Most of you know me from my extensively published work in Bodybuilding and Fitness. I have photographed and done video with some of the most famous as well the up and comers. To say the least my favorites include the incredible Ava Cowan; featured in magazines, ads and on stage at the Olympia and Arnold.
I would love to work with more of you, it is always great fun too. So whether it is for your own portfolio, your fitness career, your company ads, or magazine features; send me a note here or an e-mail to Ian@SecondFocus.com. And Thanks!
Shauna Toerner from our photo shoot. This is one of the instant film photos I shot for fun and I really love the look of instant film. This was Fujifilm Instax but I also shoot Polaroid cameras with Fujifilm and film from the Impossible Project which is now Polaroid Originals.
By the way Shauna is an incredible model and looks gorgeous naked. I get to say that because I have always loved the art of women nude or semi-nude in photography. For decades if you walked me into a museum and there was the work of Helmut Newton or some other famous photographer shooting in the genre of “Porno Chic” that is where you found me. The genre now also appears as “Naked Chic” and can be seen in high end lifestyle and fashion magazines across the more extensive shelves of a bigger city Barnes & Noble and major city magazine stands. Indeed a mainstay in the rest of the world, just too much for our timid U.S. archaic values.
Personally I like the look and fun of Porno Chic and Naked Chic and that is why I shoot it. I also like poking fun at society and it’s ill conceived prudishness. My only problem is mixing it in with my own mainstream work in such diverse areas as aviation, fitness, and bodybuilding. My more fashion work is OK with it. So I had gone back to hiding it away. But no fun in that and I have been around long enough to do what I want. So watch for more here on my Blog. Can’t put this on Facebook and much of social media, so you would do me a great service by subscribing to my Blog here and passing me along to your friends. Re-posting is good too. Thanks for that.
Photo shoot notes… Makeup and Hair Styling by the wonderful Natalie Lyle. I used a Fujifilm Instax Mini camera and shot about fifty. And they are really great! The actual shoot was with a Hasselblad digital camera system. Lighting by Broncolor. At FD Photo Studio in downtown Los Angeles. Thanks again!
This graph is one direct from Facebook showing the growth I have created for one client. The red line indicates where I took over the job. Before that it was relatively flat for at least a year or more with very lackluster postings.
As a photographer, I have for a long time now continued to build my own business with social media. Perhaps I have something like 15 years doing it. As well as having been involved in building content and social media for my photo clients. So it was only a matter of course that I have applied my abilities to create content of photos, videos and writing to build and manage social media for clients as a regular part of my business.
I am not some part time guy doing this on the side. Social Media, photography and video is what I do. If you might be interested in chatting about what I might do for you, please send me an e-mail to Ian@SecondFocus.com. Happy to have the opportunity to just chat with you. Thanks!
Much of what Kerstin has to say is mirrored by me. “Surround yourself with people of the same powerful energy”. She is one extraordinary individual.
A tremendous photo and video shoot. Thank You Kerstin Schulze. Big Thank You’s to the wonderful Estee Lauder featured Makeup Artist Blanche LeBeau; my so very talented assistant for the day Shauna Toerner, amazing hair styling by Phata Chavis.
Photo shoot notes… Photographs with a Hasselblad digital camera system. Lighting by Broncolor. Videos shot on Fujifilm X-H1 and X-T1 cameras. Shot at FD Photo Studio in downtown Los Angeles. Thanks!
Hey everyone! I am part of the team with the Palm Springs Air Museum going to the National Championship Air Races in Reno in September. We will be racing two significant and historic aircraft.
First is our P-63 Kingcobra right here in my photo. “Pretty Polly” will be the first Kingcobra to race at Reno in decades! Alongside will be our iconic Red Tail P-51 Mustang “Bunny” dedicated to the famed Tuskegee Airmen of World War II.
We are on our way but still need you to join our Red Tails Kingcobra Race Team. There are great perks and rewards from our team Shirts to actually flying. Our sponsorship levels gives you significant signage too in front of a huge audience in the most prestigious Air Race of the fastest motorsport in the world!
Just too fun! Instant photographs from my shoot with Shauna Toerner. Actually shot about fifty. Love the look and so simple.
And as for Shauna Toerner in front of the camera…. Just Wow! Love her and will be showing more from our shoot soon.
