Billboards in Las Vegas and full page ads in Vogue are where you have seen Shawn Towne. But I put her to bed, at least in front of my cameras. And that was in Las Vegas too. What is beautiful in Las Vegas is beautiful everywhere! Makeup and Hair Styling by the so very professional Christine Copeland. Photo assistant and even wardrobe styling ideas for the day by the equally talented Jennifer Chamberlin.

August 16, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, glamour, magazine photographer, model photographer, Palm Springs photographer, photo shoot | 2 Comments
If you read the bodybuilding and fitness magazines, visit the most popular websites, you have seen my photographs. All around the world, magazine features, advertising, brochures, billboards, bus wraps, 4 story high banners on the sides of buildings.
You work hard in the gym to get ahead and be your best like my buddy Travis Ely. You are spending your money for your ads to build your business. You are spending money to build features for your magazines or websites.
Talk to me about doing your photography. Send me an e-mail to Ian@SecondFocus.com. Also if you are going to be there, I will be at the Anaheim FitExpo on Saturday August 27th. Send me a note and we can meet and chat. Thanks!
Travis Ely photographed at Palm Springs Fitness Center by me with a Hasselblad digital camera system. Only the best!

August 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, bodybuilding photography, editorial photographer, editorial photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, gym, Hasselblad, HasselbladBron, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
I love selfies! They can be so much fun. And my buddy Sasha Brown really has an ability to post some great ones! So here is a not selfie from our photo shoot at the Salton Sea. And a selfie from Sasha. Just say Thanks Sasha!


July 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photography, bodybuilding photographer, editorial photography, fitness, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, Palm Springs photographer, photo shoot, Salton Sea, selfie | Leave a comment
I photographed Catherine Kwong on Saturday, posted her first photograph from our shoot on Monday across all of my social media, and the response to her has been wonderful! A professional model and actress who has had her successes, Catherine Kwong is taking it to another level. From fitness to fashion, from the small screen to the big screen, I so look forward to seeing her rising star!
Photo shoot notes… The superb makeup and hair styling by Natalie Lyle. Hasselblad digital camera system and Broncolor lighting. Side note… the teak lounge from Gloster.

Catherine Kwong poolside in Palm Springs
July 13, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion model, fashion photographer, fitness, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, IT Model Management, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
She said… “Good golly Ian! You make me look good!!!” Of course she does look good! Beautiful and gorgeous actually! Catherine Kwong in our photo shoot. Professional model and actress, you have seen her in ads for Nike and Adidas, on the screen in Grey’s Anatomy and The West Wing. From lifestyle to fashion to fitness, yes Catherine Kwong… You Do Look Good!
Photo shoot notes… Natalie Lyle for wonderful makeup and hair styling! Clyde Sawyer, my ever present do it all assistant. Hasselblad digital camera system. Broncolor lighting. Only the best!

July 11, 2016 | Categories: Uncategorized | Tags: actor, actor portfolio, ad photography, advertising photographer, advertising photography, Broncolor, CESD Models, editorial photographer, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, IT Model Management, lifestyle model, lifestyle photographer, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
Jamie Eason, for almost 10 years one of the biggest names in fitness. From her cover and feature in Planet Muscle Magazine, she came to the attention of Bodybuilding.com. They assigned me the very pleasant task of photographing Jamie for two days in a studio and a gym. Her very first gym photo shoot by the way. That led to her signing on as spokesperson for Bodybuilding.com and launching her success and helping to propel them to the behemoth of the fitness business they are today, pushing towards $1 billion in annual sales. Maybe I should shoot your advertising and magazine features! Send me an e-mail to Ian@SecondFocus.com and Thank You!





June 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, bodybuilding photography, Bodybuilding.com, editorial photographer, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Jamie Eason, magazine photographer, model photographer, Palm Springs photographer, photo shoot | Leave a comment
To the right is a beauty. To the left is a beauty dish. That works! The beautiful of Maria Bertrand in our photo shoot with the wonderful makeup and hair styling by the superb Blanche LeBeau. Lighting by Broncolor and photographed with a Hasselblad digital camera system. Only the best all the way around here!

June 17, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Broncolor, editorial photography, fashion model, fashion photographer, fashion photography, fitness lifestyle, fitness photography, Hasselblad, HasselbladBron, health, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot | Leave a comment
The first retro Vintage Swimsuit competition has now happened! A look back in time to those healthy, carefree, and exciting times at Muscle Beach that the entire world imagines. Vividly in everyone’s mind is the picture of Southern California beaches, the sun, good looking guys and pretty girls. And the pretty girl here is picturesque herself, Hannah Gordon Etherson on stage at Muscle Beach!

