Chameleon
Catherine Kwong poolside in Palm Springs
Never!
I am trying to remember the time I got tired of looking at the photographs I took of Randalene Sergent… NEVER!
Photo Shoot With Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.
Beauty Dish At Work
Always working to get my lighting to get it right. So model Amber Flowers was kind enough to work with me on placement of the Broncolor beauty dish. We did finally get it right.
Photo shoot notes… Broncolor lighting with a Move 1200L pack and one strobe head in a Para 133 reflector. Hasselblad digital camera system.
You Do Look Good!
She said… “Good golly Ian! You make me look good!!!” Of course she does look good! Beautiful and gorgeous actually! Catherine Kwong in our photo shoot. Professional model and actress, you have seen her in ads for Nike and Adidas, on the screen in Grey’s Anatomy and The West Wing. From lifestyle to fashion to fitness, yes Catherine Kwong… You Do Look Good!
Photo shoot notes… Natalie Lyle for wonderful makeup and hair styling! Clyde Sawyer, my ever present do it all assistant. Hasselblad digital camera system. Broncolor lighting. Only the best!
Beauty Dish – A Photo Lesson
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!
Porno Chic
It is not just naked. It is called “Porno Chic”. A term created by New York Times art critic Hilton Kramer in the 1970s to describe the work of fashion photographers Helmut Newton, Guy Bourdin and Chris von Wangenheim. Editorial and advertising photography that uses nudity, eroticism… sexual and sultry to be more than pornography. I also refer to it as “edgy lifestyle” and think it is great fun. That is why you see it in my photography. It is not just being naked.
If you follow my Blog you saw an earlier post I did jokingly talking about this series selling chairs or furniture. Actually this photograph does work. Does it not get your attention about the chair? You can see very well how it is made, the details of it, and the model makes it look really comfortable. It is helped out by having a great model. And also works because it is photographed with a Hasselblad digital camera and lighting by Broncolor. Only the best all the way around. Thanks!
Fashionable Undressing
My idea of evening cocktail attire might be different than for others. More of a fashion statement. One of my most favorite models, Aristodeme. The camera is Hasselblad digital. The lighting is Broncolor.
Out Of Sin City
Not “Little Miho” in the dark alleyways of Sin City Old Town. Much more intriguing because she is real and in front of my camera, Stacey Naito.
Stacey Naito model. Makeup and hair styling by Blanche LeBeau. Photography by Ian L. Sitren.
No Bra! It’s OK!
It is National No Bra Day today! From my photo shoot with model Aristodeme. The jacket is vintage St. John Knits.
Women’s Shoes As Art
Since my photo shoot for ShoeEnvy I have been more conscious of shoes as stand alone art. Women’s shoes for me have been that to complement the beautiful women I photograph. Taken by themselves however, women’s shoes especially, exhibit tremendous creativity. These shoes on display at the Musée du costume et du textile du Québec. the Museum of Costume and Textile of Quebec in Montreal. Next I will have to get over to the Palm Springs Art Museum to see their new exhibit “Killer Heels: The Art of the High-Heeled Shoe“.
Women Love Shoes!
Women love shoes and women love Shoeenvy! I do too now! One photograph from our shoe fashion photo shoot on Monday. Already used in multiple places on the company websites. I think we could say this is kind of fun, kind of sexy. Oh Yes! Go check out Shoeenvy!
Photographed with only the best equipment, Hasselblad camera and lenses and Broncolor lighting. Thanks!
I Am Down With Shoeenvy!
Getting down at shoe level for a shoe fashion photo shoot for Shoeenvy. I love the Shoeenvy statement on their Instagram page, “Because finding the right pair of shoes should be easier than finding the right guy.” Too fun! You have to check them out and download their App. You will be seeing some sexy and fun shoe fashion with some sexy legs in those shoes.
Yes this is me crawling around on the floor of an artist’s studio in Los Angeles, for the last of three parts of our photo shoot. The first of the day was around a pool in a garden setting. The second was in an upstairs crowded fun art deco looking apartment in the Melrose area.
Shooting Hasselblad and Broncolor was a huge advantage for a number of reasons. I was using the Broncolor Move 1200L lighting system which gave me a lot of portable power that could be moved around and the strobe actually being held by one person easily because it is so small and light. In the garden and by the pool it made it easy to move around quickly without being encumbered by power cables. In the other settings just one light stand made it simple and convenient.
