Photography by Ian L. Sitren

Posts tagged “bodybuilding photography

Photo Shoots In The Gym

From one of my favorite gym photo shoots ever. My buddy Chris from a advertising shoot we did for a multi page brochure for Bodybuilding.com.

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com


The Eyes, The Body, The Moves…

One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.

 


A great body is…

A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!

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BTS For Ad Campaign

I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then  grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.

The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.


I Get Asked The Most About…

In my years as a photographer in the world of bodybuilding and fitness, I have for a long time been asked many times over and over…. “Have you ever photographed ________?”. And the person I always get asked about more often than any other has always been this glorious, gorgeous, wonderful creature on Earth…. Ava Cowan. One of the world’s best known, most popular and respected IFBB Figure Pro’s ever. Over 1,000,000 Facebook fans alone. So the answer is Yes, I have photographed Ava Cowan!

Ava Cowan

 


Along The Way

You have been seeing a lot of my aviation photography mixed in with my bodybuilding and fitness, as well as my edgy lifestyle photo shoots and photo excursions. It goes back to when I was 9 years old and taking pictures of my model trains. At 12 I was shooting through my telescopes at the skies. My bodybuilding and weight lifting started at age 12 too. Building model airplanes as a kid and then getting in the airplanes. My interests along the way have always been accompanied by my photography or driven by it. Anyway some were asking, so I thought I might say something here about it all. Thanks!

Mig


Fit Fashion

Of course I can do that fit fashion photo shoot for you. And fit fashion can work all the time especially if you are the gorgeous Randalene Sergent. Fitness wear by Bodybuilding.com. Makeup and Hair Styling by Natalie Lyle. Thanks!

Randalene Sergent in Palm Springs


Gym Shoot!

Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Ian@SecondFocus.com. Thanks!

Photographing Robert Hatch

Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.


Ever Ever

One of my all time favorite photographs I have ever shot ever. The incredible wonderful Tina Chandler during her Olympia bodybuilding competition.

IFBB Proferssional Bodybuilder Tina Chandler in Palm Springs


The Most Beautiful Fit

Photo shoots with the most beautiful fit women on the planet. I do that! The incredibly magnificent Ava Cowan.

Ava Cowan in the "Pit" at Muscle Beach Venice!


Just In Case

In case you forgot, one of my specialties is photographing incredibly gorgeous fit women. Way at the top of the list is the incredibly gorgeous and fit Sherry Goggin.

Sherry Goggin


Stop Action Bodybuilding

Another multi-exposure stop action bodybuilding posing with the consummate professional of the world of bodybuilding and fitness, Doug Brignole.

Photo shoot notes… Hasselblad digital camera system and Broncolor lighting with their Para 133 reflector and Move 1200L pack. Only the best all he way around!

Doug Brignole


Not Necessarily!

Not necessarily! Check out the bicep and shoulder in the mirror on Joanna Johnson. Now check out the weights she is using. You do not need to always use huge heavy weights to build an incredible physique. It is all about doing it right! Everyone is different. From our photo shoot, Thanks!

Joanna Johnson

Photo shoot notes… Makeup and Hair Styling by Natalie Lyle. Hasselblad digital camera system. Broncolor lighting. Only the best!


Gym Portrait

I think this is the one type of photograph I have shot more than any other. This “gym portrait” of my buddy Chris LaCascia was actually photographed for a multiple page brochure I was shooting for Bodybuilding.com. And it is one of my all time favorites. More gym portraits on my website at SecondFocus.com Thanks!

Chris LaCascia in the gym for an ad campaign for Bodybuilding.com


164

What do 164 magazine editors, art directors, public relations companies, sportswear companies, supplement companies, fitness websites and even CBS Television have in common? They are all signed up and have used my archive to search for photographs that fit their needs and usage.

Going into 2017 that archive will be greatly expanded with much more from edgy fashion to lifestyle to bodybuilding, fitness, yoga and Palm Springs scenes and more. Just this week I have been asked for photos ranging from a Presidential motorcade to a beautiful woman in a swimming pool. And yes I had what they wanted available! So if you are going to be looking for photographs for your needs, send me a note and you will have access too. Thank You! Send me an e-mail to Ian@SecondFocus.com

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Scenic Imagination

So great fun doing photo shoots in interesting and scenic places. Sometimes they do not seem scenic at first, but then just use your imagination. The imagination of knowing what something will look like in the photograph. One of my favorite photo shoots, this time with bodybuilder Daniel Hill.

Bodybuilder Daniel Hill in at the windmills Palm Springs California


Next Time

Next time you tell me some “photographer” gave you 4000 “raw” photos from your shoot on a DVD. Don’t know Mapplethorpe? Most recent was his simultaneous exhibits at the Getty and the Los Angeles County Museum of Art.


Muscle Shower

You can have her for yourself! All 6 ft tall in her bare feet Natalie Lyle with the water running down her sculpted muscle body. A special print selection I am making available with her. Take a look and maybe Natalie is just the motivation you have been looking for! Click here… http://bit.ly/2csao07

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My World

The ever so gorgeous Maria Bertrand, often in front of my camera. And my friend! I am so lucky that so very many of the beautiful women and good looking guys I photograph become and remain my friends.

One of my buddies was walking around an event with me a few months ago. He said, looking around at the crowd… “None of these people look like the people you photograph”. Very true! Nothing wrong with it but the thought stayed with me. I do indeed work and live in a different world than many. Just different. I guess I did recognize that some time back when I named the portfolios on my Website as “My World”.

So maybe visit the “My World’s” on my Website at SecondFocus.com. Maria Bertrand is certainly there. Some of you too are there. And there will be more, changing it soon! Thanks!

Shoot notes… Maria Bertrand photographed by me. Makeup and Hair Styling by the Estee Lauder featured Blanche LeBeau. Hasselblad digital camera system. Broncolor lighting. Only the best!

Maria Bertrand


FitExpo – Meet Up!

Hey! This Saturday you will find me at the FitExpo in Anaheim along many thousands of my other friends. If you would like to meet up, send me a message, e-mail or text. My contact info is in the “About” and “Contact”sections here or go to my website at http://SecondFocus.com
 
We could just say Hi or chat about shooting your photographs for yourself, your business, your gym, your advertising, your magazine and features. Just let me know and Thanks!
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Photos In The Gym

If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.

You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.

Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!

Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

Travis Ely


Yes Guys!

You see men in front of my cameras too. And not just in the gym. Bodybuilder and fitness model Jake Sawyer has often been in my photo shoots for magazine features and advertising. Everybody says the same thing… “good looking guy”.

Garage Mechanic


The Beginnings Of An Icon

Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!

 

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Hitchhiking to Muscle Beach

I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results  for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

Hitchhiking To Muscle Beach