From Singapore
Reaching around the world, it was wonderful to have Joan Liew and Augustine Lee from Singapore for their United States gym photo shoot with me right here at Palm Springs Fitness Center. Founders of the Fitness Factory Gym in 2005, they are both International Bodybuilding Champions and among the most respected and best known in the fitness business.
I am also the Social Media Manager for Palm Springs Fitness Center and you will be seeing my photography, some new video features and some fun on their Facebook page. So please check it our and “Like” it! Thanks! Palm Springs Fitness Center On Facebook
Palm Springs Fitness Center
You will now being seeing my photography on the Facebook page for the Palm Springs Fitness Center! And I will be managing their Social Media! It has been my gym of choice since they opened in 2006!
I have also done many many photo shoots along the way in that gym. And I will get to tell you many of the wonderful stories behind them. So go on over and read the first and ‘Like” the page for the Palm Springs Fitness Center! See you there and Thanks!
Her name is Amy but she has a special title too… Grandma! And a Mom of six!
Amy had been right here at Palm Springs Fitness Center to do a photo shoot for Iron Man magazine and Bodybuilding.com to celebrate her fitness journey. Amy got her start in fitness to keep up with her kids and to conquer her fight with alcohol.
“Part of my recovery plan as an alcoholic is based tremendously on avoiding depression. My love of fitness and thirst for knowledge has kept it at bay…”
Maybe not everybody will look like Amy but we can all be a better version of ourselves. So come on in and workout! If you are not sure how to go about it or feel like you are stuck, chat with one of our trainers. Fitness is a journey and we love having you taking that journey with us! Thanks!
In Fitness And In Life
Andrea Schulze and Kerstin Schulze, twin sisters in life and and twin sisters in a life of fitness. Poolside lounging for our photo shoot in Palm Springs California.
Makeup by the Estee Lauder featured stylist, Blanche Le Beau. Hasselblad digital camera system. Broncolor lighting. Only the best!
Yes!
Do I love photographing beautiful women with incredible bodies? Yes! My good buddy Stacey Naito. Thank You!
Makeup and Hair Styling by the incredible Blanche Le Beau.
Family Photos
I was asked yesterday if I photographed family photos with children. Well yes but perhaps not exactly how most people might think of family photos.
Photo Shoots In The Gym
From one of my favorite gym photo shoots ever. My buddy Chris from a advertising shoot we did for a multi page brochure for Bodybuilding.com.
The Eyes, The Body, The Moves…
One of the most incredible women ever in the world of fitness, Ava Cowan. The video and photo shoot we did for Bodybuilding.com promotions and advertising. Her body, her eyes, her movements… Ava is a magnificent work of art.
A great body is…
A great body is the latest fashion accessory! The print ad that was shot during the video I posted yesterday. My all time favorite advertising photo shoot and the print ad ran in magazines in total hundreds of times. Thanks!
BTS For Ad Campaign
I have been having great fun with short videos and especially “behind the scenes” in my photo shoots. The idea for me comes from a series I had done for Bodybuilding.com for their ad campaigns promoting “BodySpace”. Then a new social media concept for fitness people that when I came into the picture had only 7,000 members and then grew to millions. That in turn helped grow the company to perhaps pushing towards a billion dollars of sales annually.
The videos were shot with a video crew and built around my photo shoots for the print and online advertising, features and content such as online wallpaper. The ads we produced are some of my all time favorites and appeared in magazines monthly for a long time. One of the print ads became a favorite for women, affixed to their refrigerator doors as fitness and workout motivation. I dare say the same ad was torn out and taped next to many a guy’s office wall or truck dashboard. So here is a favorite and watch for the “behind the scenes”.
Become The Heat
How to beat the heat during the Summer here in Palm Springs… Get in the pool and become the heat! Andrea Schulze in our photo shoot.
Makeup by the incredible Estee Lauder artist Blanche LeBeau. Hasselblad digital camera system and lighting by Broncolor. Only the best!
BTS Like No Other
Behind the scenes in my photo shoot with Kerstin Schulze and Andrea Schulze in Palm Springs. They both live a lifestyle of health and fitness. Kerstin a long time fitness competitor and Andrea just walking away with her first competition trophies. Both 6ft tall and identical twins. Both gorgeous, fun, outgoing and both women to respect and admire in how they carry themselves in life. For now I will not tell you who is who, just for fun, because they are so very identical. I want to keep you guessing and intrigued lol!
