Blindfold Top Hat
My model for this photo shoot, Aristodeme, showing me some ideas and movement. The actual photo shoot with Hasselblad digital and Broncolor lighting. Only the best! Watch for the shadows as I turned on the modeling light to check out the concept. For the actual photographs, keep watching my Blog here and sign up at the bottom for updates. Thanks!
April 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion nude photography, Hasselblad, HasselbladBron, magazine photographer, nude editorial, nude fashion, nude fashion photography, nude model, nude photography, photo shoot | Leave a comment
Chain Link
It can be fun to go get around and photo shoot in places that you might not think would be great. But then it is. My model here the very beautiful Randalene Sergent.
April 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, Palm Springs, photo shoot | Leave a comment
Always Special!
I always try to make photo shoots something special. The locations here in Palm Springs sure help out. With Chris Polityka and my Hasselblad camera. Only the best! Thank You Chris, you looked outstanding!
March 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photography, fitness, fitness model, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, wind farms, windmill farm | Leave a comment
Black Belt at Venice Beach
When Alex appeared on stage at Muscle Beach with his competition partner Maud, I had no idea what was next. But after the show for their photo shoot I found out how fun it was to be! Alexandre Michel Franchini exhibiting his black belt prowess all the way from Saint-Mihiel, France in front of my Hasselblad camera in the ocean waves at Venice Beach.
Sign up are now open for you in front of my camera at Muscle Beach and Venice Beach for the Memorial Day weekend. I will be shooting your photos if you are doing the show on stage and also backstage. You can also have your own mini photo shoot Saturday or Sunday before the show on Monday, Memorial Day. That is also for couples or even if you are not doing the show. It is only because I will be photographing a lot of people that weekend that I can make these prices so very low. But you must sign up ahead of time. I will not have the time to photograph everyone so please sign up as soon as possible. Here is the sign up page and Thanks… MuscleBeachPhoto.com
March 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black belt, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness photographer, fitness photography, health, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Blindfold & Shadow
If you are blindfolded and nude, is your shadow also blindfolded and nude?
Model Aristodeme in our photo shoot. Photographed with Hasselblad digital and Broncolor lighting. Only the best!
March 24, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, blindfold, Broncolor, edgy fashion, editorial photographer, editorial photography, fashion nude, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, nude fashion, nude fashion photography, photo shoot, shadow | 1 Comment
Posing Your Face!
The incredibly beautiful Ava Cowan in one of our photo shoots. Posing is also facial expressions and engaging your audience. Ava gets a solid 10 for that one and more!
March 15, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photographer, editorial photography, fitness model, fitness photographer, fitness photography, magazine photographer, model posing, Palm Springs, Palm Springs photographer, photo shoot, posing | Leave a comment
It’s All About…
It’s all about the shoes. Or maybe it is all about the jacket from St. John Knits. Perhaps it is all about the superb lighting by Broncolor or the incredible image quality from the Hasselblad digital camera. Well actually we are all looking at her. That works!
March 12, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fashion model, fashion photographer, Hasselblad, HasselbladBron, magazine photographer, Palm Springs photographer, photo shoot, photography, shoe fashion | Leave a comment
Posing Fun
Video of some posing fun during one of my photo shoots. The actual photo shoot with Broncolor lighting and shot on Hasselblad digital.
March 11, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photographer, editorial photography, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, photo shoot, posing, posing fun | Leave a comment
Making The Pit Look So Good!
Just perfect! My best buddy Maria Bertrand making the “Pit” at Muscle Beach look so good!
February 4, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photography, fashion model, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment
One Of My Favorites
One of my all time favorite Super Bowl commercials…

