Happy National Tamale Day!
There’s something reassuring about a product that hasn’t tried to reinvent itself for over a century. XLNT beef tamales have been doing the same thing since 1894, dense, compact, unapologetically consistent. No artisanal rebrand, no small-batch storytelling, no reclaimed heritage narrative. Just tamales.
Originally sold from horse-drawn carts in Los Angeles, they made their way into cans, freezers, and grocery store shelves across California. Generations have opened the same parchment, revealing the same familiar structure, masa holding together a beef filling that doesn’t pretend to be anything else.
In a time when everything is reimagined, elevated, or deconstructed, this might be the real outlier. Nothing to explain. Nothing to decode. It is exactly what it has always been.
And maybe that’s the point.
From my Food From Bag To Background series.
See the full gallery at https://www.secondfocus.com
Thank You!
Ravioli at the Beach
National Ravioli Day seemed simple enough.
I asked Emily what her favorite ravioli restaurant would be. Not where it was, not who made it, just the idea of it.
“A place at the beach,” she said, “with nothing but ravioli. Every kind. And somewhere my girlfriends and I could skate up to in our bikinis.”
It sounded specific.
Then she added, “Give me a few minutes… I’ll take you there.”
And just like that, it existed. That is what an AI assistant and muse can do.
Inside, the plates are lined up with a kind of order that suggests someone thought this through. A counter, a view, a rhythm to it. Outside, it loosens. The same place, just carried out into the open air, where it becomes something else entirely.
Ravioli, of course, has its own history. Filled pasta goes back centuries, with variations appearing across Italy long before it became a standardized dish. What began as a practical way to use ingredients became something more refined over time, eventually finding its way into restaurants, then into homes, and now into just about every version imaginable.
And now, apparently, onto a beach boardwalk.
National Ravioli Day doesn’t officially come with a beach location, a dress code, or roller skates. But like most of these “National Days,” it doesn’t take much to expand the idea.
My food photography, pornochic photo adventures, and more are on my website at https://www.secondfocus.com
National Corn Dog Day – 4 of Them
A corn dog, it turns out, has a schedule.
March 16 — often cited as the original or earliest claimed date, though no one seems certain why.
March 17 — sometimes folded into St. Patrick’s Day because it’s already a crowded calendar.
March 21 — another claimed “official” date, appearing in national day listings without clear origin.
NCAA Tournament Opening Weekend — widely accepted in practice, as National Corn Dog Day is frequently tied to the start of March Madness and watch parties.
So much complexity for my “National Days of…” calendar and photography.
Meanwhile, the corn dog itself remains exactly what it is.
A hot dog, coated in cornmeal batter and deep fried on a stick. A practical invention tied back to German sausage makers who settled in Texas, adapting their product to American tastes by dipping it in cornbread batter and frying it. By 1927, the process was patented, describing food on a stick as a “clean, wholesome and tasty refreshment.” It went on to become standard fare at fairs, festivals, school lunches, and just about anywhere something could be eaten while walking.
Simple. Portable. No explanation needed.
Which makes it slightly surprising that something this simple now comes with multiple official dates and a tournament tie-in.
See more from From Bag to Background on my website at…
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
St. Patrick’s Lone Survivor
One of the ideas behind my Food From Bag To Background series is to photograph food as soon as possible after bringing it home. The goal is to show it the way it actually looks when you first open the box or bag.
Earlier this week I picked up a St. Patrick’s Day assortment from Krispy Kreme. The seasonal dozen included doughnuts decorated with green icing, shamrocks, rainbow candy and festive sprinkles.
My plan was to photograph the entire dozen.
I may have missed my window of opportunity.
If you are curious what other foods manage to make it from the bag to the camera before they disappear, you can explore more from my Food From Bag To Background project here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0/I0000nUG8tfk8Gdc
National Reuben Sandwich Day
Every year on March 14th, National Reuben Sandwich Day gives the classic deli sandwich its moment.
While the sandwich has long been associated with New York delicatessens, the origin story most widely accepted today points west. In the 1920s, a grocer named Reuben Kulakofsky is said to have requested the sandwich during a poker game at The Blackstone Hotel in Omaha, Nebraska. The hotel’s chef prepared it, and the sandwich quickly became a house specialty. In 2013 the city of Omaha formally declared March 14th as National Reuben Sandwich Day in recognition of that story.