Including more of the Fujifilm Instax instant photos, the photos from the shoot itself on Hasselblad digital and Broncolor lighting. Some video too! Makeup and Hair Styling by the ever impressive Natalie Lyle. Thanks!
Behind the scenes with Kerstin Schulze. An amazing athlete and actress currently starring in a YouTube produced original series. Featured in many major brand television commercials. A day spent creating publicity photos, and photos and videos and for an upcoming behind the scenes workout series. Watch for it, Kerstin is an inspirational and extraordinary woman!
Photo shoot notes… Makeup by the Estee Lauder featured artist Blanche LeBeau. The amazing hair styling by Phatara Chavis. My assistant for the day, the multi-talented behind and in front of the camera Shauna Toerner. Video shot on Fujifilm X-Series cameras and lenses. Photographs shot on a Hasselblad digital camera system. Lighting by Broncolor. Location, FD Photo Studio in downtown Los Angeles.
For shoot inquiries, feature and advertising, please contact me at Ian@SecondFocus.com Thanks!
Yes I get to shoot fun video like this and fly onboard. Watch the video! I really enjoy being the Social Media Manager for the Palm Springs Air Museum and it gives me the opportunity to share some amazing history. The Palm Springs Air Museum, One Of The Best Air Museums In The World – CNN.
July 28, 1935 eighty three years ago, the B-17 Flying Fortress took it’s first flight. The giant four engine bomber that played a pivotal role in World War II and became an iconic symbol of American Air Power.
You can tour the inside the B-17 Flying Fortress “Miss Angela” at the Palm Springs Air Museum. See what it was like to fly a mission from the cockpit, across the bomb bay, to the guns in the back. In one of four fully air conditioned hangars of almost 100,000 sq ft of aircraft and displays. Great fun and history!
I really enjoyed shooting this video for Palm Springs Fitness Center. Actually a little long for social media, but it really explains the good and bad about “cardio machines” for weight loss. Everybody wonders about why they can march on that treadmill for hours and hours and never lose a pound. I know this is a hot topic; very quickly it was watched by a few thousand people. Check it out…
One of the most incredible women I know, Kerstin Schulze. Accomplished fitness star and trainer, actress seen in many features and commercials. A role model for those who are bullied, feel different or left out. We will be seeing much more of Kerstin and her message of being a better you.
From our photo and video shoot just a few days ago. Make up by the Estee Lauder featured artist, Blanche LeBeau. Hair by @phatarachavis. My assistant for the day, the many talented Shauna Toerner.
Shoot notes… Hasselblad digital camera system for photographs. Video shot on Fujifilm X-Series Cameras. Lighting by Broncolor. FD Photo Studio in downtown Los Angeles. Thank You!
I often get asked, what is the hardest part of working out. The answer is always, getting to the front door of the gym in the first place. Get that accomplished and everything else will fall into place. One of my videos for Palm Springs Fitness Center.
Behind the scenes from our photo and video shoot yesterday, Sunday in Los Angeles. Video and comments by my assistant for the day, the very talented Shauna Toerner.
The incredible athlete, actress and standout personality, Kerstin Schulze. And Estee Lauder featured Makeup Artist Blanche LeBeau. At FD Studio, downtown Los Angeles.
The actual videos shot on Fujifilm X-Series cameras. Photographs shot on a Hasselblad digital camera system. Lighting with a Broncolor Move and Para 133. So much fun! Thank You All!
Just six weeks ago, we had over 17,000 listeners and since then over 21,000 downloads of the podcast. I wonder what I said that was so good? Chatting with Sherri at https://bit.ly/2sDqCLJ Thanks!
Featured photograph of Maria Bertrand shot with a Hasselblad digital camera system.
I am going to promote my favorite gym to you, Palm Springs Fitness Center. I have worked out there for years. I do my photos and videos there. I do the gym photos and video and manage their social media. Of course I did this video too.
Here is my point. I have been in gyms for decades and really know what I am doing. But so many people are in the gym getting nothing accomplished because they just do not know what to do. And they do things wrong and get hurt.
So here is a chance for you to get some free training and workout free too. And of course I want you to marvel at my wonderful simple video and hire me to do some for you! Or maybe manage your social media. Thanks! My e-mail is Ian@SecondFocus.com
Very excited to have the fashion feature “Secrets Of The Redbury” published in the latest issue of the high fashion magazine Marie Westwood. Their “bold & gorgeous” edition release party at The Royals Paris Luxury Fashion House in Beverly Hills.
