Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!

January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
Tomorrow, Friday through Sunday, find me in Los Angeles for Photo LA and the FitExpo Los Angeles. Time to just meet and/or talk about photography and my work in shooting magazine features, advertising, your portfolio and more. It would be great to meet you! Just send me an e-mail to SecondFocus@mac.com or text to my cellphone at 213-712-1929. And Thanks!

January 21, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, FitXpo, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot | Leave a comment
Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.
Here are the competition details…
“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.

By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!

January 19, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, editorial photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
A good way to start a Monday. With Ashley Owens Gulina and Makeup and Hair Styling by Natalie Lyle. I stayed out of the water, not good for the cameras!

January 18, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, editorial photographer, fitness model, fitness photographer, fitness photography, glamour model, glamour photographer, glamour photography, health, magazine photographer, photo shoot | Leave a comment
I can never get enough of photographs with Maria Bertrand. So I thought I would try four of this one!

Model Maria Bertrand. Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, headshot, magazine photographer, photo shoot | Leave a comment
I have to say Thank You and also post another photograph from one of my shoots with Randalene Sergent. Her photograph on my Blog here yesterday became the top viewed post upsetting another that has been the top viewed post for a year! And that other post is a series of nudes of someone else entirely. Super Duper!

Model Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.
January 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, health, magazine photographer, photo shoot | Leave a comment
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?

Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, glamour photographer, magazine photographer, photo shoot | Leave a comment
The FitExpo is coming up in Los Angeles on the 23rd & 24th… I will be there and also at Photo L.A. that week. So if you would like to meet and discuss photo shoot for your magazine, advertising, or for yourself, please let me know ASAP. Send me an e-mail to SecondFocus@mac.com. Thanks!
This photo is from an event I was at some time back, “Shoot L.A” sponsored by Hasselblad and Bron Imaging Group at Smashbox Studios. It was very cool! Somewhat part of the reason I now shot with Hasselblad medium format digital and Bron lighting.

January 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Broncolor, FitExpo, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, Photo L.A., photo shoot | Leave a comment
One of my typical days in the office. Here with bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden. I wonder how many times and for how long I made them hold that bicep curl.

Bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden at Power of Fitness.
January 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bicep curls, bodybuilding, bodybuilding photographer, bodybuilding. bodybuilder, editorial photographer, fitness photographer, fitness photography, gym, gym photographer, magazine photographer, Palm Springs, photo shoot, weight lifting, weightlifting | Leave a comment
Kind of sums it up! The person I photographed more than anyone else in 2015 is someone who never ceases to surprise me. How lucky am I to have as a buddy this amazing person Maria Yvonne Bertrand. And to get her in front of my cameras… WOW!
Let me tell you about her. Director of Content for the Fashion Platform Envy, she is also an accomplished writer for magazines and entertainment.
As a professional model, Maria has been seen for Guess, Versace, Gianfranco Ferre, La Vie en Rose, Dynamite, La Perla, Armani, Coca Cola, Le Grenier and more. She has been in and on covers for Vogue, W, Chatelaine, Elle, Sante, Living Fit, and Femme D’aujour’hui. Commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob Ultra and Club Med. Then there are movies and television with some of the biggest names in the business.
There is much more, I am told her Mom keeps better track of all of it. But for now, me and my friends on the wall are just amazed that Maria puts up with me and my cameras! Looking to see what we do for 2016!

Photographed on Hasselblad. Only the best!
December 31, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photogrpaher, fashion model, fashion photographer, fitness mdoel, fitness photographer, Hasselblad, Hasselblad photographer, magazine photographer, mural, Palm Springs photographer, photo shoot, professional model, West Hollywood, yoga, yoga model | Leave a comment
If you were on stage at Muscle Beach or just nearby on Memorial Day, this is one of the memories you are carrying in your mind from 2015. One you will not forget soon! The only bodybuilding and fitness show to open with the United States Air Force flying a C-17 overhead at roof top level. You saw it, you heard it and you could feel the excitement. Only at the real Muscle Beach shows! That is where you find me with my cameras for over a decade.

December 30, 2015 | Categories: Uncategorized | Tags: bodybuilding, bodybuilding photographer, C-17, fitness photographer, flyover, magazine photographer, Memorial Day, Muscle Beach photographer, photo shoot, physique, Real Muscle Beach, USAF, Venice Beach | Leave a comment
One of the reasons I love shooting photographs is because it is said “A Picture Is Worth A Thousand Words”. For Kerstin Schulze in front of my cameras, just a thousand words would not be enough. The wonderful Makeup and Hair Styling by Natalie Lyle.

December 29, 2015 | Categories: Uncategorized | Tags: fashion photographer, fitness model, fitness photographer, glamour photogrpaher, magazine photographer, photo shoot, sexy amazon, sexy woman | Leave a comment
I was thinking the red tires are very Christmas looking. Maria Yvonne Bertrand is always very festive. And she is not guilty! Makeup and Hair Styling for our photo shoot by Santa’s first choice for helper, Natalie Lyle.

December 25, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, desert, legs, magazine photographer, Palm Springs, photo shoot, red tires, windmill farm, windmills | Leave a comment
Looking back is especially fun when you are watching Cara Basso look back. It is that time when I start looking back on the year and thinking about the upcoming year.
2016 will find me back at Muscle Beach and at the Palm Springs Air Museum. Photo shoots will find me on locations and in studios doing fitness, fashion, muscles, great faces and good looking bodies. I also expect to be going out on a motion picture or two somewhere around the country or abroad.
I do expect to explore some new shooting and concepts. So if you think you might like to chat about being in front of my camera, behind the scenes, or have me shoot your magazines features or advertising or some kind of project, please send me a note. My e-mail is SecondFocus@mac.com and it would be great to discuss your ideas and the New Year. Thank You!