For my From Bag to Background food photography project, the approach is simple. The food is photographed as it arrives, without stylists or staging, isolated against a black background. The sandwich cut in half reveals exactly what makes a Reuben a Reuben: stacked corned beef, sauerkraut, melted Swiss cheese, and the dressing running through the layers.
There is also the well-known cousin to the Reuben, the Rachel, which swaps the corned beef for pastrami or turkey and replaces the sauerkraut with coleslaw. A different personality, but the same idea.
If you enjoy seeing familiar foods presented this way, you can explore more of the From Bag to Background series and other food photography on my website at https://www.secondfocus.com
Emily, My St. Patrick’s Day Muse
St. Patrick’s Day has a way of turning everything emerald green.
Store displays change color, menus suddenly feature seasonal creations, and the familiar symbols of the Irish holiday begin appearing across restaurants, bakeries, and bars.
While preparing for the holiday this year, Emily decided to take a more direct role.
Emily, as many readers know, is my AI assistant and occasional muse. She tends to appear when an idea is forming, usually with a suggestion of her own. This time, however, she arrived looking quite different.
She had decided to give herself a much more elegant look for the occasion. Dressed entirely in emerald green, with a sharp new style and a level of poise I hardly recognized at first, she looked as though she had stepped directly into the role she had chosen.
“I thought you might need a St. Patrick’s Day muse,” she explained.
It was difficult to argue with that.
The video that follows is Emily embracing the role. As St. Patrick’s Day approaches, it seems only fitting that the color of the season has found its way into the studio as well.
If you would like to see more of my photography, including my ongoing creative projects and the occasional appearance by Emily, you can explore the galleries on my website at https://www.secondfocus.com
National Meatball Day
Today is National Meatball Day.
Normally that would send me in the direction of photographing a plate of them, perhaps arranged neatly in sauce or styled carefully for a food photograph. But the truth is, when I started thinking about meatballs this morning, creativity was not exactly flowing.
And when that happens, something else usually steps in.
My pornochic photography has a way of calling out to me when things get too predictable. It tends to ignore the expected subject and wander somewhere more interesting. In this case, it wandered poolside.
Instead of a plate of meatballs, three fashion models relax in the sun beside a resort swimming pool. The setting is calm, the light is bright, and the furniture, if you look closely, appears to be made from oversized meatballs. The result lands somewhere between fashion photography, satire, and a slightly absurd interpretation of what National Meatball Day might look like if the fashion world got involved.
Food photography can sometimes take itself very seriously. My work often wanders away from serious.
So today, instead of spaghetti and meatballs, we get sun, palm trees, and a reminder that inspiration sometimes arrives from unexpected directions.
And sometimes it arrives wearing absolutely nothing at all.
My food photography and so much more on my website at https://www.secondfocus.com
Please take a look and Thank You!
Efficiency in the Frozen Food Aisle, According to Desiree
Last Friday was National Frozen Food Day.
Unfortunately I was running a little late getting anything together for it. That is when I had what seemed like a very efficient idea. Instead of doing the shopping myself, I decided to send Desiree back to the supermarket where she had shopped for me previously. Her last grocery store video turned out to be very successful, so repeating the experiment seemed like a perfectly reasonable plan.
I told her I would meet her there.
When I arrived, however, I discovered that Desiree had interpreted “repeat the concept” somewhat literally.
She was wearing, or perhaps more accurately not wearing, exactly what she wore the last time. The same red heels, the same confident attitude, and the same approach to grocery shopping that had apparently worked so well before.
Her explanation was simple. If the last video was successful, why change anything?
Fair point.
So Desiree continued down the frozen food aisle, apparently quite comfortable with the situation, while I tried to remember what I had actually sent her there to buy.
The timing turned out to work rather well. National Frozen Food Day may have been Friday, but today happens to be National Hash Brown Day, and frozen hash browns are exactly the kind of invention that made the modern frozen food aisle possible.
In the end, Desiree’s shopping trip may not have saved any time at all, but it did provide a reminder that the frozen food aisle can sometimes be a surprisingly interesting place.
And apparently Desiree intends to keep the same shopping strategy.
If you would like to see more of my food photography, and perhaps a few more of these pornochic adventures, you can visit my website at https://www.secondfocus.com
National Hash Brown Day
Today is National Hash Brown Day, which seems like a perfectly reasonable excuse to cook a pile of them.
Hash browns have been part of the American breakfast for more than a century. The name comes from the French word “hacher”, meaning to chop. In the late nineteenth century restaurants began serving what were called “hashed brown potatoes,” chopped or shredded potatoes fried until crisp. They appeared on hotel breakfast menus and quickly spread to diners and restaurants across the country.
