can see that in the photograph and video. 
February 2, 2015 | Categories: Uncategorized | Tags: advertising, advertising photographer, advertising photography, Bodybuilding.com, BodySpace, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine editorial, magazine photographer, video advertisement, video promo | 2 Comments
Someone asked the other day if I ever photograph guys in the gym “for the ladies”. Well not with that thought specifically in mind. I do photograph a lot of guys in the gym for magazines, online features, advertising etc. Actually I am one of the most widely known photographers in the bodybuilding and fitness business. However in answer to the idea of “for the ladies”, will this photograph of Jake Sawyer in the gym do the job? 
January 31, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, gym, weightlifting, workout | Leave a comment
Natalie Lyle has created herself in so many ways. She started with me when she graduated from makeup school with almost no experience. From then, right up to today, she has developed into one of the best makeup and hair stylists one could could ask for. As well as a styling and posing watchful eye. And as a consequence from watching me work with amateur inexperienced models or the most experienced professionals, she has become that posing competent model herself.
Natalie was new to the world of bodybuilding and fitness when she started with me as well. She had never seen the bodies like on the models I often photograph. So finally after spending so much time in this part of the fitness world she decided that a fit body and lifestyle was for her too. Now we have Natalie Lyle, the 6 foot tall gorgeous model with a fitness gym built body. Incredible in front of the camera as well as still behind the camera with me.

January 28, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine editorial, magazine photographer, photo shoot | 2 Comments
Usually behind the work on my photo shoots as the makeup artist and hairstylist, Natalie Lyle is also pretty incredible in front of the camera. Sculpting all 6 ft tall of her into a fit body and watching me direct shoots has made her a model who surely commands a lot of attention. Here is a look of the behind the scenes from one of our photos shoots and an on screen look of a small part of what I see afterwards.


January 23, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine editorial, magazine photographer, photo shoots | Leave a comment
The weather is sunny and warm and just like Jessica Jacobsen you could be hot poolside in front of my cameras. Send me an e-mail to SecondFocus@mac.com and we can chat about it. We can also discuss photography for your magazine, online or print features, or your advertising campaign. Thanks! 
January 20, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bikini, editorial photographer, editorial photography, fitness lifestyle, fitness photographer, fitness photography, magazine photographer, poolside | Leave a comment
The 14ft x 7ft huge banner that will hanging at the shows at Muscle Beach/Venice this Summer. The photographs of Travis Ely and Stephanie Lugo taken by me. How exciting to be a part of world famous Muscle Beach at world famous Venice Beach! I am guessing almost a million people will be seeing that banner. Thanks!

January 15, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fitness photographer, fitness photography, Muscle Beach, Venice Beach | 1 Comment
My friend Lydia Tack says I have a camera lens that automatically finds girls with long legs. Well this one is not my fault because Jennifer Henry brought them with her to our photo shoot. There was nothing I could do but take the photographs anyway. And if it is ok with you guys I will be showing more of them to you soon.

January 14, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine editorial, magazine photographer | 2 Comments
For those of you in the depths of Winter around the country or around the world. Do not invite Victoria Kirsanova for a visit. She will melt all the snow and ice and cause flooding. Much too hot! From our photo shoot with Makeup and Hair Styling by Natalie Lyle.

January 13, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine editorial, magazine photographer | Leave a comment
It’s 2015 so let’s have lots of fun and shoot lots of photographs! Cara Jo Basso playing in the wind high over Wilshire Blvd. in Los Angeles.

January 1, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Capture One, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine editorial, Phase One, Pro Imaging | Leave a comment
Cortney CortCity Solomon was so fun in front of my camera! And like Cortney you can be in front of my cameras too, whether in the gym for bodybuilding and fitness or edgy fashion lifestyle or other sports or concepts. It could be for yourself, magazine editorials or advertisements for your products or services. Just send me an e-mail to SecondFocus@mac.com and and we can chat about it.
I want to say that I am very heartened by how many of you have contacted me over the last week about shooting. I have heard from people looking to build their own portfolios and promotion, companies looking to shoot their advertising and magazines looking for something different and unique. It shows that people are thinking ahead and optimistic about the New Year. Outstanding!

