Sunny Weather
Did you stay in and out of the Sun this past weekend. Aristodeme photographed on old Polaroid instant film camera in our shoot, in and out of the Sun.
She Was There…
I know she was there, I saw her and she saw me. It was very desolate but I am thinking she can take care of things. I came back later after dark, but she was gone. My imagination perhaps?
Photo shoot with Randalene Sergent
That Is What I Do!
You workout hard and watch your eating habits consistently. You look great because it is your lifestyle and maybe your business and livelihood. I take that just as seriously as you do. So when you come to me to stand in front of my cameras, you will get my best. And that will be way past the best from so very many.
To chat about photo shoots for yourself or your advertising or your magazines, send me an e-mail to Ian@SecondFocus.com. I truly look forward to chatting with you with whatever your needs or just want to do. Thanks!
Mark Ebinger photographed by Ian L. Sitren at Power Of Fitness Gym in Palm Desert California.
The Beginnings Of An Icon
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!
Branded By A Kiss
Do you have that one iconic photograph that has branded and built your product or service or company? For a decade they have used my photograph of Renee kissing an egg for their trade show displays, brochures, flyers, and even t-shirts and caps. I don’t know if it has been seen my billions but certainly millions. Now you find Egg Whites International anywhere and everywhere from gym stores and counters to major grocery chains. Without question regarded as the premier 100% Pure Liquid Egg Whites in the entire world. These photographs at their booth at the 2016 Naturally Fit Games in Austin TX going on right now. Ready to talk about me photographing your advertising or magazine features? Send me an e-mail to Ian@SecondFocus.com. Let’s do it!
Wearable Softbox
This is my idea of the correct use of a softbox. For you non-photographers, a soft box is a lighting modifier that is often met with frustration by photographers in putting it together. I think Amber Flowers wearing one is a much better use! Anyone interested in my ideas for me doing a lighting workshop!
The actual lighting here on the left is a Broncolor Para 133 reflector powered by a Broncolor Move 1200L pack and head. I use a Hasselblad digital camera system. Only the best!
When Is A Model Not Just A Model
When is a model not just a model? When the model is so very creative! Amber Flowers is not only gorgeous and knows how to work in front of the camera but also a wizard of wardrobe. She totally made my day with this!
Amber Flowers photographed by me here in Palm Springs. Hasselblad digital camera system and Broncolor lighting. Only the best!
Beauty Dish – A Photo Lesson
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!
Gabriella
When I saw this gorgeous woman at the Palm Springs Photo Festival late night event party there was no question in my mind that she was a professional model. The way she carried herself, her presence, dress and makeup and hair, tall and slender. When we did meet and she told me her name was Gabriella, I thought how perfect is that. Such a romantic name that takes one away to beautiful places in Europe that so very much fits her. Then much to my surprise, I find that she is an extraordinary photographer herself. I am wondering now if I should hang out with more photographers. Just kidding, they mostly all just look like me. But that is how I came to be graced with Gabriella Muttone in front of my camera.
Gabriella Muttone in our photo shoot at the Palm Springs Air Museum. Photographed by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
Rise Above It
The inescapable presence of model Tiana Joy in our photo shoot. Made even more so by the just the right water level in the pool. Such a candid feeling and view that would not be the same with modesty. Such a wonderful model! Thank You Tiana!
Tiana Joy photographed in Palm Springs by Ian L. Sitren. Hasselblad digital camera equipment and Broncolor lighting. Only the best.
Fashion Model Flight Demo
During our photo shoot at the Palm Springs Air Museum, Gabriella Muttone did her best to do a flight demonstration. Limited by lack of flight clearance from the tower, she never the less looked really great in her liftoff.
I must tell you about Gabriella. Stunningly beautiful, a professional model who has worked around the world, been the face of Avon, and has graced such brands as American Express, Sony, CocaCola, Diet 7-UP, WonderBra, Sears, Faberge and Appolinaris. Gabriella is represented by the prestigious Spot 6 Management in Toronto, one of the most sought after modeling agencies in Canada.
There is yet more! Gabriella herself is a superb photographer. Incredibly talented and creative, you must check out her work at GabriellaMuttone.com. I truly admire what she does behind the camera!