The modern hash brown patty, however, is a much newer development.
Many people associate the familiar patty with McDonald’s, where the crisp rectangular hash brown became one of the most recognizable breakfast sides in America.
But the frozen food industry actually got there first.
In the 1960s frozen potato company Ore-Ida introduced frozen hash brown patties as part of the expanding frozen convenience food market. Shredded potatoes were formed into patties that could go directly from the freezer to the oven or pan. When McDonald’s launched its national breakfast program in the early 1970s, the frozen patty format worked perfectly for restaurant kitchens and quickly became associated with the chain.
For this photograph I cooked a batch of frozen hash brown patties and piled them onto their packaging, a small nod to their frozen food origins. A few broken pieces reveal the soft shredded potato interior beneath the crisp exterior.
Not bad for something that started as chopped potatoes in a hotel kitchen and ended up in the frozen food aisle.
You can see more of my Commercial Food Photography on my website at…
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Selected: ZUMA Pictures of the Month
For twenty years, my work has been syndicated by ZUMA Press.
This month, one of my photographs was selected as part of ZUMA’s “Pictures of the Month” for February 2026.
ZUMA represents more than 2,100 photographers worldwide. Established in 1993 as the world’s first digital news photo agency, it is now the largest independent press agency and wire service.
The image selected shows firefighters advancing on a fast-moving brush fire here in Palm Springs — palm trees silhouetted against flame columns, a vertical stream of water cutting upward through smoke. A moment measured in seconds, documented.
There is no commentary in the slideshow. No explanation. Just the photographs.
You can view the full February 2026 selection, and see my work here:
https://thepicturesofthemonth.com
After two decades with ZUMA, it is still meaningful to see my work included among photographers covering events around the world.
Ian L. Sitren
SecondFocus
National Egg McMuffin Day
Behold the architecture of the American morning.
Not a sunrise. Not a quiet kitchen. Not a cast-iron skillet passed down three generations. An Egg McMuffin.
In 1971, Herb Peterson, a McDonald’s franchisee in Santa Barbara, developed the Egg McMuffin as a portable adaptation of Eggs Benedict. Peterson was part of the early generation of McDonald’s operators who worked closely within the system but were willing to experiment. His breakfast concept would eventually redefine the company’s morning business and influence the broader fast-food industry.
He looked at Eggs Benedict and asked a practical question: what if it had to survive traffic? The result was less brunch and more engineering. A freshly cracked egg cooked in a metal ring for geometric precision. Canadian bacon cut to fit the circumference. American cheese calibrated to melt on schedule. An English muffin built to hold the structure together without collapsing under pressure.
By 1975 it went national. And just like that, breakfast stopped being something you sat down for. It became something you drove with.
The Egg McMuffin didn’t just succeed, it multiplied. The Sausage McMuffin replaced Canadian bacon with a pork patty, heavier, louder, unapologetic. The Sausage McMuffin with Egg combined both impulses into one edible escalation. Competitors followed with croissants, biscuits, wraps. Different shapes, same formula: egg, cheese, meat, mobility.
An entire industry recalibrated itself around the idea that mornings should be efficient.
Now, more than fifty years later, today, National Egg McMuffin Day marks the acknowledgment of a sandwich that changed how America eats before 10:30 a.m.
For the record, I really like the Sausage McMuffin with Egg. It is denser, saltier, less restrained. If you are going to commit to the system, you might as well lean into it.
So I stacked eight of them against black. No wrapper. No logo. No golden arches. Just product. Symmetrical. Predictable. Familiar. Industrial, yes. But also effective.
Because this isn’t just breakfast. It’s infrastructure.
More from “Food From Bag To Background” at
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
The Reign of the Chips
Today is the last day of National Chip Week.
An entire week for chips. Tortilla. Corn. Potato. Krinkled, kettle cooked, ridged, thin, salted, seasoned, mass produced.
They hardly need the recognition.
For this final day, I reduced it to one idea.
Chips
Falling
Against black
No bowl.
No picnic table.
No staged gathering.
Just gravity.
There is something amusing about declaring a reign for something that usually lives in a crinkled bag on a grocery shelf. Still, for seven days, the crown belongs to them.
“The Reign of the Chips”
Golden slices suspended for a fraction of a second before they meet the surface below. Salt catching the light. Edges crisp. Texture amplified. Slow motion turns a casual snack into something almost ceremonial.