The Hasselblad medium format digital camera was ideal for this shoot because I wanted to see the detail in the shoes. You see a lot of photos out there that are supposed to be fashion, but when you really look, you do not see any of the fabrics, stitching and so much that goes into it’s creation. Hasselblad and Hasselblad lenses gives you that detail. Adding in the color accuracy, real life skin tones, and exposure latitude combined with the very consistent Broncolor lighting and you have the right tools for a no compromise photo shoot. And I always want to give my clients and models and everyone involved a no compromise photo shoot on my part, no matter anything else.
So Thank You to everyone involved on this photo shoot! It was a lot of fun and the results are superb. And now go check out Shoeenvy and download their App. This is going to be the fun way you buy shoes! And there will be more real soon! But probably not a convenient way to get the right guy. Thanks!
A Helping Hand
Photo shoots can be so busy that it is always good to have an extra hand. Especially when we could not let a totally gorgeous and very fit Katie Madden participate in getting us in trouble on Social Media. Makeup and Hair Styling by the Notorious Natalie Lyle. Photographed on a Hasselblad camera. Only the best!
Another From The ProSolutions Tour
Another photograph from the Hasselblad Bron ProSolutions Tour at Edge Studios in Los Angeles the other day. Model Kristen Dugas looks incredible in this shot I did with a Hasselblad H5D-50c camera with a Hasselblad HC 100mm lens. The lighting was a Broncolor pack and head with the Broncolor Para 133 reflector. Truly amazing lighting and the skin tones and colors are perfect. Then there is the sharpness of details and an almost three dimensional feel to the photograph. I am very happy I am shooting Hasselblad and very impressed with Broncolor! 
Does A Body Good!
She is 56 years old! Born in 1959! Katie Madden is everything all about fitness and healthy living and the gym. This woman is what I call motivation!
Poolside in Palm Springs with wonderful Makeup and Hair Styling by Natalie Lyle. From our photo shoot with a Hasselblad medium format digital camera system. Lighting courtesy of 350 days of Sun here in Palm Springs. Body by Katie Madden!
First We Contact The Mars Rover…
First we contact the Mars Rover. Then we turn it around and light you up for my camera. And then I make you look so good! Try me! Send me an e-mail to SecondFocus@mac.com and Thank You!
Better Without The Wedding
I think sometimes a wedding dress looks better without the wedding. At least if it is being modeled by Maria Bertrand in front of my camera…
And The Clock Strikes New Year!
More of all of my photography for 2015 coming your way! More bodybuilding, more fitness, more lifestyle, more sports, more fashion, more with an edge, more editorial, more magazines, more advertising, more of everything. And more of you! Come be a part of it! Send me an e-mail to SecondFocus@mac.com and we can chat about it! Thanks!
Behind The Scenes With You…
You could be looking at behind the scenes photographs of my photo shoot with you. These are from one of my shoots with the more than beautiful and wonderful Stacey Naito. This is the time that I am really giving a lot of thought to my planning for photo shoots for the coming year just around the corner. Of course I will continue to do my photography in bodybuilding and fitness whether in the gym, in the pool, or on location. I am also continuing to expand my shooting more directed to lifestyle features, edgy and nude fashion, editorial and advertising. And as I have always said, I reserve the right to photograph anything I find fun and interesting. So if you want to be a part of any of those concepts, genres and ideas or just want to get in on the fun and interesting, it is time to send me an e-mail to SecondFocus@mac.com with what you are thinking and let’s chat about it. Thanks! 
It Has Already Started…
I started thinking about my photo shoot plans for next year. That may include many of you. So if you have been thinking about shooting with me or planning your magazine editorials or advertising campaigns, let’s chat. Yes I will be doing my work in bodybuilding and fitness, but let’s make it really standout! I am also doing work in lifestyle including fashion, edgy and conceptual. As I often say, I reserve the right to photograph anything I find fun and interesting. But seriously, whatever your concept, let’s talk! We can make it worthwhile and fun! Send me a note to SecondFocus@mac.com.
Here is a look behind the scenes on my photo shoot in the desert and wind farms with Sergi Constance. Sergi has become enormously successful as a model and our photographs made their way to magazines and more around the world.
The Intense Environment Of Salton Sea
The environment of Salton Sea can be very intense. Harsh Sunlight, desolate spaces, an eeriness to the Sea itself. In places a post apocalyptic look that would be movie perfect. But I find it uniquely compelling and beautiful. A favorite location for my photo shoots. Model Bailey Daniels.
“Does This Plane Match My Outfit?”
Fashionably fit Sharon Lim deciding if the Boeing Navy Stearman matches her outfit or if she should keep shopping. Personally I think this is the one Sharon should take home with her. What do you think?
From our photo shoot at the Palm Springs Air Museum. Makeup and Hair Styling by Natalie Lyle. Thanks!
SecondFocus Blog 