Photography by Ian L. Sitren

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Striving Toward Mediocrity

I used to photograph and write for Iron Man Magazine before it was sold a few years ago. I hope the photography in the magazine has fared better than the writing.

Payed


Should/Should Not For Business In 2020

From my long time friend Leslie Burns, Burns The Attorney. She makes one point that to paraphrase also from the Palm Springs Photo Festival; Face To Face Meetings Can Change Everything. Read this all through and save it, link below…
 
“As we wrap up 2019 and start to look ahead, I thought I would give up some of my best thoughts on both business and legal issues, for creative pros, in list form. I think I should warn you, though, I’m not holding back on the language. I think someone needs to play Carol Kane in Scrooged to the creative industries and, well, I’m just the broad to do it. So, here’s what you should/should not do for your business in 2020″… http://bit.ly/2Y8poYd
(And no this is not Leslie Burns. From one of my photo shoots with model Aristodeme)
Open For Business

Palm Springs Photo Festival XV

Coming up is the 15th year of the Palm Springs Photo Festival. This is a must attend if you are a photographer. I have been going since day one and the last two years hosted workshops at the Palm Springs Air Museum. I know it seems early but it will sneak up fast. Take a look here for more info…. http://2020.palmspringsphotofestival.com

PSPF 2020


Quality Counts

Quality counts more and more. We went through a decade or longer being bombarded with bad photos and video in ads, features and social media. A few of the photographs I shoot for the Palm Springs Air Museum. Camera was my Fujifilm X-H1 with the Fujifilm XF 8-16mm f/2.8 lens. These are also used for print advertising. Thanks!

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Creating Content

I have shot almost all of the photo and video content for the social media for the Palm Springs Air Museum for a few years now. But I also really enjoy finding historic video like this to use…

 


Are We Done With Mediocrity?

Are we done with just “good enough” and striving toward mediocrity? For decades I have always sought to bring the best photographs to my clients. But as we know, the last decade brought a dumbing down in many sectors as to what was acceptable.
With more competition and the ease of just using any blurry or poor quality photographs or video, what would set a company or an individual apart from the crowd? I am now seeing the beginnings of change and the best is now highly valued again. Let’s keep it going!
P-51-SM

Buckling In Marilyn

Last night we taxi’d in with VIP’s for a corporate event at the Palm Springs Air Museum in the C-47. We even had Marilyn Monroe on board! I got to buckle her in too. We do a lot of corporate events.

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Lots Of Props

The Palm Springs Air Museum P-51 Mustang “Bunny” taxi’s out at the Palm Springs Airport. Shot with a Fujifilm X-T3 and Fujifilm 55-200 lens.

Lots Of Props


Mojave Air And Space Port

Quick trip the other day to Mojave. Made even quicker in the Palm Springs Air Museum T-28 Trojan.

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Navy T-28


El Día de Muertos

El Día de Muertos photo shoot with Natalie Lyle. Makeup and hair styling also by Natalie Lyle. So very outstanding!

Natalie lyle - El Día de Muertos


Pilot Maneuvers

Thought I would get going on learning some pilot stuff. So I found some great online training videos. “You pilots can get a serious lesson”.


Copyright Law Enforcement

Copyright enforcement for photographers has been a huge issue, especially since social media. Flagrant violations have become common place. Enforcement and litigation for the average photographer difficult, costly and all but impossible. This seeks to remedy that injustice. Perhaps finally a good step forward.

Case Act

“Professional Photographers of America and its partners in the creative community are celebrating the passage of H.R. 2426, the Copyright Alternative in Small Claims Enforcement Act (CASE Act), marking the biggest step yet in improving copyright protection under the law for small creators. The bill sailed through the House to an overwhelmingly bipartisan success with a vote of 410-6.

The CASE Act creates a small claims process for creators whose work is infringed and represents a rare bipartisan, bicameral effort on Capitol Hill. PPA has been activating its 30,000-member base to call or email their representatives in support of the bill. The bill’s central conceit is the establishment of a Copyright Claims Board that would hear and rule on small-claims copyright infringement cases worth less than $15,000. The bill is co-sponsored by 151 members including Representatives Hakeem Jeffries (D-NY), who introduced the bill, and ranking member Doug Collins (R-GA), along with original co-sponsors, Representatives Jerry Nadler (D-NY), Hank Johnson (D-GA), Martha Roby (R-AL), Judy Chu (D-CA), Ben Cline (R-VA), Ted Lieu (D-CA), and Brian Fitzpatrick (R-PA).

“This was a big victory,” says PPA CEO David Trust. “And an incredibly hard-fought one. It’s without question the largest grassroots campaign in the history of professional photography. But we aren’t done. So let’s take a day to celebrate, and then we’ll make preparations for the last hurdle — the Senate.”


On The Way Back

On the way back from a very fun Kingman AirFest Saturday in a World War II C-47. I had never stopped moving since 7am this morning. And this actually wasn’t a down time either; I was texting the Palm Springs Air Museum crew about our updated arrival time.

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Journey To Royal Screening

Please join us at the Palm Springs Air Museum for an exciting Workprint Test Screening of the World War II docudrama, JOURNEY TO ROYAL followed by a Q&A with the filmmakers, on Saturday, October 19, 2019 from 1:00pm to 3:30pm.

The film tells the extraordinary true story of Lt. Royal Stratton and the 4th Emergency Rescue Squadron who, over the seas on an embattled South Pacific, flew over 800 rescue missions to save the lives of 576 men.