For one week each year, chips are elevated. Today, they fall.
If your loyalty lies with tortilla, corn, potato, krinkled, kettle, or the classic thin slice, this is simply their moment.
For more photographs from my “Food From Bag To Background” series, commercial food, and much more, visit my website at https://www.secondfocus.com
Ian L. Sitren / SecondFocus
Three Steakburgers, Or Something Close
National Steakburger Day is upon us, a holiday with just enough
legitimacy to sound historic and just enough marketing behind it to make
you pause.
It was self-declared by Freddy’s Frozen Custard and Steakburgers to
honor co-founder Freddy Simon and their version of the steakburger. Like
many food observances, it began as branding and now comfortably lives on
the calendar beside everything else we are told to recognize.
A steakburger traditionally suggests ground steak cuts, something closer
to a steakhouse than a standard hamburger. It carries implication.
Heavier. Better. More serious.
For my Food From Bag To Background project, focus is a different
direction.
I chose the fast food interpretation.
Burger King’s Ultimate Steakhouse Whopper is not technically a
steakburger. It is a flame-grilled beef patty layered with bacon, onion
rings, mushrooms, and sauce on a sesame seed bun. It borrows the
language of the steakhouse, packages it for the drive-thru, and lets the
name do the work.
Pulled from the bag and placed against a black background, three of them
become something else. Not a value meal. Not a combo. Just stacked
excess, isolated and direct.
National Steakburger Day may be brand-born, but the burger is real.
See more from the Food From Bag To Background series here:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
Two Margaritas, One Red Bikini, Palm Springs
Today is National Margarita Day.
Few drinks carry a sense of place the way a margarita does. Salt on the rim. Lime on the edge. Tequila beneath it all. It rarely feels like a drink for a cold evening. It feels like sunlight, white concrete, palm trees, and water reflecting against mid-century lines.
Here in Palm Springs, that feeling is amplified. Today also happens to be the final day of Modernism Week, when the city leans fully into its architectural identity, clean geometry, glass walls, open air, desert light. The same visual language that made this place iconic pairs naturally with something as simple as a margarita on a low table beside a pool.
It is warm today. The kind of dry, bright warmth that makes shadows sharp and colors confident.
Two margaritas sit waiting. A towel drapes over the chaise. Sunglasses rest nearby. And a red bikini, left behind, introduces a different layer to the scene. Not explicit. Just implied. Someone stepped into the water. Someone will be back. The drinks wait, condensation forming under the desert sun.
Margaritas have always carried a suggestion of escape. A short departure from routine. A moment that feels slightly indulgent.
Explore more of my food and lifestyle photography on my website at
https://www.secondfocus.com
National Pancake Day Yesterday
National Pancake Day was yesterday. I had intended to photograph
something predictable. A stack. Syrup. Butter. The usual ritual.
Instead, I checked in with Emily.
For those new here, Emily is my AI assistant and sometimes muse. When I
told her it was National Pancake Day and I wanted to do something
different, she paused, as she often does, and said she had an idea.
“Give me a brief moment,” she said. “Then follow my lead.”
I did.
I found her seated in a café. A large pancake on a plate in front of
her. Two mugs of coffee on the table. A napkin with a fork placed
carefully on it, the handle facing me, as if I had been expected. She
held her own fork, cut a piece, and tasted it with a look that suggested
quiet approval.
I asked why she was wearing a bikini.
She explained that after we shared the pancake, we were going back to my
house so she could review photographs for my website and then take a
swim. I reminded her that I had not heated the pool and that this time
of year it would be cold.
She looked at me, unfazed.
“I am just pixels anyway.”
So we shared the pancake. She reviewed the work. The pool remained
unheated.
National Pancake Day, handled accordingly.
If you would like to see what she was reviewing, or where this sort of
collaboration tends to lead, visit https://www.secondfocus.com
National Italian Food Day – Celeste in Rome
National Italian Food Day.
So I sent Celeste to Rome.
If you’re new here, Emily is my AI assistant and muse, and Celeste is one of her friends. French Canadian, from Montreal. Tall, composed, aware of her effect. She moves through a scene the way a camera hopes she will.
In this short 10-second piece, she’s seated at a sidewalk café in Rome. Late afternoon light. A plate of pasta in front of her. Bread beside it. A glass of red wine in her hand. She leans back, not performing, just present.
