Photography by Ian L. Sitren

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RCAF CF-18 Arrival

This being the photographer and social media manager at the Palm Springs Air Museum is too much fun!

The 150th Canadian Anniversary Royal Canadian Air Force CF-18 Hornet arrived yesterday. This very special aircraft will be with us all day Saturday March 3rd for you to view along with the opportunity to meet it’s pilot, Major Erick O’Connor.

“This incredible Canada 150 CF-18 Hornet is a shining example of the teamwork and professionalism that is embodied by the men and women of the RCAF,” said Major-General Christian Drouin, Commander, 1 Canadian Air Division/Canadian NORAD Region, “and is just one of the many ways that the men and women of the RCAF are working to honour their rich heritage, and commemorating the 150th Anniversary of the Confederation of Canada.”

The CF-18 Hornet will be departing on Sunday March 4th at approximately 2:00pm.


I’m Not There But I Am

The Arnold Sports Festival 2018 in Columbus OH is underway and the huge Expo is about to open tomorrow Friday. Hundreds of thousands of people will fill the convention center among 1000 booths from fitness related companies. Although I am not there, my photographs fill some of those booths and displays.

My all time favorite and longest running… Renee kissing the egg for Egg Whites International. They just set up their booth and if they had tried to shoot a photograph of it tomorrow you never would have seen because of all of the people around it. If you just count all of the people who have seen this display at Arnold Sports Festivals in Columbus Ohio, it would be millions.

The Arnold Sports Festival, most known for it roots as a premier bodybuilding competition is actually 20,000 athletes participating in 75 sports and events from 80 nations around the world. “We are very proud to provide the opportunity for athletes, a majority of them youth, to compete at the largest multi-sport festival in the world.”

EW-Arnold_2018-IMG_2104-sm

 


Wow! CF-18 Hornet

This is pretty exciting so I have to share! And I must say it is sometimes really cool being the photographer for the Palm Springs Air Museum!

Arriving approximately 3:30pm on Friday March 2nd right on our ramp! The 150th Canadian Anniversary Royal Canadian Air Force CF-18 Hornet. Now this is exciting!

This very special aircraft will be with us all day Saturday March 3rd for you to view along with the opportunity to meet it’s pilot, Major Erick O’Connor.

“This incredible Canada 150 CF-18 Hornet is a shining example of the teamwork and professionalism that is embodied by the men and women of the RCAF,” said Major-General Christian Drouin, Commander, 1 Canadian Air Division/Canadian NORAD Region, “and is just one of the many ways that the men and women of the RCAF are working to honour their rich heritage, and commemorating the 150th Anniversary of the Confederation of Canada.”

Also on Saturday we have “Open Cockpit”, two programs, a flight demonstration with the De Havilland Beaver – Pride Of The Bush Pilots and even entertainment from 12 – 1 with our own Palm Springs Air Museum Bagpipe Band!

The CF-18 Hornet will be departing on Sunday March 4th. However we do not have a specific time for that as of now.

Also through the weekend, we will have flights available on our own World War II Paratrooper C-47 and our P-51 Mustang “Bunny”. Call 760-778-6262 for more info. Thanks!

FIRST 2017 DEMO JET FLIGHT 6 APR 17
(RCAF Photo)


Gallery Show To Be Seen?

Kind of funny that people expect that because I typically am not interested in doing gallery shows that my work is not seen. More people have seen my photography in a month than most will be seen in their entire lifetime.

From bodybuilding and fitness to fashion and now aviation, my photographs have been in ads and magazine features, major newspapers, motion pictures, news broadcasts, brochures and billboards around the world.

This one is among my latest, a full wall size backlit display for the Palm Springs Air Museum at the Palm Springs International Airport. A few million people in a year will see this one. Thanks!

18-1705-PSAM-airport-diorama-poster-v1-proof


Gasp In Awe

There are those who know how to captivate the camera. You look through the viewfinder and as they move hit the pose, you slightly gasp in awe and press the shutter button. Such is Maria Bertrand.
 
Makeup and Hair Styling by the incredibly talented Blanche LeBeau. Hasselblad digital camera system and Broncolor lighting. Always the best! Thanks!
Maria Bertrand

Gone With The Redbury

Very excited to have this fashion feature in Live-In Style Magazine. With the very elegant Gabriella Muttone at the Redbury Hotel Hollywood.
 
Live-In Style Italia, New York and Los Angeles focuses on high-end, upscale lifestyle.
 
Styled by Gabriella Muttone. Photographed with a Hasselblad digital camera system and Broncolor lighting. Thanks!
Live In Style 1
Live In Style 2

Emotion

“Emotion” – I just don’t know which one. From an incredibly fun photo shoot with model Severine. Superb Makeup and Styling with the stellar Blanche LeBeau.

Photo shoot notes… Hasselblad digital camera system and Broncolor lighting. Only the best! Thanks!