February 3, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Cindy Crawford, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, Pepsi, photo shoot, Super Bowl | Leave a comment
Hiking Wear
My friend Sherry Goggin with her selection of desert hiking wear from her own designs at FitGirl Wear at http://fitgirlwear.com/ So remember to wear the right clothes and bring water! Let me know and I will photograph you too!
February 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion photographer, fitness model, fitness photographer, fitness photography, magazine photographer, photo shoot | Leave a comment
Lots Of T-34’s
Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.
January 31, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Beechcraft, editorial photographer, editorial photography, flight training, formation flying, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, pilot training, T-34, training aircraft | Leave a comment
Iron Man Naturally Championships Competitors
Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.
January 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, NPC, photo shoot, photography, physique | Leave a comment
That Was Me
Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.
Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.
I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.
Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.
This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Arnold, Arnold Sports Festival, bodybuilder, bodybuilding, bodybuilding photographer, Bodybuilding.com, editorial photographer, editorial photography, fitness photographer, fitness photography, IFBB, magazine photographer, Mr. Olympia, NPC, Olympia, photo shoot | Leave a comment
Winners!
From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada Lekan, Evina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Bodybuilding Winner!
Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!
January 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness photographer, fitness photography, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Mike And Jean
My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!
January 26, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness model, fitness photographer, fitness photography, LA FitExpo, magazine photographer, martial arts, Muay Thai, photo shoot | Leave a comment
Photos Like This
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!
January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
FitExpo and Photo L.A.
Tomorrow, Friday through Sunday, find me in Los Angeles for Photo LA and the FitExpo Los Angeles. Time to just meet and/or talk about photography and my work in shooting magazine features, advertising, your portfolio and more. It would be great to meet you! Just send me an e-mail to SecondFocus@mac.com or text to my cellphone at 213-712-1929. And Thanks!

January 21, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, FitXpo, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot | Leave a comment
Never Enough
I can never get enough of photographs with Maria Bertrand. So I thought I would try four of this one!
January 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, headshot, magazine photographer, photo shoot | Leave a comment
Not Much To Say
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?

Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, glamour photographer, magazine photographer, photo shoot | Leave a comment
My Mulholland Drive Tour Guide
My Mulholland Drive tour guide for the day. Maria Bertrand told me she had some good photo shoot locations in mind and wow was she right. And wow is she gorgeous! We did a few different looks for a few different themes to go with magazine feature stories and more. Here she is in a Guess by Marciano dress that was just made for her. Or maybe she was made for that dress! Just perfect! All photographed on Hasselblad which is why you are seeing so much detail in the fabric of that dress, the perfect colors and skin tones and the looks like you are there feel to the photograph. Also just perfect!
July 29, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, editorial photographer, editorial photography, fashion model, fitness lifestyle, fitness model, fitness photographer, Guess, Hasselblad, magazine photographer, Marciano, model photographer, Mulholland Drive | Leave a comment
My Secret To Working With Gorgeous Models
I am often asked by newer inexperienced photographers how to get the most out of models during photo shoots. It can also be especially intimidating for new photographers when working with tall, gorgeous professional models like Maria Bertrand. I will tell you my secret… Cookies and Milk. Yes that’s it! You can get the best photo shoots ever with a model if you give them Cookies and Milk.
July 11, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, editorial photography, fashion model, fashion photographer, fitness photographer, glamour photography, Hasselblad, magazine photographer, model photographer | Leave a comment
Tonality As In Black And White
I keep seeing color digital camera photographs converted to black and white and wonder why I do not like them very much. I prefer the tonality created by actual black and white film and most of the black and white conversions I see miss the smoothness of the changes from the whites to the grays to the blacks. So I do prefer to shoot film for black and white or if I do a conversion from a digital created color photograph I try to create that tonality. And that is what I did here for example.
This is model Maria Rogers during an advertising photo shoot I did for Bodybuidling.com. Maria of course is nothing short of incredibly beautiful with a body that is just totally breathtaking. And a wonderful model that day for sure. This is actually an outtake but the ad itself ran in endless magazines for quite some time. I got a lot of e-mail from women who told me that they had torn this out and it was on their refrigerator for motivation. I also got a lot of e-mail from guys, sometimes the word motivation was in those too.
A side note you might find fun, Maria is wearing my underwear! Well not really mine and they were new. I try to carry extra new wardrobe pieces in a bag on all shoots. Odds and ends or some things I just happen to buy or that get sent to me by clothing and accessory companies. In this case we needed a matching thong. And I had one in just the right color. I would say it saved the day! What would you say?
April 1, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, black and white, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, tonality | Leave a comment