Hannah Etherson competing in the revival of Vintage Swimsuit competition at Muscle Beach, Memorial Day 2016.
June 1, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fashion photographer, fitness, fitness lifestyle, magazine photographer, model photographer, Muscle Beach, Muscle Beach photographer, Palm Springs photographer, photo shoot, Venice Beach, Vintage Swimsuit | Leave a comment
I imposed upon Maria Bertrand to demonstrate the proper form and universal sign for hitchhiking to Muscle Beach. We were on Mulholland Drive above Beverly Hills so the results for cars that stopped included 17 Ferraris, 14 Lamborghinis, 6 Bentley Coupes, 11 various Rolls Royces, 4 Lincoln Town Cars and one black Loach helicopter with no markings that dropped out of the sky. However last I saw of Maria for the day was as she rode off on the back of a bright red Vespa with a really cute blonde wearing a matching helmet who had really long legs. I went back to the hotel with my Hasselblad camera and my memories of the day, in my photographs. Sigh…

May 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photography, editorial photographer, fashion model, fashion photographer, fitness lifestyle, fitness model, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, model photographer, Mulholland Drive, Muscle Beach, Muscle Beach photographer, Palm Springs, Palm Springs photographer, photo shoot, Venice Beach | 2 Comments
I was going to use this post to tell you about the difference between Windmills and Wind Turbines. But never mind. Instead just a breathtaking moment with Heidi Cannon in front of my camera.

May 24, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, alternate energy, bikini fashion, editorial photographer, editorial photography, fashion photographer, fitness lifestyle, fitness model, fitness photography, magazine photographer, model photographer, Palm Springs, Palm Springs photographer, photo shoot, renewable energy, sexy boots, sexy fitness, wind farms, wind turbines, windmills | Leave a comment
I really have had the chance to photograph some of the most beautiful amazing women on the planet. Then Ashley Owens-Gulina showed up, oh my! It is said “a picture is worth a thousand words”. I have many pictures I have shot of Ashley and I remain without words. The wonderful Makeup and Hair Styling by Natalie Lyle. Another beautiful woman in my life. Thank You to both of you!

May 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness, fitness beauty, fitness lifestyle, fitness photographer, fitness photography, health, magazine photographer, model photographer, Muscle Beach, Palm Springs, Palm Springs photographer, photo shoot | 2 Comments
I really like this photograph of Chris Polityka we did at the Power Of Fitness gym the other day. It shows what I have been saying for years and what Chris promotes as well. If you want to be healthy, look good, be fit, it happens above your ears. Listen to these stupid talk show diets or go into the gym and just pretend that you know what you are doing and you will just stay fat and look the fool why you are at it. So seek out people like Chris who know what they are doing, go to a real gym and get some help like at Power of Fitness, and continue your journey above your ears. That is how you do it!

Chris Polityka at Power of Fitness gym. Photography by Ian L. Sitren. Photographed on Hasselblad. Lighting by broncolor. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, fitness lifestyle, fitness model, fitness photo shoot, fitness photographer, fitness photography, Hasselblad, HasselbladBron, health club, healthy lifestyle, magazine photographer, photo shoot | Leave a comment
Chris Polityka told me that he wanted people to see that with good nutrition and exercise that is just good fun, after 40, you can look good and live healthy. That’s his business at MacrosEdge and I would suggest you check it out. From what I can see from our all day photo shoot, Chris has succeeded!

Chris Polityka photographed by Ian L. Sitren on Hasselblad digital. Only the best!
March 2, 2016 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photography, Hasselblad, HasselbladBron, healthy lifestyle, nutrition | Leave a comment
When you work out you can look good anywhere. Like even when Jake Sawyer is just sitting on the hood of a junked car. That is why I don’t just do my bodybuilding and fitness photo shoots in the gym.

December 11, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilder, bodybuilding photographer, bodybuilding trainer, fitness lifestyle, fitness photographer, fitness trainer, magazine photographer, photo shoot | Leave a comment
Ava Cowan, one of the preeminent women in the world of fitness, shared a photograph on Facebook from one of our photo shoots. So I thought I would share it back. Because she is just too outstanding for words!

December 2, 2015 | Categories: Uncategorized | Tags: Ava Cowan, bodybuilding photographer, figure photo shoot, fitness lifestyle, fitness model, fitness photographer, healthy lifestyle, IFBB, IFBB Figure | Leave a comment
Natalie Lyle says I had already posted this photograph on all of my social media. OK more later, but I think this is worth posting again! She is so gorgeous! By the way, Makeup and Hair Styling by her! And the wardrobe styling.