The actual photos here on my Blog soon. The wonderful double duty Makeup styling by premier, world traveling, Estee Lauder artist Blanche LeBeau. The camera system up for this task is Hasselblad and the lighting by Broncolor. Nothing but the best! Thanks!
On The Green…
Behind the scenes yesterday here in Palm Springs with two amazing and beautiful and wonderful women of fitness, Kerstin Schulze and Andrea Schulze! Double duty makeup styling by the premier Estee Lauder artist Blanche LeBeau! Photos soon!
She Takes Off!
As a long time photographer in the bodybuilding and fitness business, the first thing I noticed is that she works out. The World War II Bomber “Pacific Princess” visiting at the Palm Springs Air Museum. You can watch her take off again on this April 18th to commemorate the day of the “Raid On Tokyo” on April 18, 1943.
I Get Asked The Most About…
In my years as a photographer in the world of bodybuilding and fitness, I have for a long time been asked many times over and over…. “Have you ever photographed ________?”. And the person I always get asked about more often than any other has always been this glorious, gorgeous, wonderful creature on Earth…. Ava Cowan. One of the world’s best known, most popular and respected IFBB Figure Pro’s ever. Over 1,000,000 Facebook fans alone. So the answer is Yes, I have photographed Ava Cowan!
Along The Way
You have been seeing a lot of my aviation photography mixed in with my bodybuilding and fitness, as well as my edgy lifestyle photo shoots and photo excursions. It goes back to when I was 9 years old and taking pictures of my model trains. At 12 I was shooting through my telescopes at the skies. My bodybuilding and weight lifting started at age 12 too. Building model airplanes as a kid and then getting in the airplanes. My interests along the way have always been accompanied by my photography or driven by it. Anyway some were asking, so I thought I might say something here about it all. Thanks!
Fit Fashion
Of course I can do that fit fashion photo shoot for you. And fit fashion can work all the time especially if you are the gorgeous Randalene Sergent. Fitness wear by Bodybuilding.com. Makeup and Hair Styling by Natalie Lyle. Thanks!
And Then…
Spokesperson and fitness model for Bodybuilding.com made her one of the most famous and respected and admired women in fitness, Jamie Eason. Her first photo shoot for Bodybuilding.com for their advertising, online and magazine features and so much more that followed… photographed by me.
Favorite Favorite!
One of my most favorite gym fitness photographs of one of my most favorite incredibly beautiful models, Randalene Sergent. Makeup and hair styling by yet another favorite Natalie Lyle.
You Know This Guy
Six times Mr. Olympia, Phil Heath. This photograph from his very first pro bodybuilding show win, the 2006 IFBB Colorado Pro. The photographer, me on assignment for Bodybuilding.com. If you have ever read a bodybuilding and fitness magazine, visited Bodybuilding.com, you have seen my photographs from shows, magazine features and advertising more than you would ever know. All around the world. Ready for me to shoot for you… send me a note to Ian@SecondFocus.com. Thanks!
Gym Shoot!
Been waiting to do your gym photo shoot with me? Time to get it going! To this day I am still one of the best known and most published bodybuilding and fitness photographers on the planet. Let’s do it! Send me an e-mail to Ian@SecondFocus.com. Thanks!
Robert Hatch during a photo shoot which became the cover photo and multi page feature in Planet Muscle Magazine.
Peaceful Poolside
A moment of peace and harmony poolside with the ever so heavenly Catherine Kwong here in Palm Springs. Makes everything so much better!
Makeup and hair styling by the so very talented Natalie Lyle. Photographed with my Hasselblad digital camera system and Broncolor lighting. Only the best!
So Many!
The subject came up about all of the photo shoots I did for Bodybuilding.com. Having become one of the most visited websites in the world, sales for the company had grown to exceed a half billion dollars per year. During those growth years, I photographed their advertising, online and print magazine features and endless bodybuilding and fitness competitions around the country. Most memorable for me, so many, very many. But way at the top was the advertising, video and features that came out of my photo shoot with Maria Rogers. “A picture is worth a thousand words” and way more!
Ever Ever
One of my all time favorite photographs I have ever shot ever. The incredible wonderful Tina Chandler during her Olympia bodybuilding competition.
The Most Beautiful Fit
Photo shoots with the most beautiful fit women on the planet. I do that! The incredibly magnificent Ava Cowan.
SecondFocus Blog 