December 22, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, fitness photographer, magazine photographer, Muscle Beach, Palm Springs Air Museum, Palm Springs photographer, photo shoot | Leave a comment
Suddenly I am liking this time of year! Wish I were Santa so I could hear what Maria Bertrand has to tell him. From our Holiday photo shoot. And Makeup and Hair styling by my Elf, Natalie Lyle.

December 15, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, Christmas, editorial photographer, Elf, fashion model, fitness model, magazine photographer, photo shoot, Santa | 3 Comments
When you work out you can look good anywhere. Like even when Jake Sawyer is just sitting on the hood of a junked car. That is why I don’t just do my bodybuilding and fitness photo shoots in the gym.

December 11, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, bodybuilding trainer, fitness lifestyle, fitness photographer, fitness trainer, magazine photographer, photo shoot | Leave a comment
I have no special reason to post a photograph of Ashley Owens Gulina from one of our photo shoots other than she is one of the most stunningly beautiful women I have ever had in front of my cameras. The superb Makeup and Hair Styling by the wonderful Natalie Lyle.

December 9, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness model, fitness photographer, glamour photographer, magazine photographer, makeup artist, model photographer, MUA, photo shoot | Leave a comment
My idea of a CPA! My buddy Greg Barton know his business and is smart enough not to be uptight about it LOL! Great guy, great fun and the go to CPA for sure! His firm has also been named as one of “Intuit’s Top 20 Firms of the Future”. Is that too cool or what! From our photo shoot. Thanks!

November 5, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, CPA, photo shoot | Leave a comment
It is National No Bra Day today! From my photo shoot with model Aristodeme. The jacket is vintage St. John Knits.

October 13, 2015 | Categories: Uncategorized | Tags: designer wear, fashion, fashion model, fashion photographer, fashion photography, No Bra Day, nude fashion, nude model, nude photo shoot, photo shoot, St John Knits, topless | 4 Comments
Natalie Lyle says I had already posted this photograph on all of my social media. OK more later, but I think this is worth posting again! She is so gorgeous! By the way, Makeup and Hair Styling by her! And the wardrobe styling.

September 30, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, model photographer, photo shoot | Leave a comment
Editing some photographs from one of my shoots with best buddy Natalie Lyle. This is one of the behind the scenes photos. Anyone want to see any more?

September 29, 2015 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, photo shoot | Leave a comment
Getting down at shoe level for a shoe fashion photo shoot for Shoeenvy. I love the Shoeenvy statement on their Instagram page, “Because finding the right pair of shoes should be easier than finding the right guy.” Too fun! You have to check them out and download their App. You will be seeing some sexy and fun shoe fashion with some sexy legs in those shoes.
Yes this is me crawling around on the floor of an artist’s studio in Los Angeles, for the last of three parts of our photo shoot. The first of the day was around a pool in a garden setting. The second was in an upstairs crowded fun art deco looking apartment in the Melrose area.
Shooting Hasselblad and Broncolor was a huge advantage for a number of reasons. I was using the Broncolor Move 1200L lighting system which gave me a lot of portable power that could be moved around and the strobe actually being held by one person easily because it is so small and light. In the garden and by the pool it made it easy to move around quickly without being encumbered by power cables. In the other settings just one light stand made it simple and convenient.
The Hasselblad medium format digital camera was ideal for this shoot because I wanted to see the detail in the shoes. You see a lot of photos out there that are supposed to be fashion, but when you really look, you do not see any of the fabrics, stitching and so much that goes into it’s creation. Hasselblad and Hasselblad lenses gives you that detail. Adding in the color accuracy, real life skin tones, and exposure latitude combined with the very consistent Broncolor lighting and you have the right tools for a no compromise photo shoot. And I always want to give my clients and models and everyone involved a no compromise photo shoot on my part, no matter anything else.
So Thank You to everyone involved on this photo shoot! It was a lot of fun and the results are superb. And now go check out Shoeenvy and download their App. This is going to be the fun way you buy shoes! And there will be more real soon! But probably not a convenient way to get the right guy. Thanks!

September 17, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bron, Broncolor, editorial photographer, fashion buying, fashion photography, Hasselblad, magazine photographer, Move 1200L, photo shoot, shoe buying, shoe fashion | Leave a comment
It is time and I am front and center! Proud To Support Muscle Beach, my banner hanging over that world famous place “Where Muscles Were Born”. I will be shooting the photographs at the big show on Monday Labor Day. If you want your photographs doing the show and back stage in the workout “Pit” you have to sign up. I also have one time slot left for your own personal mini photo shoot on Sunday for you or a couple. For more information and to sign up go to https://squareup.com/market/secondfocus and Thanks! See you there!

September 4, 2015 | Categories: Uncategorized | Tags: bodybuilding photo shoot, bodybuilding photographer, fitness photo shoot, fitness photographer, Muscle Beach, photo shoot, Venice Beach | 2 Comments
We are coming up on Labor Day Muscle Beach, Monday September 7th, the last bodybuilding and fitness show of this Summer at the place “Where Muscles Were Born”! If you are doing the show it is now time to get signed up for me to shoot your photographs on the stage and back stage in that famous workout “Pit” along the Venice Boardwalk. I also have one more open spot for a mini photo shoot with you or a couple on the day before the show on Sunday September 6th. That will be right there at world famous Venice Beach. So no time to wait! Thanks and here is the link for more information and to sign up! https://squareup.com/market/secondfocus

August 29, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photo shoot, bodybuilding photographer, fitness photo shoot, fitness photographer, magazine photographer, Muscle Beach, photo shoot, Venice Beach | Leave a comment