Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
August 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion photography, FitExpo, FitExpo Anaheim, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 1 Comment
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
You see men in front of my cameras too. And not just in the gym. Bodybuilder and fitness model Jake Sawyer has often been in my photo shoots for magazine features and advertising. Everybody says the same thing… “good looking guy”.

July 15, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, magazine photographer, male model, men photography, model photographer, Palm Springs photographer, photo shoot | Leave a comment
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!





June 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, editorial photographer, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Jamie Eason, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

May 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photography, editorial photographer, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Mulholland Drive, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | 2 Comments
Bailey Quist had a secret admirer while we shot her photographs backstage at Muscle Beach last Memorial Day. My cameras can admire you too! At the big Memorial Day show, all competitors, men, women or couples can sign up to have your photographs on stage, backstage in the world famous “Pit” or your own mini photo shoot on Saturday or Sunday. I do ask that you sign up right away, we are only a few weeks away. I will only be able to photograph a limited number of people, so sign up now and Thanks! Here is the link for the details… http://squ.re/1Sl56iQ

April 20, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photo shoot, fitness photographer, fitness photography, magazine photographer, Muscle Beach, Muscle Beach photographer, Venice Beach | Leave a comment
What a perfect photo shoot day! First off Chris Polityka. The guy looks outstanding! A worked out, all around healthy athlete kind of look. I had the guy hiking, running, jogging and later in the day pounding iron in the gym. And none of those pastel colored pretty weights either. He did it! And any guy who shoots with me will tell you that you don’t just get to stand around looking pretty on my photo shoots.
Then I must say we had one of those may perfect days we get in Palm Springs. Warm, beautiful skies, great scenery. Great sunlight too! Could not have been better.
I also have to say I love the camera I am shooting with here in this behind the scenes photo. Hasselblad digital, only the best!

Behind the scenes – photo shoot at desert windmill farms with Chris Polityka
February 27, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, healthy lifestyle, magazine photographer, nutrition, Palm Springs photographer, photo shoot, wind farms, windmill farm | Leave a comment
Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.
Here are the competition details…
“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.

By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!

January 19, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, editorial photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
It is dedication in all walks of life that makes us not just look good but to also be a better self. And in turn makes those better around us as well. Greg Tully from our photo shoot.

Photographed on Hasselblad. Only the best.
November 4, 2015 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, Hasselblad, healthy lifestyle | Leave a comment
I photographed some fabulous bodies at Muscle Beach on Memorial Day. Only days later did I start learning just how fabulous. Melissa Loya as she stood in front of my camera backstage in the workout pit. What a beautiful woman with a rocking body! And then Melissa Loya only eighteen months before at 200 pounds when she said to herself “No More!”.
Melissa and other amazing transformations seem to have in common Train Insane Gym in Anaheim California. From what I am seeing, this gym appears to be the secret weapon for turning Befores into Afters!
Muscle Beach July 4th is coming up. If you would like me to photograph your afters, on stage, backstage or your own photo shoot the day before or after the show, please click here to sign up. And please do it soon, your after is waiting! Click here… Muscle Beach Photography Sign Up


June 6, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, magazine editorial, Muscle Beach, photo shoot, transformation, Venice Beach, weight loss | Leave a comment
By the end of the day she walked away on stage with a First Place Trophy at Muscle Beach/Venice on Memorial Day. One of the amazing, wonderful, outstanding people I had the opportunity to photograph that day. And I say this every time, Hannah Gordon Etherson is one of the most beautiful women I have ever known!
But back to business! Time to sign up for me shooting your photographs at the July 4th show at Muscle Beach. On stage, backstage, and even your own personal photo shoot the day before or the day after. I can only photograph so many people so please sign up now and let’s do it! Thanks! Sign Up Here… https://squareup.com/market/secondfocus

June 5, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, photo shoots, Venice Beach | Leave a comment
It looks like Bailey Quist had an admirer of her other side while I was shooting her photographs at Muscle Beach on Memorial Day. Can’t say that I blame the little guy, I was thinking Bailey looked pretty outstanding all the way around myself!
Sign ups are now available online for the Muscle Beach July 4th weekend show. You can have your photographs on the stage, on the stage and backstage in the workout pit, and even your own photo shoot session the day before or after. You can even have your own couples photo shoot. Please do not delay, there will be a limit on the number of people I can accommodate. So click here… https://squareup.com/market/secondfocus Thanks!

June 4, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Shooting photographs and making friends at Muscle Beach. And what great looking friends I get to photograph, old friends and new friends like Julie Morton. She was having fun which is all about Muscle Beach.
Many of you are asking about me photographing you at the next Muscle Beach Show on July 4th. I will have a sign up sheet online this week. You will have the option of stage photographs and an add-on for photographs backstage in the workout pit. There will also be available your own personal shoot on the beach Sunday, July 5th and possibly also Friday July 3rd. If you would like to know more please send me an e-mail to SecondFocus@mac.com. Thanks!

