Vintage Muscle Beach!
Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.
Here are the competition details…
“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.
By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!
Los Angeles Coming Up
The FitExpo is coming up in Los Angeles on the 23rd & 24th… I will be there and also at Photo L.A. that week. So if you would like to meet and discuss photo shoot for your magazine, advertising, or for yourself, please let me know ASAP. Send me an e-mail to SecondFocus@mac.com. Thanks!
This photo is from an event I was at some time back, “Shoot L.A” sponsored by Hasselblad and Bron Imaging Group at Smashbox Studios. It was very cool! Somewhat part of the reason I now shot with Hasselblad medium format digital and Bron lighting.
Flyover Muscle Beach
If you were on stage at Muscle Beach or just nearby on Memorial Day, this is one of the memories you are carrying in your mind from 2015. One you will not forget soon! The only bodybuilding and fitness show to open with the United States Air Force flying a C-17 overhead at roof top level. You saw it, you heard it and you could feel the excitement. Only at the real Muscle Beach shows! That is where you find me with my cameras for over a decade.
Looking Good Anywhere
When you work out you can look good anywhere. Like even when Jake Sawyer is just sitting on the hood of a junked car. That is why I don’t just do my bodybuilding and fitness photo shoots in the gym.
One A Day
I could post one great photograph of Sasha Brown everyday from this photo shoot with her and have enough photos for a year. Sasha looked just too incredible for words. And we had just the best time doing this photo shoot around the Salton Sea. Just too good!
Sharing Is Good
Ava Cowan, one of the preeminent women in the world of fitness, shared a photograph on Facebook from one of our photo shoots. So I thought I would share it back. Because she is just too outstanding for words!

Nobody Does It Like Me!
Nobody shoots photographs like I do in Palm Springs… Nobody! Not even close! Ok it does help that I have the likes of the gorgeous Sherry Goggin in front of my cameras. But you get the idea I am sure!
December is a great month for shooting out here, the weather is great. Although we do have something like 350 days of Sun during the year. So whether it is your magazine features, fashion stories, advertising or maybe your own portfolio. From shoe fashions on beautiful women to fast moving airplanes or even a travel story. Just send me a note to SecondFocus@mac.com and we can chat about it.
Note that I shoot nothing but the finest of equipment. Hasselblad medium format digital and Broncolor lighting. For more portability and faster action I am now shooting the superb FujiFilm X-Series cameras and lenses.
I also have the finest makeup artists available and all kinds of shoot locations from desert to gyms. Just let me know and we can talk about it. And again, my e-mail is SecondFocus@mac.com. Look forward to hearing from you soon! Thanks!
Two Guys And The Ferrigno
These two guys have been hitting the gym at Palm Springs Fitness and getting ready. Travis Ely has walked away with a few bodybuilding trophies now and on his way in his best shape ever. Aaron Cruz is doing his very first show in Physique and has come a real long way down almost sixty pounds and cut up! The Lou Ferrigno Legacy Competition this weekend in Palm Springs California.
Dedication
It is dedication in all walks of life that makes us not just look good but to also be a better self. And in turn makes those better around us as well. Greg Tully from our photo shoot.
Photographed on Hasselblad. Only the best.
Muscle Beach Thank You!
Thank You to everyone who shot with me over the Summer at Muscle Beach! I had so much fun with all of you and look forward to showing off more of your photos here on Facebook and on all of my social media. And a big congratulations to Sheena Epps and Toto Djong for your wins on stage and my photos of you making the 2016 Muscle Beach banners including the huge 7ft x 14ft banner that will be seen on the famous Venice Beach Boardwalk next Summer. Millions of people from around the world will be admiring your great physiques and dedication! Thank You All Again!
A Hugely Deserved Win For Sheena Epps At Muscle Beach!
Sheena Epps, totally gorgeous with an amazing well proportioned worked out body, won overall figure at the Muscle Beach Championship this past Labor Day. What a great pleasure to see her on that stage in that bright Venice Beach sunlight! The photograph captured on my Hasselblad camera, only the best!
The Winner At The Muscle Beach Championship 2015!
