Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
Always Special!
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!
March 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, wind farms, windmill farm | Leave a comment
15 More!
That look you get when you tell them that you want 15 more reps at 405! Well not really but we had a photo shoot that was just superb. Chris Polityka could not have been better in front of the camera. He does make looking good in the gym work because he knows what he is doing. Check out his company MacrosEdge and you will understand why. https://macrosedge.com

Chris Polityka photographed in the gym with Broncolor lighting and a Hasselblad digital camera. Only the best! Photography by Ian L. Sitren
March 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, nutrition, photo shoot | Leave a comment
Black Belt at Venice Beach
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com
March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Naked Home Furnishings
This is my idea of photographing home furnishings. Makes me want to buy those chairs! I think an entire home furnishing designer line or catalog photographed by me like this would be much better than what you usually see. Don’t you!
Photographed by me with a Hasselblad digital camera. Broncolor lighting with a Broncolor Para 133 reflector on a Scoro pack. That is for you photographer type people. Only the best!
March 23, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion nude photography, fashion photographer, furniture photogrpaher, Hasselblad, HasselbladBron, home furnishings, home furnishings photographer, magazine photographer, nude fashion, nude fashion photography, Para 133, photo shoot, Scoro | 1 Comment
Look Into The Light
Never doubt for one moment the “Professional” part of “Professional Model”. One of the first things she said to me: “I love the fabulous lighting”. A Professional Model who has been photographed around the world, appeared on the most well known magazine covers and magazine features and is much in demand. The other comment she made to me during our photo shoot; “Is that a Hasselblad DIGITAL camera? Wow!” And yes the lighting is Broncolor with their Para 133 Reflector. And yes the camera is Hasselblad digital. Only the best!

Photographed on Hasselblad Digital. Lighting by Broncolor with a Broncolor Para 133 Reflector. Only the best.
March 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, fashion model, fashion nude, fashion nude photography, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, photo shoot, professional model, studio photographer, studio photography | 2 Comments
Flying In To Muscle Beach
Of course Lisa Marino Sanders would arrive in her United States Air Force F-16 for her photo shoot with me at Venice Beach.
The high flying Makeup and Hair Styling by Natalie Lyle. Flight wear styling by April Ann Styles. And the real F-16 courtesy of the United States Air Force. Only at the real Muscle Beach for the real Muscle Beach/Venice bodybuilding and fitness shows.
March 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, F-16, fitness, fitness model, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, photography, United States Air Force, USAF, Venice Beach | Leave a comment
Posing Fun
Video of some posing fun during one of my photo shoots. The actual photo shoot with Broncolor lighting and shot on Hasselblad digital.
March 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, posing, posing fun | Leave a comment
On The Go!
What better than to be on the go! Good that I can get my models to carry something to help out. Good that I carry the camera to capture the moment!
February 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude model, nude photography, photo shoot | 2 Comments
Making The Pit Look So Good!
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
One Of My Favorites
One of my all time favorite Super Bowl commercials…

February 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Cindy Crawford, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, Pepsi, photo shoot, Super Bowl | Leave a comment
Hiking Wear
My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, photo shoot | Leave a comment
Another T-34 For Now
So much fun and so many great photos yesterday at the Palm Springs Air Museum watching the T-34’s fly! So here is one more for now!
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, editorial photographer, FujiFeed, FujiFilm X-Series, FujiFilm XT-1, magazine photographer, Palm Springs, Palm Springs Air Museum, photo shoot, Visit Palm Springs | Leave a comment
Lots Of T-34’s
Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.
January 31, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Beechcraft, editorial photographer, editorial photography, flight training, formation flying, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, pilot training, T-34, training aircraft | Leave a comment
Iron Man Naturally Championships Competitors
Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.
January 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, NPC, photo shoot, photography, physique | Leave a comment
That Was Me
Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.
Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.
I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.
Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.
This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Arnold, Arnold Sports Festival, bodybuilder, bodybuilding, bodybuilding photographer, Bodybuilding.com, editorial photographer, editorial photography, fitness photographer, fitness photography, IFBB, magazine photographer, Mr. Olympia, NPC, Olympia, photo shoot | Leave a comment
Winners!
From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada Lekan, Evina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Bodybuilding Winner!
Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!
January 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness photographer, fitness photography, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Winner!
My buddy Evina Del Pizzo Luna winning the Overall Bikini Championship at the Iron Man Naturally 2016 on Saturday. One of the top featured events at the Los Angeles FitExpo. I was there with 60,000 of my best friends. Were you there too?
January 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bikini competition, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, fitness, fitness model, fitness photographer, fitness photography, health, Iron Man Naturally, magazine photographer, NPC Bikini, photo shoot | Leave a comment
Photos Like This
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!
January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
FitExpo and Photo L.A.
Tomorrow, Friday through Sunday, find me in Los Angeles for Photo LA and the FitExpo Los Angeles. Time to just meet and/or talk about photography and my work in shooting magazine features, advertising, your portfolio and more. It would be great to meet you! Just send me an e-mail to SecondFocus@mac.com or text to my cellphone at 213-712-1929. And Thanks!

January 21, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, FitXpo, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot | Leave a comment
Never Enough
I can never get enough of photographs with Maria Bertrand. So I thought I would try four of this one!
January 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, headshot, magazine photographer, photo shoot | Leave a comment
She Sprinted To The Top!
I have to say Thank You and also post another photograph from one of my shoots with Randalene Sergent. Her photograph on my Blog here yesterday became the top viewed post upsetting another that has been the top viewed post for a year! And that other post is a series of nudes of someone else entirely. Super Duper!
January 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, health, magazine photographer, photo shoot | Leave a comment
Not Much To Say
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?

Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, glamour photographer, magazine photographer, photo shoot | Leave a comment






