Wardrobe from the prestigious Ivan Bitton Style House in Hollywood. Model and styled by the talented and stunningly sophisticated Gabriella Muttone. Photographed by me, Ian L. Sitren, at the gone but still with us Redbury Hotel in Hollywood.
Fashion feature photo shoot notes… Hasselblad digital camera system and Broncolor lighting. Only the best! Thank You!
From a magazine feature series I produced and photographed for Iron Man Magazine. It was about fitness in the military. This was a training day with the firefighters at March Air Reserve Base. That is their training aircraft fuselage burning with aviation fuel. Me right behind them shooting photographs.
I get asked about what I do to relax when I am not shooting photos and video of gorgeous women for ads and magazine features. Or when I am not shooting bodybuilders and gym workouts. Or when I am not doing photos and videos of aircraft or flying in them. Well I hang out with friends, take some road trips, shop for a new car.
Just some thoughts on air to air photography. Flying with the Palm Springs Air Museum, we were doing July 4th celebration flyovers. Alongside the T-28 Trojan, I was in the backseat of the Red Tail P-51 Mustang “Bunny”. The Mustang is at best, somewhat short on room in the back. There is also a curvature to the canopy that lends itself to a lot of distortion. My choice of gear here made it all work out easier.
I was shooting the latest Fujifilm mirrorless camera, the X-H1 and the Fujifilm XF50-140 lens. The 5-axis in-body stabilization works in conjunction with the lens stabilization, perfect for this kind of shooting. It is also physically smaller and lighter than a full size DSLR which in tight quarters or pulling a couple of g’s makes a huge difference.
This time out I also especially appreciated my camera strap choice. From Vulture Equipment Works especially made for aviation use. A tougher strap does not exist. It is designed with carabiners connecting the strap to the camera. The ability to easily disconnect them helped in easily getting the strap out of the way of my headset cable. When you are getting in, you are buckling up your parachute, shoulder harness and seat belt, camera and headset, so wanting to change how you set things up from when you got in does happen.
At the same time, I was also running two GoPro’s. Each mounted inside to my left and right, pointed 45 degrees front. Got some great video I will show you later.
Anyway just thought I would share. It was great fun! Thanks!
Getting Ready To Go To Reno! For the National Championship Air Races for 2018! Join with us as part of our Red Tails Kingcobra Race Team as our P-51 Mustang “Bunny” again roars around the pylons. And this year along with our P-63 Kingcobra “Pretty Polly”. The first time in decades for a Kingcobra at the Reno Air Races!
We are reaching out to all of you, we are committed, but need your help. We have great perks for as little as $25 on up to our Platinum Sponsor Level. You can even fly in “Bunny” too. So please check it out and help us out! We promise you great fun as you are a Red Tails Kingcobra Team Member! Thanks! Click right here for our Indiegogo https://igg.me/at/RedTailsReno2018
Very much enjoy getting to discover and research these moments in history. As Social Media Manager for the Palm Springs Air Museum.
July 2, 1926 the Air Corps Act became law creating the United States Army Air Corps. A history which went on to become the United States Army Air Forces on June 20, 1941. Today as we know, it is now the United States Air Force created in 1947. A proud heritage of aviation and service from 92 years ago today.
Thank You to Palm Springs Air Museum friend Brooks Wachtel, Emmy Award Winner and Co-Creator of the History Channel series “DogFights” for this moment in history.
Still find this motivating after all these years! I know you won’t admit it, but you do too! Now do something like go to the gym and stop just taking about it!
Mick Dawson talking about the Spitfire. Mick was a young man in England working at an airbase during World War II. One of the very very interesting people I get to meet shooting photographs and video and managing the social media for the Palm Springs Air Museum.
Climb in the cockpit of the Supermarine Spitfire yourself! This is an incredible opportunity! The British fighter aircraft that is a hero of the Battle of Dunkirk and the exciting motion picture “Dunkirk”!
Open Cockpit Saturday June 30th from 10:30am – 12:30pm at the Palm Springs Air Museum. Check it out!
My work in bodybuilding and fitness as a photographer has allowed me to meet some great people. Like my friend Mr. John Hansen who has the title as the very first Mr. Natural Olympia.
Here in a segment of video we did at Palm Springs Fitness Center. Treadmill and StairMaster, how and why from a guy who really knows his stuff.
SecondFocus Blog 