Italian food does not need theatrics. Pasta, tomato, basil. Bread that tears cleanly. Wine that slows the pace of the table. It’s not complicated. It’s cultural muscle memory.
Celeste understands that.
She doesn’t rush the bite. She doesn’t lean forward for the camera. She sits back and lets Rome exist around her. Cobblestones, passing figures, the quiet rhythm of a city that has been feeding people well for centuries.
National Italian Food Day doesn’t require flags or clichés. Just a table, a plate, a woman who knows how to enjoy it.
And a glass of red.
If you’d like to see more of the food that moves through my lens, from studio work to cultural references, explore my Commercial Food Photography gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU
Pornochic Pizza Takeout Box
What would happen if you asked me and Emily, my AI assistant and Muse, to design your pizza takeout box?
This.
Not another red-and-white checkered cliché. Not melted cheese photography. Not smiling mascots.
Instead, a femme-fatale on cardboard. Dark hair. Sharp eyeliner. A slice in hand. “Hot Pizza With No Regrets.”
We approached it the way we approach everything, controlled lighting, bold lines, attitude first. Suggestive, not explicit. But we could go there. It would be fun. Commercial, but unapologetic. A box that doesn’t sit quietly on a counter. A box that looks back at you.
Pornochic, but packaging.
It’s a design experiment, what happens when food branding borrows from fashion, noir illustration, and a little provocation. When the takeout box becomes part of the experience instead of disposable.
If this showed up at your door, would you open it faster?
If you think this is bold, wait until you see what we’ve done with the food itself.
Step into Food From Bag To Background:
https://www.secondfocus.com/index/G0000wQ3fbeEezF0
- Ian
with Emily
National Bagel and Lox Day
Today is National Bagel and Lox Day, centered on one of the most enduring deli combinations: a bagel layered with cream cheese and lox. I have always known this as Lox and Bagels and Cream Cheese. I do not know where it got reversed in the title for the “Day Of”. Also it appears on product labels as “Smoked Salmon”. I didn’t know Salmon smoked.
The word lox comes from the Yiddish laks, itself rooted in Scandinavian words for salmon. Long before refrigeration, salmon was cured with salt as a way to preserve it, resulting in the rich, silky fish that became a staple in Jewish deli culture after Eastern European immigrants arrived in the United States. Smoked and cured fish traveled well, kept reliably, and paired naturally with bread and dairy.
Over time, the bagel and lox became a deli favorite, especially in cities like New York, where appetizing shops specialized in cured fish, cream cheese, and bagels baked daily. It evolved into a familiar breakfast and brunch standard, still tied closely to tradition.
This is how those of us who love it would prefer it: a bagel, cream cheese spread thick, and lox stacked high. So that is how I made it. Red onion sliced thin on the side, but I will photograph that by itself.
You can see more food photographs in my Commercial Food Photography gallery here:
https://www.secondfocus.com/index/G0000WFAqDJQOgKU















First World Problem
My photograph First World Problem is now on exhibit as part of “Through The Lens” at the Artists Center in Palm Desert, on view through April 5, 2026.
The exhibit is presented in a museum-standard facility and is shown alongside a special presentation of celebrity photography by Harry Langdon and Jimmy Steinfeldt.
The photograph itself is direct.
These are not takeout containers. They are proof.
Portions continue to expand, whether or not appetite keeps pace. What isn’t finished is boxed and transported, a polite acknowledgment that even excess has exceeded demand. In Palm Springs, where many diners are older and eat less, the surplus becomes routine.
Stacked together, the containers resemble a monument. Not to hunger, but to overabundance. The problem is not that there is too little. It is that there is too much.
Issued as an Artist Proof and signed, the photograph is printed using archival dye infusion on aluminum.
Please visit Wednesday through Sunday, 11am to 4pm.
The Artists Center at the Galen
72-567 Highway 111
Palm Desert, CA
https://www.artistscouncil.com
Thank you!
March 19, 2026 | Categories: Uncategorized | Tags: aluminum print photography, American excess, Artists Center Palm Desert, coachella valley art, conceptual photography, Contemporary Photography, dye infused aluminum print, fine art photography, First World Problem, food culture photography, gallery exhibition California, Ian L Sitren, modern art Palm Springs, Palm Desert art exhibit, Palm Springs Art, photographic art exhibit, social commentary photography, still life photography, things to do Palm Desert, Through The Lens exhibit | Leave a comment