December 30, 2014 | Categories: Uncategorized | Tags: ad photography, advertising photographer, editorial photographer, editorial photography, fitness photographer, fitness photography, gym, lifestyle photographer, magazine editorial, photo shoot | Leave a comment
You could be looking at behind the scenes photographs of my photo shoot with you. These are from one of my shoots with the more than beautiful and wonderful Stacey Naito. This is the time that I am really giving a lot of thought to my planning for photo shoots for the coming year just around the corner. Of course I will continue to do my photography in bodybuilding and fitness whether in the gym, in the pool, or on location. I am also continuing to expand my shooting more directed to lifestyle features, edgy and nude fashion, editorial and advertising. And as I have always said, I reserve the right to photograph anything I find fun and interesting. So if you want to be a part of any of those concepts, genres and ideas or just want to get in on the fun and interesting, it is time to send me an e-mail to SecondFocus@mac.com with what you are thinking and let’s chat about it. Thanks!

December 29, 2014 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion nude photography, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, healthy lifestyle, magazine editorial, photo shoot | Leave a comment
I started thinking about my photo shoot plans for next year. That may include many of you. So if you have been thinking about shooting with me or planning your magazine editorials or advertising campaigns, let’s chat. Yes I will be doing my work in bodybuilding and fitness, but let’s make it really standout! I am also doing work in lifestyle including fashion, edgy and conceptual. As I often say, I reserve the right to photograph anything I find fun and interesting. But seriously, whatever your concept, let’s talk! We can make it worthwhile and fun! Send me a note to SecondFocus@mac.com.
Here is a look behind the scenes on my photo shoot in the desert and wind farms with Sergi Constance. Sergi has become enormously successful as a model and our photographs made their way to magazines and more around the world.






December 26, 2014 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, edgy lifetsyle, edgy photography, editorial, editorial photographer, editorial photography, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine editorial, nude fashion, nude fashion photography | Leave a comment
Another of my Holiday Season photographs. See the festive red candles on the counter. Oh, you missed those. Look again. From our photo shoot with one of the most beautiful women I have ever photographed, Ashley Owens Gulina. Makeup and Hair Styling by the wonderful Natalie Lyle. Thank You!

December 19, 2014 | Categories: Uncategorized | Tags: advertising photography, editorial photography, fitness lifestyle, fitness model, fitness photography, glamour photography | Leave a comment
She walked out of the desert from that freight train. Was she riding the rails, maybe from somewhere colder? She did see me, she was looking around. The camera didn’t seem to bother her but the hot Sun was too much for leather and denim. She got more comfortable and I think she was looking for her next direction. Maybe she is coming your way. Amy Sedlatschek riding the rails. She can do that, after all she is the Mom to six and a grandma. She has earned whatever she wants to do.







December 9, 2014 | Categories: Uncategorized | Tags: bodybuilding photographer, desert, fitness, fitness photography, freight train, health, photo shoot, riding the rails, trains | Leave a comment
Not often, but it can get cold and gloomy out here in the desert. What would you be thinking about if you were alone out there. Of course if you were Sergi Constance with my camera pointed at you, you would be thinking about squeezing your abs. He did good!






December 3, 2014 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, desert, fitness photography, photo shoot, windmill farm | 2 Comments
A huge Congratulations to my best buddy Ava Cowan being named Vice President of Business Relations for Divine Nutrition Products! One of the best known and most respected people in our sport of bodybuilding and fitness, Ava Cowan is a great example of determination and persistence in continuing to advance her career and better the entire industry. Divine has the highest quality protein powders you will find including one that is absent of artificial ingredients and Gluten free. That is special! And before too long, you will see a Fat Burner under Ava’s name that you can bet will be absolutely the best ever. Very Cool!