June 2, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, Muscle Beach, photo shoot, Venice Beach | Leave a comment
Only a few days away. Are you getting ready for being on that stage at Muscle Beach/Venice on Memorial Day? I am still taking sign ups for photographing you on stage and back stage too. But please sign up asap so I can get you in. Here is the direct link to sign up and Thanks! https://squareup.com/market/secondfocus

May 21, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, Muscle Beach | Leave a comment
Muscle Beach/Venice, photographs and YOU! This Memorial Day weekend show, if you would like me to photograph you on stage and back stage, I am taking sign ups now. Please do not wait! Thank You and sign up here at this link… https://squareup.com/market/secondfocus
May 20, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, Memorial Day, Muscle Beach, photographer, photography, Venice Beach | 1 Comment
You have heard the description “Legs Forever”. Well this is her, Natalie Lyle. More than just legs, she is also abs, arms, sexy and beautiful. Would you believe that when she first started working for me as my photo shoot Makeup Artist she had never even been in a gym in her entire life! I think all of the bodybuilding and fitness photography I do has rubbed off on her in a very good way. You can see Natalie on stage this Saturday at the NPC Grand Prix Bodybuilding, Figure, Physique and Bikini Championships in Los Angeles. Or you can just keep staring at this photograph from our photo shoot the other day. I won’t stop you, I am staring at her too!

April 9, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, Figure Competition, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, NPC Figure | Leave a comment
Yesterday I got an e-mail that I do get every now and then… “Do you ever photograph men?”. Well yes! Actually, I have had more magazine covers and features with men than with women. The same might be the case for advertising. But I am working on more new magazine features with women recently. That is why you are seeing those photographs from me.
I am always happy to hear from new guys for photo shoots, so if you are interested send me an e-mail to SecondFocus@mac.com. And you do not have to be a bodybuilder like Jake Sawyer, not everyone is! Thanks!

March 31, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer | 2 Comments
Are you looking good? Are you looking this good? Maybe you need to be in front of my cameras. Jake Sawyer in just one of our photo shoots along the way, which has helped him find his way into many a magazine and more. Send me an e-mail to SecondFocus@mac.com and we can chat about it. Thanks!

March 21, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding model, bodybuilding photographer, bodybuilding photography, fitness model, magazine photographer | Leave a comment
When IFBB Professional Bodybuilder Tina Chandler showed up for her photo shoot with me she was not only ready for the photo shoot but also Olympia ready. It was one of my most favorite and created the most memorable of photographs. Here is just one of them…

February 19, 2015 | Categories: Uncategorized | Tags: bodybuilding photographer, bodybuilding photography, fitness photographer, fitness photography, IFBB, Olympia | Leave a comment
It says Champion over his head because now he is one! Yesterday at the huge Los Angeles FitExpo, Travis Ely won the overall bodybuilding championship title! He worked hard, looked great, and did the homework! Good thing I brought a camera with me. Big shout out to Jake Sawyer who gave Ely that last week tune up! Outstanding!

February 8, 2015 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, FitExpo, Iron Man Magazine, magazine photographer | Leave a comment
Travis Ely is determined coming into his second time at the NPC Iron Man Naturally bodybuilding competition this Saturday. In conjunction with the huge Los Angeles FitExpo this is great kickoff for his next year of competition and accomplishment. You can see Ely giving every inch of concentration as he listens to posing refinements from Jake Sawyer. Along with some last minute diet tweaks from Jake, between now and Saturday morning Ely will look ripped and refined when he steps on stage. So come on out and see the show, I will be there, camera in hand. And take in the FitExpo on Saturday and Sunday at the Los Angeles Convention Center. One of the biggest fitness events in the country!



February 3, 2015 | Categories: Uncategorized | Tags: bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness photographer, fitness photography, gym, weight lifting, weightlifting | Leave a comment
Someone asked the other day if I ever photograph guys in the gym “for the ladies”. Well not with that thought specifically in mind. I do photograph a lot of guys in the gym for magazines, online features, advertising etc. Actually I am one of the most widely known photographers in the bodybuilding and fitness business. However in answer to the idea of “for the ladies”, will this photograph of Jake Sawyer in the gym do the job? 
January 31, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, gym, weightlifting, workout | Leave a comment
You could be looking at behind the scenes photographs of my photo shoot with you. These are from one of my shoots with the more than beautiful and wonderful Stacey Naito. This is the time that I am really giving a lot of thought to my planning for photo shoots for the coming year just around the corner. Of course I will continue to do my photography in bodybuilding and fitness whether in the gym, in the pool, or on location. I am also continuing to expand my shooting more directed to lifestyle features, edgy and nude fashion, editorial and advertising. And as I have always said, I reserve the right to photograph anything I find fun and interesting. So if you want to be a part of any of those concepts, genres and ideas or just want to get in on the fun and interesting, it is time to send me an e-mail to SecondFocus@mac.com with what you are thinking and let’s chat about it. Thanks!

December 29, 2014 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fashion nude photography, fashion photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, healthy lifestyle, magazine editorial, photo shoot | Leave a comment
Not only am I very proud to have been the photographer of both of these photos but both Travis Ely and Stephanie Lugo are Veterans of the United States Marine Corps. Is that not perfect for Veteran’s Day today!
I am very happy to be a continuing supporter of Muscle Beach/Venice. Some years ago, I remember walking along that boardwalk at Venice Beach and seeing the huge guys working out in the “Pit” right there. Those were the guys of the Golden Age of Bodybuilding. How exciting to be living that history today! So come on out to Muscle Beach this coming Summer and you can be a part of it too!
November 11, 2014 | Categories: Uncategorized | Tags: bodybuilding, bodybuilding photography, fitness, fitness photographer, Muscle Beach, United States Marine Corp, USMC, Veteran's Day | Leave a comment