September 30, 2015 | Categories: Uncategorized | Tags: advertising photographer, editorial photographer, fitness lifestyle, fitness model, fitness photographer, model photographer, photo shoot | Leave a comment
Editing some photographs from one of my shoots with best buddy Natalie Lyle. This is one of the behind the scenes photos. Anyone want to see any more?

September 29, 2015 | Categories: Uncategorized | Tags: advertising photographer, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, model photographer, photo shoot | Leave a comment
Very Fun! A great feature “Improve Your Confidence With These 9 Yoga Poses” written by Maria Bertrand, featuring Maria Bertrand and photographed by me! On Beachbody … Take a look! http://bit.ly/1Kace1l

August 21, 2015 | Categories: Uncategorized | Tags: advertising photographer, Beachbody, fitness, fitness lifestyle, fitness model, fitness photographer, health, magazine editorial, magazine photographer, magazine writer, yoga | Leave a comment
Photo shoots can be so busy that it is always good to have an extra hand. Especially when we could not let a totally gorgeous and very fit Katie Madden participate in getting us in trouble on Social Media. Makeup and Hair Styling by the Notorious Natalie Lyle. Photographed on a Hasselblad camera. Only the best!

August 10, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, censored, censorship, editorial photographer, fashion photography, fitness lifestyle, fitness model, fitness photographer, glamour photographer, glamour photography, Hasselblad, magazine photographer | Leave a comment
Katie Madden featured as a Sexiest Summer FitBody for 2015 in the latest issue of Planet Muscle Magazine. And Katie is 56 years old! Is she just not too amazing for words! Good thing I shot the photographs. Makeup and Hair Styling by the ever wonderful Natalie Lyle. And yet another magazine feature photographed with my Hasselblad camera. Thanks!

July 30, 2015 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding magazine, bodybuilding photographer, editorial photographer, fitness lifestyle, fitness magazine, fitness model, fitness photographer, lifestyle photographer, Planet Muscle Magazine | Leave a comment
My Mulholland Drive tour guide for the day. Maria Bertrand told me she had some good photo shoot locations in mind and wow was she right. And wow is she gorgeous! We did a few different looks for a few different themes to go with magazine feature stories and more. Here she is in a Guess by Marciano dress that was just made for her. Or maybe she was made for that dress! Just perfect! All photographed on Hasselblad which is why you are seeing so much detail in the fabric of that dress, the perfect colors and skin tones and the looks like you are there feel to the photograph. Also just perfect!

July 29, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, editorial photographer, editorial photography, fashion model, fitness lifestyle, fitness model, fitness photographer, Guess, Hasselblad, magazine photographer, Marciano, model photographer, Mulholland Drive | Leave a comment
I don’t care what it is, if Ava Cowan is promoting it, I want it! Cell phones, posing suits, swimwear, hair style, supplements, whatever! When you look this gorgeous I am all in and there! A selfie from just the other day from one of the most respected and admired women in fitness, Ava Cowan. Go visit her website to get more of a look… AvaCowan.com
By the way, I Do Love Selfies! If you want to send me your selfie and a paragraph about you to be published across my social media and be seen by a huge audience, please do. I will try to publish as many of you as I can, but I do get quite a few, so I may have to stretch them out and pick and choose. But please do! Send them to my email at SecondFocus@mac.com and Thanks!

July 16, 2015 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, fitness lifestyle, fitness model, fitness photographer, fitness photography, magazine photographer, spokesmodel, spokesperson | Leave a comment
A fit and sexy Shawn Towne has a secret admirer. Not a surprise as this smoldering hot Mom showed us all that fitness is indeed the fountain of youth. Not only a Mom but also a busy model who has been seen on billboards around Las Vegas and fashion featured by haute couture designers. No wonder she easily caught the attention of Chaun Williams! You will be seeing more from this photo shoot!
From our photo shoot In Las Vegas at City Athletic Club and the Bellagio Las Vegas. With a wonderful day of Makeup and Hair Styling by Christine Copeland. Wardrobe styling assistance and posing coaching from my assistant for the day, Jennifer Chamberlin. Just a totally Wow photo shoot! Thanks!

May 8, 2015 | Categories: Uncategorized | Tags: advertising photographer, City Athletic Club, editorial photographer, fitness lifestyle, fitness model, fitness photographer, Las Vegas, magazine photographer, model photographer, photo shoot | Leave a comment