Congratulations to Jose Velazquez for a well deserved overall bodybuilding win at The Muscle Beach Championship on Labor Day. He had fun and it showed along with a well worked out and prepped physique. Good going! Another day of photography for me at Muscle Beach on nothing but the best, Hasselblad cameras. Thanks!
Front And Center At Muscle Beach!
It is time and I am front and center! Proud To Support Muscle Beach, my banner hanging over that world famous place “Where Muscles Were Born”. I will be shooting the photographs at the big show on Monday Labor Day. If you want your photographs doing the show and back stage in the workout “Pit” you have to sign up. I also have one time slot left for your own personal mini photo shoot on Sunday for you or a couple. For more information and to sign up go to https://squareup.com/market/secondfocus and Thanks! See you there!
Maybe You Can Afford To Work For Nothing
“Maybe You Can Afford To Work For Nothing” Funny how that resonates today! This is from a movie depicting the Old West, “The Fargo Kid’ from 1940. So many of you are going to identify with this: photographers, writers, models working booths at trade shows, being photographed and working with companies making multi multi million dollar sales figures and giving you little or nothing. Those of you who have worked with me can stand by the fact that I have continually pushed for more for you from companies big and small. I have personally declined paying projects for me as the photographer when the models were not being paid. Often I am paid as the photographer by models as well, however it is only when I am giving you personally that which is of value to you for whatever reason. I will continue to make sure that for any photography I do, it is equitable whenever I possibly can. Watch the very short clip below, it is very well said and Thank You!
Your Muscle Beach Photos, Time To Sign Up!
We are coming up on Labor Day Muscle Beach, Monday September 7th, the last bodybuilding and fitness show of this Summer at the place “Where Muscles Were Born”! If you are doing the show it is now time to get signed up for me to shoot your photographs on the stage and back stage in that famous workout “Pit” along the Venice Boardwalk. I also have one more open spot for a mini photo shoot with you or a couple on the day before the show on Sunday September 6th. That will be right there at world famous Venice Beach. So no time to wait! Thanks and here is the link for more information and to sign up! https://squareup.com/market/secondfocus
Muscle Beach Is Just Like This!
Have you been to one of the Muscle Beach Bodybuilding & Fitness Shows over the Summer? It looks just like this! The greatest outdoor bodybuilding and fitness shows on the planet. The next is Labor Day, Monday September 7th! Be there!
And if you are doing the show you can have me photograph you on stage and backstage at this world famous location and in that world famous workout “Pit”. You can even have your own mini photo shoot for yourself or a couple the day before! But you have to sign up ahead of time and really soon! So here is the link for more information and to sign up. Don’t let it go by! And Thanks! https://squareup.com/market/secondfocus
1st Place For Muscle Beach Fun!
At the Muscle Beach/Venice fitness and bodybuilding competition on July 4th, if there would have been an award for having the most fun and being the most fun to watch, it would have gone to Theresa Russell. The enthusiasm of this gorgeous 50 year old woman was totally exhilarating! I am so happy I had the chance to photograph her!
At the upcoming Muscle Beach competition on Labor Day I can photograph you too! You can have your photographs on stage and back stage in the world famous workout “Pit”. You can even have your own mini photo shoot the day before at the beach for yourself or as a couple. But you must sign up ahead of time and as soon as possible. So here is the link for more information and to sign up. Only a few weeks away so no time to wait and Thanks! https://squareup.com/market/secondfocus
Photo Shoots At The Iron Man Naturally Anaheim
Are you doing the Iron Man Naturally competition at the Anaheim FitExpo on August 22nd? I will be at the show and expo on Saturday, but on Sunday August 23rd, I will be doing a limited number of mini photo shoots at a nearby gym. So whether you are a bodybuilder, physique, bikini or figure competitor, or perhaps not even doing the show, this will be an opportunity to shoot with me at a greatly reduced cost. To chat about it, send me an e-mail to SecondFocus@mac.com. This will be very limited so best get to me as soon as possible. Thanks!
And yes I might make you work just as hard as Travis Ely did during his last show prep for our photo shoot. Shot on a Hasselblad camera. Only the best!




































