Beechcraft T-34 “Mentor” military training aircraft at the Palm Springs Air Museum.

T-34 formation flying over the Palm Springs Air Museum
January 31, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, air museum, Beechcraft, editorial photographer, editorial photography, flight training, formation flying, magazine photographer, Palm Springs, Palm Springs Air Museum, Palm Springs photographer, pilot training, T-34, training aircraft | Leave a comment
Some great competitors who crossed my lens on stage at the Iron Man Naturally Championships 2016 at the FitExpo Los Angeles last weekend.

Jim Clifford at the 2016 Iron Man Naturally Championships

Lene Alexandre at the 2016 Iron Man Naturally Championships

Derrick Cole at the 2016 Iron Man Naturally Championships

Alexis Donahoe at the 2016 Iron Man Naturally Championships

Grace Marlin at the 2016 Iron Man Naturally Championships

Johanna De La Vega at the 2016 Iron Man Naturally Championships

Charlisa Nicole Villar at the 2016 Iron Man Naturally Championships
January 29, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, NPC, photo shoot, photography, physique | Leave a comment
Thank You to so very many for your kind words in the last few days about my bodybuilding and fitness show photography. Not a new thing for me to shoot shows.
Actually I am the photographer who was very first credentialed for Bodybuilding.com to shoot their very first Olympia coverage about a dozen years ago. That’s right! Before me Bodybuilding.com never was allowed a photo press credential for the Olympia.
I went on to shoot over 20 shows per year for them all around the country including the Arnold, other pro shows and the bigger amateur shows. Remember when you would get up in the morning and see the show photos from the night before on the Bodybuilding.com website. That was me shooting the show, staying up all night along with one person back at Bodybuilding.com headquarters getting that all online. We pioneered that along with many other show reporting innovations. I could tell you some great and fun stories for sure about those times.
Of course you have seen my show photos in the magazines and on the magazines covers along the way too. But my favorites have always been the advertising, both online and print ads for Bodybuilding.com. Even Jamie Eason was first seen for Bodybuilding.com when I photographed her for them for the very first time.
This is a computer wallpaper that was done back then. There was one of those done weekly and for a few years almost all from my photos. It was all great fun and I still love doing it! Thanks Again!

January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, Arnold, Arnold Sports Festival, bodybuilder, bodybuilding, bodybuilding photographer, Bodybuilding.com, editorial photographer, editorial photography, fitness photographer, fitness photography, IFBB, magazine photographer, Mr. Olympia, NPC, Olympia, photo shoot | Leave a comment
From just this last Saturday, the Winners of the 2016 Iron Man Naturally Championships at the Los Angeles FitExpo. From left to right… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Prince Bada Lekan, Evina Del Pizzo Luna, Anthony Kurup, Victoria Gusto! A big round of applause well deserved. These people look outstanding. There is a lot of hard work for you! Thanks!

The winners of the 2016 Iron Man Naturally Championships. From L-R… Takeshi Kanemoto, Corrina Bailey, Melyssa Wacker, Bada Lekan, Evina Luna, Anthony Kurup, Victoria Gusto
January 28, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
Bodybuilder Bada Lekan, originally from Nigeria, winning the 2016 Iron Man Naturally at the Los Angeles FitExpo this last weekend. A truly well deserved win!

Bodybuilder Bada Lekan Wins The Iron Man Naturally 2016
January 26, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilder, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness photographer, fitness photography, Iron Man Naturally, LA FitExpo, magazine photographer, photo shoot | Leave a comment
My friends Mike O’Hearn and Jean Carrillo Carrillo Muay Thai meeting on Saturday, after two decades, at the Los Angeles FitExpo. Jean had trained Mike in Muay Thai at Gold’s Gym Venice. Mike as an actor and fitness personality has been seen on the cover of hundreds of magazines and is a huge fan favorite. Jean is a world famous Muay Thai and self defense trainer, training people in his gym in Santa Ana as well as special police units in France and around the world. Great fun!

Jean Carrillo trained Mike O’Hearn in Muay Thai 21 years ago at Gold’s Gym Venice.

Mike O’Hearn and Jean Carrillo. Photo provided by Jean Carrillo.
January 26, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilder, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness model, fitness photographer, fitness photography, LA FitExpo, magazine photographer, martial arts, Muay Thai, photo shoot | Leave a comment
My buddy Evina Del Pizzo Luna winning the Overall Bikini Championship at the Iron Man Naturally 2016 on Saturday. One of the top featured events at the Los Angeles FitExpo. I was there with 60,000 of my best friends. Were you there too?

January 25, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bikini competition, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, fitness, fitness model, fitness photographer, fitness photography, health, Iron Man Naturally, magazine photographer, NPC Bikini, photo shoot | Leave a comment
The big chair in the parking lot of the LA Mart in downtown Los Angeles. The Reef was the location for Photo LA. What a superb show! Between that and the FitExpo this weekend I needed a big chair when I got home last night. More photos from the weekend to follow. Thanks to everyone I had the chance to meet! Thank You!