Over the last decade, the filmmakers have traveled the world locating and interviewing the surviving members of the Squadron, as well as other WWII veterans, who share their firsthand accounts of some of the most pivotal and consequential events of that War. Their goal is to preserve the values of, and celebrate the contributions made by, the Greatest Generation.

Producer Mariana Tosca and writer-director Chris Johnson will be doing a Q&A after the screening for anyone interested in giving audience feedback or learning more about the making of the movie. Thank You!

Royal


BMW & B-17 I Have Flown In Both!

A BMW from the BMW Performance Center and the World War II B-17 Flying Fortress “Sentimental Journey” at the Palm Springs Air Museum. I have flown in the B-17 and driven the BMW on the Performance Center race track!

They were both here at the Palm Springs Air Museum during the LuLu’s Catering, Events and Restaurant season opening reception to benefit the Boy’s & Girl’s Club of Palm Springs. It was truly a tremendous event!

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National No Bra Day

I almost missed it! Today is National No Bra Day!
 
It Takes Four! Sometimes a photo shoot is just perfect. The model, a very extraordinary gorgeous Séverine. Incredible makeup and styling by the globe trotting Blanche LeBeau. And not a time to use anything but the best photo gear; Hasselblad digital camera system and Broncolor lighting. As for me… one very happy photographer!
No Bra Day

Flying In A B-17 “Flying Fortress”

Flying in the World War II B-17 Flying Fortress “Sentimental Journey” out of the Palm Springs Air Museum this morning.


B-17 Coming In

The World War II B-17 Flying Fortress “Sentimental Journey” arriving at the Palm Springs Air Museum from a passenger ride flight. Video shot with Fujifilm X-H1.


Art Patron – The Magazine

I now have copies of Art Patron Magazine where myself and my two photography excursion buddies are featured. A multiple page story with my photograph from the interior of the Amargosa Opera House in Death Valley as the opening spread. Thanks!

Art Patron Magazine promotes the arts, artists, and cultural tourism in Laguna Beach and Palm Springs and reaches 100,000 readers each issue. Available in art galleries, museums and magazine stands. Read this issue online at http://bit.ly/31xlUPs

“Bringing the Past into the Present”

“Three Contemporary Photographers”

 

… a collaboration of Palm Springs-based photographers Dennis Johnson, Hunter Johnson and Ian L. Sitren, represents a contemporary approach to capturing the allure of the desert environment and the remnants of days gone by. The three are following in the footsteps of such illustrious predecessors as Edward Weston, Ansel Adams, Edward Curtis and master of railroad photography Richard Steinheimer.

Ian, the catalyst for the start of the collaboration in 2014, was scouting locations for bodybuilding and model shoots at the Salton Sea and invited Dennis to tag along. Both men, it seems, had been taking photographs around California from the Mexican border to Joshua Tree National Park. Hunter joined when he realized that he, too, shared their interest in exploring the unusual and extraordinary out-of-the way places in the Mojave Desert and beyond—up and down Highway 66, around the Salton Sea and into Death Valley.

  • Art Patron Magazine – Summer 2019
  • Story by Barbara Gothard

 


Fitness Marketing

We take it as common place seeing neck lanyards with company names at events and conventions etc. But that was certainly not the case 15 years ago at bodybuilding and fitness events. At one of the major amateur bodybuilding competitions, thousands of attendees, competitors and guests all had their passes on plain black lanyards. I said to Bodybuilding.com, let’s make lanyards and give them free to all of the bodybuilding and fitness event producers around the country, even around the world. Within the next few months and going forward, hundreds of thousands of people at these events became individual billboards for Bodybuilding.com.

BBcom Neck Lanyard


Cobra Helicopter

Much fun this weekend with the Cobra attack helicopter flying riders at the Palm Springs Air Museum. From the Army Aviation Heritage Foundation. And yes I have flown in it too. An outstanding experience!


T-Shirts T-Shirts T-Shirts

T-Shirts! Sorry no I don’t have any left to give out as of some time ago. In the prior decade I did the advertising, features and bodybuilding show photography for BodyBuilding.com when they grew into a huge company.
 
It was brilliant marketing that they gave away thousands and thousands of t-shirts at bodybuilding shows around the country every month. And people would specifically look for my photography from bodybuilding shows and more so much that it became part of the marketing as well.
 
So BodyBuilding.com printed these shirts for me to give out. To my astonishment when Fedex delivered a room full of boxes of shirts to my house one day. It was very cool to see so many people wearing these shirts in the stands at the Olympia or Arnold and at other shows and gyms all around the country.
BBcom Shirt

USAF Thunderbirds At Reno

Just over a week ago at the Reno Air Races. The United States Air Force Thunderbirds brought incredible excitement and aerial precision. Daily their lengthy demonstrations roared over the crowd demanding unwavering attention. Although I shot plenty of photographs, sometimes I would just watch in awe. It was simply breathtaking!

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Mustang Around The Pylons At Reno

Some more from the Reno Air Races just over a week ago. The Palm Springs Air Museum P-51 Mustang “Bunny” from start up to shut down around the pylons. GoPro video with some really great light makes it seem like you are right in the cockpit. That is me int he black t-shirt doing the start-up and sending it out. I do more than just photography although you can see my camera having on my back. It is a Fujifilm X-T3 and 100-400mm lens. One of the reasons I avoid carrying a lot of gear, too much going on.

 

https://vimeo.com/361946467