Séverine

 


It Is Intriguing

What is there at Bombay Beach at the Salton Sea? It is intriguing…

Xtine At Bombay Beach

Model Xtine. Hasselblad digital camera system. Broncolor lighting.


T-34 “Mentor” Fly In

We had fifteen T-34 “Mentor” military trainers at the Palm Springs Air Museum for a few days of meet up and flying excitement. This was very fun!

 


Ale Plane

I have been busy over the last few days. Here is the “Ale Plane” visiting at the Palm Springs Air Museum for the Hop Growers Of America Convention. A jet just like this one was in the James Bond movie “Octopussy“! And the serial number on this one is “007”! Top speed is 320mph, empty it weighs 435 lbs. Sponsored by Virgil Gamache Farms. Let’s raise a beer to that!


Nova And Hasselblad

Hasselblad, my favorite camera system for much of my work. One of the reasons is that I am a huge fan of the history of the cameras having been there for some of the most iconic photographs ever created from fashion to going into Outer Space and to the Moon. I do collect the Hasselblad publications which are unique and filled with their features of photographers from around the world.

So very excited to have had the opportunity to photograph Nova who was a model in one of the “Victor By Hasselblad” editions. A very creative model and visual artist. Perhaps unusual for her to be the one being asked for an autograph. Thank You Nova!

Nova


Fashion Nude Through The Glass

Amber Flowers, fashion nude in our photo shoot. Through the glass this time, I love doing these videos! “Thrift Shop Fashion” styled by Amber herself and so very outstanding.


Posing In Black At Bombay Beach

Posing in black on Bombay Beach at the Salton Sea with Xtine. Behind the scenes in our photo shoot.


Is There Something There?

She has me looking back over my shoulder. Something there? Photo shoot at the Salton Sea with model XtIne. Hasselblad digital camera system and Broncolor lighting. Thanks!

Xtine At Salton Sea


Look Good Naked

She said it not me… From a series I did for Bodybuilding.com. You will see me hard at work. The photographs went on to be magazine ads and features too. Thanks!


Love The Smiles

I truly enjoy seeing our flight guests coming back from their adventures flying in vintage warbirds. Brings a smile to my face as big as their smiles! Among my duties as photographer and social media manager at the Palm Springs Air Museum.


Mr. Olympia Dog Training

Talking with Charles Glass last Sunday at the FitExpo about our ad shoot for Bodybuilding.com. A huge favorite for both of us that was in magazines and online for a couple of years.

Charles Glass, the most famous bodybuilding trainer in the world, alone in a gym training a dog. So much fun!

Glass-Dog


FitExpo L.A. Fun

What it looked like at the FitExpo Los Angeles yesterday, Sunday. My most distributed photograph ever (millions and millions), Arnold’s stand in and body double walking in the crowd (my friend Roland Kickinger), and look for Newd Gym.


Open For Business 2018

OK! I am officially open for business again for 2018! Long time professional photographer in magazine and advertising extensively published around the world.

One of the most viewed and best known bodybuilding and fitness photographers. Fashion work from shoes to edgy nude, from designer to private commission. Also working extensively in aviation. Social Media manager for building and maintaining your business presence small and large.

Have something in mind for this new year? Send me a note, I would love to chat with you! Thanks! Ian@SecondFocus.com

Open For Business


Mustang Ride

A little of the excitement of what it is like flying in the iconic World War II fighter airplane, the P-51 Mustang. This one is “Bunny” for the Palm Springs Air Museum. More great video with a GoPro.


C-47 Wing Walking

Not actually, but the view from the wing, shooting with a GoPro. The World War II D-Day C-47 “What’s Up Doc?”. For the Palm Springs Air Museum.


Torn Up

A little torn up but all good for sure! Amber Flowers, a tremendously talented and gorgeous woman. Her styling design made it such a great outstanding photo shoot! Photo shoot notes… Hasselblad digital camera system (H4D-40) and Broncolor lighting (Para 133).

Amber Flowers


Models Off For Xmas

It’s Xmas so I gave the models some time off.

Xmas Model


You Can Fly!

I sure get my chance for adventures with the Palm Springs Air Museum. And so many of you have asked me and now…

EXCITING NEWS! You can now fly in our P-51 Mustang “Bunny’! WOW! Jump on in and go for the historic flight of a lifetime. Listen to that famous Merlin engine roar as you climb into the sky in one of the most iconic aircraft of military aviation history. And our P-51 is even more special and historic, dedicated to the famed Tuskegee Airmen of World War II, “Bunny” even flew in the prestigious Reno Air Races this year!

We know so many of you have been waiting for this news. Flights will be starting mid next week, December 27th. The cost is $1895.00 for one of the greatest experiences ever, “The P-51 Experience”! Please call for more information and to make your reservation, here at the Palm Springs Air Museum at 760-778-6262. You will love it! Thanks!