How flattered am I to have this accomplished professional model and an extraordinary photographer stand in front of my camera. I would otherwise be without words but I had to say Thank You Gabriella Muttone. You are just wonderful!
I must also say that I am so happy I use the best gear possible, Hasselblad digital camera equipment and Broncolor lighting. Anything less would have been just that. Thanks!
So Much Joy!
The first joy being my model, Tiana Joy. What an incredible, gorgeous, fun model to work with! Tall, long legs, sexy turn to her and made my job so easy by being able to move and take direction. Had a hard time stopping and not going on for hours more. And wait until you see the photos to follow. I promise you will want to see them and much more of Joy! Just Wow!
The next joy is my pool construction is finished! Completely tore out the old pool and all the decks, patios. All that was left was the shell, dirt and rubble. Now all done and it is wonderful! What a great shoot location and it is in my backyard.
More joy from my great camera and lighting equipment. Over and over I am so impressed with my Hasselblad digital camera gear and Broncolor lighting. Each time I do a photo shoot I am so very happy with getting the results I really expect and that I expect to produce for my clients, whether it is magazines, advertisers or models of all genres looking to be a cut above. Only the best!
So please, keep watching here and coming back for more and Thanks!
Vintage Swimsuit Is Here!
The first retro Vintage Swimsuit competition has now happened! A look back in time to those healthy, carefree, and exciting times at Muscle Beach that the entire world imagines. Vividly in everyone’s mind is the picture of Southern California beaches, the sun, good looking guys and pretty girls. And the pretty girl here is picturesque herself, Hannah Gordon Etherson on stage at Muscle Beach!
Hannah Etherson competing in the revival of Vintage Swimsuit competition at Muscle Beach, Memorial Day 2016.
Hitchhiking to Muscle Beach
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…
Everybody Makes Friends On My Shoots
One of the very fun things that happens on my photo shoots is that everybody makes friends with everyone else. Bella found a perfect companion! Photographed with my Hasselblad digital camera and Broncolor lighting. I love this gear!
Alternate Energy Sources
I was going to use this post to tell you about the difference between Windmills and Wind Turbines. But never mind. Instead just a breathtaking moment with Heidi Cannon in front of my camera.
A Guess First
It was July last year when a so very gorgeous Maria Bertrand was photographed by me in this beautiful dress by Marciano by Guess. It looks like Guess decided that it was so beautiful on Maria that they had to put it on Gigi Hadid for their billboards and magazine ads.
Maria Bertrand Photographed along Mulholland Drive by me with my Hasselblad. Gigi Hadid for Guess.
Bonnie Waiting
Bonnie waiting, but for who? Who is Bonnie? More of this story to come.
Emma Mesrobian is our Bonnie. Makeup and Hair Styling by Estee Lauder’s world traveling Blanche Le Beau. Broncolor lighting and Hasselblad digital cameras. At the Orange Empire Railway Museum. Thank You!
Net Proceeds
I am guessing I got my accounting confused with my photo shoot plans. However Nova did happen to have the right wardrobe for net proceeds anyway. I am looking forward to doing net revenue next. Who wants to help me out? Thanks!
Nova photographed with Broncolor lighting and digital camera by Hasselblad.
Nova With Nova
When I was getting ready to do a photo shoot with Nova, I was excited to find that she had been featured in one of my favorite publications, “Victor” by Hasselblad. A beautiful publication that began as a very large format magazine and progressed to a book format. It is partially responsible for my having selected Hasselblad as my camera system.
So I was excited to have Nova sign her photograph in my copy of Hasselblad Victor Photography Book One during our photo shoot. And I am in great admiration of the original photograph and the series “Personal Visitation” by photographer Damon Loble. Applause!
This photograph with my Hasselblad digital camera and Broncolor lighting. Thanks!
And Then She Shows Up
I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!
Fashion Styling
I often think I should use a fashion stylist on my photo shoots. But then again sometimes I get by. This is the “Papier Doux” look. Okay maybe not. What do you think?
Photo shoot with a Hasselblad digital camera and Broncolor lighting. Aristodeme, one of my very favorite models.
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