The big chair in the parking lot of the LA Mart.
January 25, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, bodybuilding photographer, FitExpo, FitExpo Los Angeles, fitness photographer, LA FitExpo, LA Mart, magazine photographer, Photo LA, photo show, The Reef | Leave a comment
I really like this girl! I am thinking photo shoot! Yesterday downtown Los Angeles near the L.A. Mart for Photo LA. Today you will find me at the FitExpo at the Los Angeles Convention Center.

January 23, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, FitExpo, FitExpoLA, fitness photographer, fitness photography, graffiti, magazine photographer, mural, photo shoot, PhotoLA | Leave a comment
Bodybuilder Dan Hill in front of my camera. I will be in Los Angeles this weekend, Friday through Sunday, for the FitExpo and Photo LA. Let’s meet and chat photography for your ads, magazines, features, portfolios, promotions. More to see on my website at SecondFocus.com. Send me an e-mail to SecondFocus@mac.com or text to 213-712-1929. Thanks!

January 22, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot, Venice Beach | Leave a comment
Tomorrow, Friday through Sunday, find me in Los Angeles for Photo LA and the FitExpo Los Angeles. Time to just meet and/or talk about photography and my work in shooting magazine features, advertising, your portfolio and more. It would be great to meet you! Just send me an e-mail to SecondFocus@mac.com or text to my cellphone at 213-712-1929. And Thanks!

January 21, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding, bodybuilding photographer, editorial photographer, editorial photography, FitExpo Los Angeles, fitness, fitness photographer, fitness photography, FitXpo, health, LA FitExpo, magazine photographer, Muscle Beach, Photo LA, photo shoot | Leave a comment
On a road trip to the Orange Empire Railway Museum. I can state that I did no humping whatsoever!

On the side of a train car at the Orange Empire Railway Museum
January 21, 2016 | Categories: Uncategorized | Tags: humping, magazine photographer, Orange Empire Railway Museum, railway, Railway Museum, road trip, train, train museum, travel photographer | Leave a comment
Here it is! Only at the real Muscle Beach/Venice! Bringing back that wonderful look and feel of Vintage Swimsuit. I am planning to do some really cool photo shoots for this huge Memorial Day weekend happening. So if you are thinking of doing the show and are interested let me know ASAP. My e-mail is SecondFocus@mac.com.
Here are the competition details…
“VINTAGE SWIMSUIT”
Swimsuit: 1pc. only “Vintage” (circa 1940-1950’s)
One Class for all heights
Poses: Front relaxed “fun” pose & side “over the shoulder”.
Shoes will be pumps, open or closed toe.
Vintage jewelry/hair accessories allowed.
No crossovers allowed to other classes.
The Muscle Beach Int’l Classic, Memorial Day, Monday May 30, 2016. Any competition questions, reach out to Joe Wheatley at joesmusclebeach@yahoo.com.

By the way, this is the only show anywhere that opens with a flyover by the United States Air Force! Top That!

January 19, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, bodybuilding photo shoot, bodybuilding photographer, bodybuilding photography, editorial photographer, fitness, fitness photographer, fitness photography, magazine photographer, Muscle Beach, photo shoot, Pin-up, Venice Beach, Vintage Swimsuit | Leave a comment
A good way to start a Monday. With Ashley Owens Gulina and Makeup and Hair Styling by Natalie Lyle. I stayed out of the water, not good for the cameras!

January 18, 2016 | Categories: Uncategorized | Tags: advertising photographer, advertising photography, editorial photographer, fitness model, fitness photographer, fitness photography, glamour model, glamour photographer, glamour photography, health, magazine photographer, photo shoot | Leave a comment
I can never get enough of photographs with Maria Bertrand. So I thought I would try four of this one!

Model Maria Bertrand. Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 14, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, editorial photographer, editorial photography, fashion model, fashion photographer, headshot, magazine photographer, photo shoot | Leave a comment
I have to say Thank You and also post another photograph from one of my shoots with Randalene Sergent. Her photograph on my Blog here yesterday became the top viewed post upsetting another that has been the top viewed post for a year! And that other post is a series of nudes of someone else entirely. Super Duper!

Model Randalene Sergent. Makeup and Hair Styling by Natalie Lyle.
January 13, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, fitness model, fitness photographer, fitness photography, health, magazine photographer, photo shoot | Leave a comment
The photographs of Randalene Sergent from our photo shoots are just fine without saying much about them. What do you think?