October 27, 2014 | Categories: Uncategorized | Tags: bodybuilding, fitness, fitness photography, nutrition | Leave a comment
Thank you for all the kind comments about my photographs with Jennifer Henry. I have been getting a lot of questions about how we did this shoot so I thought I would show you. It was actually very simple.
First starting with a gorgeous woman is a big step ahead! Thank You Jennifer! Originally my plan was to do this shoot on my outdoor studio set but the humidity was unusually high so it would have been really uncomfortable. So we set up inside, hey I have 8 tons of air conditioning so why not!
Lighting as you see, strobes by Profoto USA. I believe in high quality lighting systems putting out really great light. There are only a few brands of lighting equipment I would consider. The light coming in from the sliding glass doors on the right is irrelevant because it is over powered by the strobes. And then as you can see I have a lot of room and can even create much more inside if needed.
The details that make the photographs work are good exposure, sharp focus, good posing. A big point that people miss all the time is skin tone. Go through photographs from so many and you see skin that is orange in color. Yes sometime the tanning products does throw it off but it is really bad for the photographer to not adjusting the “white balance” in post processing to get real life skin tones. There are times when artistic expression might change that. But basically if you get orange skin you have photographs that are not acceptable. It is not real and contributes to a blurry look.
Another point to remember is that photographs are easy to make look good for Facebook or Instagram because they are so small. Take them up to full size and high resolution for something like a magazine and often times they fail. Blurry and no detail in fabrics, white or dark spaces that look like they were painted on also with no detail. Those are also not acceptable.
So there you have my photo lesson for the day. Just wanted to answer a few questions. And Thank You!

October 22, 2014 | Categories: Uncategorized | Tags: advertising photographer, advertising photogrpahy, Canon, editorial photographer, editorial photography, fitness photographer, fitness photography, photo shoot, Profoto | Leave a comment
I Love Selfies! And Eddie Medeiros did one that I think came out really cool. Working out, he set up his cellphone on timer and it is really fun! Eddie took to muscle building like many of us kids, regardless of what age or decade. Just like me many years before, he watched Superman and then tied a towel around his neck and jumped off things. I used to jump off the roof of our house! Then at 13 Eddie picked up weights and it has become his passion and his life. Reading and watching everything he could find. Coupled with his interest in art, Eddie has a different look on bodybuilding and it’s esthetics. But to best quote Eddie today, “Each Person is Different but we all have our Special Gifts and Talents to offer to help others to be what we are Meant to be in this Life!”. Be sure to visit Eddie on his Facebook page and see where he is going next!
I invite you to send me your selfies and I will show you off on my Blog and all of my Social Media as well as my Facebook pages. You will be seen by so very many! Girls and guys, whatever you want to send. In the gym, showing off the hard work you have put in, at the pool, or just having fun. You don’t have to have ever done a photo shoot with me or even met me in person. It will also be a great way for me to see you and talk about photo shoots. Let’s do this, it’s all fun!
You must send me the selfie to my e-mail at SecondFocus@mac.com or as a message on Facebook. I will say that I might have to pick and choose to make it manageable and hold some or change when I decide to post them for one reason or another. Thanks!

October 21, 2014 | Categories: Uncategorized | Tags: bodybuilding, fitness, fitness photography, photo shoot, selfie, selfies | Leave a comment
I can hear her saying to me “Just sit right down here and we will have a little breakfast”. Yes that was it, I recall distinctly. From my photo shoot with one of the most beautiful women I have ever photographed Ashley Owens Gulina. Makeup and Hair styling by the ever incredible Natalie Lyle. 
October 17, 2014 | Categories: Uncategorized | Tags: figure photo shoot, fitness lifestyle, fitness model, fitness photographer, fitness photography, glamour, glamour photography, photo shoot | Leave a comment