Randalene Sergent with Makeup and Hair Styling by Natalie Lyle. Photography by Ian L. Sitren.
January 12, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, advertising photography, bodybuilding photographer, editorial photographer, editorial photography, fitness model, fitness photographer, fitness photography, glamour photographer, magazine photographer, photo shoot | Leave a comment
The FitExpo is coming up in Los Angeles on the 23rd & 24th… I will be there and also at Photo L.A. that week. So if you would like to meet and discuss photo shoot for your magazine, advertising, or for yourself, please let me know ASAP. Send me an e-mail to SecondFocus@mac.com. Thanks!
This photo is from an event I was at some time back, “Shoot L.A” sponsored by Hasselblad and Bron Imaging Group at Smashbox Studios. It was very cool! Somewhat part of the reason I now shot with Hasselblad medium format digital and Bron lighting.

January 9, 2016 | Categories: Uncategorized | Tags: advertising photographer, bodybuilding photographer, Broncolor, FitExpo, fitness photographer, Hasselblad, HasselbladBron, magazine photographer, Photo L.A., photo shoot | Leave a comment
One of my typical days in the office. Here with bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden. I wonder how many times and for how long I made them hold that bicep curl.

Bodybuilders Grant Pieterse, Jake Sawyer and Xavisus Gayden at Power of Fitness.
January 8, 2016 | Categories: Uncategorized | Tags: ad photography, advertising photographer, bicep curls, bodybuilding, bodybuilding photographer, bodybuilding. bodybuilder, editorial photographer, fitness photographer, fitness photography, gym, gym photographer, magazine photographer, Palm Springs, photo shoot, weight lifting, weightlifting | Leave a comment
Nothing better than Randalene Sergent in front of my cameras from one of our photo shoots to make me forget the rain from the last two days. You can be in front of my cameras too. I am also available for all types of photo shoots for magazines and advertising from fitness to fashion, bodybuilding to travel and more. By the way, I will be in Los Angeles for a few days this month for the FitExpo. Send me an e-mail to SecondFocus@mac.com and we can chat. Thanks!

Randalene Sergent in our photo shoot. Makeup and Hair Styling by Natalie Lyle.
January 7, 2016 | Categories: Uncategorized | Tags: ad photographer, ad photography, advertising photographer, advertising photography, bodybuilding photographer, FitExpo, fitness model, fitness photo shoot, fitness photographer, LA FitExpo, magazine photographer | Leave a comment
Excitement, beauty and power. Description that fits my photo shoot with Stacey Naito. Always more on my Website at SecondFocus.com.

Stacey Naito featured on my website. Makeup and Hairstyling by Blanche LeBeau.
January 5, 2016 | Categories: Uncategorized | Tags: advertising photographer, fitness model, fitness photographer, Katana, magazine photographer, studio photography | Leave a comment
January 3, 2012… Starting out the New Year searching for words… “Magnificent Creature” crosses my mind! Ava Cowan from a photo shoot we did as she was first becoming known to everyone. Ava has gone on to be one of the most pre-eminent and respected women in the world of bodybuilding and fitness.
You see Ava in almost every magazine every month, she is hugely popular and deservedly so. Much more than just a great body built in the gym, she is a personality of tenaciousness that we can all admire. In only eight weeks from now you will next be seeing her on stage at the Arnold. Ava Cowan!

January 4, 2016 | Categories: Uncategorized | Tags: ad photographer, advertising photographer, fitness model, fitness photographer, IFBB Figure, IFBB Pro, magazine photographer | Leave a comment
Kind of sums it up! The person I photographed more than anyone else in 2015 is someone who never ceases to surprise me. How lucky am I to have as a buddy this amazing person Maria Yvonne Bertrand. And to get her in front of my cameras… WOW!
Let me tell you about her. Director of Content for the Fashion Platform Envy, she is also an accomplished writer for magazines and entertainment.
As a professional model, Maria has been seen for Guess, Versace, Gianfranco Ferre, La Vie en Rose, Dynamite, La Perla, Armani, Coca Cola, Le Grenier and more. She has been in and on covers for Vogue, W, Chatelaine, Elle, Sante, Living Fit, and Femme D’aujour’hui. Commercials for Audi, Miller, Bud Light, Baskin Robbins, Molson Dry, Coppertone, Pela Windows, Comcast, Michelob Ultra and Club Med. Then there are movies and television with some of the biggest names in the business.
There is much more, I am told her Mom keeps better track of all of it. But for now, me and my friends on the wall are just amazed that Maria puts up with me and my cameras! Looking to see what we do for 2016!

Photographed on Hasselblad. Only the best!
December 31, 2015 | Categories: Uncategorized | Tags: ad photographer, advertising photogrpaher, fashion model, fashion photographer, fitness mdoel, fitness photographer, Hasselblad, Hasselblad photographer, magazine photographer, mural, Palm Springs photographer, photo shoot, professional model, West Hollywood, yoga, yoga model | Leave a comment